Kjenning

What Kjenning does

Kjenning B.V. is a privately held Dutch training and education company founded in 2001 and headquartered in Lelystad. It provides consulting, training, and education services primarily to Dutch housing corporations (woningcorporaties), with adjacent reach into real estate institutions, commercial landlords, healthcare organizations, and municipalities. The company describes itself as the largest training institute for professionals in the Dutch housing and real estate sector, supported by a network of more than 150 freelance trainers/lecturers and a fixed core team.

Its core product portfolio spans classroom-based Opleidingen (one-day to multi-day courses), multi-block Leergangen (learning paths with theoretical and practical components), customized In-Company training, 20+ professional networking Platforms, and E-Learning modules. Curriculum is organized across eight domains: Wet- & regelgeving, Wonen/Verhuur & Leefbaarheid, Vastgoed/Onderhoud & Beheer, Financiën, Communicatie & Persoonlijke ontwikkeling, Management, VvE, and Actuele thema's. Technology includes the Plusport e-learning platform, Microsoft Teams for online delivery, and a real-time integration with the Corporatie Academie portal used by 27+ housing corporations for enrollment and budget synchronization. A separate Finance Ideas Academy joint venture delivers specialized financial training.

The business model is multi-stream: per-participant public course fees (€625-€3,795 per participant depending on duration), in-company custom training quoted as a single VAT-excluded total, and recurring professional platform subscriptions. Sales are handled by dedicated opleidingsadviseurs (training advisors) and HRD advisors operating an enterprise field-sales motion, supplemented by SEO-driven website enrollment, email newsletters, and community-based referrals. Kjenning holds the NRTO Quality Mark (since 2016) and CRKBO registration (since 2010), both renewed in 2026, and reports a 9.2/10 average rating across 8,521+ reviews.

Name

Kjenning

Legal name

Kjenning B.V.

Website

https://kjenning.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Kjenning is a Dutch training and education provider founded in 2001, serving housing corporations, real estate firms, healthcare organizations, and municipalities with courses, multi-day learning paths, in-company training, and professional networking platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Training Courses: Open enrollment training courses for individual professionals, including one-day courses, multi-day programs, and multi-session leergangen (learning paths). Pricing varies by program duration and includes course materials and catering.
2. In-Company Custom Training: Customized training delivered at client organizations tailored to their specific situation, policies, and culture. Priced as a single total amount with no VAT, becoming cost-effective from 5-6 participants.
3. Professional Platforms: Annual networking platforms for professional communities (e.g., project leaders, directors, finance managers) that provide ongoing knowledge exchange, PE points, and peer learning.
4. Finance Training via Finance Ideas Academy: Financial training programs delivered through the Finance Ideas Academy partnership, covering corporate finance, control, compliance, AI in finance, and sector-specific finance topics.
5. Development Advisory: Professional advisory services for organizational and individual development questions, often leading to training but sometimes resulting in advice rather than courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Kjenning is a Dutch training institute that delivers professional education, multi-day learning programs (leergangen), customized in-company training, and professional networking platforms for the housing corporation, real estate, and healthcare sectors in the Netherlands. The company operates a curated network of 150+ expert freelance trainers and offers an e-learning component via the Plusport platform, alongside advisory services for organizational and individual development.

Product overview

Kjenning is a Dutch training institute for the housing and real estate sector, offering a comprehensive portfolio of educational products and services. The core offering consists of classroom-based Opleidingen (training courses) and Leergangen (comprehensive learning programs) across eight subject areas: Law & Regulation, Housing/Rental & Livability, Real Estate/Maintenance & Management, Finance, Communication & Personal Development, Management, Owners Associations (VvE), and Current Topics. The portfolio includes approximately 150 diverse trainers and covers topics from basic courses like Huurrecht basis (Rental Law Basics) to advanced programs like Leergang Woonconsulent. Supporting products include In-Company custom training, professional networking Platforms, E-Learning modules via Plusport, and Finance Ideas Academy (a partnership for financial training). The company emphasizes a 'do what is needed' approach with customized solutions for housing corporations, real estate institutions, and related organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Finance Ideas Academy: A collaboration between Kjenning and Finance Ideas providing financial training and education for housing corporations.
• Stekademy

Products and services

• Opleidingen en Trainingen (Training Courses)
• Leergangen (Learning Programs) Multi-day comprehensive learning programs providing in-depth knowledge on specific professional roles and domains such as Woonconsulent (Housing Consultant), Sociale Projectbegeleiding (Social Project Guidance), Verhuur (Rental), Beleidsadviseur (Policy Advisor), Vastgoedbeheer (Property Management), and CorporatieFinanciën (Corporate Finance). Programs run across multiple blocks and include theoretical exams and practical assignments.
• In-Company Training Customized training programs delivered at the client organization's location, tailored to the client's specific goals, culture, policies, and work situation. Priced as a single total amount (excluding VAT) and cost-effective from 5-6 participants.
• Professional Platforms (Networking Platforms) Annual networking platforms for sector professional groups (Project Leaders, VvE Managers, Housing Consultants, Control & Compliance, Housing Managers, Finance Managers, and others) that provide ongoing knowledge exchange, peer learning, document sharing, and PE points for continuing professional development.
• E-Learning (Plusport) Online learning modules available through the Plusport e-learning platform, allowing participants to study at their own pace with interactive cases, theory, and self-study components. Includes pre-course e-learning and post-training access for up to 3 months.
• Finance Ideas Academy Financial training programs delivered in partnership with Finance Ideas, covering corporate finance, control, compliance, risk management, ESG, asset management, fiscal matters, and AI in finance for housing corporations and real estate organizations.
• Development Advisory (Opleidingsadvies) Professional advisory services for organizational and individual development questions from Kjenning's HRD and training advisors. Engagements may lead to formal training programs or stand as standalone advisory recommendations.

Quantifiable outcome

• 9.2/10 average rating from 8,521 reviews
• +2 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Finance Ideas AcademycoreStrategic or Co-development PartnerPartnership between Kjenning and Finance Ideas creating the Finance Ideas Academy for financial training and education. Finance Ideas Academy delivers all financial training programs covering corporate finance, control, compliance, AI in finance, and sector-specific finance topics for housing corporations. Clients are directed to fi-academy.nl for finance-specific courses.
• AedescoreStrategic or Co-development PartnerDutch housing corporation industry association and key strategic partner. Kjenning works with Aedes on sector development and professional training initiatives.
• PlusportcoreTechnology or IntegrationE-learning platform provider used by Kjenning for delivering online learning modules. Participants access the Plusport system for course login and e-learning components.
• Corporatie AcademiecoreTechnology or IntegrationCorporate academy platform that integrates Kjenning's full course catalog directly into client organization portals. The system synchronizes enrollment, participant management, and budget tracking between Kjenning and client organizations. 27+ housing corporations already use this integration.
• FlowminorStrategic or Co-development PartnerStrategic partner in the Dutch housing and real estate sector.
• VBTMminorStrategic or Co-development PartnerStrategic partner organization in the Dutch housing sector.
• AareonminorStrategic or Co-development PartnerEuropean real estate software and services provider, strategic partner for technology and process solutions.
• CompanenminorStrategic or Co-development PartnerResearch and consulting organization in the Dutch housing sector.
• NRTO (Nederlandse Raad voor Training en Opleiding)coreStrategic or Co-development PartnerDutch training and education industry association. Kjenning is a member, holds the NRTO Quality Mark (achieved 2016), and is audited every four years for compliance with quality standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Finance Ideas: Dutch financial training specialist partnered with Kjenning in the Finance Ideas Academy — comparable in niche professional training delivery and an existing channel/partner rather than head-to-head competitor.
• Companen: Dutch housing-sector research and consulting organization partnered with Kjenning — operates in the same vertical but as an advisory/research provider rather than a training competitor.
• Aareon: European real estate software vendor and Kjenning partner — operates in the same Dutch housing/real estate ecosystem as a technology supplier rather than a training competitor.

Direct peers

• NCOI Groep: One of the largest Dutch private professional training providers, offering management, business, and vocational programs to working professionals across the Netherlands — directly comparable in target customer (Dutch employed professionals) and B2B/enterprise delivery model.
• Schouten & Nelissen: Established Dutch training and development provider specializing in leadership, management, and personal effectiveness courses for corporate clients — closely comparable in course-based revenue model and enterprise channel.
• Boertien Vergouwen & Partners: Dutch specialist in real estate valuation and property education, serving institutional real estate clients with courses and certification — the closest direct competitor within Kjenning's real estate vertical niche.
• Nyenrode Business University: Dutch private university focused on management education and executive development for professionals — comparable in executive/management training delivery to Dutch enterprise buyers, though at a higher price tier.
• SR&O (Studiecentrum voor Rechts en Overheid): Dutch training provider focused on law, regulation, and government professionals — comparable in regulatory and public-sector training for Dutch enterprise and government buyers.
• ISBW: Dutch training company offering business, management, and professional development courses for working professionals — comparable in target customer and adult learning course catalog.

Broad incumbents

• RICS (Royal Institution of Chartered Surveyors): Global professional body for real estate and built-environment professionals, offering accredited training and certifications — a broad incumbent in real estate professional development with international reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stek.nu/posts/?feedView=all
• Xx.com/Kjenning_NL

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kjenning