BePresent
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What BePresent does
BePresent, operated by New York-incorporated Screen Detox Inc., is a consumer mobile application that helps individual users reduce phone and social media screen time through psychology-based social gamification. The product, available on iOS and Google Play, combines app blocking, doomscrolling awareness notifications, weekly leaderboards, points, badges, quests, accountability partners, and real-life rewards to convert a typically punitive behavior-change experience into a game-like one. Co-founders Jack Winston (CEO) and Charles Winston (CTO) launched the app in 2022 and committed to it full-time in New York beginning January 2023.
The company's primary target segment is older Gen Z consumers who were the first generation to grow up with smartphones, with secondary reach into Millennials and friend/family accountability groups. Distribution is exclusively product-led via the Apple App Store and Google Play, supported by a content marketing engine (blog, Tuesday Tips, Friday Focus newsletters, 2024 Digital Wellness Report) and earned media such as Axios. BePresent was named the top app on the Center for Internet & Technology Addiction's 2024 list of best apps to break phone addiction, citing a user base of 20,000+ downloads and a stated 50%+ average reduction in screen time per user.
The business model is freemium: the app is free to download and use, with no public paid tier, and the company's stated forward monetization hooks are premium features and a real-life rewards layer potentially funded by brand/partnership sponsors. BePresent has raised $150,000 in disclosed seed funding from Entrepreneurs Roundtable Accelerator (January 2023), is bootstrapped beyond that, and operates with 1-10 employees out of a single New York headquarters.
BePresent firmographics
Firmographics- Name
- BePresent
- Legal name
- Screen Detox Inc.
- Website
- https://bepresentapp.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BePresent industry classification
Industry- Product category
- Digital Wellness Mobile App
- NAICS
- Amusement Parks and Arcades (7131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Foundational Computer & Device Literacy (EDAAAIAA)
Keywords
Where BePresent is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BePresent business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Mobile App: The core BePresent app is free to download and use. Users can access core features including screen time tracking, accountability partners, and gamification. Revenue is generated through a freemium model where free features drive adoption and premium features or real-life rewards may be offered as paid upgrades.
- Real-Life Rewards: Users earn real-life rewards by controlling their screen time and blocking distracting apps, creating a monetization layer where rewards may be provided by brand/partnership sponsors or as part of a premium tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free app with core features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
BePresent product offering
Product offeringCore offering
BePresent is a consumer mobile app (iOS/Android) that helps individual users reduce phone and social media screen time by combining app blocking, doomscrolling awareness reminders, and psychology-based social gamification. The app turns staying off the phone into a game with points, badges, streaks, weekly leaderboards, accountability partners, groups, and real-life rewards. It is operated by parent company Screen Detox Inc. and is offered on a freemium basis.
Product overview
BePresent is a single, unified mobile application for screen time management. The product centers on the BePresent app, which uses psychology-based social gamification to help users develop healthier relationships with their phones. Core functionality includes app blocking, doomscrolling awareness reminders, screen time tracking, and gamification features (points, badges, leaderboards, streaks). Social features enable accountability partnerships with friends and family. The app is available on iOS (App Store) and Android (Google Play), operated by parent company Screen Detox Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- BePresent Mobile App A consumer mobile app for iOS and Android that helps individual users reduce screen time and combat phone addiction through app blocking, doomscrolling awareness reminders, accountability partners, groups, weekly leaderboards, points, badges, streaks, quests, and real-life rewards. Free to download with freemium monetization.
Quantifiable outcome
- Users decrease their screen time by over 50% with BePresent
- +4 more outcomes
Companies that use BePresent
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BePresent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BePresent partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BePresent competitors and assessment
Company assessmentDirect peers
- Opal: Opal is a direct competitor offering a mobile screen-time and focus app that uses gamification and social features to help users reduce phone usage — overlapping nearly 1:1 with BePresent's product, target customer, and PLG motion.
- One Sec: One Sec is a screen-time and impulse-control app that forces a pause before opening distracting apps. It targets the same Gen Z / millennial digital-wellness consumer and competes head-to-head on iOS and Android.
- Freedom: Freedom is an established cross-device app and website blocker focused on focus and reduced screen time. It targets a similar individual-consumer use case as BePresent and is one of the recognized incumbent solutions in the category.
- ScreenZen: ScreenZen is a screen-time management app that blocks or delays apps and websites based on usage patterns. It addresses the same problem (phone/social media overuse) for the same consumer demographic.
- Flora: Flora is a gamified focus and productivity app that grows virtual trees when users stay off their phones. Its gamification-and-accountability design pattern is highly comparable to BePresent's social-gamification approach.
- Session: Session (formerly Stay Focused) is a screen-time and app-blocking tool on iOS/Android with streak and goal mechanics. It targets the same digital-wellness consumer and competes on similar functional ground.
Broad incumbents
- RescueTime: RescueTime is a long-standing productivity and screen-time analytics tool aimed at individuals and teams. It overlaps on screen-time tracking and habit insights but emphasizes measurement over gamified behavioral change.
- Apple Screen Time: Screen Time is Apple's free, pre-installed iOS feature providing app limits, downtime, and usage reports. It is the most powerful free incumbent and the primary platform-level alternative to BePresent on iPhones.
- Google Digital Wellbeing: Digital Wellbeing is Google's free Android-native screen-time suite with Focus Mode and app timers. It is the Android equivalent platform incumbent competing with BePresent on the same device.
Emerging players
- Headspace: Headspace is a major digital wellness and mindfulness platform. While centered on meditation rather than screen time, it competes for the same Gen Z/millennial digital-wellness wallet and represents a broader incumbent BePresent could partner with or be subsumed by.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
BePresent social profiles
Digital presenceBePresent financial estimates
Financial estimateRevenue estimate
Valuation estimate
BePresent leadership team
Management profileNumber of profiles
Profiles2 records
BePresent funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BePresent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BePresent
What does BePresent do?
BePresent is a consumer mobile app (iOS/Android) that helps individual users reduce phone and social media screen time by combining app blocking, doomscrolling awareness reminders, and psychology-based social gamification. The app turns staying off the phone into a game with points, badges, streaks, weekly leaderboards, accountability partners, groups, and real-life rewards. It is operated by parent company Screen Detox Inc. and is offered on a freemium basis.
Is BePresent a public or private company?
BePresent is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BePresent founded?
BePresent was founded in 2022. It employs 1 to 10 people.
Where is BePresent based?
BePresent is headquartered in New York, United States, in the North America region.
How does BePresent make money?
Two revenue lines are on record. Freemium Mobile App is the primary driver. The others are real-Life Rewards.
Who are BePresent's main competitors?
Direct peers on record are Opal, One Sec, Freedom, ScreenZen, Flora and Session. Broad incumbents are RescueTime, Apple Screen Time and Google Digital Wellbeing. Headspace is listed as an emerging player.
Does BePresent have an API?
No public API is recorded for BePresent.
What industry is BePresent in?
BePresent's product category is Digital Wellness Mobile App. Its primary akta.pro industry code is EDAAAIAA, Foundational Computer & Device Literacy. Its NAICS code is 7131 and its SIC code is 7990.