Seattle King County REALTORS

What Seattle King County REALTORS does

Seattle King County REALTORS® (SKCR) is a non-profit trade association founded in 1908 that represents real estate brokers and agents across the Seattle and King County region of Washington State. The association operates as the local tier of a three-tiered REALTOR® federation alongside Washington REALTORS (state) and the National Association of REALTORS (national), meaning every member of SKCR is simultaneously a member of all three tiers. SKCR recruits members through a designated broker model — when a Designated Broker/Owner joins, all agents in their firm are required to become members — yielding 324 member offices in its public directory spanning major brokerages such as Windermere, Coldwell Banker Bain, Compass, RE/MAX, Keller Williams, John L. Scott, Berkshire Hathaway HomeService, Engel & Volkers, and Realogics Sotheby's International Realty.

SKCR generates revenue almost exclusively through annual membership dues, which totaled $724 per member for 2026, billed via an optional three-month payment plan with processing fees. The association offers member benefits including advocacy at local/state/federal levels (governmental affairs, RPAC endorsements, sign code work), continuing education, a Legal Hotline, Tech Helpline, Fair Housing resources, Good Neighbor Awards, a Scholarship Foundation, Young Professionals Network (YPN) programming, and events such as Battle of the Barristers and the annual Year in Review report. Its technology footprint is limited to a member portal (members.nwrealtor.com) and the REALTOR® Office Directory, both powered by the GrowthZone association management platform. The organization employs 11–50 staff at its Bellevue, WA headquarters and does not disclose revenue or financial figures publicly.

Name

Seattle King County REALTORS

Legal name

Seattle King County REALTORS®

Website

https://nwrealtor.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle King County REALTORS® is a Bellevue-based non-profit trade association representing licensed real estate brokers and agents in the Puget Sound region as the local tier of the NAR federation, generating revenue through $724 annual membership dues across 324 member offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Membership Dues: SKCR generates revenue primarily through annual membership dues. The 2026 membership dues total $724 per member, which includes three-way membership (local, state, and national tiers). The association also offers a 3-month payment plan with processing fees. Membership operates on a calendar year basis with late fees for non-payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Seattle King County REALTORS® (SKCR) is a non-profit trade association of real estate professionals operating under a three-tier membership structure with the National Association of REALTORS® (NAR) and Washington REALTORS® (WR). It sells annual REALTOR® and Affiliate memberships that grant members access to advocacy at local, state, and federal levels, continuing education, a Legal Hotline, a Tech Helpline, Fair Housing resources, networking events, and a public REALTOR® Office Directory. Members are recruited through a designated-broker model in which a single brokerage principal enrolls an entire firm.

Product overview

Seattle King County REALTORS® is a professional real estate trade association serving members in the Seattle and King County area. The organization operates as a membership-based association offering member services through a website platform (nwrealtor.com) that includes a member directory, educational resources, advocacy support, and access to partner organizations. The association does not offer a distinct commercial technology product but rather provides member benefits, continuing education, and industry resources to real estate professionals. Key member services include access to the REALTOR® Office Directory, Legal Hotline, Tech Helpline, online education, RPAC advocacy, and partnerships with organizations such as the National Association of REALTORS® (NAR), Washington REALTORS® (WR), and Northwest Multiple Listing Service (NWMLS).

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR® Membership (Three-Way Agreement: SKCR + NAR + WR) Annual individual REALTOR® membership that includes local SKCR, state Washington REALTORS®, and national NAR tiers in a single three-way agreement. Sold primarily to designated brokers who enroll their entire firm; grants access to advocacy, NWMLS listings, Legal Hotline, Tech Helpline, Fair Housing resources, networking events, the REALTOR® Office Directory, and the Code of Ethics. Targeted at licensed real estate brokers and agents in the Puget Sound region.
• Affiliate Membership Membership tier for service providers adjacent to residential real estate transactions (title, mortgage, insurance, home inspection). Provides network access, referral opportunities, and professional credibility through the SKCR Affiliate Member Directory.
• Continuing Education and Online Education Courses Online and in-person professional development classes covering REALTOR® requirements, continuing education credits, and licensing prep. Sourced through the SKCR education calendar and online education portal, and offered to members seeking license renewal or skill development.
• Young Professionals Network (YPN) Member subgroup offering networking, mentorship, and career-development programming aimed at younger or newly licensed real estate professionals in the Puget Sound region.

Quantifiable outcome

• 324 member offices represented in the Puget Sound region, demonstrating significant market presence.

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerSKCR participates in the three-tiered REALTOR Federation structure along with NAR and Washington REALTORS. NAR is the parent national trade association providing the REALTOR brand, Code of Ethics, and national advocacy. Members of SKCR are automatically members of all three tiers. NAR sets national policy and provides member benefits, research, and political advocacy at the federal level.
• Washington REALTORS (WR)coreStrategic or Co-development PartnerWashington REALTORS is the state-level association in the three-way membership structure. WR provides state-level advocacy, legislation tracking, and member services for Washington State real estate professionals. SKCR members automatically receive WR membership as part of the three-tier agreement.
• Northwest Multiple Listing Service (NWMLS)coreTechnology or IntegrationNWMLS is a key listing service partner referenced as a member resource. SKCR directs members to NWMLS for listing data access. NWMLS also collaborated with Able Environments (a member) to include an accessibility features search function for residential properties.
• Citizens Alliance for Property RightsminorGTM or Marketing PartnerSKCR collaborated with the Citizens Alliance for Property Rights on advocacy efforts related to septic system regulations in King County. Both organizations worked together to lobby for regulatory changes favorable to property owners and real estate transactions.
• REALTORS Plus HousingminorGTM or Marketing PartnerREALTORS Plus Housing (realtorsplushousing.com) is a resource portal for tracking changes to middle housing policy in the Puget Sound region, co-branded and promoted by SKCR as a member resource and consumer-facing tool.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of REALTORS (NAR): The national federation parent of which SKCR is a local chapter. NAR provides the REALTOR® brand, Code of Ethics, federal advocacy, and member benefits that SKCR leverages—directly comparable as the apex of the same three-tier trade association structure.

Direct peers

• Washington REALTORS (WR): The state-level trade association in the three-tier REALTOR federation alongside SKCR. WR provides state-level advocacy, legal resources, and member services for Washington State—directly comparable as a fellow tier in the same federation model.
• California Association of REALTORS (C.A.R.): One of the largest state REALTOR associations in the U.S. C.A.R. operates the same three-tier federation model with NAR and local boards, providing member services, advocacy, and education—directly comparable as a state-level trade association.
• New York State Association of REALTORS (NYSAR): The state-level REALTOR trade association for New York. Directly comparable to Washington REALTORS as a state-level federation partner and to SKCR as a fellow tier in the same NAR structure.
• Texas REALTORS: The state trade association for Texas REALTORS, operating in the same three-tier federation model. Comparable as a large state-level association offering advocacy, education, and member services to brokers and agents.

Regional players

• California Regional Multiple Listing Service (CRMLS): Like NWMLS for SKCR's region, CRMLS is the dominant MLS serving California real estate professionals. It is comparable as a regional listing infrastructure provider that SKCR's members depend on for market access.
• Greater Las Vegas Association of REALTORS (GLVAR): A large regional REALTOR association operating under the same NAR federation model. GLVAR is comparable as a local/regional trade association providing advocacy, education, and member services, though serving a different metro (Las Vegas vs. Seattle).

Others

• Northwest Multiple Listing Service (NWMLS): The primary MLS partner referenced throughout SKCR's member resources. NWMLS is a closely integrated ecosystem partner that SKCR directs members to for listing data, and recently collaborated with member Able Environments on accessibility features.
• Citizens Alliance for Property Rights: A Washington-state advocacy organization SKCR partnered with on septic regulation lobbying. Comparable as a regional advocacy ally operating in the same real estate policy ecosystem, though focused more broadly on property rights.
• GrowthZone: The association management software vendor powering SKCR's website, member portal, and REALTOR Office Directory. Comparable as the technology platform enabling SKCR's member operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/SKCREALTORS
• Facebookfacebook.com/Seattle.King.County.Realtors
• LinkedInlinkedin.com/company/skcr
• Instagraminstagram.com/skcrealtors
• Xx.com/SKCRealtors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Seattle King County REALTORS