Me and My ID

What Me and My ID does

Me and My ID is a UK-headquartered, bootstrapped consumer privacy service that issues unique alias email addresses in the format [email protected] for each website or organization a user signs up with. Emails sent to those aliases are forwarded to the user's real inbox while concealing the underlying address, and users can block individual senders or entire aliases in one click. The core value proposition is letting consumers identify which specific organization sold or leaked their data, since spam arriving at any given alias implicates the original recipient.

The platform is delivered as a self-serve web service hosted on Microsoft Azure, with Google Analytics used for usage tracking. There is no mobile app, no public API, no SDK, and no documented team beyond a stated headcount band of 1-10 employees. The product remains in beta per the Terms and Conditions, and no founding year, funding rounds, management profiles, or revenue figures are disclosed in the source material.

The business model is freemium with lifetime free access for early users, supplemented by voluntary donations, Google AdWords advertising, and third-party affiliate programmes. No paid tier is currently active, though the company has signaled possible future charges for new users. The target customer is the privacy-conscious individual internet user, with a secondary segment of general web users wanting inbox control; all customers are reached through organic web sign-up with no sales force or paid acquisition channel disclosed.

Name

Me and My ID

Legal name

Me and My ID

Website

https://meandmyid.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Me and My ID is a UK-based, self-serve email privacy service that issues unique forwarding aliases per website signup, letting consumers block spam and identify data sellers while keeping their real inbox address concealed.

Ownership category

akta.pro rank

Product category

Email Privacy & Spam Protection

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDADAKAB

Email Phishing & BEC Protection

Hardware, Technology & Telecom/Cybersecurity/Email & Collaboration Security

SECONDARYHDAEAJAB

Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Identity & Access Management (IAM) & Directory Services Platforms

Keywords

• Email forwarding service
• Email privacy tools
• Spam protection service
• Disposable email aliases
• Email alias management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Free Core Service: Current users receive free lifetime access to the email forwarding and blocking service. The company may charge new users a modest fee in the future.
2. Donations: Users are encouraged to make small donations to support running costs and avoid the need to charge other users in the future.
3. Advertising: The service uses third-party advertising (Google AdWords) and affiliate programmes to monetize links. Cookie-based targeted advertising is served to users.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Me and My ID provides a web-based email forwarding and blocking service that lets individual users create a unique alias ([email protected]) for every organization, website, or signup, with emails forwarded to their real inbox. Users can permanently or temporarily block any sender with one click, and the platform does not store forwarded/rejected emails or request passwords, enabling identification of companies that sell or leak personal email data.

Product overview

Me and My ID is a single, unified email privacy service that allows users to create unlimited unique email addresses for each website or organization they interact with. The core service forwards legitimate emails to the user's real inbox while enabling one-click blocking of spam, identification of data sellers, and protection against phishing. There are no separate modules, add-ons, or tiers—the service is provided as one integrated product with a lifetime free tier for early users.

Differentiator

Problem solved

Functional benefit

Products and services

• Me and My ID Email Forwarding & Blocking Service A free, web-based privacy service that lets individual users generate unlimited unique forwarding email addresses in the format [email protected] for each organization or website signup, forwards incoming messages to the user's real inbox, and enables one-click blocking of spam, identification of data sellers/leakers, and reduced identity-theft risk.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft AzurecoreTechnology or IntegrationThe service is hosted on Microsoft's highly secure cloud platform (Azure) to ensure maximum security, scalability, and reliability. This is the foundational infrastructure for the email forwarding service.
• Google AdWordsminorGTM or Marketing PartnerGoogle AdWords is used as the primary advertising partner to serve targeted advertisements to users and manage advertising relationships, including tracking unique users who have seen or clicked on advertisements.
• Third-party Affiliate ProgrammesminorGTM or Marketing PartnerSome links on the website are monetized through third-party affiliate programmes. Me and My ID states it does not have influence or control over these third-party websites.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• 33Mail: Long-running disposable and persistent email aliasing service that lets users generate unique addresses forwarding to a real inbox. Targets the same privacy-conscious individual users as Me and My ID with a similar self-serve model.
• Firefox Relay: Mozilla's consumer email aliasing service that creates masked email addresses forwarding to a real inbox, with the option to block senders. Directly competes with Me and My ID on the same core use case (sign-up aliasing and spam blocking) for privacy-conscious consumers.
• AnonAddy: Open-source email aliasing platform (self-hostable and hosted) with per-website aliases, PGP encryption, and sender blocking. Direct functional competitor in the consumer email-aliasing niche.
• Burner Mail: Email aliasing service that creates per-website addresses forwarding to a real inbox, with a freemium model. Targets the same individual user use case of preventing spam and identifying data sellers.
• SimpleLogin: Open-source email aliasing platform acquired by Proton that lets users create aliases per website and forward to a real inbox. Closest functional analogue to Me and My ID and the benchmark for the category.

Emerging players

• DuckDuckGo Email Protection: DuckDuckGo's free email aliasing service that strips trackers from forwarded messages. Comparable offering targeted at the same privacy-conscious consumer segment, with the strength of DuckDuckGo's brand in the privacy category.
• IronVest (formerly Abine Blur): Privacy and identity-protection service offering masked emails, masked cards, and phone numbers. Competes with Me and My ID in the broader consumer privacy/identity space with a more comprehensive feature set.

Broad incumbents

• Proton Mail: Privacy-focused email provider that now bundles SimpleLogin aliases. Overlaps with Me and My ID's value proposition (private email + aliasing) for users willing to switch their primary inbox.
• Apple Hide My Email: Apple's built-in email aliasing feature for iCloud+ subscribers, integrated with Sign in with Apple and Mail. Overlaps directly with Me and My ID's core functionality but ships as part of Apple's broader ecosystem with vastly greater distribution.
• Gmail plus-addressing (+aliases): Google's built-in +aliasing feature on every Gmail address ([email protected]). The default 'good enough' alternative most consumers encounter; cited explicitly by Me and My ID as a weaker competitor because the real address is trivially derivable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MeAndMyID
• Facebookfacebook.com/MeAndMyID
• LinkedInlinkedin.com/company/me-and-my-id

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Me and My ID