What Swereco does

Swereco AB is a Sweden-based medical device manufacturer and distributor founded in 1973, specializing in assistive and ergonomic products for people with mobility challenges, disabilities, and incontinence care needs. The company operates from its headquarters in Kista, Stockholm, and runs an in-house manufacturing facility in Lenhovda, Småland, where core product lines including crutches, transfer aids (Eva, Adam), and incontinence products are produced. Its portfolio spans four categories: mobility aids (crutches, walking frames, transfer devices), home aids (bath, toilet, kitchen, fall-prevention equipment), healthcare/medical supplies (incontinence products under the Sanicare/Sanifix/Saniline C/Sanisoft/Saniform brands, injection/infusion, wound care, surgical instruments, intensive-care equipment), and orthopedics featuring the proprietary NOVA series (NovaWalk, NovaSling, NovaCool, NovaHeel) and the partner-distributed Push orthosis range.

The business model is a hybrid of direct-to-consumer e-commerce via the Swedish-language Swereco webshop (with SEK pricing including 25% VAT and payment via Nets invoice or credit card) and B2B sales to Swedish regions, municipalities, and healthcare providers under custom quote-based framework agreements. A reseller program invites retailers to distribute Swereco products. The company holds CE-marking under MDR (EU) 2017/745 for Class 1 medical devices and is certified to ISO 9001 and ISO 14001, which are prerequisites for institutional healthcare procurement. Product distribution also includes partner brands such as CritiCool and Allon targeted temperature management systems with CureWrap/ThermoWrap garments.

Swereco is privately held under J2L Holding AB and serves customers primarily in Sweden and the Nordic region, with the webshop restricted to Swedish delivery addresses. The stated corporate vision is to extend representation into larger European markets. Named institutional customers include at least twelve Swedish regions operating under multi-year framework agreements for incontinence supply, demonstrating stable, renewal-based public-sector demand. The company has no disclosed venture or growth-equity funding and operates with a headcount in the 11-50 range.

Name

Swereco

Legal name

Swereco AB

Website

https://swereco.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Swereco is a Sweden-based medical device manufacturer and distributor, founded in 1973, producing assistive and ergonomic products for mobility, incontinence, and orthopedic care. It serves Swedish regions, municipalities, healthcare providers, and individual consumers via direct B2B sales and an e-commerce webshop.

Ownership category

akta.pro rank

Product category

Medical Devices & Assistive Technology

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Medical device manufacturing
• Mobility assistive aids
• Incontinence care products
• Orthopedic rehabilitation devices
• Healthcare medical supplies

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical assistive device sales: Sales of rehabilitation and mobility aids including crutches, walking sticks, transfer aids, and home assistive devices to individuals and healthcare providers.
2. Healthcare/medical supply sales: Sales of medical devices and supplies to hospitals and healthcare facilities in the Nordic region including incontinence products, injection/infusion supplies, wound care, surgical instruments, and orthopedic products through acquisitions and licensing agreements.
3. E-commerce retail sales: Direct-to-consumer online sales through Swereco webshop with prices displayed in SEK including 25% VAT. Payment via Nets invoice or credit card.
4. B2B enterprise sales: Contract sales to Swedish regions, municipalities, and enterprises with custom pricing and volume agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Swereco manufactures and distributes CE-marked Class 1 medical devices and ergonomic assistive products for people with mobility challenges and disabilities. The product portfolio covers mobility aids (crutches, transfer devices, walking frames), home assistance products (bath, toilet, kitchen aids), healthcare/medical supplies (incontinence products, injection/infusion equipment, wound care, surgical instruments), and orthopedic products (proprietary NOVA series and licensed Push orthosis brand). Products are primarily manufactured in the company's Lenhovda, Sweden factory and sold both to individual consumers via e-commerce and to Swedish regions, municipalities, and healthcare providers via direct B2B contracts.

Product overview

Swereco offers a broad portfolio of medical technology and ergonomic aids founded in 1973, with products manufactured primarily in Sweden (Lenhovda, Småland). The product range includes: (1) Mobility aids (Rörelsehjälpmedel) with transfer devices like Eva and Adam, crutches, and walking supports; (2) Home aids (Hjälpmedel i Hemmet) for bath, toilet, kitchen, and daily living; (3) Healthcare supplies (Sjukvård) including the Sanicare and Sanifix incontinence lines, Saniline C odor-control products, injection/infusion supplies, surgical instruments, and CritiCool/Allon TTM (Targeted Temperature Management) systems with CureWrap/ThermoWrap garments; and (4) Orthopedics (Ortopedi) featuring the proprietary NOVA series (NovaCool cold therapy, NovaSling shoulder sling, NovaWalk orthopedic walker, NovaHeel heel relief) and the Push orthosis brand (Care, Med, Ortho, Sports lines). The company serves healthcare facilities, municipalities, regions, and private customers across the Nordic countries.

Differentiator

Problem solved

Functional benefit

Brands

• NovaWalk: A product line of orthopedic walkers/boots with flexible outer shell and four straps for lower leg, ankle, and foot support. Features low weight and rolling sole for natural gait.
• NovaSling
• NovaCool
• NovaHeel
• Push
• Saniline C
• Sanifix
• Sanicare
• Sanisoft
• Saniform
• TTM-Behandling

Products and services

• NovaWalk orthopedic walker/boot Lightweight orthopedic walker boot with flexible outer shell and four compression straps that conform to calf, ankle, and foot. Features a rolling sole for natural gait and includes pump, strap, insole, and extra padding as standard. Designed for lower leg, ankle, and foot support during rehabilitation.
• NovaSling shoulder support Universal shoulder sling/bandage usable alone or with three different cushion types for optimal shoulder positioning depending on injury or surgery type. Includes elastic hand exercise ball. Designed for post-injury and post-surgical shoulder immobilization.
• NovaCool cold compression therapy Cold therapy with compression combining gel pad cooling element and compression sleeve for medical rehabilitation, acute sports injuries, and post-operative treatment. Evidence supports better pain and edema reduction than cooling alone.
• NovaHeel heel ulcer relief device Universal heel relief device designed for treatment and prevention of heel ulcers in immobilized patients.
• Push orthosis series (Care, Med, Ortho, Sports) High-quality orthoses available in graduated stability levels: Push Care (lighter support for minor issues), Push Med (additional support), Push Ortho (most stable variants), and Push Sports for athletic activities. Includes AFO orthoses, plus ankle, knee, wrist, elbow, shoulder, neck, and thumb supports.
• Sanisoft and Saniline C disposable incontinence products Single-use incontinence pads including Sanisoft Mini (99ml, 28-pack), Sanisoft Normal (214ml, 20-pack), Sanisoft Extra (315ml, 20-pack), Saniform men's guards, and Saniline C odor-control pads with activated carbon filter for fecal incontinence (odor neutralization tested up to 5 hours by RISE).
• Sanifix washable incontinence products Reusable absorbent underwear including Sanifix boxershorts, briefs, and panties with built-in absorbent gussets. Washable up to 100 times at 60°C, available in adult and children's sizes.
• Sanicare nightwear for incontinence and dementia care Specialized unisex nightwear for dementia and incontinence patients that secures incontinence products to reduce leakage and enable undisturbed sleep. Features openings at shoulders or crotch with snap buttons or zippers. Withstands up to 100 washes.
• Mobility aids (crutches, walking frames, transfer devices) Range of mobility aids including crutches (Kryckkäppar), support canes (Stödkäppar), 4-point supports, walking frames (Gåbockar & Gåstativ), transfer devices (Eva, Adam), gliding boards, and back supports, designed for people with mobility challenges.
• Home aids (bath, toilet, kitchen, daily living) Aids for daily living at home including bath and shower equipment (stools, body care, swimwear, shower aprons), toilet aids (raised seats, accessories), kitchen and meal tools (cutlery, knives, utensils), grab and reach devices, seating/comfort products, and fall prevention/safety equipment (hip protector trousers).
• CritiCool targeted temperature management system Targeted Temperature Management (TTM) machine for therapeutic hypothermia. Non-invasive system in which patient is dressed in a CureWrap garment; temperature is regulated with high precision. Used primarily for treating patients post cardiac arrest or asphyxia.
• Allon patient warming system TTM warming machine for surgical settings, used with Universal ThermoWrap garment to keep patients warm during surgery.
• CureWrap and ThermoWrap TTM garments Temperature regulation garments available in adult, pediatric, and infant sizes (CureWrap for CritiCool) and pediatric and universal sizes (ThermoWrap for Allon) for targeted temperature management therapy and surgical warming.

Quantifiable outcome

• Products washed up to 100 times maintaining functionality (reusable incontinence products)
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• J2L Holding ABcoreOthersJ2L Holding AB is the parent company of Swereco AB. Swereco is part of the J2L Group which has established a whistleblowing function for reporting concerns about irregularities in the company.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Etac: Nordic-headquartered manufacturer and distributor of mobility, transfer, and daily-living aids, overlapping directly with Swereco's mobility aids, transfer devices (Eva/Adam equivalents), and home aids portfolios.
• Arjo: Swedish medical device company focused on patient handling, hygiene, and DME for care settings; directly comparable in serving hospitals and municipalities with assistive and rehab equipment across the Nordics.
• Handicare: Nordic provider of mobility and accessibility solutions (stairlifts, vehicle adaptations, transfer aids); strong overlap with Swereco's transfer devices and home aids categories.
• OneMed: Nordic medical supply distributor selling directly to regions, municipalities, and healthcare providers — directly comparable go-to-market model and customer base to Swereco's B2B healthcare channel.
• Permobil: Swedish manufacturer of wheelchairs and powered mobility solutions; comparable as a Nordic medical mobility brand serving rehab and complex needs patients, including through public procurement.

Broad incumbents

• Sunrise Medical: Global manufacturer of mobility and assistive products (manual wheelchairs, powered wheelchairs, seating) with broader portfolio and geographic reach than Swereco's mobility aids line.
• Invacare: Large global durable medical equipment manufacturer with broad product portfolio spanning mobility, respiratory, and homecare — overlapping with Swereco's DME and home aids categories.
• Coloplast: Global leader in ostomy, continence, and wound care; directly comparable on the incontinence side (Sanisoft/Saniline/Sanifix) but at much larger scale and with broader international reach.
• Mediq: European distributor of medical devices and supplies to care providers and homecare; comparable in wholesale medical-supply distribution model though broader in scope than Swereco.

Regional players

• Mölnlycke Health Care: Swedish-headquartered wound care and surgical solutions provider; overlapping in Swedish/Nordic healthcare procurement and orthopedics, serving similar region/municipality buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swereco-rehab-ab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swereco