GreenStep Solutions

What GreenStep Solutions does

GreenStep Solutions Inc. is a Canadian sustainability services firm founded in 2008 and headquartered in Kelowna, British Columbia, operating as a Certified B Corporation with a distributed team of 11-50 employees. The company delivers sustainability assessments, certification programs, carbon measurement, decarbonization consulting, and an innovative financing program (EcoFund) primarily to tourism and hospitality businesses and destinations across North America, with secondary reach into general businesses, energy and utilities, industry associations, and the public sector. Named enterprise customers include Destination Canada, Sysco, Fairmont Hotels & Resorts, Pursuit (Banff Jasper Collection), Northland Properties, BC Hydro, and FortisBC.

The company's core technology is a proprietary sustainability assessment and scoring platform built on Global Sustainable Tourism Council (GSTC)-recognized criteria, comprising an 87-question business assessment and a 117-question destination assessment. Carbon measurement is grounded in the Greenhouse Gas Protocol and ISO 14064 standards, with energy analysis conducted via RETScreen software and reduction targets aligned to the Science Based Targets initiative (SBTi). The platform supports two flagship certification programs — the Sustainable Tourism Pathway (Levels 1-5) and the Climate Action Pathway for general businesses — as well as the recently launched Destination360 integrated solution and the EcoFund no-upfront-cost decarbonization funding model. GreenStep is the only Canadian provider with GSTC recognition for both business and destination standards, and is among the first organizations globally to be Travalyst Compliant.

GreenStep generates revenue primarily through annual certification memberships ($599-$2,499 for Sustainable Tourism Pathway, $799-$1,299 for Climate Action Pathway) on 2-3 year reassessment cycles, supplemented by project-based professional services including carbon consulting, energy studies, product life cycle analysis (starting at $5,500+), climate action plans, and custom training. Distribution combines direct inside/enterprise sales with a deep channel-partner network spanning 13+ industry associations (TIAC, BC Hotel Association, Association Hôtellerie du Québec, Ontario Ski Resort Association, Canadian Ski Council, ITAC, GTHA) that run cohort certification programs across Canada. A free online Sustainability Score tool drives top-of-funnel lead generation, and the company reaches 6,000+ certified organizations across North America, with 16,524 businesses supported and 5,597 tCO2e mitigated since inception per its 2025 Impact Report.

Name

GreenStep Solutions

Legal name

GreenStep Solutions Inc.

Website

https://greenstep.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainability Consulting and Certification

akta.pro primary industry

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

akta.pro secondary industries

Carbon Footprint Measurement, Reporting & Management (Travel Emissions Accounting) (THAAANAB), Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)

Keywords

• Sustainability certification services
• Carbon measurement consulting
• Greenhouse gas inventory
• Sustainable tourism certification
• Climate action planning

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Sustainability Certification & Membership Programs: GreenStep generates revenue primarily through annual membership fees for its certification programs. The Sustainable Tourism Pathway charges annual fees from $599 to $2,499 per year depending on business size (micro to enterprise). The Climate Action Pathway charges $799 to $1,299 per year. Membership includes access to assessment portals, marketing toolkits, digital badges, and ongoing support. Revenue is recurring on an annual subscription basis, with reassessment required every 2-3 years. First-year fees are higher to cover onboarding, coordination, and initial assessment costs.
2. Carbon Measurement & Consulting Services: GreenStep provides paid carbon measurement, decarbonization strategy, carbon reduction planning, net-zero planning, carbon disclosure support, and third-party GHG verification services. The Fast Track to Climate Action training program includes instructional presentations, worksheets, a one-year carbon software subscription, and a final GHG inventory review for certification. This stream also includes custom consulting engagements for governments, utilities, and businesses in waste reduction, carbon management, and sustainability strategy development.
3. Energy Studies & RETScreen Analysis: GreenStep conducts energy studies using RETScreen software to evaluate building energy performance and identify retrofit opportunities. Pricing for Product Life Cycle Analysis starts at $5,500+ for a company with two raw material inputs, with additional raw material inputs increasing cost by $500-$1,000 each. Community Energy Plans are delivered as custom consulting engagements.
4. Custom Consulting & Training Engagements: GreenStep offers custom engagements including Sustainability Charter Development, Best Practices Research, Stakeholder Programs, Keynote Speaking, and custom training programs (e.g., Frontenac Arch Biosphere sustainable tourism training). These are project-based professional services with custom pricing.
5. EcoFund Program: EcoFund is a funding model that enables businesses to invest in sustainability projects. The program identifies capital projects for reducing energy and water consumption. EcoFund Verified businesses receive a seal, marketing kit, and annual summary report. The program serves as both a service and a channel for driving decarbonization consulting engagements.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

GreenStep provides GSTC-recognized sustainability certification pathways, carbon measurement and GHG inventory services, climate action planning, energy studies, product life cycle analysis, and sustainability strategy consulting — primarily to tourism and hospitality businesses and destinations across North America. Its flagship offerings are the Sustainable Tourism Pathway certification for businesses and destinations, the Climate Action Pathway for general businesses, and the Destination360 integrated destination program, supported by the EcoFund zero-upfront-cost decarbonization funding model and a self-serve online assessment portal.

Product overview

GreenStep Solutions offers a suite of sustainability consulting services organized around its core GreenStep Sustainability Performance Framework. The main offerings include Carbon Measurement (Scope 1/2/3 emissions quantification aligned to ISO 14064 and GHG Protocol, with decarbonization strategy and net-zero planning), the Sustainable Tourism Pathway (a GSTC-recognized certification program for businesses and destinations with achievement levels 1–5), Climate Action Pathway for Businesses (a separate levelled certification for general businesses), EcoFund (a decarbonization funding model for hospitality businesses), Destination360 (an integrated 360° sustainability program for destinations covering engage-measure-plan-act-share-evolve), Energy Studies (using RETScreen software), Climate Action Plans, Product Life Cycle Analysis, Sustainability Strategy, and a Free Sustainability Score (free online self-assessment). The Sustainable Tourism Pathway and Destination360 are the flagship integrated programs, while the others serve as specialized modules for specific sustainability needs.

Differentiator

Problem solved

Functional benefit

Brands

• EcoFund: A decarbonization funding model program that helps businesses fund sustainability and energy efficiency projects.
• Destination360

Products and services

• GreenStep Sustainable Tourism Pathway A credible framework for tourism businesses and destinations to showcase and improve their sustainability performance, with assessment against GSTC-recognized criteria and achievement levels from Level 1 through Level 5 (businesses) or Gold/Silver/Bronze designations (destinations). Aligned with Travalyst compliance and accessible via online assessment portal.
• Destination360 An integrated 360-degree sustainability solution for tourism destinations and DMOs covering six stages — Engage, Measure, Plan, Act, Share, and Evolve — with strategy development, carbon footprint measurement, sustainability certification, stakeholder training, annual sustainability reporting, and Destination Dashboard data tools.
• Carbon Measurement Services to help organizations quantify Scope 1, 2, and 3 greenhouse gas emissions built to ISO 14064 and GHG Protocol standards, with decarbonization strategy, carbon reduction planning, net-zero planning, carbon disclosure support (CDP, TCFD, GRI, Paris Agreement alignment), and third-party GHG verification.
• Climate Action Pathway for Businesses A levelled certification program for non-tourism businesses (Levels 1-4) to assess current practices and receive expert coaching on climate action, driving measurable emissions reduction through energy efficiency, water conservation, low-carbon transportation, waste reduction, ecosystem restoration, and social impact actions.
• EcoFund A no-upfront-cost decarbonization funding model that helps businesses (particularly hotels and resorts) fund capital projects to reduce energy and water consumption and minimize waste, with an EcoFund Verified seal, annual summary report, and marketing kit upon completion.
• Energy Studies Comprehensive energy performance analysis of buildings using RETScreen software to identify inefficiencies and provide actionable recommendations for energy savings, GHG reduction, and net-zero planning, plus Community Energy Plans for municipalities.
• Climate Action Plans Expert services to measure a baseline carbon footprint and create a science-based climate action plan to reduce and neutralize an organization's carbon footprint, reducing operational costs and enhancing brand reputation.
• Product Life Cycle Analysis A quantitative analysis service that measures the full environmental impact of products across their entire lifecycle from cradle to grave, providing science-based data for sustainability strategy, supply chain insights, and competitive innovation.
• Sustainability Strategy A consulting service using GreenStep's five-step framework (Learn, Measure, Plan, Act, Report) to help companies understand their current sustainability state and create an action plan with short, medium, and long-term activities aligned with competitive advantage and risk reduction.
• Fast Track to Climate Action Training Program A virtual training program consisting of four 2-hour modules with homework assignments that trains participants to account for greenhouse gas emissions, build internal capacity, and earn a Carbon Conscious Certified logo upon completion. Includes instructional presentations, worksheets, a one-year carbon software subscription, and a final GHG inventory review.
• Free Sustainability Score A free online self-assessment tool that allows tourism businesses or destinations to work through GreenStep's Sustainable Tourism criteria to receive a score indicating their current sustainability performance and areas for improvement.
• Custom Consulting and Other Services Custom consulting engagements including Sustainability Charter Development, Best Practices Research, Stakeholder Programs and Certification, Stakeholder Training, Keynote Speaking, and Tourism Visitor Centre Certification.

Quantifiable outcome

• 6,000+ organizations supported since 2008 across North America
• +8 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered flagship and core.

• Greater Toronto Hotel Association (GTHA)flagshipStrategic or Co-development Partner · 22 April 2026The Greater Toronto Hotel Association and GreenStep announced a landmark strategic partnership in April 2026 to advance sustainable practices across the Greater Toronto Area's hotel sector. The partnership provides GTHA members with access to GreenStep's full suite of sustainability programs including certifications, carbon measurement, EcoFund, and training. This is a core partnership for GreenStep's expansion into Ontario's major metropolitan hospitality market.
• Hostelling International Canada (HI Canada)coreStrategic or Co-development Partner · 22 January 2026GreenStep and Hostelling International Canada launched a partnership in January 2026 to strengthen sustainability measurement and develop a long-term strategy supporting responsible travel across Canada's hostel network. The partnership aims to certify HI Canada's network of hostels through GreenStep's Sustainable Tourism Pathway.
• Tourism Industry Association of Canada (TIAC)flagshipGTM or Marketing Partner · 18 November 2025GreenStep launched Destination360 at the 2025 TIAC Tourism Congress, the annual flagship event of the Tourism Industry Association of Canada. TIAC is a key industry partner for GreenStep, with GreenStep actively participating in TIAC-sponsored events, panels, and programs. TIAC members have access to preferential GreenStep programs.
• Canadian Ski Council (CSC)coreChannel Partner/ Reseller/ Distributor · 3 November 2025The Canadian Ski Council partnered with GreenStep in November 2025 to launch the National Ski Industry Stewardship Program — a first-of-its-kind initiative advancing environmental, social, and economic sustainability across Canada's ski sector. The program provides workshops, surveys, toolkits, and training to ski areas.
• Canada's Queer Chamber of Commerce (CQCC)coreGTM or Marketing Partner · 20 October 2025GreenStep and Canada's Queer Chamber of Commerce partnered in October 2025 to help tourism businesses across Canada become more inclusive and sustainable. GreenStep promotes CQCC's Rainbow Registered accreditation while CQCC encourages its network to engage with GreenStep's Sustainable Tourism Pathway, creating a practical route for tourism organizations to strengthen inclusion, sustainability, and community impact.
• Tourism Industry Association of Ontario (TIAO)coreChannel Partner/ Reseller/ Distributor · 25 July 2025The Tourism Industry Association of Ontario partnered with GreenStep, with TIAO achieving Gold certification and actively promoting GreenStep's Sustainable Tourism Pathway and Sustainable Tourism 2030 Pledge to its members across Ontario.
• Association Hôtellerie du Québec (AHQ)coreChannel Partner/ Reseller/ Distributor · 24 June 2025The Association Hôtellerie du Québec partnered with GreenStep in June 2025 to offer exclusive sustainability programs to help Quebec hotels measure, manage, and reduce their environmental impact. The partnership supports Quebec's bilingual hotel sector with GreenStep's certification and training programs.
• BC Hotel Association (BCHA)coreChannel Partner/ Reseller/ Distributor · 15 March 2025The BC Hotel Association partnered with GreenStep to support BCHA members in reducing their environmental impact through GreenStep's EcoFund program, certifications, and training. BCHA actively promotes GreenStep's programs to its member hotels across British Columbia, functioning as a channel partner.
• Ontario Ski Resort Association (OSRA)coreChannel Partner/ Reseller/ DistributorThe Ontario Ski Resort Association brought 10 resorts into a GreenStep cohort certification program in 2025. Six completed their certifications by end of 2025, including two Gold certifications, with over 50 members reached through a fall educational session.
• Indigenous Tourism Association of Canada (ITAC)flagshipStrategic or Co-development PartnerGreenStep partners with ITAC through the Indigenous Tourism Destination Fund (ITDF), contributing $5 for every Sustainable Tourism 2030 Pledge signatory verified and $25 for every Sustainable Tourism Pathway Program completed. This partnership advances sustainability, cultural preservation, and regenerative tourism across Indigenous communities and destinations in Canada.
• Destination Management Organizations (DMOs)coreChannel Partner/ Reseller/ DistributorGreenStep works with DMOs including Tourism Kelowna, Kootenay Rockies Tourism, RTO4, RTO8, Destination Sherbrooke, Ontario's Southwest, Kingston Tourism, and Tourisme Îles de la Madeleine. These DMOs serve as channel partners promoting GreenStep's programs to tourism businesses within their regions.
• TravelystcoreGTM or Marketing PartnerGreenStep's Sustainable Tourism Pathway is trusted by Travelyst, a sustainability platform backed by major travel companies (Booking.com, Google, Skyscanner, Tripadvisor, Visa, and others). GreenStep's GSTC-recognized criteria and Travalyst compliance make it a preferred certification provider for Travelyst's ecosystem.
• Booking.comcoreGTM or Marketing PartnerGreenStep's Travalyst Compliance and GSTC-recognized standards position its certified businesses to be promoted through Booking.com's sustainability-conscious travel booking platform, providing distribution and visibility for certified members.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EarthCheck: Australia-based GSTC-recognized sustainable tourism certification provider serving hotels, destinations, and tour operators globally. Most direct international comparable to GreenStep, with similar business model (membership tiers, assessment-based certification) and overlapping customer base in hospitality and DMOs.
• Travelife: Sustainability certification program specifically for hotels and the wider tourism accommodation sector, with strong presence in Europe and emerging markets. Closely comparable business model to GreenStep's Sustainable Tourism Pathway for tourism businesses, including tiered certification and member support services.
• Sustainable Travel International: US-based nonprofit offering sustainable tourism certification, carbon offsetting, and destination sustainability programs. Comparable to GreenStep in mission and offering mix, with a focus on destinations, tour operators, and travelers — overlapping with GreenStep's Destination360 and tourism business programs.
• Green Key: International eco-label for hotels and other tourism establishments, operated under the Foundation for Environmental Education. Closely comparable to GreenStep's Sustainable Tourism Pathway for hotels and resorts, with a similar tiered certification model and global distribution across hospitality.
• South Pole Group: Global climate solutions provider offering carbon consulting, GHG measurement, decarbonization strategy, and carbon offset project development. Comparable to GreenStep's carbon measurement, Climate Action Plans, and EcoFund services, with broader sector coverage and larger scale.

Broad incumbents

• Control Union: Global certification and sustainability services company operating across multiple sectors including agriculture, energy, textiles, and tourism. Comparable to GreenStep on the certification/auditing side, though much broader and larger in scope.
• Bureau Veritas: Global testing, inspection, and certification (TIC) major with a sustainability services division covering ISO-aligned certifications, carbon verification, and ESG assurance. Overlaps with GreenStep's third-party verification, ISO 14064 GHG inventory, and certification business, but operates across all industries.
• DNV: Independent assurance and certification provider with substantial climate and sustainability services including carbon accounting, climate risk, and ISO-based certifications. Comparable to GreenStep's certification and carbon measurement offerings, with enterprise-grade delivery and global reach.

Emerging players

• Watershed: Enterprise carbon accounting and climate disclosure platform used by major corporates for Scope 1/2/3 measurement, CDP/TCFD reporting, and decarbonization planning. Comparable to GreenStep's proprietary carbon measurement platform but focused on pure SaaS carbon accounting at enterprise scale.
• Persefoni: Climate management and accounting platform providing automated carbon footprint calculation aligned to GHG Protocol and TCFD. Comparable to GreenStep's carbon measurement technology stack, but as a pure-play SaaS platform rather than a consulting-led service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenstepinc
• Facebookfacebook.com/GreenStepSolutions
• LinkedInlinkedin.com/company/greenstep-solutions
• Instagraminstagram.com/greenstepsolutions

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenStep Solutions