Works Agency

What Works Agency does

Works Agency is a French digital marketing agency (web agency) headquartered in Bois-Guillaume (Rouen), Normandy, structured as a SAS (Société par Actions Simplifiée) with 1-10 employees. The firm was founded in 2019 and provides professional services organized around four core pillars: website creation and redesign (Création / Refonte de site internet) on WordPress and Webflow; natural SEO (Référencement Naturel) including a 300+ control-point audit methodology, editorial optimization, netlinking, and 12-month editorial planning; paid search advertising (SEA / Référencement Payant) via Google Ads, Microsoft/Bing, YouTube, and remarketing; and social media management (Réseaux Sociaux) across Facebook, Instagram, LinkedIn, Twitter/X, Waze, Pinterest, and Snapchat. The core offering is supported by approximately 30 sub-services spanning analytics consulting, content marketing, graphic design, art direction, and digital strategy consulting (launch, growth, international, branding, crisis management).

Revenue is generated through project-based and retainer professional services. SEO audits are priced between €2,000 and €15,000 depending on site size and revenue importance, monthly SEO retainers are adapted to client budgets, and website build/refonte projects are quoted on a custom basis. The firm operates a sales-led go-to-market approach using direct website contact, a Calendly booking system for 30-minute discovery calls, and localized presence in Rouen, Le Havre, and Caen. Customer logos span SMBs and mid-market/institutional accounts across education (NEOMA Business School, IES BS), banking (Caisse d'Epargne Normandie, Village By CA), regional development and government (AD Normandie, CCI), retail (Office Depot), automotive (Direct Pare-Brise, TTOM), real estate (Bias Immobilier), and energy (CEN).

Works Agency holds Google Partner status with seven Google certifications (Search, Display, Shopping, Video, Sales, Analytics, Performance) and leverages a broad third-party analytics stack (Google Analytics, Google Data Studio, Google Search Console, Matomo, Hotjar, Web Clarity, Smartlook, Google Tag Manager). The firm differentiates via local Normandy expertise, a documented four-step methodology (market analysis, exchange meeting, strategy alignment, project launch), and an ecological positioning through a Reforest'action reforestation partnership and Infomaniak ecological datacenter hosting. There are no disclosed funding rounds, no M&A activity, and no revenue figures in the source data.

Name

Works Agency

Legal name

Works Agency SAS

Website

https://works-agency.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Works Agency is a French digital marketing agency based in Rouen, Normandy, serving SMB and mid-market clients across France with website creation, SEO, SEA, social media, content marketing, and analytics services. It operates as a Google Partner with seven certifications and emphasizes local Normandy expertise.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAKAA

B2B Demand Generation & Lead Nurture Agencies

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Digital marketing services
• Search engine optimization
• Paid search advertising
• Website design services
• Social media management

Headquarters

HQ city

Rouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Professional services revenue from SEO audits, SEO management, SEA campaigns, website creation/refonte, social media management, content marketing, and analytics consulting. Pricing varies based on project scope with audit costs between €2,000 and €15,000 depending on site size.
2. Website Creation & Refonte: Custom website development services including WordPress and Webflow implementations, e-commerce platforms, landing pages, and professional tools. Project-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Works Agency is a digital marketing agency that helps B2B clients move from website creation to customer conversion. Its core deliverables include website creation and redesign (WordPress and Webflow implementations, e-commerce, landing pages), natural SEO (technical audits, editorial optimization, netlinking), paid search advertising (Google Ads, Microsoft/Bing, Display, YouTube), and social media management across Facebook, Instagram, LinkedIn, and other platforms. The agency complements these with content marketing, analytics, and broader digital strategy work for clients primarily in Normandy and across France.

Product overview

Works Agency is a digital marketing agency (not a SaaS product company) offering a portfolio of professional services organized around four core pillars: (1) website creation and redesign (Création / Refonte de site internet), (2) natural SEO (Référencement Naturel) with technical audits, editorial optimization, and netlinking, (3) paid search advertising (Référencement Payant / SEA) via Google Ads, Microsoft/Bing, and social ad campaigns, and (4) social media management (Réseaux Sociaux). These core offerings are supported by sub-services including landing page creation, e-commerce platforms, content marketing (blog articles, site pages, editorial guides), analytics and reporting (Google Analytics, Data Studio, Tag Manager), graphic design and art direction (Chartes graphiques, Direction artistique), and strategic consulting (digital strategy, launch strategy, growth strategy, international strategy, crisis management). The agency operates from Rouen, Normandy, serving clients across France (Le Havre, Caen, and surrounding regions), and positions itself as a full-service digital acquisition partner from website to conversion.

Differentiator

Problem solved

Functional benefit

Products and services

• Création / Refonte de site internet (Website Creation & Redesign) End-to-end website creation and redesign service delivering conversion-oriented sites (vitrine, e-commerce, landing pages, professional tools) using WordPress and Webflow, with optional SEO re- accompagnement during migration.
• Référencement Naturel (Natural SEO) Organic SEO service spanning technical audits (300+ criteria), editorial optimization, internal linking (semantic cocoon), netlinking/authority building, keyword strategy, and 12-month editorial planning.
• Référencement Payant (Paid Search Advertising / SEA) Paid search advertising service covering Google Ads (Search, Display, Shopping, YouTube), Microsoft Ads (Bing/Yahoo), and remarketing, with ROI-driven keyword buying and campaign types for awareness, traffic, conversion, and email capture.
• Réseaux Sociaux (Social Media Management) Social media service covering community management, editorial-line creation, paid social campaigns (SMA), and presence on Facebook, Instagram, LinkedIn, Twitter, Waze, Pinterest, and Snapchat.
• Content Marketing Content marketing service including persona creation, conversion-funnel optimization, editorial planning, blog articles, site pages, and writing guides deployed across web and social channels.
• Analytics Web analytics service using Google Analytics, Google Data Studio, Google Tag Manager, Matomo, Hotjar, Web Clarity, and Smartlook, with custom tagging plans and dashboards to track user behavior, KPIs, and campaign ROI.
• Stratégie digitale (Digital Strategy) Overall digital strategy consulting covering launch strategy, growth strategy, international deployment, brand notoriety, branding, and digital crisis management.

Quantifiable outcome

• First results visible after 4 months of SEO work
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Reforest'actionminorStrategic or Co-development PartnerEnvironmental partnership for reforestation initiatives. Works Agency demonstrates ecological commitment by partnering with Reforest'action as part of their ecological approach to business.
• GooglecoreTechnology or IntegrationGoogle Partner with multiple certifications in Google Ads (Search, Display, Shopping, Video, Sales) and Google Analytics. Works Agency leverages Google's advertising platforms and analytics tools for client campaigns.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Digimood: Digimood is a French performance digital agency specializing in SEA, SEO, social ads, and analytics for mid-market and enterprise clients. Comparable in paid media emphasis and Google Ads specialization.
• Keley Digital: Keley Digital (formerly Keley) is a French SEO and content marketing agency serving SMB and enterprise clients. Overlaps directly with Works Agency's organic SEO and content offering.
• 1min30: 1min30 is a French digital agency providing SEO, SEA, social media, and web development services to B2B clients. It competes head-on with Works Agency in the French SMB/mid-market digital acquisition niche.
• Editialis: Editialis is a French content marketing and SEO agency operating across France, with a similar end-to-end digital acquisition proposition to Works Agency.
• Brainsonic: Brainsonic is a French content marketing and influence agency serving B2B brands. Comparable B2B target customer profile and content/digital marketing service overlap with Works Agency.
• Eskimoz: Eskimoz is a French digital marketing agency specialized in SEO, SEA, and content marketing. It directly competes with Works Agency for French SMB and mid-market clients, offering a comparable full-service acquisition portfolio.
• Junto: Junto is a French digital marketing and web agency focused on SEO, content marketing, and inbound acquisition for B2B brands. Highly comparable in service scope and target customer profile to Works Agency.

Broad incumbents

• Publicis Groupe: Publicis is a global advertising and marketing services holding company with extensive digital, SEO, and media capabilities operating in France. Serves as a broad incumbent benchmark for the French digital marketing category.
• Webedia: Webedia is a large French digital media and marketing group with SEO and content capabilities that overlap Works Agency's offerings, though operating at much greater scale and breadth.
• Havas France: Havas is a major global advertising and digital communications network with a French presence. Represents a broad incumbent in the integrated full-service advertising/digital marketing space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/works_agenc
• Facebookfacebook.com/agenceworks
• LinkedInlinkedin.com/company/works-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Works Agency