CRM Students

Name

CRM Students

Legal name

CRM Students Limited

Website

https://crm-students.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

CRM Students is a UK private student accommodation provider operating purpose-built residences across 18 UK cities, serving undergraduate, postgraduate, and international students with all-inclusive rentals and on-site support.

Ownership category

akta.pro rank

Product category

Student Accommodation

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (72131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

International Student Housing Placement & Management (BPAJAJAL)

akta.pro secondary industries

Student/Academic Serviced Residences (THAGAEAF), Shared Student Apartments & Roommate-Matching Platforms (EDAIALAD), Student-Focused Co-Living (Flexible, Community-Led) (THAMAGAI)

Keywords

• Student accommodation services
• Purpose-built student housing
• Student rentals
• International student support
• Accommodation management

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Student Accommodation Rent: CRM Students generates revenue primarily through rental payments from students occupying their purpose-built accommodation. Students pay rent either annually in full upfront or through instalment plans (typically 3 instalments for those with UK-based guarantors, or 2 instalments for those without). The rental model is recurring on an academic year basis, with properties across 18 UK cities. The company also offers summer stays as a seasonal revenue stream for students wishing to extend their accommodation beyond the standard academic year.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

CRM Students provides purpose-built student accommodation across 18 UK cities, offering ensuite rooms, studio apartments, and shared cluster flats with all-inclusive pricing covering utilities, WiFi, and access to communal facilities. The company serves undergraduate, postgraduate, and international students through multi-year tenancy agreements, with supplementary offerings including Summer Stays for break-period housing and a Housing Hand guarantor partnership enabling instalment payment plans. Operations are supported by an online student portal and on-site accommodation teams at each property.

Product overview

CRM Students is the UK's leading independent student accommodation provider offering purpose-built student housing across 18 UK cities. The core product is student accommodation rooms and apartments with all-inclusive pricing (utilities, WiFi, facilities). The portfolio includes ensuite rooms, studios, and cluster flats at properties under the CRM Students brand. Additional services include Summer Stays for flexible summer housing, the No Visa No Pay policy for international student protection, Housing Hand guarantor partnership for installment payments, and a Resident Portal/App for maintenance and booking management. The company also provides international student services including virtual viewings and airport pickup.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Accommodation

Quantifiable outcome

• No Visa, No Pay protection for international students in England and Wales
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Housing HandcoreStrategic or Co-development PartnerHousing Hand is an international guarantor service partner that enables international students (and UK students lacking a qualified UK guarantor) to pay rent in instalments rather than upfront. CRM Students offers students an affiliate discount of approximately 40% off Housing Hand's standard guarantor fees through their exclusive partnership link. This partnership is essential for international students who cannot provide UK-based guarantors, making instalment payment options accessible. CRM receives referrals through this channel and students benefit from reduced guarantor costs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Unite Students: LSE-listed largest UK PBSA operator with c.70,000 beds across 25 university cities. Directly comparable business model, target customer, and product type to CRM, but at significantly greater scale and with public-market capital access.

Direct peers

• iQ Student Accommodation: Major UK PBSA provider with properties across more than 25 university cities serving both UK and international students. Closely comparable product (ensuites, studios, all-inclusive pricing) and direct competitor in multiple shared markets with CRM.
• Homes for Students: UK-focused purpose-built student accommodation provider operating 25,000+ beds across 50+ properties. Highly comparable in geography, customer base, and product offering, and directly competitive in cities like Sheffield, Exeter, and Newcastle.
• Vita Student: Premium UK student accommodation operator focused on studio-led product in major university cities. Comparable premium positioning, international student targeting, and all-inclusive amenity model to CRM's higher-end offerings.
• Chapter Living: UK student accommodation brand operating in London and other major university cities with ensuite and studio product. Comparable target market, product type, and amenity-led positioning, with overlap in London boroughs where CRM operates.
• Downing Students: UK PBSA operator with properties in cities like Liverpool, Nottingham, and Brighton. Comparable purpose-built product, student target market, and direct booking model to CRM.
• The Student Housing Company: Premium international student accommodation brand with UK presence in cities including London and Edinburgh. Comparable international student focus, premium product positioning, and all-inclusive pricing to CRM.
• Pure Student Living: UK student housing operator in London, Edinburgh, and other major university cities with studio-focused portfolio. Comparable in geographic focus on UK student housing, premium positioning, and direct-to-student booking approach.
• Host Students: UK student accommodation provider in cities including Birmingham, Bath, and Exeter. Comparable target market, product mix, and direct-booking distribution model, with overlap in several provincial university cities.

Others

• CRM Partners (Yugo) — International Operating Peers: Yugo's other global student housing operations (US, EU, Australia) are sister brands under CRM's parent. They share the same operating model, product design, and technology stack, and represent the closest peer benchmarks for CRM's unit economics and capex approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CRM-Students
• Facebookfacebook.com/crmstudents
• Instagraminstagram.com/crmstudents
• TikToktiktok.com/@crmstudents
• Xx.com/CRM_Students

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Students