BonBanh.com
- Company typePrivate
- Founded2006
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BonBanh.com does
BonBanh.com is an online classifieds marketplace for new and used automobiles in Vietnam, operated by Công ty cổ phần Kypernet Việt Nam (Kypernet Vietnam JSC), a privately held joint-stock company headquartered in Hanoi. Founded in 2006, the platform connects individual car owners, brokers, and authorized dealer showrooms with car buyers across all 63 Vietnamese provinces, hosting 29,410+ active vehicle listings spanning 30+ brands from mass-market Suzuki and Hyundai to luxury Bentley, Rolls Royce, and McLaren. The site offers brand-, model-, and province-filterable search, a dedicated showroom directory ("Salon Ôtô"), a comprehensive car pricing database, wanted-car ("tin mua xe") postings, and document verification badges for used-car listings. A mobile app extends marketplace access beyond the desktop website.
The platform monetizes through a freemium + pay-per-listing + subscription model: the first listing is free for registered members, subsequent listings cost 20,000 VND (~US$0.80) each, and professional dealerships (e.g., Sơn Tùng Auto, Siu Hùng, Pháp Vân, K-Luxurycars) subscribe to VIP memberships for enhanced visibility and priority placement. Optional SMS notification services generate incremental fees. BonBanh.com does not intermediate payments, logistics, or title transfer — it facilitates connections only and disclaims responsibility for transactions between buyers and sellers.
The company is registered with Vietnam's Ministry of Industry and Trade as an official e-commerce platform (registration #8602) and operates with 11–50 employees from a single working office in Hanoi. No external funding, M&A activity, or institutional investors are disclosed. Distribution is driven almost entirely by organic SEO on Vietnamese-language car pricing pages, supplemented by direct traffic and brand recognition accumulated over ~20 years of continuous operation.
BonBanh.com firmographics
Firmographics- Name
- BonBanh.com
- Legal name
- Công ty cổ phần Kypernet Việt Nam
- Website
- https://bonbanh.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BonBanh.com industry classification
Industry- Product category
- Online Automotive Marketplace
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where BonBanh.com is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
BonBanh.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Listing Fees: First car listing is free for members. Subsequent listings cost 20,000 VND per listing. This is the primary revenue stream from individual sellers and car dealerships.
- VIP Membership: Monthly subscription for VIP members who get enhanced listing visibility and additional features. Payment can be made via bank transfer or direct collection.
- SMS Services: Optional SMS notification services available for additional fees to enhance listing visibility and buyer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free first listing for all registered members |
| Subscription | Monthly | VIP membership with monthly subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
BonBanh.com product offering
Product offeringCore offering
BonBanh.com operates an online automotive marketplace that connects individual car buyers and sellers, as well as car dealerships and showrooms (salons), across Vietnam. The platform hosts more than 29,410 active vehicle listings searchable by brand, model, year, price, and province, and provides a car pricing database, dealer directory, and supporting paid services such as VIP membership, SMS notifications, and used-car document verification. It does not participate in the underlying transactions; revenue is earned from listing fees, VIP subscriptions, and optional SMS services.
Product overview
BonBanh.com is Vietnam's leading online car marketplace operated by Kypernet Vietnam JSC since 2006. The platform operates as a classifieds-style marketplace connecting car buyers and sellers, featuring a comprehensive car price database, dealer directory (Salon Ôtô), and member services (My BonBanh). The core offering includes car sale listings, wanted car postings, and price information, supplemented by VIP membership and SMS notification services. The platform facilitates direct transactions between buyers and sellers without handling payments or delivery.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 29,410+ active vehicle listings on platform
- +1 more outcomes
Companies that use BonBanh.com
Customer profileSegments2 records
Ideal customer profiles2 records
BonBanh.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
BonBanh.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- TC MotorminorTC Motor is the authorized distributor of Hyundai vehicles in Vietnam. BonBanh.com serves as a platform where TC Motor dealership networks list vehicles for sale, including Hyundai Tucson and Creta models. This is an indirect relationship through dealer network presence on the platform.
- THACO AutominorTHACO Auto is the assembler and distributor of Kia vehicles in Vietnam. BonBanh.com lists Kia vehicles from THACO's dealer network, including models like Kia Sonet, Seltos, and Sorento. The relationship is indirect through dealer listings on the platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
BonBanh.com competitors and assessment
Company assessmentDirect peers
- Oto.com.vn: One of the leading dedicated online car marketplaces in Vietnam, directly competing with BonBanh.com for car buyers, sellers, and dealer partnerships. Comparable classifieds-style listing model with similar brand-by-model search experience.
- Carmudi Vietnam: Regional auto classifieds platform operating in Vietnam and other Southeast Asian markets. Directly comparable classifieds model for new and used cars with dealer partnerships and lead-generation monetization.
- Chợ Tốt Xe: Vietnamese automotive vertical of Chợ Tốt (Carousell Group). A direct classifieds competitor with strong mobile presence and backing from a regional classifieds giant, competing for the same individual and dealer seller base as BonBanh.
Regional players
- Kombi (Vietnam auto market data): Regional Southeast Asia auto data and listing platform. Comparable in serving the Vietnamese auto market with listings and market data, with similar classifieds adjacency.
Emerging players
- iCar: Vietnamese online platform providing used car inspection and listing services. Comparable to BonBanh in addressing buyer trust gaps in the used car market, with overlapping document verification and dealer directory capabilities.
- OLX Vietnam: Generalist classifieds platform that includes a vehicle category. Overlaps with BonBanh's classifieds approach but is not automotive-specialized and serves a broader marketplace of used goods.
- Carousell Vietnam: Generalist Southeast Asian classifieds marketplace with growing automotive vertical in Vietnam. Overlaps with BonBanh on car listings and competes for individual sellers, but is not auto-specialized.
Broad incumbents
- Renault Vietnam / VinFast dealer network: Domestic OEM with growing direct digital sales channels for new vehicles. Could be considered a broad incumbent as VinFast and other OEMs invest in proprietary listing/lead tools that may compete with third-party marketplaces like BonBanh.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BonBanh.com social profiles
Digital presenceBonBanh.com compliance and trust
Trust signalCompliance2 records
BonBanh.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BonBanh.com leadership team
Management profileNumber of profiles
BonBanh.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BonBanh.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BonBanh.com
What does BonBanh.com do?
BonBanh.com operates an online automotive marketplace that connects individual car buyers and sellers, as well as car dealerships and showrooms (salons), across Vietnam. The platform hosts more than 29,410 active vehicle listings searchable by brand, model, year, price, and province, and provides a car pricing database, dealer directory, and supporting paid services such as VIP membership, SMS notifications, and used-car document verification. It does not participate in the underlying transactions; revenue is earned from listing fees, VIP subscriptions, and optional SMS services.
Is BonBanh.com a public or private company?
BonBanh.com is a private company. It is classified as unknown and is currently operating.
When was BonBanh.com founded?
BonBanh.com was founded in 2006. It employs 11 to 50 people.
Where is BonBanh.com based?
BonBanh.com is headquartered in Hanoi, Vietnam, in the Asia region.
How does BonBanh.com make money?
Three revenue lines are on record. Listing Fees are the primary driver. The others are VIP Membership and SMS Services.
Who are BonBanh.com's main competitors?
Direct peers on record are Oto.com.vn, Carmudi Vietnam and Chợ Tốt Xe. Kombi (Vietnam auto market data) is listed as a regional player. Emerging players are iCar, OLX Vietnam and Carousell Vietnam. Renault Vietnam / VinFast dealer network is listed as a broad incumbent.
Does BonBanh.com have an API?
No public API is recorded for BonBanh.com.
What industry is BonBanh.com in?
BonBanh.com's product category is Online Automotive Marketplace. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 441 and its SIC code is 5500.