Auswild & Co Accountants

What Auswild & Co Accountants does

Auswild & Co Accountants (legal entity Auswild & Co Pty Limited, ABN 33 114 191 267) is a privately held Australian chartered accountancy practice headquartered at 33 Rocky Point Road, Kogarah NSW 2217. Founded in 1931 and operating continuously for over 80 years, the firm employs 11–50 staff under three named directors (Vincent Choy, James Dick, and Lee Payne) and is led day-to-day at director level. Since 1955 the firm has specialized in the motor industry, currently serving more than 70 dealerships throughout Australia, and is a founding member of Auto Team Australia, a network of seven accounting firms collectively serving 150+ dealerships nationally. Client relationships include multiple-decade tenures with named enterprises such as Peter Terry Automotive Group (30+ years), Muir Group (50+ years), and Hannon Group (20+ years), plus auditor mandates for manufacturer dealer councils including Holden, Toyota, and Kia.

The firm delivers its services through five core practice areas: accounting and audit (statutory financial statements, management accounts, compliance audits), taxation (income tax, FBT, payroll tax, GST, ATO liaison), business advisory (business plans, cashflow forecasting, restructuring, acquisitions, industry benchmarking), motor dealer management services (dealership-specific management assistance, profit improvement, franchise applications, valuations), and self-managed superannuation fund administration and audit. The firm's technology layer centers on the proprietary Auswild Mobile App (available on Google Play), which provides clients with cloud accounting portal access, document storage, GPS Mileage Tracker, Receipt Manager, Doc Scanner, Income Tracker, calculators, tax information, and push notifications for key dates. The firm also produces three specialized newsletters (ausBIZ for general business, ausTALK for tax updates, ausCAR for auto industry with a 300-recipient mailing list) and operates an annual NADA Show study tour program since 2005. Directors hold specialized automotive qualifications including Holden's University of Automotive Management and Toyota's Dealership Management Program, supporting the firm's vertical depth in automotive retail finance.

Auswild operates a professional services revenue model under quote-based engagements with no publicly disclosed pricing. Revenue streams derive from ongoing compliance retainers (accounting, tax, SMSF), project-based advisory (business plans, restructuring, acquisitions), and audit engagements for dealer groups and manufacturer-backed councils. The firm's go-to-market is relationship-led and director-driven, with high director-to-staff ratios ensuring senior-level client contact. Geographic coverage spans Australia's Eastern States, Northern Territory, and South Australia. The firm has no external investment, no parent company, and no subsidiaries, operating as an independent Pty Limited entity.

Name

Auswild & Co Accountants

Legal name

Auswild & Co Pty Limited

Website

https://auswild.com.au

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Auswild & Co Accountants is a privately held Australian chartered accountancy firm specializing in motor industry dealerships since 1955, serving 70+ dealerships nationwide through accounting, tax, advisory, and SMSF services from its Kogarah, NSW headquarters.

Ownership category

akta.pro rank

Product category

Chartered Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Other Accounting Services (541219)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Chartered accounting services
• Motor dealer accounting
• Taxation advisory services
• Business advisory services
• Self-managed superannuation funds

Headquarters

HQ city

Kogarah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting and Audit Services: Professional services revenue from preparing statutory financial statements, management accounts, cashflows, compliance audits, internal control reviews and process evaluations.
2. Taxation Services: Tax preparation, planning and compliance advice including income tax returns, fringe benefit returns, payroll tax, GST, and ATO liaison services.
3. Business Advisory Services: Advisory services including business plans, budgets, cashflow forecasting, business restructuring, acquisitions and sales, industry benchmarking.
4. Superannuation Services: Self-managed superannuation fund services including financial and annual return preparation, administration, external audit, and contribution limit advice.
5. Motor Dealer Management Services: Specialized services for motor dealers including management assistance, business assistance, profit improvement, statutory obligations, marketing activities and presentations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Chartered accountancy firm delivering specialist accounting, auditing, taxation, business advisory, motor dealer management, and self-managed superannuation services to Australian businesses, with deep specialization in the automotive dealer sector since 1955. The firm provides compliance and advisory engagements through direct, director-led client relationships supplemented by a proprietary mobile application for client data access.

Product overview

Auswild & Co Accountants is an established firm of Chartered Accountants providing a comprehensive suite of accounting and advisory services to clients across various industries, with particular specialisation in the motor dealer sector since 1955. The firm's offerings are centred around their core accounting services (Accounting & Audit, Taxation, Business Advisory, and Superannuation), supplemented by the proprietary Auswild App for mobile access to accounting data and real-time information. The firm also produces three specialised newsletters (ausBIZ for general business, ausTALK for tax updates, and ausCAR for automotive industry news) and offers Motor Dealer Management Services as a dedicated practice area. A unique offering is their NADA Show Study Tour program for automotive industry clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting & Audit Services Full range of specialist accounting and audit services including preparation of statutory financial statements, management accounts, cashflows, compliance audits, internal control reviews, and process evaluations for Australian businesses.
• Taxation Services Tax preparation and planning services including advice on tax minimisation, ATO rulings, income tax returns, fringe benefit returns, payroll tax, GST, and business structure optimisation.
• Business Advisory Services Advisory services including preparation of business plans and budgets, cashflow forecasting, business restructuring, acquisitions and sales, industry benchmarking, and presentations to finance companies.
• Motor Dealer Management Services Specialised accounting services for motor dealerships including management assistance, business valuation, buying/selling dealerships, profit improvement analysis, statutory auditing, taxation services, and dealership-specific software support.
• Superannuation Services Self-managed superannuation fund services including preparation of financial and annual returns, SMSF administration, external audits, and advice on contribution limits and tax implications.
• Auswild App Mobile application providing real-time access to login portals, cloud accounting, document storage, GPS Mileage Tracker, Receipt Manager, Doc Scanner, Income Tracker, calculators, tax information, news and key dates with push notifications for tax updates and deadlines.

Quantifiable outcome

• Serves more than 70 dealerships throughout Australia
• +2 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Auto Team AustraliacoreStrategic or Co-development PartnerAuswild & Co is a founding member of Auto Team Australia, an association of seven accounting firms serving over 150 dealerships across Australia. This partnership differentiates the firm from competitors and enables offering clients benefits of a national network of specialists.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BDO Australia:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auswild & Co Accountants