Southern Pulse
Southern Pulse is a founder-led strategic advisory and investigative intelligence firm that helps executives at publicly traded companies navigate Latin America through on-the-ground due diligence, ongoing advisory engagements, and NelsonAI, an AI research companion.
- Company typePrivate
- Founded2004
- HeadquartersAnnapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Southern Pulse does
Southern Pulse is a strategic advisory and investigative intelligence firm focused exclusively on Latin America, founded in 2004 in Brazil by Samuel Logan and currently operating from a decentralized team across the region with the founder based in Barcelona, Spain. The firm serves executives — including CEOs, COOs, CSOs, and General Counsel — at publicly traded companies, as well as government policy analysts and military executives, with three primary offerings: (1) Regional Advisory, providing source-inquiry-led due diligence, location and community assessments, market entry studies, influence and power mapping, mis/disinformation assessments, and bespoke on-the-ground investigations; (2) Strategic Advisory, an ongoing founder-led engagement with a 12-month minimum and twice-monthly confidential conversations; and (3) NelsonAI, an AI research companion launched in March 2025 that retrieves and synthesizes information from curated, reliability-scored Latin American sources. The operating model rests on investigative journalism tradecraft, a two-decade source network spanning government halls and informal settlements, and a collections management system that separates field teams from analysts to mitigate bias. Revenue is generated through subscription-style advisory retainers and bespoke professional services engagements, with all new relationships originating from a free 30-minute discovery call. The company is bootstrapped and founder-owned, has a regional subsidiary in Chile, and entered a 2025 strategic partnership with Evidencity to scale AI-powered research solutions globally.
Southern Pulse firmographics
Firmographics- Name
- Southern Pulse
- Legal name
- Southern Pulse
- Website
- https://southernpulse.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Southern Pulse is a founder-led strategic advisory and investigative intelligence firm that helps executives at publicly traded companies navigate Latin America through on-the-ground due diligence, ongoing advisory engagements, and NelsonAI, an AI research companion.
- Ownership category
- akta.pro rank
Southern Pulse industry classification
Industry- NAICS
- Other Scientific and Technical Consulting Services (54169), Marketing Research and Public Opinion Polling (541910), Software Publishers (513210)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Competitive Intelligence & Benchmarking (BPAHALAB)
- akta.pro secondary industry
- Early Warning, Conflict Analysis & Prevention Programs (BPADAFAK)
Keywords
Where Southern Pulse is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Southern Pulse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Strategic Advisory Services: Ongoing advisory engagement led by Founder Sam Logan. Minimum 12-month commitment with one-hour conversations twice per month maximum. First month offered as investment period. Includes confidential conversation summaries with key takeaways, action steps, and accountability elements.
- Project-Based Research Engagements: Tiered and tailored engagements including source-inquiry led pre-transaction due diligence, location/community/organization assessments, scenario mapping with predictive analysis, market entry studies, influence and power mapping, mis/disinformation assessments, bespoke on-the-ground investigations, and training. Shaped to client needs from start to finish.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Discovery Call - Free 30-minute consultation |
| Subscription | Multi-year contract | Strategic Advisory Service - 12-month minimum engagement |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Southern Pulse product offering
Product offeringCore offering
Southern Pulse provides tailored intelligence and advisory services for corporations operating in or entering Latin America, delivered by a decentralized team of former investigative journalists and field investigators. Core deliverables include source-inquiry-led pre-transaction due diligence, location and community assessments, scenario mapping with predictive analysis, market entry studies, influence and power mapping, mis/disinformation assessments, and bespoke on-the-ground investigations. In March 2025 it launched NelsonAI, an AI research companion that curates trusted Latin American sources for both internal analysts and external subscribers.
Product overview
Southern Pulse offers a platform of advisory and intelligence services for Latin America, combining human expertise with AI-powered tools. The portfolio consists of three main offerings: (1) NelsonAI — the company's AI research companion launched in March 2025, providing knowledge retrieval from curated trusted sources about Latin America; (2) Regional Advisory — the core investigative and intelligence consulting practice delivering due diligence, location assessments, market entry studies, and threat intelligence; and (3) Strategic Advisory — an ongoing executive advisory service providing personalized strategic guidance through structured conversations with the company's founder. These offerings are designed to work together, with NelsonAI supporting both internal analysis and external clients while the human-led advisory services provide deeper strategic consultation.
Differentiator
Problem solved
Functional benefit
Brands
- NelsonAI: AI research companion for Latin America, launched March 2025. Designed for corporate threat intelligence analysts and expanded to support geopolitical risk analysts, students, journalists, and government policy analysts.
- Evidencity
Products and services
- NelsonAI AI research companion for Latin America providing timely, accurate, and contextualized information drawn from a proprietary disinformation-scored source intake. Serves corporate threat intelligence analysts, geopolitical risk analysts, students, journalists, and government policy analysts, and is also used internally by Southern Pulse analysts.
- Regional Advisory Project-based intelligence and advisory service for corporations operating in or entering Latin America. Includes source-inquiry-led pre-transaction due diligence, location and community assessments, scenario mapping with predictive analysis, market entry studies, influence and power mapping, mis/disinformation assessments, and bespoke on-the-ground investigations.
- Strategic Advisory Subscription-based ongoing advisory service led by Founder Sam Logan for executives of publicly traded companies. Provides confidential one-hour strategic conversations (maximum two per month) with written summaries, action steps, and accountability elements that build on prior sessions over a 12-month minimum engagement.
Companies that use Southern Pulse
Customer profileSegments4 records
Ideal customer profiles4 records
Southern Pulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
Southern Pulse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EvidencitycoreEvidencity has formed a strategic partnership with Southern Pulse to accelerate global expansion of AI-Powered Research Solutions. This partnership combines Southern Pulse's investigative expertise and trusted source network in Latin America with Evidencity's platform capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Southern Pulse competitors and assessment
Company assessmentDirect peers
- S-RM: Intelligence and cyber consultancy serving corporates with due diligence, geopolitical risk, and integrity services. Comparable as a specialized intelligence boutique with project-based and retainer engagements covering complex emerging markets.
- Control Risks: Global specialist risk consultancy delivering political, security, and integrity risk advisory to corporates. Directly comparable business model with subscription and project-based advisory services, though with broader geographic and sector coverage than Southern Pulse.
- Stratfor: Geopolitical intelligence subscription service providing daily briefings, country analysis, and threat monitoring. Comparable as a subscription-driven intelligence offering, though Stratfor is global whereas Southern Pulse is LatAm-focused.
- Eurasia Group: Leading global political risk advisory firm serving corporates, investors, and governments. Closely comparable as a high-end geopolitical risk advisory practice, with overlap in executive advisory and political-risk-driven scenario analysis.
Broad incumbents
- Kroll: Large global investigations, due diligence, and risk advisory firm. Overlaps with Southern Pulse's pre-transaction due diligence and integrity services, but operates at much greater scale across all regions and multiple service lines.
- Pinkerton: Established corporate investigations and security consulting firm. Comparable in corporate intelligence and threat advisory, but broader scope including physical security, compliance, and global enterprise risk.
- FTI Consulting: Global business advisory firm with significant geopolitical, investigations, and strategic communications practices. Overlaps with Southern Pulse's enterprise advisory and risk work but as part of a much larger multi-service portfolio.
Emerging players
- Bellingcat: Open-source investigations collective specializing in conflict, crime, and disinformation research. Comparable methodology (investigative journalism tradecraft applied to intelligence) and regional overlap on Latin America cartel work, though nonprofit-model.
- Recorded Future: Threat intelligence platform with AI-driven geopolitical and cyber risk analytics. Comparable as a tech-augmented intelligence offering, though more focused on cyber/technical threat data than on-the-ground investigative work.
- Intelligence Risk Consultants (IRC): Specialist Latin America-focused political and security risk firm serving corporate clients. Closely comparable regional focus, retainer-based advisory model, and on-the-ground analyst network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Southern Pulse social profiles
Digital presenceSouthern Pulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southern Pulse leadership team
Management profileNumber of profiles
Profiles5 records
Southern Pulse subsidiaries and ownership
Company hierarchySubsidiaries1 record
Southern Pulse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southern Pulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southern Pulse
What does Southern Pulse do?
Southern Pulse provides tailored intelligence and advisory services for corporations operating in or entering Latin America, delivered by a decentralized team of former investigative journalists and field investigators. Core deliverables include source-inquiry-led pre-transaction due diligence, location and community assessments, scenario mapping with predictive analysis, market entry studies, influence and power mapping, mis/disinformation assessments, and bespoke on-the-ground investigations. In March 2025 it launched NelsonAI, an AI research companion that curates trusted Latin American sources for both internal analysts and external subscribers.
Is Southern Pulse a public or private company?
Southern Pulse is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southern Pulse founded?
Southern Pulse was founded in 2004. It employs 11 to 50 people.
Where is Southern Pulse based?
Southern Pulse is headquartered in Annapolis, United States, in the North America region.
How does Southern Pulse make money?
Two revenue lines are on record. Strategic Advisory Services are the primary driver. The others are project-Based Research Engagements.
Who are Southern Pulse's main competitors?
Direct peers on record are S-RM, Control Risks, Stratfor and Eurasia Group. Broad incumbents are Kroll, Pinkerton and FTI Consulting. Emerging players are Bellingcat, Recorded Future and Intelligence Risk Consultants (IRC).
Does Southern Pulse have an API?
No public API is recorded for Southern Pulse.
What industry is Southern Pulse in?
Its primary akta.pro industry code is BPAHALAB, Competitive Intelligence & Benchmarking, with a secondary code of BPADAFAK, Early Warning, Conflict Analysis & Prevention Programs. Its NAICS code is 54169 and its SIC code is 8742.