Association of Marketing Service Providers

What Association of Marketing Service Providers does

The Association of Marketing Service Providers (AMSP) is a not-for-profit U.S. trade association founded in 1921 (originally as the Mailing & Fulfillment Service Association, rebranded to AMSP effective January 2, 2013) that serves leaders of commercial and quick copy printers, label converters, mailing, fulfillment, and marketing services providers. On January 1, 2014, AMSP merged with the National Association for Printing Leadership (NAPL) and the National Association of Quick Printers (NAQP) to form a unified association (AMSP/NAPL/NAQP) representing the full spectrum of the $80+ billion North American graphic communications industry, with joint headquarters in East Rutherford, NJ and Alexandria, VA and approximately 500 member companies.

AMSP's core offerings are organized around membership tiers (six levels for Regular members, location-based pricing for Associate/Supplier members), publications (Bottom Line magazine, Postal Points newsletter published 17 times per year, PostScripts), paid surveys (Wage/Salary & Fringe Benefits Survey, Performance Profiles), and the Connected Community online portal providing 24/7 access to news, publications, and peer discussions. Member benefits also include the CEO Roundtable coaching service with RH Rosen Associates, annual conferences (Executive Leadership Summit), regional workshops, webinars, advocacy before Congress and USPS, and a 1,500+ document member-only resource library covering mailing and fulfillment operations.

AMSP generates revenue through recurring annual membership dues, conference and event registration fees, publications and surveys, and advertising/sponsorship in member publications and on its website. Distribution is primarily through direct membership enrollment, 12 national chapters across North America, annual conferences, and the Connected Community self-serve portal. AMSP holds co-ownership of Graphic Arts Show Company (GASC) alongside NPES and Printing Industries of America, and partners with EFI (Electronics For Imaging) and the International Sign Association (ISA) on joint events and programming. The organization is member-governed via a Board of Trustees, with no external parent or private equity ownership.

Name

Association of Marketing Service Providers

Legal name

Association of Marketing Service Providers

Website

https://amsp.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

AMSP is a not-for-profit U.S. trade association serving approximately 500 member companies across printing, mailing, fulfillment, and marketing services, offering membership dues, conferences, publications, advocacy, and benchmarking to industry leaders across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues from Regular and Associate members. Dues are based on services bundled as part of one of six membership levels for Regular members, and based on single or multiple locations for Associate members.
2. Conference and Event Fees: Revenue from annual conferences including AMSP Executive Conference and NAPL Top Management Conference (now merged into Executive Leadership Summit), regional workshops, chapter meetings, and webinar programs.
3. Publications and Surveys: Revenue from industry publications including Bottom Line magazine, Postal Points newsletter, PostScripts, and paid industry surveys such as Wage, Salary & Fringe Benefits Survey and Performance Profiles.
4. Advertising and Sponsorship: Revenue from advertising opportunities in member publications such as PostScripts, website advertising, and special member pricing on advertising for associate members.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

AMSP is a not-for-profit national trade association founded in 1921 that serves approximately 500 member companies in the mailing, fulfillment, printing, and marketing services industries. Following the January 1, 2014 merger with NAPL and NAQP, the combined AMSP/NAPL/NAQP entity delivers management tools, professional development programs, industry publications, postal regulatory information, benchmarking surveys, networking events, and legislative advocacy before Congress and USPS for its member companies.

Product overview

The Association of Marketing Service Providers (AMSP) is a trade association serving the mailing and fulfillment services industry, offering a portfolio of member publications, surveys, online resources, and educational programs. The core offerings include Bottom Line magazine (the flagship members-only publication), Postal Points newsletter (covering USPS developments), and the Connected Community online portal providing access to industry news, discussion forums, and management resources. AMSP also provides benchmarking products including the Wage/Salary & Fringe Benefits Survey, Performance Profiles survey, AMSP Forms Manual, and Job Descriptions collection. Educational offerings encompass the CEO Roundtable coaching service, Postal Boot Camp seminars, conferences, and webinars. The association represents companies in the $80+ billion commercial printing and graphic communications industry following the 2014 merger of AMSP, NAPL, and NAQP.

Differentiator

Problem solved

Functional benefit

Products and services

• AMSP Membership (Regular and Associate Levels)
• Bottom Line Magazine
• Postal Points Newsletter
• Wage, Salary & Fringe Benefits Survey
• Performance Profiles Survey
• AMSP Forms Manual
• AMSP Job Descriptions
• Disaster Preparedness & Business Continuity Planning CD
• CEO Roundtable Program
• Postal Boot Camp
• AMSP Conferences (including Executive Leadership Summit)
• AMSP Webinars
• Connected Community Online Portal
• Online Company Directory
• Fulfillment Benchmarking Report 2003-2004

Quantifiable outcome

• Members receive postal information before local postal officials
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, minor, major and regional.

• Graphic Communication Institute at Cal Poly (GrCI)coreStrategic or Co-development Partner · 18 June 2014GRAP H EXPO seminars have been developed by the Graphic Communication Institute at Cal Poly in cooperation with GASC. Professor Harvey Levenson serves as Cal Poly Professor Emeritus and Director of the GrCI, involved in developing conference programs.
• RH Rosen AssociatescoreStrategic or Co-development Partner · 12 June 2014Presents the CEO Roundtable program along with NAPL. Bob Rosen of RH Rosen Associates, author of 'The Graphic Arts CEO,' leads sessions designed to help members bring new ways of thinking to managerial issues.
• Manroland SheetfedminorGTM or Marketing Partner · 12 June 2014Sponsors the CEO Roundtable program presented by NAPL and RH Rosen Associates.
• EFI (Electronics For Imaging)majorStrategic or Co-development Partner · 9 June 2014EFI and AMSP/NAPL/NAQP joined events to create the industry's ultimate thought leadership conference. EFI Connect and the AMSP/NAPL/NAQP Executive Leadership Summit will hold concurrent events in 2015 at the Wynn Hotel in Las Vegas. EFI Connect January 20-23, AMSP/NAPL/NAQP Executive Leadership Summit January 19-22. The joint expertise addresses every facet of industry business and technology management.
• Graphic Arts Show Company (GASC)majorStrategic or Co-development Partner · 15 May 2014GASC produces the annual GRAPH EXPO and global PRINT exhibitions. AMSP/NAPL/NAQP is a co-owner of GASC alongside NPES and Printing Industries of America. GASC organizes the MUST SEE EMS program and EXECUTIVE OUTLOOK Conference. The associations sponsor DELIVER - The Mailing & Fulfillment Center at the show.
• International Sign Association (ISA)coreStrategic or Co-development Partner · 15 May 2014Partnership to present the INKJet Print Theater at ISA International Sign Expo 2014 and GRAPH EXPO 14. This hands-on solutions center enables attendees to see inkjet printers in action and attend free educational sessions on various inkjet-related topics.
• Printing Industries Alliance (PIA)regionalStrategic or Co-development Partner · 20 February 2014Co-sponsored the Postal Boot Camp in New York City along with AMSP NY Chapter. Printing Industries Alliance is the trade association serving the graphic communications industry in New York State, Northern New Jersey, and Northwestern Pennsylvania.
• AMSP New York Chapter (AMSPNY)regionalStrategic or Co-development Partner · 20 February 2014Co-sponsored the Postal Boot Camp in New York City along with Printing Industries Alliance. The chapter represents members in the New York area.
• Coalition for a 21st Century Postal Service (C-21)coreStrategic or Co-development Partner · 1 January 2012AMSP works with C-21 coalition representing broad swath of private sector industry that relies upon USPS. The coalition advocates for postal reform legislation and sustainable path for Postal Service.
• Envelope Manufacturers Association (EMA)coreStrategic or Co-development Partner · 1 January 2012AMSP collaborates with EMA to educate about the mailing industry's impact on the economy. Published EMA Mailing Industry Job Study White Paper and PowerPoint detailing mailing jobs by Congressional District.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PRINTING United Alliance (formerly Printing Industries of America): PRINTING United Alliance is the largest trade association serving the printing industry in North America. It directly overlaps AMSP's NAPL/NAQP-merged member base in commercial printing and is the most directly comparable peer for benchmarking trade-association scale, services, and advocacy.
• Data & Marketing Association (DMA): DMA is the leading trade association for the data-driven marketing ecosystem, including direct mail, email, and multichannel marketing. It directly mirrors AMSP's mission to serve marketing services providers with advocacy (notably on postal issues), education, and benchmarking.
• American Association of Advertising Agencies (4A's): 4A's is the U.S. trade association for the advertising agency industry. It is directly comparable to AMSP in serving marketing services providers through advocacy, professional development, and industry research, even though its members are agencies rather than printers/fulfillment shops.
• Association of National Advertisers (ANA): ANA represents the advertiser side of the marketing services ecosystem. It is a directly comparable trade association in mission (industry advocacy, education, benchmarking) and revenue model (membership dues, conferences, publications) even though its member base is brand marketers rather than suppliers.

Broad incumbents

• NPES (Association for Suppliers of Printing, Publishing and Converting Technologies): NPES is the trade association for printing equipment suppliers and a co-owner of GASC alongside AMSP. It is a peer in association structure, GRAPH EXPO co-ownership, and industry advocacy — particularly relevant given AMSP's hybrid supplier-member (Associate) tier.
• National Association of Broadcasters (NAB): NAB is one of the largest U.S. trade associations, serving broadcasters with advocacy, conferences (NAB Show), and policy work. While in a different industry, it is a broad-incumbent peer for understanding scale, multi-revenue-stream association economics, and large-event-based business models.
• International Sign Association (ISA): ISA is a major trade association in the broader graphic arts/print ecosystem and an active AMSP partner (Inkjet Print Theater, ISA International Sign Expo). It is comparable as a peer association serving adjacent print segments with similar dues/events/publications revenue mix.

Others

• Society for Marketing Professional Services (SMPS): SMPS is a U.S. association for marketing professionals in the architecture/engineering/construction sectors. It is a thematically adjacent peer in serving marketing professionals with education, certification, and networking — useful for benchmarking association-level operating models.
• Public Relations Society of America (PRSA): PRSA is a large professional association with a comparable dues/conference/credentialing revenue model. It does not directly compete with AMSP but is thematically related as a marketing-services professional body and a structural comparable for association economics.

Emerging players

• Envelope Manufacturers Association (EMA): EMA is a focused trade association representing envelope manufacturers and a direct AMSP partner (co-authored Mailing Industry Job Study). It is comparable as a smaller, niche trade association adjacent to AMSP's mailing services constituency with overlapping advocacy on postal policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AMSProviders
• YouTubeyoutube.com/user/AMSProviders
• Facebookfacebook.com/AMSProviders
• LinkedInlinkedin.com/company/mfsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association of Marketing Service Providers