Electronic Goldmine

What Electronic Goldmine does

Electronic Goldmine is a privately held, direct-to-consumer e-commerce retailer and kit manufacturer headquartered in Scottsdale, Arizona, operating since 1970 through its wholly-owned subsidiary Chaney Electronics. The business sells two product categories: (1) individual electronic components (passives, semiconductors, ICs, LEDs, connectors, motors, sensors, power supplies, and specialty/rare items including Geiger counters and vintage parts) sourced from manufacturer closeouts, overstock, and excess inventory lots, and (2) Chaney Electronics-branded electronic learning kits spanning exploration labs, learn-to-solder kits, robot kits, solar kits, and STEM skill-level kits, plus computer-based and PowerPoint training courses. Products are priced individually from under $5 to $550 for classroom site licenses, with a $15 US/Canada order minimum.

The company operates exclusively direct-to-consumer with no dealer or distributor program, fulfilling orders through its Shopify-based e-commerce site (24/7), phone, FAX, and mail. NET 30 open-account terms are offered only to schools and government agencies. Distribution is limited to the United States and Canada. The customer base is led by K-12 schools and teachers using Chaney kits for STEM instruction, supplemented by electronics hobbyists and a small government channel. Marketing is conducted through the website, a YouTube channel, an email newsletter, and a downloadable PDF catalog. Chaney Electronics, founded in 1970, has been designing and manufacturing kits for over 50 years and claims thousands of teacher customers, anchoring the company's educational positioning.

Electronic Goldmine's economic model is built on a sourcing arbitrage: purchasing manufacturer overstock and closeout lots and reselling them at below-distributor prices. The company has 11-50 employees, operates a single warehouse/office in Scottsdale, and has no disclosed external funding, partnerships, M&A activity, or executive leadership changes. Its growth is driven by catalog refreshes (e.g., the 2025/2026 catalog) and incremental product expansion into adjacent STEM and maker categories such as Arduino sensors, robotics, and specialty scientific instruments.

Name

Electronic Goldmine

Legal name

The Electronic Goldmine

Website

https://theelectronicgoldmine.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Electronic Goldmine is a privately held Scottsdale, Arizona-based e-commerce retailer and electronic kit manufacturer (via subsidiary Chaney Electronics), selling closeout electronic components and STEM educational kits directly to schools, teachers, hobbyists, and government agencies across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electronic Component Sales: Sale of individual electronic components including capacitors, resistors, transistors, LEDs, integrated circuits, sensors, motors, batteries, cables, and other electronic parts. Products sourced from manufacturer overstock, closeouts, and excess inventory lots.
2. Electronic Kit Sales: Sale of electronic learning kits and STEM education products including exploration labs, learn-to-solder kits, robot kits, and specialty electronic projects. Products manufactured by Chaney Electronics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Electronic Goldmine is a direct-to-consumer retailer of over 10,000 electronic components and Chaney Electronics branded educational kits, sourcing inventory primarily from manufacturer closeouts, factory over-runs, and excess production lots. The company sells passives, semiconductors, LEDs, power products, motors, connectors, test equipment, and unique/specialty items to hobbyists, schools, teachers, and government agencies at wholesale-direct pricing.

Product overview

Electronic Goldmine operates as an e-commerce platform primarily selling electronic components and Chaney Electronics branded educational kits. The product portfolio consists of two main pillars: (1) over 10,000 electronic components including semiconductors, integrated circuits, passive components, LEDs, displays, connectors, motors, sensors, and specialty items like Geiger counters and vintage parts; and (2) Chaney Electronics kits spanning exploration labs, learn-to-solder kits, robot kits, solar kits, and themed kits at three skill levels, plus computer-based and PowerPoint training courses. The company also offers surprise boxes and clearance items. The Chaney Electronics kit line and the component inventory operate as complementary offerings - kits provide educational entry points while components support hobbyist and professional builds.

Differentiator

Problem solved

Functional benefit

Brands

• Chaney Electronics: The subsidiary brand for electronic kits, STEM educational products, and learning materials for hobbyists, students, and teachers. Celebrating 50+ years of electronic exploration.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Mouser Electronics: Worldwide authorized distributor of semiconductors and electronic components with growing focus on maker and education segments. Same product categories as Electronic Goldmine but at enterprise scale with manufacturer-authorized inventory.
• Digi-Key Electronics: Global broad-line distributor of electronic components and kits, serving professional engineers, makers, and educators. Overlaps heavily with Electronic Goldmine's component catalog but operates at vastly larger scale across a much broader product set.

Emerging players

• Pololu Robotics & Electronics: Designer/manufacturer and retailer of robotics components, motors, sensors, and educational electronics. Comparable in robotics/motor kit categories and in selling to hobbyists and STEM educators, though more specialized in robotics.

Regional players

• Parts Express: US-based retailer of electronic components, speakers, and kits with a strong focus on hobbyist audio/electronics. Overlaps with Electronic Goldmine's component and specialty/vintage electronics assortment, with a comparable direct-to-consumer model.

Direct peers

• Elenco Electronics: Manufacturer and retailer of educational electronics kits (Snap Circuits, learn-to-solder kits, test equipment) for K-12 STEM classrooms and hobbyists. Directly comparable as a kit-first competitor in the same institutional and hobbyist channels.
• Adafruit Industries: Direct-to-consumer retailer of electronic components, microcontrollers, tools, and DIY learning kits with a strong educator community. Comparable product mix (components + learning kits) and similar customer overlap with hobbyists and STEM teachers.
• Jameco Electronics: Long-established direct-to-consumer retailer of electronic components, kits, and surplus parts serving hobbyists, students, and educators. Highly comparable business model: catalog + e-commerce sales of components and educational kits at competitive prices.
• Marlin P. Jones & Associates (MPJA): Mail-order and online retailer of electronic components, surplus parts, tools, and kits targeting hobbyists and small businesses. Similar direct-to-consumer model, similar surplus/specialty focus, and similar small-scale operations.
• SparkFun Electronics: Online retailer and developer of open-source electronic components, breakout boards, and educational kits aimed at makers, hobbyists, and STEM classrooms. Directly comparable target customer (hobbyists + educators) with a modern e-commerce and content-driven approach.
• All Electronics: Surplus and closeout electronic components retailer selling new, overstock, and liquidation parts at discounted prices via mail order and online. Closely aligned with Electronic Goldmine's closeout-sourcing strategy and hobbyist customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjEjkemU53PPW8ooC31EEqg/videos
• LinkedInlinkedin.com/company/chaney-electronics-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electronic Goldmine