International School of Protocol

What International School of Protocol does

Escuela Internacional de Protocolo y Eventos (EIP), commercially known as the International School of Protocol, is a privately-held Spanish educational institution founded in 1995 and registered as Escuela Internacional de Protocolo S.L in Madrid. It is the pioneer institution in Spain for specialized training in protocol, event organization, and corporate communication, and has served over 20,000 students across its history. EIP operates a tiered educational platform that spans a full university degree (Carrera Universitaria en Protocolo y Organización de Eventos), higher-level vocational training cycles (Ciclos Formativos de Grado Superior) in event management, travel agencies, marketing, and personal/corporate image, two flagship Master's programs (Executive and Advanced), online specialists, short courses, and summer intensives — delivered across four physical campuses (Madrid, Barcelona, Valencia, Granada) and a dedicated online division (EIP Online).

The underlying technology consists of a web-based marketplace platform at protocolo.com that functions as a virtual storefront for browsing and purchasing both in-person and online courses, with payment processing via credit/debit card, PayPal, or bank transfer, and a student login portal for enrollment management and course delivery. Program-specific proprietary features include a Professional Development Module (career mentoring, professional shadowing, EIPalumni networking), a Transversal Experience Module (experiential forums, institutional visits, project-based problem solving), and an EIP International Experience Program that partners with seven European universities (UCLAN, DBS, VIA University, University of Northampton, Saxion University, Southampton Solent, University of Sunderland) to enable a 4th-year-abroad dual-titulation pathway leading to an Honors Bachelor Degree.

EIP's revenue model is tuition-driven across three primary streams: (1) consumer tuition from individual students enrolling in academic programs (university degree, vocational cycles, Master's, online specialists, short courses), structured as annual subscription-style payments; (2) corporate training fees from the dedicated 'EIP in Company' (Empresas) division that delivers bespoke B2B protocol and event-management training; and (3) marketplace transaction fees from the website's virtual course marketplace. Pricing is not publicly disclosed; prospective students must inquire directly, and scholarships (BECA SEOP up to €2,800, BECA CAM up to €3,250, ayuda al estudio up to €800–€1,000) are offered. The go-to-market combines a sales-led admissions model across each campus, inside-sales/online enrollment for EIP Online, event-driven demand generation (open days, introductory courses, summer programs), and a content marketing strategy via the school's blog and active social media presence. EIP serves multiple customer segments: university-bound students, vocational training students, working professionals pursuing postgraduate credentials, corporate clients, and image/personal-branding enthusiasts.

Name

International School of Protocol

Legal name

Escuela Internacional de Protocolo S.L

Website

https://protocolo.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Escuela Internacional de Protocolo (EIP) is a Spanish private educational institution founded in 1995 that delivers specialized training in protocol, event organization, and corporate communication across university degree, vocational, Master's, and online programs, serving over 20,000 cumulative students from four Spanish campuses and an online division.

Ownership category

akta.pro rank

Product category

Vocational and Higher Education in Protocol and Event Management

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

University/School Admissions Outsourcing & Enrollment Management (EOM) (EDAIACAC)

Keywords

• Protocol training programs
• Event management education
• Vocational training cycles
• Corporate protocol courses
• Postgraduate event organization

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course Enrollment Fees (Marketplace): EIP operates as a virtual marketplace (Marketplace de cursos presenciales y online) where users purchase courses, vocational training cycles, postgraduate programs, and specialist courses. Payments are processed via credit/debit card, PayPal, or bank transfer. Each purchase constitutes a contractual acceptance of the program terms.
2. Academic Program Tuition: Revenue is generated through tuition fees for various academic programs including University Degree (Carrera Universitaria) in Protocol and Event Organization, Vocational Training Cycles (Ciclos Formativos de Grado Superior), Online Vocational Cycles, Postgraduate degrees (Postgrados), Online Specialists, short courses, and summer programs. Each program tier carries distinct pricing.
3. Corporate Training (EIP in Company): EIP offers bespoke corporate training programs through its 'Empresas' / 'EIP in Company' division, targeting organizations for tailored protocol and event management training, generating B2B revenue streams.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Escuela Internacional de Protocolo y Eventos (EIP) is a private Spanish educational institution that delivers specialized training in protocol, event organization, corporate communication, and personal/corporate image. The portfolio includes a university degree, multiple higher-level vocational training cycles (CFGS), two master's programs, online specialists, and short/summer courses, delivered across four Spanish campuses and an online division, with a dedicated corporate training arm (EIP in Company).

Product overview

Escuela Internacional de Protocolo y Eventos (EIP) operates a multi-format educational platform offering in-person and online training across four physical campuses (Madrid, Barcelona, Valencia, and Granada) and a virtual campus. The portfolio is structured as a tiered system: (1) University Degree in Protocol and Event Organization as the foundational undergraduate program; (2) Multiple Higher-Level Vocational Training (CFGS) programs including Travel Agencies & Event Management, Marketing & Advertising, and Personal & Corporate Image Advisory, each available in both in-person and online modalities; (3) Two flagship master's programs — the Executive Master's (weekend format, 60 ECTS, 1 year) and the Advanced Master's — covering event organization, protocol across all domains, strategic communication, and AI applied to event management; (4) Supplementary offerings including summer courses, short professional courses, and online specialist programs. The institution also integrates Cambridge English certification and maintains an online platform (EIP Online) for remote learners. All programs are supported by professional development services including over 600 company partnerships for internships, career mentoring, and networking activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrera Universitaria en Protocolo y Organización de Eventos A full university degree program providing comprehensive training in event organization, protocol, marketing, public relations, institutional relations, business management, and event production. Designed for prospective students who have completed secondary education (Bachillerato/COU/BUP) seeking a recognized academic credential and career entry into the professional events sector.
• Ciclo FP Técnico Superior en Agencias de Viajes y Gestión de Eventos A two-year higher-level vocational training (CFGS) program focused on travel agencies and event management, covering client services, operational management, commercialization, and activity production with mandatory work placements (FCT). Targets students seeking rapid labor-market entry or career changers in events and tourism.
• Ciclo FP Técnico Superior en Marketing y Publicidad A higher-level vocational training (CFGS) program covering marketing strategy, advertising, and commercial management within the events and protocol context, designed for students pursuing roles in marketing and advertising with specialization in events.
• Ciclo FP Técnico Superior en Asesoría de Imagen Personal y Corporativa A two-year higher-level vocational training (CFGS) program (120 ECTS) that trains students to design and organize personal and corporate image consulting projects, event organization, and communication skills training. Includes a certificate in Personal Branding for Influencers. Targets individuals interested in personal image consulting, influencer brand management, fashion styling, and corporate image advisory.
• Máster Executive en Protocolo, Organización de Eventos y Comunicación Corporativa A one-year executive master's program (60 ECTS) delivered on weekends (Fridays 16:00–20:00 and Saturdays 10:00–14:30) in a 100% in-person format, covering event organization, protocol across all areas, and innovation and technology in events. Targeted at working professionals seeking advanced specialization while continuing to work.
• Máster Advanced en Protocolo, Organización de Eventos y Comunicación Corporativa An advanced master's program covering event organization techniques, planning, production, protocol across all domains, international and diplomatic protocol, corporate protocol, strategic communication, marketing for events, AI and new technologies applied to event design, and personal competency maximization (soft skills). Weekday format at Madrid, Barcelona, and Valencia campuses.
• Ciclos Formativos de Grado Superior Online Online versions of the higher-level vocational training (CFGS) programs in event management, travel agencies, marketing, and personal/corporate image, providing remote access to the same curriculum for distance learners.
• Curso de Verano Protocolo y Eventos A summer intensive course in protocol and event organization providing condensed training during the summer period, functioning as a low-commitment entry point to the full program portfolio and as a demand-generation tool.
• EIP in Company (Corporate Training) A dedicated B2B corporate training division offering bespoke in-company programs in corporate protocol, event organization, and institutional communication for organizations and their employees, delivered through direct B2B field sales engagement.
• Cambridge English Certification Program An English language certification program offered in partnership with Cambridge English, enabling students to obtain internationally recognized language qualifications alongside their protocol and events training.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UCLAN (University of Central Lancashire)coreStrategic or Co-development PartnerInternational academic partnership enabling EIP students who complete the dual titulation (vocational + university-level credential) to spend a 4th year abroad at UCLAN in the UK and earn an Honors Bachelor Degree in International Business Communication (Specialized on Events Management).
• DBS (Dublin Business School)coreStrategic or Co-development PartnerInternational academic partnership with Dublin Business School in Ireland, enabling EIP dual-titulation students to complete a 4th year abroad and earn an Honors Bachelor in Marketing (Specialized on Events Management).
• VIA University (Denmark)coreStrategic or Co-development PartnerInternational academic partnership with VIA University in Denmark, enabling EIP dual-titulation students to complete a 4th year abroad and earn an Honors Bachelor in Design and Business (Specialized in Branding & Marketing Management).
• University of NorthamptoncoreStrategic or Co-development PartnerInternational academic partnership enabling EIP students to study abroad at the University of Northampton in the UK and earn an Honors Bachelor, including in Live Event Production.
• Saxion UniversitycoreStrategic or Co-development PartnerInternational academic partnership with Saxion University in the Netherlands. Students can spend a 4th year abroad and earn an Honors Bachelor in Hotel Management as part of the international experience program.
• Southampton Solent UniversitycoreStrategic or Co-development PartnerInternational academic partnership with Southampton Solent University in the UK, enabling EIP students to earn an Honors Bachelor in Fashion Management with Marketing as part of the dual-titulation pathway.
• University of SunderlandcoreStrategic or Co-development PartnerInternational academic partnership with the University of Sunderland in the UK, enabling EIP students to earn an Honors Bachelor in Events Management as part of the dual-titulation pathway.
• 600+ Business and Institutional Partners (Convenios)coreStrategic or Co-development PartnerEIP maintains over 600 active partnership agreements (convenios) with companies and institutions across Spain for student internships (FCT - Formación en Centros de Trabajo), professional development, and graduate employment. Partners include UNIT Elements, Rototom, Inbodas, IFEMA, Guardia Civil, Grupo Evento Plus, Europa Press, El Economista, Cruilla, BigSound, and A Summer Story, among others. These partners provide student placement, professional shadowing opportunities, workshops, and job placement services.
• CualificamminorStrategic or Co-development PartnerCualificam is referenced as a quality certification and accreditation partner for EIP's postgraduate programs, providing external validation of program standards.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Ostelea — School of Tourism, Hospitality & Event Management: Barcelona-based private school offering degrees and master's in tourism, hospitality, and event management with multi-campus Spanish delivery and a similar international student profile to EIP. It is the closest direct competitor in Spanish-language specialized events/hospitality education.
• EUDE Business School: Madrid-based private business school offering undergraduate, master's, and executive programs with strong corporate training (in-company) and online divisions — mirroring EIP's multi-format model and B2B corporate channel.
• ESERP Business School: Spanish private business school with multi-campus delivery (Madrid, Barcelona, Palma) and an in-company training division. Comparable in size, modality mix, and target audience (career changers and working professionals) to EIP.
• CESINE Centro Universitario: Santander-based private university offering business, communication, and marketing degrees with strong international exchange components. Comparable as a Spanish private higher-education peer competing for the same career-launcher student segment.
• CEF Centro de Estudios Financieros: Madrid-headquartered private education group with multi-discipline programs (business, marketing, law) and a substantial in-company/corporate training arm — directly comparable in business model and Spanish mid-market positioning to EIP.
• Les Roches Marbella: Swiss-brand hospitality and event management school with a Spanish campus. Competes for the same Spanish-speaking student interested in event/hospitality careers and offers a comparable international mobility/degree pathway.

Broad incumbents

• ESIC Business & Marketing School: Established Spanish private business school with broader marketing and communications program portfolio and stronger brand recognition. Comparable as a Spanish private higher-education competitor with marketing/event-management adjacency, but operating at meaningfully larger scale than EIP.
• Glion Institute of Higher Education: Swiss-based hospitality and event management school with global campuses and a strong luxury-events/events curriculum. Comparable on the event-management curriculum axis but operates at a larger, more international scale than EIP.
• IE University: Top-tier Spanish private university with broad undergraduate, master's, and executive programs including event/communication-adjacent tracks. Comparable only at the broadest level (Spanish private higher education targeting international students) and operates at significantly larger scale than EIP.

Regional players

• Protocol School of Washington: U.S.-based specialized training provider focused on corporate etiquette and protocol. Most directly comparable on the niche 'protocol' curriculum axis, but serves a different geography and primarily the U.S. corporate market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoEIP
• YouTubeyoutube.com/channel/UCxcP9l-ZzecbHNtM_5AWzHA
• Facebookfacebook.com/EscuelaInternacionaldeProtocolo
• LinkedInlinkedin.com/school/636081
• Instagraminstagram.com/grupoeip
• TikToktiktok.com/@protocoloeip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International School of Protocol