Alfa Land

What Alfa Land does

AlfaLand Group (legal entity PT Perkasa Internusa Mandiri) is an Indonesian diversified property and hospitality management company founded in 1999 and headquartered at Alfa Tower, Alam Sutera, Tangerang. The group operates two principal business units: property development (residential, retail, warehousing, and office assets including the Lodan Center, Griya Hijaru Regency, and the 26-hectare District East mixed-use project in Karawang co-developed with PT Triniti Dinamik Tbk at IDR 2 trillion gross development value) and hotel management (via the wholly-owned Omega Hotel Management subsidiary, established in 2013). Omega Hotel Management operates more than 20 hotel and resort properties across Indonesia and Malaysia under a tiered brand architecture covering budget to premium segments: Signata (5-star), Cordela Suites (4-star), Grand Cordela (upscale), Cordela (midscale), Cordela Inn (economy), Cordex (express/budget), and Alfa Resort, plus the Ramela Indonesian Restaurant brand and the CORDI AI-powered virtual assistant chatbot for guest services.

Revenue mechanics are split across managed-services hotel management fees negotiated case-by-case with property owners and investors on multi-year contracts, one-time property sales from the development arm, and transaction-fee restaurant and F&B operations. The company generates guest bookings through a mix of direct channels, the CORDI chatbot, the Kliknbook distribution partnership (announced January 2026), and the International Hotels Alliance network providing cross-border access to 150+ hotels across China, Indonesia, Hong Kong, and Malaysia. AlfaLand is a privately held subsidiary of AlfaCorp, the Indonesian conglomerate whose portfolio includes the national Alfamart retail chain, and is led by President Director Hanto Djoko Susanto and CFO Tjhin Ko Cin. The group targets three primary customer segments: property owners and hotel investors seeking professional management, residential and commercial property buyers in strategic growth corridors, and business and leisure travelers across major Indonesian cities and tourist destinations.

Operationally, AlfaLand sells primarily through enterprise field sales for management contracts and direct property sales for development units, supplemented by channel partnerships (Triniti Land, IHA, All Star Hospitality Management) and a digital marketing presence anchored on the corporate website and English/Indonesian newsroom. The group recently achieved ISO 9001:2015 certification for Omega Hotel Management (September 2025) and has received consecutive Property & Bank Awards, including 'Most Recommended National Hotel Business Management' (2025) and 'Best National Hotel Management with Technology Innovation' (2024).

Name

Alfa Land

Legal name

PT Perkasa Internusa Mandiri

Website

https://alfaland-group.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AlfaLand Group is an Indonesian privately held property and hospitality company (PT Perkasa Internusa Mandiri), operating as an AlfaCorp subsidiary. It runs a dual business of mixed-use property development and hotel management under Omega Hotel Management, operating 20+ hotels across Indonesia and Malaysia across seven brands from budget to 5-star.

Ownership category

akta.pro rank

Product category

Real Estate and Hospitality Management

NAICS

Real Estate Property Managers (53131), Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Property development services
• Hotel management operations
• Hospitality management services
• Mixed-use real estate
• Commercial property management

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Management Services: Alfaland Group generates revenue through Omega Hotel Management by operating hotels under various brands (Signata, Cordela Suites, Grand Cordela, Cordela, Cordela Inn, Cordex, Alfa Resort). Revenue comes from hotel management fees charged to property owners and investors.
2. Property Development: Development of residential properties, retail spaces, warehousing, and office buildings. Revenue generated from property sales and development projects such as District East in Karawang.
3. Restaurant Operations: Operation of Ramela Indonesian Restaurants within hotels and standalone outlets, generating revenue from food and beverage sales

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AlfaLand Group develops residential, commercial, retail, warehousing, and office properties through its Property Development unit, manages those real-estate assets through its Property Management unit, and operates a multi-brand hotel and resort portfolio of 20+ properties under its Omega Hotel Management subsidiary. The group also runs the Ramela Indonesian restaurant chain inside its hotels and as standalone outlets, and markets a Singapore-style mixed-use development called District East (26 hectares, IDR 2 trillion GDV) in Karawang in partnership with Triniti Land.

Product overview

AlfaLand Group operates a diversified property and hospitality portfolio through two main business units: Property Development and Hotel Management (via Omega Hotel Management). The hotel portfolio spans economy to premium segments with brands including Signata (5-star), Cordela Suites, Grand Cordela, Cordela, Cordela Inn, Cordex, and Alfa Resort. Hospitality offerings include Ramela Indonesian Restaurant brand and CORDI virtual assistant for bookings. Property developments include District East (26-hectare mixed-use project in Karawang) and various commercial/retail properties. The company also participates in the International Hotels Alliance (IHA) for cross-brand reservations across 150+ hotels in multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Signata: Premium five-star hotel brand, including Signata Genting Highlands in Malaysia
• Cordela Suites
• Grand Cordela
• Cordela
• Cordela Inn
• Cordex
• Alfa Resort
• Ramela Resto
• CORDI

Products and services

• Signata Hotels Five-star premium hotel brand operated by Omega Hotel Management, including the Signata Genting Highlands property in Malaysia, targeted at premium-segment travelers and investors.
• Cordela Suites Upscale 4-star hotel brand with modern design and varied room types including Smart, Superior, Deluxe, Executive and Suite rooms. Properties include Cordela Suites Tasikmalaya (100 rooms, OHM's 18th managed hotel) and Cordela Suites Cianjur.
• Grand Cordela Hotels Upper-midscale hotel brand with comprehensive facilities, including Grand Cordela Hotel Kuningan, Grand Cordela Hotel Bandung, and Grand Cordela AS Patra Kuningan.
• Cordela Hotels Midscale hotel brand offering comfortable accommodations in cities across Indonesia, including Cordela Hotel Senen Jakarta and Cordela Hotel Pontianak.
• Cordela Inn Economy hotel brand including properties such as Cordela Inn Sidoarjo, Cordela Inn Millennium Medan, and Cordela Inn Jakarta Airport.
• Cordex Budget express hotel brand under Omega Hotel Management including properties such as Cordex Marelan Medan.
• Alfa Resort Resort accommodation brand in the AlfaLand/Omega Hotel Management portfolio offering resort-style lodging in Indonesian destinations.
• Ramela Restaurant Indonesian restaurant brand offering authentic Nusantara cuisine in a modern elegant atmosphere, with outlets inside Cordela Hotel Senen, Grand Cordela Hotel Kuningan, Grand Cordela Hotel Bandung, and a standalone outlet in Senopati, South Jakarta.
• CORDI Virtual Assistant AI-powered chatbot assistant for Cordela Hotels that handles room bookings, event planning, and guest inquiries through digital channels, enhancing the guest stay experience.
• OMG Priority Loyalty Card Customer loyalty program offering priority benefits to frequent guests across the Omega Hotel Management brand portfolio.
• District East Mixed-use real estate development in Karawang, West Java, including the Eastwood residential cluster, commercial shophouses, and a lifestyle destination. Developed in partnership with Triniti Land (PT Triniti Dinamik Tbk) on a 26-hectare site with IDR 2 trillion gross development value.

Quantifiable outcome

• Operating more than 20 hotel properties across Indonesia
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• All Star Hospitality ManagementcoreStrategic or Co-development Partner · 27 April 2026Strategic alliance to develop lifestyle hotel brands in Indonesia, introducing new hospitality concepts and expanding market reach.
• KliknbookminorGTM or Marketing Partner · 21 January 2026Strategic partnership with Kliknbook to drive sales growth for Omega Hotel Management through enhanced booking and distribution capabilities.
• Recoolit IndonesiaminorStrategic or Co-development Partner · 18 September 2025Strategic partnership announced during Omega Hotel Management's 12th anniversary celebration, focused on sustainability initiatives.
• CV Tujuh Akar Wangi (CV 7 Akar Wangi)coreStrategic or Co-development Partner · 13 May 2025Partnership for management of standalone Ramela Restaurant in Senopati, South Jakarta. This is the first independent Ramela outlet outside hotel network. The restaurant features 'Cultural Taste of Indonesia' concept and opened in July 2025.
• Ion Majestic Hospitality Sdn BhdcoreStrategic or Co-development Partner · 22 November 2024Partnership for launching Signata Genting Highland, a 5-star hotel in Malaysia. OHM International Sdn Bhd formed strategic hospitality partnership for this premium property.
• Trisakti Institute of TourismminorImplementation/ SI/ Consulting Partner · 10 June 2024Strategic partnership to enhance human resources quality through education and training programs for hospitality industry professionals.
• Golden Chain Motor Inns LTDminorStrategic or Co-development Partner · 31 May 2024Strategic partnership agreement with the largest motel chain in Thailand for hospitality collaboration and market expansion.
• PT Triniti Dinamik Tbk (TRUE Land)coreStrategic or Co-development Partner · 21 June 2023Strategic collaboration between Alfaland Group and Triniti Land for developing District East, a 26-hectare mixed-use development in Karawang, West Java. Alfaland provides the land while Triniti Land handles development. Project valued at IDR 2 trillion in gross development value, targeting handover starting 2027.
• International Hotels Alliance (IHA) - Gloria Hotels & Resorts, Tang's Living Group, Ion Delemen HospitalitycoreStrategic or Co-development Partner · 12 May 2023International alliance with Gloria Hotels & Resorts China, Tang's Living Group Hong Kong, and Ion Delemen Hospitality Malaysia. Provides access to over 150 hotels across four countries with central reservation system and joint marketing campaigns.
• Habitat for Humanity IndonesiaminorOthers · 27 April 2022CSR partnership for building proper toilet facilities in Kedung Dalem Village, Mauk, Tangerang. Program included distribution of 100 food packages during Ramadan.

Scale indicators6 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Tauzia Hotel Management: Operates multiple Indonesian hotel brands including Harris, POP!, Fox, and Yello, directly comparable to Omega Hotel Management's multi-brand management model across Indonesia's economy-to-midscale segments.
• Archipelago International: Indonesia's largest hotel management company, operating 150+ hotels across multiple brands (Aston, fave, Alana, Neo). Direct competitor in multi-brand hotel management and a benchmark for AlfaLand's portfolio scaling.
• Santika Indonesia Hotels & Resorts: Operates Hotel Santika (midscale) and Amaris (economy) brands across Indonesia, mirroring OHM's economy-to-upscale brand ladder and Indonesian market focus.
• Aston International Hotels & Resorts: A flagship mid-market Indonesian hotel brand under Archipelago; offers a direct comparison point for OHM's Cordela, Grand Cordela, and Signata positioning in the Indonesian midscale-to-upper-midscale segment.

Broad incumbents

• Summarecon Agung: Large Indonesian township developer with hospitality and commercial property components; comparable to AlfaLand's integrated property development and hospitality model, but at much larger scale.
• Ciputra Group: Diversified Indonesian real estate developer with residential, commercial, and hospitality projects, providing a benchmark for large-scale mixed-use developments like District East Karawang.
• Agung Podomoro Land: Major Indonesian property developer with residential, office, retail, and hospitality exposure; comparable as a real estate developer with mixed-use and hospitality components.
• MNC Land: Indonesian conglomerate-backed real estate and hospitality company operating hotels, resorts, and theme parks; structurally similar to AlfaLand as a subsidiary of a diversified group (MNC Group vs AlfaCorp).
• Lippo Group / Lippo E-Net: Diversified Indonesian conglomerate with significant real estate, hospitality (Aryaduta Hotels), and healthcare operations; structurally comparable as a multi-business Indonesian group with a hotel management arm.

Emerging players

• PT Triniti Dinamik Tbk (Triniti Land): AlfaLand's actual joint development partner on District East Karawang; comparable as an Indonesian property developer focused on mixed-use township projects, though operating without a hotel management arm of its own.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alfalandgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfa Land