Berlin Area School District
Berlin Area School District is a Wisconsin public K-12 school district operating Berlin High School, Berlin Middle School, and Clay Lamberton Elementary to serve pre-K through 12th-grade students within its geographic boundaries, funded by taxes and state aid rather than tuition.
- Company typePrivate
- Founded-
- HeadquartersBerlin, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Berlin Area School District does
Berlin Area School District is a public K-12 school district organized under Wisconsin state law, serving students from pre-kindergarten through 12th grade in the Berlin, Wisconsin area. The district operates three schools from a single Memorial Drive corridor: Berlin High School (grades 9-12), Berlin Middle School (grades 6-8), and Clay Lamberton Elementary School (pre-K through grade 5), with a headcount range of 101-250 employees. The organization is governed by an elected School Board (with Nick Bartol serving as Vice President) and led by District Administrator Carrie Bille, and it operates as a government entity rather than a commercial enterprise — its "revenue" derives entirely from local property taxes, Wisconsin state aid, and federal funding, with no tuition charged for standard enrollment.
The district's service portfolio extends beyond core academics into athletics (football, volleyball, soccer, cross country, basketball, wrestling, track, swimming), food services (daily breakfast and lunch plus a free summer meals program for children 18 and under), special education and pupil services, summer school, and community use of the Clay Lamberton Miller Natatorium (lap swim, open swim, summer swim lessons). It also runs an extended summer meal distribution program with sign-up via Google Forms.
The technology stack is composed of standard K-12 administrative SaaS: PowerSchool for the Student Information System and Parent Portal enrollment, Apptegy for website CMS and mobile apps, RevTrak for fee payments, Thrillshare for staff resources and communications, WECAN for job postings, and Parallel Education for substitute teacher staffing. YouTube is used for live-streaming school board meetings, and the district maintains Facebook and Instagram accounts plus dedicated mobile apps for community engagement. The go-to-market motion is direct enrollment of resident families through the PowerSchool Parent Portal, with no commercial sales channel and no pricing-based customer acquisition.
Berlin Area School District firmographics
Firmographics- Name
- Berlin Area School District
- Legal name
- Berlin Area School District
- Website
- https://berlin.k12.wi.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Berlin Area School District is a Wisconsin public K-12 school district operating Berlin High School, Berlin Middle School, and Clay Lamberton Elementary to serve pre-K through 12th-grade students within its geographic boundaries, funded by taxes and state aid rather than tuition.
- Ownership category
- akta.pro rank
Berlin Area School District industry classification
Industry- Product category
- K-12 Public Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industry
- Public Elementary Schools (EDAJAAAB)
Keywords
Where Berlin Area School District is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Berlin Area School District business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Others
Revenue model
- Public Education Funding: As a public school district, Berlin Area School District is funded through a combination of local property taxes, state aid, and federal funding. Revenue is not generated through commercial product/service sales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Berlin Area School District product offering
Product offeringCore offering
Berlin Area School District operates three Pre-K through 12th grade public schools (Berlin High School, Berlin Middle School, Clay Lamberton Elementary School) that deliver core academic instruction, food services with daily breakfast and lunch, athletics programs, special education and pupil services, summer meals, summer school, and community use of the Clay Lamberton Miller Natatorium swimming facility to students and families in Berlin, Wisconsin.
Product overview
Berlin Area School District operates as a comprehensive public school district providing educational services from pre-kindergarten through 12th grade. The district offers a unified portfolio of educational programs including core academic instruction, food services with daily nutritious meals, athletics programs at middle and high school levels, and community facilities such as the Clay Lamberton Miller Natatorium for swimming activities. Administrative services are delivered through the PowerSchool Parent Portal for enrollment and student information management. The district also provides summer programming including free meals and educational sessions. The school system comprises Berlin High School, Berlin Middle School, and Clay Lamberton Elementary School.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-K Through 12th Grade Education Comprehensive educational programs serving students from pre-kindergarten through 12th grade across Berlin High School (grades 9–12), Berlin Middle School (grades 6–8), and Clay Lamberton Elementary School (Pre-K–grade 5), providing academic instruction across core subjects and electives for district residents.
- Food Services Program Provides nutritious breakfast and lunch meals to students daily, featuring fresh fruits, vegetables, and low-fat entrees across elementary, middle, and high school menus; managed by the Director of Food Service with onsite Food Service Leads at each building.
- Athletics Programs Comprehensive athletic programs including football, volleyball, soccer, cross country, basketball, wrestling, track, and swimming for middle school and high school students.
- Clay Lamberton Miller Natatorium Swimming Programs District indoor pool facility offering lap swim, open swim, and summer swim lessons sessions for community members and district students.
- Summer Meals Program Free breakfast and lunch meals available for children and teens ages 18 and under during summer months, with no enrollment required, distributed via the Free Summer Meals To-Go sign-up program.
- Special Education Services Special education programs including Cross-Categorical Special Education for grades 4K–5, directed by the Director of Special Education & Pupil Services, providing individualized education plans and pupil services across the district.
- PowerSchool Parent Portal Online portal for parents to access student information, complete annual registration updates, and manage enrollment for returning students and new student registration.
- Summer School Programs Summer school sessions available to all BASD students as well as school-age students residing within district boundaries during the summer recess period.
Companies that use Berlin Area School District
Customer profileSegments1 record
Ideal customer profiles1 record
Berlin Area School District technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Berlin Area School District partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Crossroads Market in Green LakeminorCrossroads Market in Green Lake, Wisconsin participates in the Rooster Round-Up fundraiser for the BHS boys and girls swimming programs. The program allows customers to 'Round Up' their purchases in support of the district's swimming programs.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Berlin Area School District competitors and assessment
Company assessmentDirect peers
- Markesan School District: Small Wisconsin public K-12 district serving Markesan, with comparable program portfolio, Wisconsin state funding model, and rural/small-town demographic profile.
- Kiel Area School District: Small Wisconsin public school district referenced in Berlin's varsity football schedules; operates K-12 public education with similar funding constraints and athletic programming.
- Wautoma Area School District: Small central Wisconsin public K-12 district referenced in Berlin's middle school athletics schedules; operates with comparable enrollment scale, funding model, and community-facing programming.
- Campbellsport School District: Small Wisconsin public K-12 district with comparable enrollment scale, the same state aid funding structure, and similar small-town community demographic profile.
- Mayville School District: Comparable-size Wisconsin public K-12 district serving Mayville with the same state funding structure, athletic offerings, and small-town community demographic as Berlin Area School District.
- Nekoosa School District: Small central Wisconsin public school district referenced in Berlin's middle school athletics schedules; shares similar enrollment scale, tax-base funding model, and extracurricular program mix.
- Adams-Friendship Area School District: Small Wisconsin public K-12 district referenced in Berlin's middle and high school athletics schedules, operating under the same Wisconsin state funding and school board governance structure.
- Westfield School District: Small Wisconsin public school district referenced in Berlin's middle school athletics schedules; shares the same rural-community demographic and Wisconsin state aid funding model.
- Omro School District: Small public K-12 district serving Omro, Wisconsin with the same Wisconsin state funding model and rural/small-town demographic profile as Berlin; appears in Berlin's athletics schedules, confirming direct program overlap.
- Ripon Area School District: Comparable-size public K-12 district serving Ripon, Wisconsin with the same state funding structure, athletics portfolio, and community demographic profile as Berlin Area School District.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Berlin Area School District social profiles
Digital presenceBerlin Area School District financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berlin Area School District leadership team
Management profileNumber of profiles
Profiles9 records
Berlin Area School District subsidiaries and ownership
Company hierarchySubsidiaries3 records
Berlin Area School District funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berlin Area School District M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berlin Area School District
What does Berlin Area School District do?
Berlin Area School District operates three Pre-K through 12th grade public schools (Berlin High School, Berlin Middle School, Clay Lamberton Elementary School) that deliver core academic instruction, food services with daily breakfast and lunch, athletics programs, special education and pupil services, summer meals, summer school, and community use of the Clay Lamberton Miller Natatorium swimming facility to students and families in Berlin, Wisconsin.
Is Berlin Area School District a public or private company?
Berlin Area School District is a private company. It is classified as state government owned and is currently operating.
When was Berlin Area School District founded?
Berlin Area School District was founded in -1. It employs 101 to 250 people.
Where is Berlin Area School District based?
Berlin Area School District is headquartered in Berlin, United States, in the North America region.
How does Berlin Area School District make money?
One revenue line is on record: public Education Funding.
Who are Berlin Area School District's main competitors?
Direct peers on record are Markesan School District, Kiel Area School District, Wautoma Area School District, Campbellsport School District, Mayville School District, Nekoosa School District, Adams-Friendship Area School District, Westfield School District, Omro School District and Ripon Area School District.
Does Berlin Area School District have an API?
No public API is recorded for Berlin Area School District.
What industry is Berlin Area School District in?
Berlin Area School District's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJAAAB, Public Elementary Schools. Its NAICS code is 6111 and its SIC code is 8200.