Janssen Fritsen

What Janssen Fritsen does

Janssen-Fritsen B.V. is a 75-year-old Dutch manufacturer of sports, gymnastics, and physical-education equipment, founded in 1950 in Helmond, North Brabant, and operating today as part of the Abeo conglomerate. The company serves four primary customer segments — Dutch schools (primary and secondary), gymnastics clubs and turnverenigingen, municipalities and local governments, and individual consumers — through a combined direct-to-consumer webshop (janssen-fritsen.nl) and a field-sales-representative network that conducts on-site consultations for larger projects, supported by an Inspiration Center showroom in Helmond. The product portfolio spans seven categories: gymmateriaal (gym equipment), sportmateriaal (sports equipment for 20+ sports), spelmateriaal (play equipment), turnmateriaal (specialized gymnastics apparatus), zaalinrichting (complete sports-hall interior design and fixed installations), inspectie & onderhoud (T-SPEC inspection and multi-year maintenance subscriptions), and the recently launched sportmateriaal verhuur (sports equipment rental).

The underlying technology stack is built around proprietary in-house constructions: the Buitengymzaal outdoor gym concept (a modular base station plus 12 optional stations and 6 portable outdoor products, realized within 12-16 weeks); the Athletic Skills Model (ASM) pedagogical framework and associated product line; the patented JF-veiligheidssluiting safety closure for ring apparatus; FlexoTronic electric ceiling units that raise and lower gym equipment; SmartGoals and SmartClips modular reconfigurable systems; and the T-SPEC proprietary inspection and certification system. The company holds ISO 9001 and ISO 14001 certifications (valid through 2026) and is an official partner of FIG, European Gymnastics, KNV, KVLO, Sport en Gemeenten, and (as of 2025) NBB Basketball Nederland under a five-year partnership.

Revenue is generated through four streams: one-time equipment sales (ranging from sub-€5 consumables to multi-thousand-euro capital equipment, e.g., outdoor valmat at €2,331.90 ex-BTW); project-based facility outfitting and installation (totaalinrichting) priced via custom quote; recurring inspection and maintenance subscriptions (onderhoudsabonnement); and the newly launched usage-based equipment rental service. GTM combines direct e-commerce (webshop) for SMB and consumer purchases with consultative field sales and an Inspiration Center for enterprise and municipal projects. Geographic scope is currently limited to the Netherlands, with international optionality latent in the federation-level FIG and European Gymnastics partnerships.

Name

Janssen Fritsen

Legal name

Janssen-Fritsen B.V.

Website

https://janssen-fritsen.nl

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Janssen Fritsen is a 75-year-old Dutch manufacturer of sports, gymnastics, and physical-education equipment, serving Dutch schools, municipalities, gymnastics clubs, and consumers via a direct webshop and field-sales network.

Ownership category

akta.pro rank

Product category

Sports & Gymnastics Equipment Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

akta.pro secondary industries

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)

Keywords

• Sports equipment manufacturing
• Gymnastics apparatus supply
• Physical education equipment
• Sports hall installation
• Outdoor gym solutions

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Equipment): Janssen-Fritsen generates revenue primarily through the sale of sports and gymnastics equipment including gym apparatus, sport materials, game materials, turn/competition equipment, and freerun equipment. Products are sold as one-time purchases via their webshop and through sales representatives. Both individual product sales and complete facility outfitting (totaalinrichting) are offered.
2. Facility Installation & Project Management: Janssen-Fritsen provides full gym/sports hall outfitting services (totaalinrichting), including project guidance from initial concept to final installation, as described: 'Wij blijven betrokken, vanaf het eerste inrichtingsconcept tot de installatie van het laatste wandrek.'
3. Inspection & Maintenance Services: Janssen-Fritsen offers inspection and maintenance subscriptions (onderhoudsabonnement) to keep sports equipment in top condition, ensuring user safety and extending equipment lifespan.
4. Equipment Rental: Janssen-Fritsen recently launched a sport material rental service (sportmateriaal verhuur), offering flexible, cost-saving, and sustainable options for temporary equipment needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Janssen-Fritsen manufactures and supplies sports and gymnastics equipment for physical education, indoor and outdoor sports, and gymnastics in the Netherlands. The company offers gym equipment, sports materials, play equipment, gymnastics apparatus, complete sports hall interior design and installation services, and inspection/maintenance services. It also offers the proprietary Buitengymzaal outdoor gym concept and equipment rental.

Product overview

Janssen Fritsen is a 75-year-old Dutch family business (founded 1950 in Helmond) and a leading manufacturer of sports and gymnastics equipment for physical education, indoor/outdoor sports, and gymnastics. The company operates as a physical equipment manufacturer with a multi-category product portfolio: (1) Gymmateriaal — gym equipment for physical education including the Athletic Skills Model (ASM) framework, SmartClips, SmartGoals, freerun equipment, and climbing systems; (2) Sportmateriaal — sports equipment across 20+ sports (athletics, badminton, basketball, beach volleyball, boxing, archery, dance, fitness, floorball, handball, hockey, tennis, table tennis, volleyball, and more) including branded table tennis tables (Cornilleau), tennis materials, balls, goals, and scoreboards; (3) Spelmateriaal — play equipment for balance, movement, juggling, and cooperative games; (4) Turnmateriaal — specialized gymnastics apparatus including vaults, beams, rings, trampolines, and landing mats; (5) Zaalinrichting — complete sports hall interior design services with fixed installations (ceiling units FlexoTronic, MultiBall interactive wall system, FlexoClimb rotating climbing frames, bouldering walls, bleachers, etc.) and modular room concepts including the Buitengymzaal (outdoor gym hall); (6) Inspectie & Onderhoud — T-SPEC inspection, multi-year maintenance budgeting, hall acoustics, and floor inspection services; (7) Sportmateriaal Verhuur — rental service for sports equipment. The company also offers a Buitengymzaal outdoor gym concept as a distinct sub-brand, combining a basic station, 12 extra stations, and 6 portable outdoor products (outdoor turnmat, valmat, turnbank, trapezoide, foambalk, beweegblok). Products are sold through a webshop and via a representative network.

Differentiator

Problem solved

Functional benefit

Products and services

• Gymmateriaal (Gym Equipment) Broad category of gym equipment for physical education, including Athletic Skills Model (ASM) products, combiframes, freerun gym setups, gym benches, gym blocks, gym mats, gym rings, climbing frames, climbing sports materials, auto belay systems, climbing holds, landing mats, long mats, storage materials, SmartClips, SmartGoals, playroom materials, jumping castles, springboards, gym trampolines, trapezoids, vaulting horses, and advantage sets. Sold to schools and sports facilities.
• Sportmateriaal (Sports Equipment) Comprehensive range of sports equipment covering athletics, badminton, basketball, beach volleyball, boxing, archery, dance, fitness, floorball, handball, hockey, baseball/softball, judo, korfball, lacrosse, table tennis, tennis, training equipment, outdoor trampolines, volleyball, field sports, and scoreboards. Sold to schools, sports clubs, and consumers.
• Spelmateriaal (Play Equipment) Play equipment for balance, movement to music, archery, juggling, marking, aiming, cooperation, batting games, spring materials, jump ropes, tag games, and advantage sets. Sold to schools and educational institutions.
• Turnmateriaal (Gymnastics Equipment) Specialized gymnastics equipment including air products, women's vault, balance beam, freerun gymnastics, gym block gymnastics, men's vault, landing mats, long mats, magnesium, methodological training, mini trampolines, mini gymnastics, pull-up bars, rhythmic gymnastics, springboards, vaulting, tumbling tracks, gymnastics benches, gymnastics boxes, gymnastics mats, home gymnastics equipment, gymnastics rings, gymnastics trampolines, gymnastics floors, pit mats, and vaulting horses. Sold to gymnastics clubs, turn associations, and schools.
• Zaalinrichting / Totaalinrichting (Sports Hall Interior Design & Installation) Complete sports hall interior design services and fixed installations, including acoustic walls, ASM graphics, climbing rope installations, ASM Skills Web, badminton, basketball ceiling/wall/tower installations, boxing bag installations, boulder walls, dressing room benches, climbing frames (FlexoClimb counterweight, rotatable, electric), climbing rocks, climbing walls, landing pits, lockers, air pit airbags, MultiBall, FlexoTronic ceiling units, pull-up bars, hand-operated ceiling units, ring stand lowering structures, partition walls, scoreboards, sports goals, telescopic columns, tennis installations, sports hall bleachers, Urban Sport setups, floor facilities, volleyball installations, Wall Jumper wall trampolines, and room concepts (ASM PLAYCE School, Beweegbox, Circular Sports Hall, Buitengymzaal, Urban Gym). Sold to schools, municipalities, and sports facilities as turn-key projects.
• Inspectie & Onderhoud (Inspection & Maintenance Services) Inspection and maintenance services including T-SPEC certification, multi-year maintenance budgeting, personal account management, hall acoustics, and sports floor inspection. Offered as ongoing subscription (onderhoudsabonnement) to keep sports equipment in top condition, ensure user safety, and extend equipment lifespan. Sold to schools, municipalities, and sports facilities.
• Buitengymzaal (Outdoor Gym Hall) A modular outdoor gym concept that brings all traditional gymnasium elements outside. Consists of a basic station (square metal frame with ring structures with patented JF safety closure, climbing rope installation, balance beam, Indian bridge, Swedish climbing frame, two pull-up bars, and climbing net on shockpad), 12 optional extra stations (vertical/diagonal climbing net, climbing wall combo, monkey ladder, double monkey ladder, parallel bars, two-part pull-up bar, three-part push-up bar, balance plates, boxing station, bouldering wall), and six portable outdoor products (outdoor turnmat, valmat, turnbank, trapezoide, foambalk, beweegblok). Realized within 12-16 weeks. Sold to schools and municipalities.
• Athletic Skills Model (ASM) A proprietary skills model framework with associated products and graphics for athletic skill development, supporting the five athletic skills: stability, locomotion, object manipulation, confrontation, and renewal. Includes ASM Graphics, ASM Skills Web, ASM Klastas (Lesmodule Schijf van 10), ASM Vloergraphics, ASM climbing rope installation, and ASM sport equipment. Sold to schools and educational institutions.
• Sportmateriaal Verhuur (Sports Equipment Rental) Rental service for sports equipment, providing flexible, cost-saving, and sustainable options for temporary equipment needs. Customers can rent sports and play equipment rather than purchasing. Available via dedicated rental page.

Quantifiable outcome

• Buitengymzaal realization timeline: 12 to 16 weeks from consultation to installation completion

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• NBB Basketball NederlandcoreStrategic or Co-development Partner · 1 January 2025Janssen-Fritsen is the official partner of NBB Basketball Nederland, entering a five-year partnership to contribute to the growth and accessibility of basketball in the Netherlands. The partnership includes basketball court equipment and outdoor basketball installations (Urban Court Slammer).
• European GymnasticscoreStrategic or Co-development PartnerJanssen-Fritsen is an official partner of European Gymnastics, the governing body for gymnastics in Europe. This partnership validates the company's gymnastics equipment quality and supports its presence in the European gymnastics market.
• FIG (Fédération Internationale de Gymnastique)coreStrategic or Co-development PartnerJanssen-Fritsen is an official partner of FIG, the International Gymnastics Federation, the highest governing body for gymnastics worldwide. This partnership demonstrates global recognition of the company's gymnastics equipment.
• Dutch Gymnastics (KNV)coreStrategic or Co-development PartnerJanssen-Fritsen is a partner of the Royal Dutch Gymnastics Association (Koninklijke Nederlandse Gymnastiekvereniging), the national governing body for gymnastics in the Netherlands.
• KVLOcoreStrategic or Co-development PartnerJanssen-Fritsen is a partner of the Koninklijke Vereniging voor Lichamelijke Opvoeding (KVLO), the Royal Dutch Association for Physical Education, supporting the physical education community in the Netherlands.
• Sport en GemeentencoreGTM or Marketing PartnerJanssen-Fritsen is a partner of Sport en Gemeenten, the organization representing Dutch municipalities on sports policy and procurement.
• AbeocoreOthersAbeo is the parent company of Janssen-Fritsen. Janssen-Fritsen is shown as part of the Abeo corporate group, with Abeo logo displayed on the footer of the Janssen-Fritsen website.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Sport-Thieme: Germany-based leading mail-order and direct-sales supplier of school, club, and therapy sports equipment. Closely comparable target customer (schools, sports clubs, municipalities), product breadth (gymnastics, team sports, PE apparatus), and DACH/NL distribution model.
• Gymnova: French gymnastics equipment manufacturer (part of Saelo Group) producing apparatus for schools, clubs, and competition. Highly comparable as a European specialist in gymnastics equipment with federation relationships and full PE/gymnastics product range.
• SPIETH Gymnastics: German manufacturer of competition-grade gymnastics apparatus (vaults, bars, beams, mats). Directly competes with Janssen-Fritsen's turnmateriaal category, serving the same gymnastics federations, clubs, and competition-grade buyers across Europe.
• Erhard Sport: German PE and gymnastics equipment manufacturer serving schools, clubs, and municipalities. Comparable product breadth in gymnastics apparatus, sports hall equipment, and physical education tools across the DACH market with growing European reach.
• Schelde Sports: Dutch sports facility equipment manufacturer (basketball goals, outdoor sports installations) and sister brand to Cornilleau within the Saelo Group. Comparable as a Netherlands-based B2B sports equipment maker serving municipalities and sports federations; co-listed with JF in the NBB Basketball partnership ecosystem.
• Cornilleau: French table tennis equipment manufacturer whose products (Cornilleau 300, Cornilleau 540 ITTF, Campus 510) are distributed by Janssen-Fritsen. Directly comparable as a sports equipment manufacturer selling through European B2B and consumer channels with strong product branding and competition-grade certification.

Broad incumbents

• Life Fitness: Global commercial fitness equipment manufacturer (cardio, strength, group training). Comparable as a large-scale sports/fitness equipment incumbent with service and maintenance revenue streams, though focused on commercial gyms rather than schools and PE.
• Decathlon: Global sporting goods retailer with extensive private-label sports equipment manufacturing (Domyos, Kipsta, Tribord, etc.). Adjacent as a competitor in low-to-mid-end sports equipment sold to schools and consumers; not a specialist in competition-grade PE apparatus but a pricing benchmark for commodity categories.
• TUNTURI: Finnish-origin fitness and sports equipment brand with broad consumer and light-commercial product range (cardio, strength, accessories). Comparable in sports equipment manufacturing and European B2C/B2B channels but operates at broader fitness scale rather than PE/gymnastics specialization.

Regional players

• Senoh Corporation: Japanese manufacturer of sports and physical education equipment for schools and competition. Comparable in PE/gymnastics apparatus product categories and education-focused customer base, but serves primarily the Japanese and Asian markets rather than competing directly in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/janssenfritsen
• Facebookfacebook.com/JanssenFritsen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janssen Fritsen