Arts and Athletics

Name

Arts and Athletics

Legal name

Arts and Athletics Inc

Website

https://artsandathletics.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Children's After-School Enrichment Programs

NAICS

Sports and Recreation Instruction (611620), Fine Arts Schools (611610), Fitness and Recreational Sports Centers (713940)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

After-School Enrichment & Activities Facilitation (Arts/STEM/Clubs) (HSAAAHAD)

akta.pro secondary industries

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE), Intramural & Recreational Sports Programs (EDAJAJAB)

Keywords

• After-school enrichment programs
• Children's music instruction
• Sumper camps for kids
• Private music lessons
• Academic support services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Afterschool Program Fees: Families pay per enrichment class or study time session per 12-week cycle (Fall, Winter, Spring). Enrichment classes range $400-$450 per cycle, study time $125 when paired with enrichment class.
2. Summer Camp Fees: Full-day summer camp at $600/week. Pre-K/K camp at $750/week with single-day option at $150. Day camp at $120/day or $75/half-day.
3. Private Music Lessons: Private instrumental music lessons offered in blocks of 10 sessions at $600 (30 minutes each). Summer camp coverage also priced at $600 including full range of camp activities.
4. Instrument Rental Program: Instrument rental at $70 per twelve-week cycle. After three cycles ($210 total), ownership transfers to family. Also accepts instrument donations for $200 tuition credit.
5. Holiday/Day Camp Fees: Full-day camps at $150/day, half-day at $85/day, or $60 per student for half-day coverage with sibling discounts at $50 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arts and Athletics delivers an afterschool enrichment program for children (Pre-K through 5th grade) operating directly inside three Manhattan Upper West Side public schools (PS 9, PS 334/Anderson, PS 452), offering classes in performing arts, instrumental music, chess, sports, language, visual art, technology, and academic support/study time. The organization also runs summer camps, holiday/day camps, private music lessons, dedicated instrument academies, and an e-learning platform with video and live Zoom instruction.

Product overview

Arts and Athletics is an NYC-based afterschool enrichment organization offering a diverse portfolio of programs across three partner schools (PS 9, PS 334, PS 452) on the Upper West Side. The core offering is the Afterschool Enrichment Program featuring classes in performing arts, music instruction, chess, sports, technology, language, visual art, and academic support. Music instruction includes private lessons, specialized academies (Trumpet Academy, Reeds Academy, Strings Academy), and ensemble programs. The summer camp program offers Musical Theater and Instrumental Music tracks alongside outdoor adventures. Holiday and day camps provide coverage when schools are closed. An e-learning platform delivers virtual instruction via Zoom and video content. Chess programming includes regular tournaments and Study Time Jam practice sessions. The organization is licensed by the New York State Department of Health as a School Age Child Care provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Afterschool Enrichment Program Comprehensive afterschool enrichment program offering classes across performing arts, chess, sports, technology, language, visual art, music, and academic support for children from Pre-K through 5th grade at PS 9, PS 334, and PS 452 in NYC. Operations run from school dismissal (~2:40pm) until 6pm.
• Summer Camps

Quantifiable outcome

• Over 50 students performed in summer musical theater and instrumental music programs in 2025
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Kids on WheelsminorImplementation/ SI/ Consulting PartnerKids on Wheels places instructors with Arts and Athletics for specialized activities including Inline Skating, Skateboarding, Tennis, Magic, and Break Dancing. Has been a long-standing partnership with instructor Joel Rappelfeld.
• Pouncing Tigers Martial ArtsminorImplementation/ SI/ Consulting PartnerRun by Ken Gibson, Pouncing Tiger Martial Arts Studio provides martial arts instruction with a balanced approach combining exercise, discipline, and fun.
• Level GroupminorImplementation/ SI/ Consulting PartnerCollaborated with Level Group design firm to develop signage for winter offerings - red/pink and blue/green banners promoting enrollment.
• Concert Artists GuildcoreStrategic or Co-development PartnerPartnership with Concert Artists Guild to provide workshops and performances for instrumental music students. Features performances by CAG artists like Nathan Meltzer and Leland Co, exposing students to elite professional musicians.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Asphalt Green: NYC nonprofit operating sports and enrichment programs (swimming, basketball, multi-sport) for youth, with afterschool and camp components. Comparable in serving NYC families with recurring enrichment and sports product, though more sports-weighted than Arts and Athletics' arts-integrated offering.
• YMCA of Greater New York: Provides licensed afterschool care, sports, and enrichment across NYC branches and partner schools under SACC-equivalent frameworks. Comparable in serving K–5 NYC families at scale, but with a broader multi-borough footprint and a wider mix of recreational and academic programming.
• School of Rock: National franchise network of music schools offering private lessons, group performance programs, and camps for kids and adults. Comparable in private/semi-private music lessons, ensemble performances, and summer camp; broader geographic reach but less integrated into NYC public-school ecology.
• JCC Manhattan: Upper West Side community center offering afterschool, arts, music, and early-childhood programs to NYC families. Directly comparable neighborhood, premium family demographic, and enrichment product mix, though broader portfolio beyond children's programming.
• 92nd Street Y (92Y): Long-established Upper East Side cultural and enrichment institution offering after-school and weekend arts, music, athletics, and early-childhood programming. Overlaps in family demographic, premium pricing, and arts/music curriculum, but operates from a single flagship facility rather than inside public schools.

Direct peers

• Kids in the Game: NYC-based provider of afterschool enrichment, sports clinics, and day-off camps, with programs hosted in NYC schools and parks. Highly comparable GTM motion, family demographic (NYC parents), and product mix of sports and enrichment activities.
• Manhattan Youth: Operates afterschool programs directly inside NYC public schools, including in Lower and Upper Manhattan, serving K–5 students with arts, athletics, and academic enrichment. Most direct overlap with Arts and Athletics' school-embedded enrichment model, target families, and pricing tier.

Emerging players

• Super Soccer Stars: NYC-based youth soccer and multi-sport instruction provider running programs in parks, schools, and pre-schools. Overlaps with Arts and Athletics' sports enrichment classes (soccer, basketball) and Upper West Side family demographic, but narrower (soccer-first) product focus.
• TADA! Youth Theater: NYC nonprofit producing musical theater classes, camps, and performances for children on the Upper West Side. Directly comparable Musical Theater programming, performance-driven outcomes, and Upper West Side family demographic.

Others

• Chess-in-the-Schools: NYC nonprofit providing chess instruction and tournaments inside public schools, including rated USCF events. Directly comparable GTM (school-based) and chess tournament programming — Arts and Athletics' chess offerings are seeded from this lineage as its founding activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arts and Athletics