Display Search

What Display Search does

Display Search, founded in 1996 and headquartered in Santa Clara, California, now operates as Omdia, the technology research and market intelligence division of Informa TechTarget, a subsidiary of London-listed Informa PLC. Omdia delivers subscription-based market intelligence, custom strategic consulting, go-to-market advisory, analyst access programs (Ask An Analyst), vendor selection services, and a calendar of owned and sponsored industry events including Canalys Forums and the Display Japan Forum. Coverage spans AI, cloud, cybersecurity, displays, semiconductors, telecoms, consumer electronics, automotive, IoT, manufacturing, and physical security, with 350+ analysts and consultants producing 4,000+ deliverables annually for a client base spanning 180+ countries.

The firm's core technology asset is a proprietary research database built from 80,000+ primary research respondents and 200M+ data points, tracking 12,000+ companies across technology verticals. Research is delivered through the omdia.tech.informa.com digital platform, the Trend Watch video series, expert analyst blogs, newsroom content, and direct analyst consultation. The platform is integrated into Informa TechTarget's broader media network, which includes Dark Reading, InformationWeek, Light Reading, and Data Center Knowledge, extending distribution to technology buyers and sellers globally. The firm maintains an "Independence Charter" signaling editorial separation from commercial interests.

Omdia's business model combines recurring subscription revenue from enterprise clients with project-based revenue from strategic consulting, GTM advisory, and vendor selection engagements. Subscription pricing is quote-based with annual billing cadence. The 100+ person account and customer success team supports a long-tail enterprise client base distributed across technology vendors, enterprise buyers, channel partners and system integrators, consumer electronics manufacturers, and telecom service providers. Revenue is generated from five primary segments: technology vendors, enterprise buyers, channel partners, consumer electronics companies, and telecom service providers, with the vendor and channel segments identified as primary.

Name

Display Search

Legal name

Informa TechTarget

Website

https://displaysearch.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Display Search operates as Omdia, a technology market intelligence and advisory firm owned by Informa TechTarget, serving enterprise technology vendors, buyers, and channel partners globally with subscription research, consulting, analyst access, and industry events.

Ownership category

akta.pro rank

Product category

Technology Market Intelligence

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals and All Other Information Services (519290), Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Consumer Computer Monitors (Home & Office) (HDACADAA)

akta.pro secondary industries

4K/5K/8K & High-Resolution Monitors (HDACADAH), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Technology market research
• Market intelligence services
• Strategic consulting advisory
• Display industry analysis
• Technology vendor research

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Research Services: Annual and multi-year subscriptions providing access to market intelligence reports, analysis, and data across technology verticals including AI, Cloud, Cybersecurity, Displays, Semiconductors, Telecom, Consumer Electronics, Automotive, and IoT. Delivers 4,000+ reports and deliverables annually.
2. Strategic Consulting: Custom strategic consulting engagements for enterprise clients seeking tailored market analysis and strategic guidance
3. Go-to-Market Insights & Advisory: Advisory services helping vendors with go-to-market strategy, market positioning, and customer acquisition insights
4. Ask An Analyst: Direct analyst consultation services allowing clients to engage with experts for specific questions and guidance
5. Vendor Selection Services: Assistance with vendor evaluation and selection processes for enterprise technology purchases
6. Events and Conferences: Revenue from hosting and sponsoring technology conferences including Canalys Forums and Display Japan Forum

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Display Search operates as Omdia, a technology market intelligence platform providing subscription-based research reports, strategic consulting, go-to-market advisory, analyst access programs, and vendor selection services across technology verticals including AI, Cloud, Cybersecurity, Displays, Semiconductors, Telecom, Consumer Electronics, Automotive, and IoT. The firm tracks 12,000+ companies across 180+ countries, delivering 4,000+ research deliverables annually supported by 350+ analysts and 200M+ data points.

Product overview

Omdia is a technology market intelligence platform operated by Informa TechTarget, offering a platform-plus-services model. The core offering is comprehensive market intelligence research covering multiple technology sectors including Consumer (connected home, gaming, media, PCs, smartphones, wearables), Enterprise (AI, cloud, cybersecurity, digital workplace), Integrated Tech (automotive, displays, IoT, semiconductors, manufacturing), and Telecoms. The platform is supplemented by strategic consulting, go-to-market advisory services, direct analyst access (Ask An Analyst), vendor selection tools, and a product directory. Events including Canalys Forums and Display Japan Forum provide additional engagement touchpoints. The company tracks over 12,000 companies across 180+ client countries, with 350+ analysts and consultants delivering 4,000+ research deliverables annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Omdia Market Intelligence Subscription-based comprehensive technology market research covering AI, Cloud, Cybersecurity, Displays, Semiconductors, Telecom, Consumer Electronics, Automotive, IoT, and related sectors. Delivers over 4,000 reports annually, with primary research spanning 80,000+ respondents and 200M+ data points. For enterprise technology buyers and sellers globally.
• Strategic Consulting Custom advisory services for strategic planning, market entry, and business transformation supported by Omdia's global analyst expertise. For enterprise clients requiring tailored analysis beyond standard subscriptions.
• Go-to-Market Insights and Advisory Advisory services helping technology vendors develop go-to-market strategy, market positioning, and customer acquisition insights. For technology vendors seeking to amplify their market presence.
• Ask An Analyst Direct access to Omdia analysts for personalized advice on market trends and strategic planning questions, covering over 3,000 topics. For enterprise clients needing expert consultation on specific issues.
• Vendor Selection Analysis and comparison tools to support vendor evaluation and selection decisions for technology purchases. For enterprise technology buyers seeking procurement intelligence.
• Product Directory Comprehensive directory of technology products and solutions to support product research and comparison needs. For enterprise buyers researching technology products.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CanalyscoreStrategic or Co-development Partner · 1 January 2026Omdia partners with Canalys for the Canalys Forums event series, providing combined market intelligence and channel ecosystem analysis. The forums bring together technology channel partners, vendors, and industry stakeholders for strategic discussions on market trends and opportunities.
• Informa TechTargetcoreStrategic or Co-development PartnerOmdia is part of Informa TechTarget, a global network that informs, influences, and connects technology buyers and sellers. The relationship provides distribution through Informa's broader network including multiple technology media properties like Dark Reading, Data Center Knowledge, Information Week, and Light Reading.
• Display Japan ForumminorStrategic or Co-development PartnerOmdia is involved with the 51st Display Japan Forum returning July 30-31, 2026, providing exclusive market insights from across the display ecosystem covering smartphones, TVs, automotive, PCs, and emerging applications.
• MWC Shanghai 2026minorStrategic or Co-development PartnerOmdia participated in MWC Shanghai 2026, providing on-site analysis and insights on mobile AI, 5G-Advanced, and 6G developments. Chief Analyst Nicole McCormick observed and reported on telecom industry trends.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Frost & Sullivan: Frost & Sullivan provides growth consulting and market research across technology, industrial, and consumer verticals, overlapping directly with Omdia's display, semiconductor, automotive, and IoT coverage.
• TrendForce: TrendForce is a leading research firm specializing in display panels, semiconductors, LEDs, and consumer electronics supply chains, directly comparable to DisplaySearch's original display heritage and Omdia's display vertical.
• Forrester Research: Forrester sells subscription research, advisory, and consulting services focused on business and technology decision-makers, competing with Omdia for enterprise buyer mindshare in cloud, AI, cybersecurity, and digital workplace segments.
• Canalys: Canalys specializes in technology channel, partner ecosystem, and mobility market intelligence. It is both a formal Omdia partner on the Canalys Forums and a direct competitor for channel-related subscription research globally.
• IDC (International Data Corporation): IDC provides global IT market intelligence, custom consulting, and analyst advisory across hardware, software, services, and emerging tech, making it a head-to-head competitor to Omdia in semiconductors, displays, AI, and enterprise IT coverage.
• Gartner: Gartner is the largest pure-play technology research and advisory firm, selling IT research subscriptions, executive advisory, and consulting to enterprise technology buyers and vendors globally, directly overlapping with Omdia's subscription and advisory model across most of Omdia's covered verticals.

Emerging players

• Mordor Intelligence: Mordor Intelligence is an emerging market research firm publishing syndicated reports across technology verticals at lower price points, competing with Omdia for vendor and mid-market buyers who prioritize cost over depth.
• CB Insights: CB Insights is a tech market intelligence platform focused on private company data, AI-driven market analysis, and predictive analytics, representing an emerging AI-native research model that increasingly competes for the same enterprise and vendor buyers as Omdia.

Broad incumbents

• IHS Markit: IHS Markit historically absorbed parts of the display research ecosystem and is now part of S&P Global; it remains a benchmark incumbent against which Omdia's display and broader tech research are positioned by enterprise buyers.
• S&P Global Market Intelligence: S&P Global Market Intelligence provides research, data, and analytics across multiple industries, and acquired IHS Markit (which had previously absorbed DisplaySearch competitor roots), making it a broad incumbent competing with Omdia across several technology verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@omdiahq8895
• Xx.com/DisplaySearch
• Facebookfacebook.com/displaysearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Display Search