What WLUK FOX 11 does

WLUK FOX 11 is a Fox-affiliated local broadcast television station licensed in Green Bay, Wisconsin, and operating as an owned-and-operated asset of Sinclair Broadcast Group (NASDAQ: SBGI). Founded in 1954, the station serves Green Bay and the broader Northeast Wisconsin market through its primary Channel 11 broadcast, supplemented by subchannels CW 14 and COMET CW 14.2. Its content portfolio centers on local news, weather, and sports, anchored by the SKYFOX helicopter aerial coverage brand, the Good Day Wisconsin morning lifestyle program, High School GameTime prep-sports coverage of WIAA championships, and the FOX 11 News Livestream digital service. A dedicated FOX 11 Weather App extends severe weather alerts, radar, and forecasts to iOS and Android users.

The station's underlying technology stack consists of conventional broadcast television production and transmission infrastructure, helicopter-based aerial newsgathering, a website-based livestreaming platform, and mobile applications. Distribution spans over-the-air broadcast, cable and satellite carriage, fox11online.com, mobile apps, and a multi-channel social media presence across Facebook, X, Instagram, YouTube, TikTok, and Pinterest. Community engagement is sustained through branded initiatives including FOX 11 Community Cares, Golden Apple Awards, Making a Difference segments, Best of the Class, and Sinclair Cares programs, plus partnerships with the WIAA for high school sports broadcasting.

WLUK generates revenue through two principal streams: local television advertising (commercials, sponsored segments, and sponsored content sections) and recurring retransmission consent fees paid by cable and satellite providers. Its audience is bifurcated between B2C general viewers in Northeast Wisconsin consuming news, weather, and sports content, and B2B local advertisers purchasing reach into that audience. The station is led from Green Bay by Vice President and General Manager Todd Ziegler, who assumed the role on December 31, 2025 following Jay Zollar's retirement after 26 years with the stations. WLUK operates not as an independent business but as a portfolio station within Sinclair's national footprint, benefiting from corporate resources and syndicated content while retaining local news production autonomy.

Name

WLUK FOX 11

Legal name

Sinclair Broadcast Group (Sinclair, Inc.)

Website

https://fox11online.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

WLUK FOX 11 is a Sinclair Broadcast Group-owned Fox-affiliated local television station in Green Bay, Wisconsin, delivering local news, weather, sports, and community programming to Northeast Wisconsin viewers across broadcast, digital, and mobile platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Local broadcast advertising including commercials, sponsored segments, and promotional slots during news and programming slots
2. Retransmission Consent: Fees paid by cable and satellite providers to carry WLUK broadcast programming
3. Sponsored Content: Branded/sponsored content sections including legal topics, community features, and local business spotlights

Distribution channels4 records

Marketing channels9 records

Core offering

WLUK FOX 11 is a Fox-affiliated local broadcast television station serving Green Bay and Northeast Wisconsin. It produces and distributes local news, weather, and sports content over-the-air, via cable/satellite, and through digital streaming and mobile apps, monetizing primarily through advertising and retransmission fees.

Product overview

WLUK FOX 11 is a local television station (Channel 11) in Green Bay, Wisconsin, owned by Sinclair Broadcast Group. The station offers a unified portfolio centered on broadcast television combined with digital platforms. Core offerings include the main broadcast channel delivering local news, weather, and sports, supplemented by the FOX 11 Weather App for mobile weather information, and the Good Day Wisconsin morning lifestyle program. The station also provides streaming services for live and on-demand viewing, and High School GameTime for local prep sports coverage. All products serve the Northeast Wisconsin market with local content focusing on Green Bay and surrounding communities.

Differentiator

Problem solved

Functional benefit

Brands

• SKYFOX: Aerial news coverage and traffic reporting brand used by WLUK FOX 11 for helicopter-based newsgathering.
• Good Day Wisconsin
• High School GameTime

Products and services

• WLUK-TV Broadcast Local television broadcast station (Channel 11) providing news, weather, sports, and entertainment content to the Green Bay, Wisconsin market and surrounding Northeast Wisconsin region.
• FOX 11 Weather App Mobile application providing weather forecasts, radar maps, weather cameras, closings information, and severe weather alerts for Northeast Wisconsin viewers on iOS and Android.
• FOX 11 News Livestream Digital streaming service allowing viewers to watch live broadcasts and on-demand news content online via fox11online.com and connected TV platforms.
• High School GameTime High school sports coverage platform featuring WIAA tournament playoffs, live broadcasts of championships, and local prep sports news for the Northeast Wisconsin market.
• Good Day Wisconsin Morning lifestyle and entertainment show covering local events, community stories, food, and features relevant to Northeast Wisconsin viewers.
• Television & Digital Advertising Local broadcast and digital advertising offerings including commercials, sponsored segments, sponsored content, and promotional slots enabling local businesses to reach Northeast Wisconsin audiences.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• SinclaircoreChannel Partner/ Reseller/ Distributor · 31 December 2025Parent company Sinclair Broadcast Group announced leadership transition with Todd Ziegler assuming responsibility for WLUK-WCWF operations following Jay Zollar's retirement on December 31.
• Sinclair Broadcast GroupcoreChannel Partner/ Reseller/ DistributorWLUK is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides corporate resources, programming content, and operational infrastructure while WLUK maintains local news production and community relationships.
• CW 14coreChannel Partner/ Reseller/ DistributorCW 14 serves as a subchannel partner for broadcasting additional programming including WIAA high school sports championships and other local content.
• COMET CW 14.2coreChannel Partner/ Reseller/ DistributorCOMET CW 14.2 is a free over-the-air subchannel partner that broadcasts additional programming including sports events when CW 14 is airing other content.
• WIAA (Wisconsin Interscholastic Athletic Association)coreStrategic or Co-development PartnerPartnership for broadcasting high school sports championships including girls soccer, basketball tournaments, and other WIAA events. WLUK and its subchannels serve as the broadcast home for these events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WACY-TV: WACY-TV is a MyNetworkTV affiliate serving the Green Bay market, providing entertainment and supplementary programming as a direct competitor to WLUK's CW 14 and COMET subchannels. It competes for the same advertising dollars in the same DMA.
• WGBA-TV: WGBA-TV (NBC 26) is the NBC-affiliated local television station in Green Bay, Wisconsin. It competes directly with WLUK FOX 11 for local viewers, advertisers, and broadcast sports rights across the same Northeast Wisconsin market.
• WBAY-TV: WBAY-TV is the ABC-affiliated local broadcast television station in Green Bay, Wisconsin, competing head-to-head with WLUK for the same Northeast Wisconsin viewers, advertisers, and retransmission fees. Both stations produce local news, weather, and sports for an overlapping market.
• WFRV-TV: WFRV-TV is the CBS-affiliated local broadcast station serving Green Bay and Northeast Wisconsin, directly competing with WLUK for local news audiences and local ad revenue in the same DMA. Owned by Nexstar Media Group, it operates the same business model of local news, weather, and sports broadcasting.

Broad incumbents

• E.W. Scripps Company: E.W. Scripps owns WBAY-TV in Green Bay, WLUK's direct in-market rival. Scripps operates a comparable portfolio of local ABC/CBS/NBC/FOX-affiliated stations relying on the same advertising and retransmission mix.
• Nexstar Media Group: Nexstar Media Group is the largest US television broadcaster and the parent of WFRV-TV, WLUK's in-market competitor. Nexstar operates a national portfolio of local broadcast stations with the same advertising-and-retransmission revenue model as Sinclair/WLUK.
• Tegna Inc. Tegna operates a large portfolio of network-affiliated local broadcast stations in mid-sized US markets, monetizing through the same advertising, retransmission consent, and digital revenue streams as WLUK/Sinclair.
• Hearst Television: Hearst Television owns and operates network-affiliated local broadcast stations across the US, producing local news, weather, and sports content with a similar multi-platform distribution and advertising-retransmission revenue model to WLUK.
• Sinclair Broadcast Group (parent): Sinclair Broadcast Group is WLUK's publicly traded parent company (NASDAQ: SBGI) and one of the largest US local broadcast operators. As WLUK's corporate parent, it provides scale comparisons on operating costs, retransmission strategy, and digital expansion relevant to valuing the station.
• Gray Television: Gray Television is a major US local broadcast group operating dozens of network-affiliated stations across mid-sized markets. Its business model, scale economies, and reliance on political and retransmission revenue closely parallel Sinclair's structure that includes WLUK.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fox11news
• YouTubeyoutube.com/user/wluk
• Facebookfacebook.com/wlukfox11
• Instagraminstagram.com/wlukfox11
• Pinterestpinterest.com/wlukfox11
• TikToktiktok.com/@wlukfox11
• LinkedInlinkedin.com/company/wluk-fox-11

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WLUK FOX 11