What ADS Domaine Skiable Les Arcs Peisey Vallandry does

ADS Domaine Skiable Les Arcs Peisey Vallandry (ADS) is a French ski domain operator that has managed the Les Arcs/Peisey-Vallandry mountain resort under an exclusive multi-commune concession (Bourg-Saint-Maurice, Villaroger, Peisey-Nancroix, Landry) continuously since 1968. The company operates 200+ km of ski pistes and 12+ lift systems across six stations (Arc 1600, Arc 1800, Arc 1950, Arc 2000, Peisey-Vallandry, Bourg-Saint-Maurice), serving individual skiers, families, and tour-operator customers. ADS is a wholly-owned subsidiary of Compagnie des Alpes (CDA), a publicly listed European leisure operator on Euronext Paris that manages 10 French ski domains and several European theme parks; ADS holds €17,756,460 in share capital and is led by Directeur Général Frédéric Charlot.

The company's commercial product set centers on a three-tier winter ski pass system — Pass Classique (€71/day), Pass Essentiel (€78/day, with 14 fast-track lanes and activity discounts), and Pass Premium (€91/day, with included activities and arrival-day skiing) — alongside season passes, weekend promotional offers (Samedi je skie at €44, Dimanche malin at €55), and early/late-season discounts. Summer operations (June 13 to September 13, 2026) center on the VTT Bike Park covering 150+ km of trails served by 12 lifts. Add-on altitude experiences include the Tyrolienne de l'Aiguille Rouge zip line, Luge 1800, Luge 2000, First Tracks early access, the Muséeum des Animaux de Montagne, Galerie des Minéraux, Fresques Lumineuses, and panoramic terraces. The Paradiski Yuge mobile application (iOS/Android) integrates interactive trail maps, real-time conditions, geolocation tracking, and pass purchasing across the linked Paradiski domain (425+ km connected to La Plagne via the Vanoise Express cable car).

The business model is transaction-based, omnichannel, and seasonal. Direct-to-consumer distribution runs through the official e-commerce site, mobile app, self-service kiosks (bornes automatiques), six in-resort point-of-sale counters, and the funicular from Bourg-Saint-Maurice station. Indirect distribution runs through tour operators (Les Arcs Tour), the AB Tourisme office (HERO), ski schools (ESF), and activity partners (Evolution 2). Revenue streams include ski pass sales (core), altitude activities (Tyrolienne, Luges), funicular transport, summer VTT passes, B2B/group packages, ancillary services (Carré Neige insurance, locker rentals, parking, partner commissions), and installment payment monetization via Alma. Pricing incorporates child/senior/disability reductions, Pack Tribu and Pack Famille group discounts, and B Corp-certified sustainability positioning as brand differentiation.

Name

ADS Domaine Skiable Les Arcs Peisey Vallandry

Legal name

ADS

Website

https://lesarcs-peiseyvallandry.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

ADS operates France's Les Arcs/Peisey-Vallandry ski domain (200+ km pistes) since 1968, serving individual skiers, families, and tour operators via a three-tier pass system. The Compagnie des Alpes subsidiary forms part of the linked 425+ km Paradiski area.

Ownership category

akta.pro rank

Product category

Alpine Ski Resort Operations

NAICS

Skiing Facilities (713920), Scenic and Sightseeing Transportation, Other (48799)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ)

Keywords

• Ski lift operations
• Mountain resort services
• Winter sports passes
• Bike park operations
• Alpine tourism activities

Headquarters

HQ city

Bourg-saint-maurice

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ski Pass Sales (Winter): Core revenue from sale of ski lift passes (Titles de Transport) across multiple tiers — Pass Classique (basic), Pass Essentiel (with activity discounts and fast-track lane access), Pass Premium (with complimentary activities and premium benefits), and unlimited Season Passes. Passes range from 1-day to 8-day consecutive products, plus extension/add-on products. Revenue is transaction-based, one-time per pass cycle, with reloading of existing smart cards for repeat customers.
2. Mountain Activity Reservations (Summer & Winter): Revenue from paid altitude experiences including Tyrolienne de l'Aiguille Rouge, Luge 1800, Luge 2000, First Tracks early-morning sessions, and the Funicular transport service. Also includes Bike Park VTT access passes and pedestrian summit passes in summer season. Activities are sold as add-ons to ski passes or standalone purchases.
3. Funicular Passenger Transport: Revenue from the funicular railway connecting Bourg-Saint-Maurice valley train station to Arc 1600 resort. Tickets sold as one-way or round-trip for pedestrians, with free travel offered to train passengers as a sustainable mobility incentive.
4. Group and B2B Packages: Revenue from group bookings and tour operator packages, distributed through Les Arcs Tour and other travel partners. Includes group ski passes (20+ persons), custom activity packages, and resort experience bundles.
5. Ancillary Services and Insurance: Revenue from optional insurance products (Carré Neige 4 Saisons), locker rentals, equipment storage, and photo/video capture services on the mountain domain. Also includes paid parking and partner restaurant/spa commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

ADS operates the Les Arcs / Peisey-Vallandry ski domain under concession, selling access to ski lifts, mountain bike parks, and pedestrian trails across 200+ km of pistes (425+ km within the linked Paradiski area). The company provides a tiered ski pass system (Classique, Essentiel, Premium), summer VTT/Bike Park passes, pedestrian passes, and altitude activity experiences (Tyrolienne, Luges, First Tracks, Galerie des Minéraux, educational glacier installations), distributed via website, mobile app, kiosks, physical POS, and tour operator partners.

Product overview

ADS Domaine Skiable Les Arcs Peisey Vallandry operates a comprehensive mountain destination offering ski passes and outdoor activities. The core winter product lineup consists of three ski pass tiers: Pass Classique (basic ski access), Pass Essentiel (adds 14 fast-track lanes, activity discounts, and restaurant benefits), and Pass Premium (includes activities, daily Aiguille Rouge cut-the-line access, and free arrival afternoon). The company also offers pedestrian passes (Pass Piéton and Piéton+), season passes for both skiing and hiking, and weekend promotions (Samedi je skie, Dimanche malin). Summer operations center on the VTT/Bike Park with passes for mountain biking across extensive trail networks. Activity add-ons include Luge 2000 and Luge 1800 sled experiences, the Tyrolienne de l'Aiguille Rouge zip line, First Tracks early access, Galerie des Minéraux, Muséum des Animaux de Montagne, Fresques Lumineuses, themed hiking trails (Sentier de l'Homme-Cairn, Les Géants de Malgovert), and panoramic terraces. The Paradiski Yuge mobile application serves as the digital platform for interactive maps, real-time information, and pass management.

Differentiator

Problem solved

Functional benefit

Products and services

• Pass Classique Basic ski pass providing unlimited access to the Les Arcs / Peisey-Vallandry ski domain and its 200 km of pistes. Available in durations from 4 hours to 8 days, with pricing ranging from €57 (4-hour adult) to €479 (8-day adult). Also includes Season Funiculaire at €98.
• Pass Essentiel
• Pass Premium
• Pass Saison Piéton+
• Pass VTT / Bike Park
• Le Funiculaire
• Luge 2000
• Luge 1800
• Tyrolienne de l'Aiguille Rouge
• First Tracks
• Galerie des Minéraux New mineral gallery experience at the intermediate station of Transarc cable car showcasing crystals and rocks in illuminated wooden display cases.
• Muséum des Animaux de Montagne
• Fresques Lumineuses
• Glacier du Varet / Espace de Sensibilisation
• Paradiski Yuge (Application)
• Samedi je skie
• Dimanche malin

Quantifiable outcome

• 200+ km of ski runs accessible via 10+ lift systems within the Les Arcs/Peisey-Vallandry domain alone, expanding to 425+ km within the broader Paradiski area
• +3 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and moderate.

• La PlagnecoreStrategic or Co-development PartnerLes Arcs/Peisey-Vallandry and La Plagne are jointly marketed under the 'Paradiski' brand, one of the world's largest connected ski areas at 425+ km. The two domains are linked by the Vanoise Express cable car, which provides direct lift-to-lift transfer between them. Joint marketing, shared digital platform (Paradiski Yuge app), and combined pass products create a deeply integrated strategic partnership that significantly expands the accessible terrain for customers of both domains.
• Compagnie des Alpes (CDA)coreStrategic or Co-development PartnerADS is a wholly owned subsidiary of Compagnie des Alpes (CDA), a publicly listed company on Euronext Paris and the leading European leisure operator managing 10 French ski domains and several major European theme parks. CDA provides shared technology infrastructure, centralized marketing, group purchasing power, and corporate governance standards (including B Corp certification, ethics and compliance frameworks).
• École du Ski Français (ESF) — Multiple BranchesminorGTM or Marketing PartnerESF ski schools at Arc 1600, Arc 1800, Arc 1950, Arc 2000, and Peisey-Vallandry partner with ADS to offer ski lessons, snowshoe hikes, ski touring, and Yooner experiences. Pass holders receive 15% discounts on partner services. ESF instructors wear ADS-branded equipment and co-promote the resort in their marketing.
• Evolution 2minorGTM or Marketing PartnerMulti-location mountain activity operator (ski touring, snowshoeing, e-mountain scooter, Yooner, Snake Gliss) present at Vallandry, Arc 1800, Arc 1950, and Arc 2000. Offers 15% discounted rates on partner activities for ADS pass holders. Acts as a referral channel for resort experiences.
• Arc Aventures by Evolution 2minorGTM or Marketing PartnerArc 1800-based adventure activity operator offering ski touring, Yooner, and adventure experiences. Partner for pass discount programs and joint activity promotion at Arc 1800.
• Les Arcs TourcoreChannel Partner/ Reseller/ DistributorOfficial tour operator partner for Les Arcs/Peisey-Vallandry resort packages. Handles group bookings, accommodation packages, and multi-day ski trip arrangements. Key B2B distribution channel for tour group sales.
• AB Tourisme (Office de Tourisme)moderateGTM or Marketing PartnerLocal tourism authority (Bourg-Saint-Maurice / Les Arcs) co-develops newsletters and destination marketing campaigns with ADS. Operates the HERO office at Arc 1600 for in-person pass sales. Data-sharing arrangement for visitor communications under GDPR-compliant framework.
• Mountain RidersminorStrategic or Co-development PartnerMountain environmental NGO partner collaborating on the 'La Montagne en Partage' community event (August 5, 2026 at Col de la Chal). Organizes trail clean-up hikes and environmental awareness activities on the resort domain, demonstrating ADS's sustainability commitment.
• Office National des Forêts (ONF)minorStrategic or Co-development PartnerNational forest management agency partner contributing to the 'La Montagne en Partage' environmental event, providing expertise on local flora, fauna, and forest ecosystem conservation education.
• Parc National de la VanoiseminorStrategic or Co-development PartnerFrance's oldest national park authority (created 1963) partnered for biodiversity and landscape education events at the 'La Montagne en Partage' gathering. The resort domain borders the park's protected territory, and joint initiatives focus on conservation awareness and responsible mountain access.
• Carré Neige (Insurance)minorGTM or Marketing PartnerInsurance partner offering Carré Neige '4 Saisons' insurance products, available for purchase alongside ski passes at points of sale. Covers trip interruption, rescue costs, and activity disruptions for winter and summer resort visitors.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• La Plagne: Operator of the neighboring La Plagne ski domain, connected to Les Arcs / Peisey-Vallandry via the Vanoise Express and jointly marketed under the Paradiski brand. The two domains share the Paradiski Yuge digital platform and form a 425+ km linked ski area, making La Plagne the most direct comparable peer.
• Val Thorens: Europe's highest ski resort (2,300m base, 3,200m summit) and one of the most-visited French ski domains, comparable to Les Arcs in scale, multi-tier pass offerings, and altitude activity diversification.
• Tignes: Major high-altitude ski resort in the Tarentaise Valley (Savoie) with 300 km of pistes, glacier skiing, and significant summer operations including a bike park — a direct structural and geographic comparable to Les Arcs.
• Val d'Isère: Premium French ski resort neighboring Tignes with extensive high-altitude terrain and a similar multi-tier pass strategy. Comparable to Les Arcs in target customer profile (international ski tourists) and high-altitude activity offerings.
• Les 2 Alpes: High-altitude French ski resort with one of Europe's largest skiable glaciers and a strong summer ski and mountain bike offering, structurally analogous to Les Arcs in altitude experience and year-round diversification.
• Megève: Established French ski resort in Haute-Savoie with a comparable multi-tier pass model, premium positioning, and significant summer activity offering including pedestrian passes and mountain experiences.
• Alpe d'Huez: Major French ski resort with 250+ km of pistes and a diversification strategy spanning winter skiing and summer activities. Comparable in domain scale, multi-tier pass architecture, and target customer segments to Les Arcs.
• Avoriaz: High-altitude pedestrian ski resort in the Portes du Soleil network (400+ km linked). Comparable to Les Arcs in car-free, high-altitude positioning, multi-station operations, and summer activity diversification.

Broad incumbents

• Compagnie des Alpes (CDA): Publicly listed parent of ADS and operator of 10 French ski domains plus European leisure parks. CDA is the most relevant broad incumbent because it owns and manages the same ski-resort category at scale, sharing infrastructure, technology, and corporate governance with Les Arcs.
• Chamonix Mont-Blanc: Iconic high-altitude French ski domain operating across multiple sub-areas, comparable to Les Arcs in international brand recognition, altitude experience offerings (Aiguille du Midi, Montenvers), and consumer-facing multi-resort pass infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADS Domaine Skiable Les Arcs Peisey Vallandry