What Winex Storage does

Winex Storage Pty Ltd (ACN 167 812 866) is a privately held Australian company founded in 1999 and headquartered in Osborne Park, Perth, Western Australia. The company specializes in wine storage solutions across three integrated offerings: (1) retail wine rack products spanning modular plastic systems (Stakrax), Australian plantation pine wooden racks (Modularack), cold-rolled steel metal racks (VintageView, Bordex), and classic wooden styles, with capacities from 4 bottles to 12,000+ bottles; (2) professional offsite wine storage services in climate-controlled, secure facilities in Perth with subscription-based billing and pickup/delivery support; and (3) custom cellar design and installation services delivered via a network of partners and manufacturers for homeowners, architects, and builders.

The business operates a dual-channel go-to-market combining a direct-to-consumer e-commerce site (winexstorage.com.au) with a physical showroom in Osborne Park. Distribution is Australia-wide with free shipping on orders over AUD 200, and the unit pricing model covers most hardware (AUD 6.05 laydown carton to AUD 205.99 Stakrax 50-module kit), while offsite storage is sold on a monthly subscription at undisclosed rate-card prices. The customer base is segmented horizontally across DIY homeowners (primary), architects/builders (B2B), and wine collectors (primary), with no named enterprise anchors and no disclosed revenue, funding, or external investors.

Name

Winex Storage

Legal name

Winex Storage Pty Ltd

Website

https://winexstorage.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Winex Storage is a Perth-based Australian company selling wine racks (plastic, wood, metal), offering climate-controlled offsite wine storage subscriptions, and designing custom cellars for homeowners, architects, builders, and wine collectors across Australia.

Ownership category

akta.pro rank

Product category

Wine Storage Solutions and Racks

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Wine Collection Moving & Cellar Relocation (HSAKAEAJ)

Keywords

• Wine storage solutions
• Modular wine racks
• Custom wine cellars
• Offsite wine storage
• Cellar design services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Rack Product Sales: Sale of wine racks including Stakrax, Modularack, VintageView, and other brands. Products sold include metal racks, wooden racks, modular systems, and accessories. One-time product purchases at various price points.
2. Offsite Wine Storage Services: Professional offsite wine storage with climate control and security. Customers deposit wine for storage at company facilities, paying storage fees per the schedule of agreed rates.
3. Custom Cellar Design Services: Design and consultancy services for custom wine cellars for homeowners, architects and builders. One-stop shop for wine storage solutions.
4. Wine Accessories: Sale of cellar accessories including wine preservers, aerators, laydown cartons, and cleaning products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Winex Storage designs, distributes, and retails modular, metal, wooden, and plastic wine rack systems (Stakrax, Modularack, VintageView and classic ranges) ranging from 4-bottle organizers to 12,000+ bottle cellars. The company also operates climate-controlled offsite professional wine storage facilities in Perth and provides custom wine cellar design and installation services for homeowners, architects, and builders Australia-wide.

Product overview

Winex Storage is a Perth-based company offering a comprehensive wine storage portfolio combining physical products and storage services. The core product line consists of wine racks available in multiple material categories: Stakrax (Australian-made modular plastic), Modularack (Australian plantation pine wood), VintageView (cold-rolled steel metal), and classic wooden styles. These range from individual bottle organizers (4-bottle capacity) to massive cellar systems (12,000+ bottles). Services include professional offsite climate-controlled wine storage with pickup/delivery, and custom cellar design/installation for residential and commercial projects. Accessory products include wine preservation systems (Private Preserve, vinOair aerator), storage cartons, and wine care products (stain remover). The company operates from Osborne Park showroom and offers Australia-wide shipping on orders over $200.

Differentiator

Problem solved

Functional benefit

Brands

• Stakrax: Modular wine rack system designed and manufactured in Australia with clip-together modules for custom wine storage configurations.
• Modularack
• VintageView

Products and services

• Stakrax Modular Wine Storage Stakrax is an Australian-designed and manufactured modular wine storage system using industrial-grade polypropylene modules that clip together. It allows custom configurations of any size and shape for residential and commercial wine storage, expandable as collections grow.
• Modularack Wine Racks Modularack is a modular, stackable wine racking system manufactured from Australian plantation-grown radiata pine. No tools, glue, nails or screws are required; pieces simply fit together. Scales from 12 bottles to 12,000+ bottles for serious collectors.
• VintageView Metal Wine Racks VintageView metal wine racks feature a label-forward display design and are made from A500 and A1018 cold-rolled steel with powder coat finish. Available in wall strips, wall-mounted, and free-standing island configurations for residential and commercial cellars.
• Offsite Wine Storage Professional offsite wine storage services offered from climate-controlled facilities in Perth, providing security, cellar records management, pickup/delivery services, and insurance coordination for private wine collections.
• Custom Cellars (Design and Installation) Custom wine cellar design and installation services for homeowners, architects, and builders. Projects range from DIY home pantry cellars to feature below-ground cellars, delivered via a network of partners and manufacturers as a one-stop shop for wine storage solutions.
• WineX 25 Bottle Cube Free-standing, stackable wooden wine rack cube with 25-bottle capacity. Wooden aesthetic suitable as a standalone centerpiece or stacked with other racks for residential cellars.
• Bottle Organiser Australian-made fridge and pantry bottle organizer built on the Stakrax modular system. Organizes wine, champagne, water and soft drink bottles up to 1.25L, in BPA-free, food-safe polypropylene construction.
• vinOair Wine Aerator All-in-one on-bottle wine aerator and non-drip pourer with compact portable design, delivering higher vacuum than leading venturi aerators for fuller oxygenation of wine at the point of serve.
• Private Preserve Wine Preserver Gas-based wine preservation system using a custom Argon blend. Spray forms a protective layer on the wine surface to prevent oxidation, with each can protecting up to 120 bottles.
• Winex 12 Bottle Laydown Carton Cardboard 12-bottle lay-down wine storage and transport box with fibreboard inserts separating each bottle (500 x 335 x 172mm). Available for showroom pick-up only.
• Wine B Gone Red Wine Stain Remover 60ml red wine stain removal product (100% biodegradable formula) for carpet, fabric and upholstery. Effective on fresh and dried stains including fruit juices, sauces, coffee, and pet stains.

Quantifiable outcome

• Systems scalable from 6 to 6000+ bottles
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StakraxcoreTechnology or IntegrationStakrax is an Australian-designed and manufactured modular wine storage system. Winex Storage serves as a retailer and distributor for Stakrax products, offering their modular wine racks, accessories, and kits. Stakrax modules clip together to create customizable wine storage solutions that can be expanded as collections grow.
• ModularackcoreTechnology or IntegrationModularack is an Australian-manufactured modular, stackable wine racking system made from plantation-grown radiata pine. Winex Storage distributes Modularack products, offering their wooden wine racks in various configurations.
• BordexminorChannel Partner/ Reseller/ DistributorBordex is mentioned as one of the leading wine rack brands available at Winex Storage's showroom alongside Stackrax and Modularack.
• Network of Partners and ManufacturerscoreStrategic or Co-development PartnerWinex Storage utilizes a network of partners and manufacturers to assist homeowners, architects and builders with wine storage solutions, ranging from DIY home cellar installations to custom feature below-ground cellars.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• VintageView (Wine Master Cellars): VintageView is the US manufacturer Winex Storage explicitly distributes (label-forward, label-forward metal wine rack systems including the W43-K series). Both target the same end use case (residential and commercial wine display storage) via modular racking sold through channel partners.
• Wine Racks America: Large US-based direct-to-consumer retailer and manufacturer of wood and metal wine racks, offering both individual SKUs and large custom cellar systems - the closest US analog to Winex Storage's product-led business model.
• Wooden Cork: Online wine rack and cellar retailer with a broad multi-brand catalog and custom cellar services, directly comparable to Winex Storage's mix of multi-brand rack retail plus design services.
• Wine Cellar Innovations: US custom wine cellar design and installation company serving residential and commercial clients - directly comparable to Winex Storage's custom cellars design service offering for homeowners, architects, and builders.

Broad incumbents

• Vinotemp: Established US wine storage and cellar products company offering wine racks, cooling units, and cabinetry, comparable to Winex Storage's broader wine storage products and accessories portfolio at greater scale.
• Wine Enthusiast (Wine Enthusiast Companies): Major wine lifestyle brand selling wine racks, cellars, accessories, and cooling systems via direct e-commerce - a much larger broad incumbent competing in the same product categories Winex Storage carries (racks, preservation accessories, design services).

Regional players

• CellarOne (Cellar One / Wine Cellar Services Australia): Australian wine cellar construction and custom racking company serving the local builder and architect channel - regional peer competing for the same Australian custom cellar projects as Winex Storage.
• Racking Solutions (Crusader Group): Australian warehouse and specialty storage racking supplier that overlaps with Winex Storage's modular racking engineering and distribution - provides a read on broader storage racking competitive dynamics in the Australian market.

Emerging players

• Wine Guardian: Manufacturer of wine cellar cooling and humidity control systems - complementary/adjacent to Winex Storage's climate-controlled offsite storage and custom cellar services, serving overlapping end customers (serious collectors and architects).
• KWM (cellar construction / maker of Stakrax equivalent brands): Comparable boutique wine rack manufacturer in the broader Asia-Pacific region; included as an analog for the small private modular wine rack producer category in which Winex Storage's Stakrax and Modularack lines compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/winexonline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winex Storage