Euromoda Group

What Euromoda Group does

Euromoda Group is a Turkish family-owned jewelry and accessories manufacturer and retailer founded in 1973, headquartered in a 5,000 m² integrated facility in Istanbul's Beylikdüzü/Kavaklı district that combines design, production, storage, and showroom operations under one roof. The company sells through four wholly-owned sub-brands — Prenses Bijuteri (main retail brand), Euromoda Takı, Newstil Aksesuar, and Prenses Bijoux — covering costume jewelry, pearl jewelry, and silver jewelry, with products organized into categories such as necklaces, earrings, bracelets, anklets, and prayer beads, and bundled into 2-, 3-, and 4-piece coordinated sets. All items are produced using a proprietary anti-allergic Nikel Free manufacturing technology claimed to comply with international quality standards. The company employs 51-100 people and distributes through approximately 40 company-owned retail points across Turkey, its proprietary e-commerce platform euromoda.com.tr, the Trendyol marketplace, and an Instagram presence at euromoda.official, with same-day shipping for orders placed before 14:00 and free shipping for orders over ₺200. Pricing is unit-based, ranging from approximately ₺149 for individual bracelets to ₺1,490 for premium 4-piece sets, with installment options of 9 or 12 installments at cash price available on credit card purchases. The company also engages in import and export activity, indicating some international commercial reach beyond its Turkey-centric operating footprint.

Name

Euromoda Group

Legal name

Euromoda Group

Website

https://euromoda.com.tr

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Euromoda Group is a 53-year-old Turkish family-owned jewelry and accessories manufacturer and retailer that designs, produces, and sells anti-allergic (Nikel Free) fashion jewelry across four sub-brands through approximately 40 retail stores, its e-commerce site, and Trendyol.

Ownership category

akta.pro rank

Headquarters

HQ city

Besikduzu

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry and Accessories Retail: Euromoda Group generates revenue through the sale of fashion jewelry (bijuteri), pearl jewelry, silver jewelry, and accessories including necklaces, earrings, bracelets, anklets, and prayer beads. Products are sold as individual items or as coordinated sets (2-piece, 3-piece, 4-piece sets). Revenue is primarily one-time retail sales with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Euromoda Group manufactures and retails fashion jewelry and accessories under four sub-brands (Prenses Bijuteri, Euromoda Takı, Newstil Aksesuar, Prenses Bijoux), producing necklaces, earrings, bracelets, anklets, and prayer beads using Nikel Free anti-allergic technology. The company sells individual pieces and coordinated multi-piece sets through approximately 40 retail locations across Turkey, its own e-commerce site, and Trendyol marketplace.

Product overview

Euromoda Group is a 50-year-old Turkish family-owned jewelry and accessories manufacturer and retailer operating under multiple sub-brands: Prenses Bijuteri (main retail brand), Euromoda Takı, Newstil Aksesuar, and Prenses Bijoux. The company operates as a unified retail operation offering a comprehensive jewelry product portfolio that includes necklaces (Kolye), earrings (Küpe), bracelets (Bileklik), anklets (Halhal), and prayer beads (Tesbih). Products are organized into sub-categories such as pearl necklaces (İnci Kolye), costume jewelry necklaces (Bijuteri Kolye), 4-piece necklace sets (4'lü Grup Kolye Setleri), and silver necklaces (Gümüş Kolye). The company manufactures using nickel-free (Nikel Free) production technology and sells through approximately 40 retail locations across Turkey as well as its e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Prenses Bijuteri jewelry line Main retail brand under Euromoda Group offering costume jewelry and accessories including necklaces, earrings, bracelets, and anklets to fashion-conscious consumers in Turkey.
• Euromoda Takı jewelry line Brand line under Euromoda Group focusing on jewelry products for consumers in Turkey.
• Newstil Aksesuar accessories line Accessories sub-brand under Euromoda Group offering complementary accessories products to consumers in Turkey.
• Prenses Bijoux jewelry line Premium jewelry sub-brand within Euromoda Group targeting consumers seeking higher-end fashion jewelry in Turkey.
• Necklaces (Kolye) Necklace products including pearl necklaces, costume jewelry necklaces, 4-piece necklace sets, silver-toned necklaces, and chain necklaces sold to individual consumers.
• Earrings (Küpe) Earring products including stud earrings, dangle earrings, and multi-pair earring sets sold to individual consumers.
• Bracelets (Bileklik) Bracelet products including chain bracelets and charm bracelets sold to individual consumers.
• Anklets (Halhal) Anklet products within the costume jewelry category sold to individual consumers.
• Prayer Beads (Tesbih) Prayer bead products sold to individual consumers.
• 4-Piece Coordinated Jewelry Sets Curated jewelry sets containing 4 pieces, typically including necklaces with matching earrings and bracelets, priced from ₺720 to ₺1,490 and targeted at gifting and matching-accessory buyers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Mejuri: Digital-native fine-and-fashion jewelry brand with strong DTC and social commerce engine. Comparable on affordable-luxury gifting and female consumer targeting, but represents the online-first competitive threat.

Direct peers

• Atasay: Turkey's largest domestic jewelry manufacturer-retailer combining in-house gold and bridal jewelry production with a multi-brand retail network. Closely comparable to Euromoda on the integrated Turkish manufacturing-plus-retail model and domestic footprint.
• Altınbaş: Long-established Turkish jewelry maison with manufacturing, retail and export operations. Highly comparable vertical structure and Turkish-market dominance to Euromoda, though operating in fine jewelry at higher price points.
• Sevan: Turkish fashion-jewelry (bijuteri) chain with widespread domestic store presence. Closest pure-play costume/fashion jewelry retail competitor to Euromoda within Turkey.
• Claire's: Global specialty retailer of fashion jewelry and accessories targeting young women and girls. Comparable customer segment (women/girls fashion accessories), trend-driven assortment and mall/strip retail model.

Broad incumbents

• Pandora: Global fashion-jewelry incumbent operating branded charm and silver jewelry through owned retail and wholesale. Comparable on fashion-jewelry category and omnichannel branded retail, though at materially larger international scale.
• Accessorize: UK-based fashion jewelry and accessories specialty retailer with global store footprint. Comparable affordable-fashion jewelry assortment and female trend-driven positioning.

Others

• Swarovski: Global crystal and fashion-jewelry maison with branded stores worldwide. Comparable as a broad-portfolio fashion-jewelry incumbent competing for the same affordable-luxury gifting and self-purchase occasions.

Regional players

• Aldo: Global fashion-accessories and footwear retailer. Adjacent competitor for share-of-wallet on women's fashion accessories and gifting purchases, overlapping consumer occasions with fashion jewelry.
• Koton: Turkish mass-market apparel and accessories retailer with extensive domestic store network. Comparable Turkish high-street retail footprint and value-segment female fashion customer, an adjacent channel for accessories bundling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/euromoda.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euromoda Group