What Autic System does

Autic System AS is a Norwegian value-added distributor and systems integrator of industrial automation hardware and software, founded in 1994 and headquartered in Tønsberg, Norway. The company distributes and supports the Ignition SCADA platform (by Inductive Automation) and GeoSCADA, alongside a hardware portfolio that includes Exor operator panels (eX700, eXtreme, eSmart, JSmart series), C&T Solution's modular VIO display and Panel PC systems, marine-grade Xedge panel PCs and box PCs, industrial 4G/5G routers (NR500, PLCM10 modules), the DA10D protocol converter and IIoT gateway, and a wide range of I/O, communication, and accessory modules. The company targets Norwegian industrial and municipal customers across four primary verticals: water and sewage (Vann og avløp), building automation (Bygg), infrastructure (Samferdsel), and maritime (Maritimt), with maritime supported by DNV, IECEx, ATEX Zone 2, and IEC60945-certified products.

Autic operates a B2B go-to-market built on direct sales, a login-gated e-commerce storefront shipping Ex Works from its Tønsberg warehouse, and quotation-based, multi-year contract pricing. Revenue is generated through hardware resale, one-time SCADA/GeoSCADA software licenses, and training services (Ignition CORE courses, Exor/jMobile beginner courses, plus an annual seminar at Farris Bad, Larvik). Named customer touchpoints include the University of South-Eastern Norway (teaching), Norwegian municipal water utilities, and a battery-to-charging infrastructure supplier, with documented case studies in Ålesund VA automation (2025) and EV charging (2024). The company positions itself as a market leader in Norwegian municipal technical systems and a specialist systems integrator for certified maritime automation hardware.

The company is privately held with no disclosed institutional investors, no parent company, no funding rounds, and no M&A activity. Headcount is reported at 1-10 employees, and revenue is not publicly disclosed. The business model is asset-light distribution and integration rather than product development, and competitive advantage derives from long-standing distribution rights with Ignition, Exor, C&T Solution, and GeoSCADA, combined with regulatory certifications (DNV/IECEx/ATEX) that gate maritime and hazardous-area sales.

Name

Autic System

Legal name

Autic System AS

Website

https://autic.no

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Autic System AS is a Norwegian value-added distributor (founded 1994, Tønsberg) of industrial automation hardware and SCADA software, including the Ignition platform, Exor operator panels, C&T VIO systems, and DNV-certified marine panel PCs, serving municipal water, building, infrastructure, and maritime customers in Norway.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Wholesale-Electronic Parts & Equipment, Nec (5065), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Marine Automation, Control & PLC/SCADA Systems (IMAJAJAC), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), PLC, HMI & SCADA Automation (EDAOAHAD)

Keywords

• Industrial automation distribution
• SCADA software platform
• IIoT gateway solutions
• Marine panel PCs
• Operator panel HMIs

Headquarters

HQ city

Tønsberg

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Industrial Automation Hardware Sales: Sale of industrial automation equipment including operator panels, industrial PCs, networking equipment, protocol converters, IoT devices, and measurement instruments to industrial and municipal customers in Norway
2. SCADA/Software Distribution: Distribution of Ignition SCADA software platform and GeoSCADA products, including drivers, servers, and client licenses
3. Training and Courses: Ignition CORE courses and training programs offered to customers

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Autic System AS is a Norwegian value-added distributor and systems integrator of industrial automation hardware and software, selling the Ignition SCADA platform, Exor operator panels, Xedge marine-grade panel PCs, VIO modular display systems, industrial routers, protocol converters, and related accessories to Norwegian industrial and municipal customers. The company also provides Ignition CORE training courses and hosts an annual automation seminar.

Product overview

Autic System is a Norwegian industrial automation and IIoT solutions provider offering a comprehensive portfolio centered around the Ignition SCADA platform as the core software, complemented by hardware products including Exor operator panels (eX700 series), Xedge marine-grade Panel PCs and Box PCs (DNV certified), VIO modular display systems from C&T Solution, industrial routers (NR500 5G/4G), protocol converters (DA10D), and extensive I/O modules and accessories. The company serves municipal technical systems (water/sewage), building management, infrastructure, maritime, and general industrial automation sectors with integrated SCADA, IIoT, and MES solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Ignition: SCADA platform by Inductive Automation, sold and distributed by Autic System AS in Norway. An integrated development environment for industrial applications including SCADA, IIoT, and MES.
• GeoSCADA
• DA10D
• Xedge

Products and services

• Ignition SCADA Platform Integrated development environment for creating industrial applications including SCADA, IIoT, and MES capabilities in a single platform. Distributed by Autic System AS in Norway as an authorized reseller of Inductive Automation's Ignition platform.
• GeoSCADA Software SCADA software for geographic and infrastructure monitoring applications, including servers, drivers, ViewX/WebX clients, and upgrade licenses, sold to industrial and municipal customers in Norway.
• DA10D Protocol Converter and IIoT Gateway Industry-leading protocol converter and IIoT gateway for industrial protocol translation and connectivity between diverse field devices and SCADA systems.
• Exor Operator Panels (eX700 Series) Industrial operator panels and HMIs from Exor, including the eX700 series with various sizes and PCT touch options, plus related eXtreme, eSmart, JSmart, and eX200 series, used as human-machine interfaces in industrial automation.
• Xedge21 Panel PC 21.5-inch marine-grade Panel PC with Intel X6425 processor, 16GB RAM, 256GB SSD, 4xLAN, 4xUSB, 2xDP, DNV type-approved, IECEx and ATEX Zone 2 certified, designed for maritime and hazardous-area applications.
• Xedge15 Panel PC 15.6-inch marine-grade Panel PC with Intel X6425 processor, 4xLAN, 2xDP, DNV type-approved, running Windows 10 IoT Enterprise, for ship automation and bridge applications.
• Xedge Expander Box PC Compact marine-grade Box PC with Intel X6425RE processor, 4xGbE, 4xUSB, 2xDP, DNV certified, for use as a headless industrial computer in maritime environments.
• Xedge Slim Box PC Compact DNV-certified Box PC with X6425RE processor, 2xGbE, USB 3.1, designed for space-constrained industrial and marine installations.
• eBOX100A Industrial Box PC Industrial Box PC with Intel N97 (or i5-7300U) processor, multiple 2.5GbE ports, IEC60945 marine-tested, used as a general-purpose rugged industrial computer.
• VIO Display System (Modular Panel PC) Configurable modular display system from C&T Solution, allowing combination of VIO display modules (12.1" to 23.8") with PC modules to assemble custom Panel PCs and monitors.
• NR500 Industrial 5G/4G Router Industrial 5G/4G router/modem with dual Ethernet ports, dual serial ports, and dual SIM support for cellular connectivity in industrial automation and IIoT applications.
• PLCM10 4G Add-on Module 4G wireless modem module with WiFi and GPS for eX700 Series and eXware products, enabling IIoT M2M connectivity and remote access via Corvina Cloud.
• AION PI UPS for Raspberry Pi Industrial uninterruptible power supply (UPS) for Raspberry Pi 4B projects, providing protection against power outages and data loss in industrial environments, bundled with 32GB memory and 8GB RAM.
• XPLC Runtime Software IEC 61131-3 compliant development environment and runtime license for programming industrial controllers, sold as a single activation code.
• CODESYS V3 Runtime License Soft PLC software license for CoDeSys V3 runtime integration on EX, EXWare, and eSmart series operator panels.
• Windows 10 IoT Enterprise 2019 License Windows 10 IoT Enterprise operating system license (High End edition) for industrial applications running on Autic's panel PC and box PC products.
• Ignition CORE Training Courses Recurring paid training courses on the Ignition SCADA platform offered to Norwegian industrial automation professionals, held multiple times per year (e.g., September and October sessions).

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Inductive Automation (Ignition)coreTechnology or IntegrationAutic System AS is an authorized distributor of Ignition SCADA platform - a comprehensive integrated development environment for creating industrial applications including SCADA, IIoT, and MES. They offer Ignition CORE training courses.
• ExorcoreTechnology or IntegrationDistributor of Exor operator panels including eX700 series, eXtreme series, eSmart series, JSmart series, and related accessories. Exor products include panel PCs, operator terminals, and IoT servers.
• C&T SolutioncoreTechnology or IntegrationAutic distributes C&T Solution's modular Panel PC and Monitor products including VIO display modules, PC modules, and related accessories for configurable industrial computing solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inductive Automation: Maker of the Ignition SCADA/IIoT/MES platform that Autic distributes. Directly comparable product category; any change in their distribution strategy is the single biggest strategic variable for Autic.
• Exor: Manufacturer of operator panels (eX700, eXtreme, eSmart, JSmart, Xedge) that Autic distributes. Comparable offering and product line; principal-supplier relationship makes them both partner and substitute risk.
• Beckhoff Automation: PC-based control, HMI, and EtherCAT automation vendor with overlapping PLC/HMI/panel PC product categories. Competes head-to-head with Exor/Ignition stacks Autic assembles.

Regional players

• Kongsberg Maritime: Norwegian-headquartered maritime automation and control systems vendor. Comparable in maritime segment, larger scale and global reach; competes for the same DNV-certified marine control opportunities.

Broad incumbents

• Siemens Industrial Automation: Global incumbent offering SIMATIC PLCs, WinCC SCADA, HMI panels, and industrial PCs that overlap directly with Autic's stack, especially in larger municipal and industrial accounts.
• ABB Industrial Automation: Global automation incumbent with 800xA DCS, PLCs, HMIs, and SCADA. Competes for water/wastewater, infrastructure, and industrial customers that Autic targets.
• Schneider Electric Industrial Automation: Offers EcoStruxure SCADA, Modicon PLCs, and HMI panels with overlapping functionality to Autic's Ignition/Exor stack, especially in water/wastewater and building automation.
• Honeywell Process Solutions: Major DCS/SCADA/process automation vendor with broad municipal water and industrial customers; competes at the higher end of Autic's addressable market.
• Rockwell Automation: Global incumbent in Logix PLCs, FactoryTalk SCADA/HMI, and industrial computing. Comparable offering to Autic's portfolio and competes for industrial customers in the Nordics.
• Emerson Automation Solutions: Provides DeltaV DCS, Movicon/GeoSCADA SCADA, PACs, and industrial PCs. Direct overlap through the GeoSCADA line Autic already distributes, making Emerson both a partner and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/autic-system-as

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autic System