Big Ideas Learning
Big Ideas Learning is a privately held US K-12 educational publisher operating under Larson Texts, Inc., selling the Big Ideas Math web-based mathematics curriculum (Kindergarten through Algebra 2) with state-specific editions to schools and districts nationwide through subscription-based access codes.
- Company typePrivate
- Founded2008
- HeadquartersErie, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Big Ideas Learning does
Big Ideas Learning is a US K-12 educational publisher that operates the Big Ideas Math platform, a comprehensive mathematics curriculum covering Kindergarten through Algebra 2. The company sells state-specific editions covering all 50 US states plus Washington D.C., enabling district-level standards-aligned adoption. The web-based platform delivers digital textbooks, practice, and assessment content to students and teachers through access-code authentication, with optional multi-factor authentication for security. A Family Program Access feature extends the Student Edition to home use via school-issued credentials, positioning the product as a classroom-plus-home learning environment.
The platform's core technology is a browser-based learning management and digital textbook delivery system; it is not described as adaptive or AI-driven. Revenue is generated through institutional subscriptions sold to K-12 schools and districts, with access codes distributed by administrators, teachers, and BIL field consultants. The company is privately held and operates as a brand under Larson Texts, Inc., which holds the Big Ideas Math and Big Ideas Learning trademarks. Distribution is single-country (United States), and the go-to-market is sales-led with field consultants targeting district-level procurement and adoption decisions. The company also operates a blog (content marketing) and a related early-elementary extension brand called Math Musicals. Headcount is reported at 51-100 employees with no disclosed funding rounds, acquisitions, or leadership changes in the available data.
Big Ideas Learning firmographics
Firmographics- Name
- Big Ideas Learning
- Legal name
- Big Ideas Learning (brand operating under Larson Texts, Inc.)
- Website
- https://bigideasmath.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Big Ideas Learning is a privately held US K-12 educational publisher operating under Larson Texts, Inc., selling the Big Ideas Math web-based mathematics curriculum (Kindergarten through Algebra 2) with state-specific editions to schools and districts nationwide through subscription-based access codes.
- Ownership category
- akta.pro rank
Big Ideas Learning industry classification
Industry- Product category
- K-12 Mathematics Curriculum Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Mathematics Instruction (School-Delivered) (EDAJAFAG), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Online Math Enrichment Platforms & Courses (EDAMAEAF)
Keywords
Where Big Ideas Learning is headquartered
LocationHeadquarters
- HQ city
- Erie
- HQ country
- United States
- HQ region
- North America
Markets served
Big Ideas Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Institutional Subscription (Access Codes): Schools and districts purchase access codes that allow teachers and students to log in to the platform. Administrators, teachers, and BIL consultants facilitate access. Families may also receive easy access via school-issued credentials.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Big Ideas Learning product offering
Product offeringCore offering
Big Ideas Learning publishes and operates the Big Ideas Math platform, a research-based K-12 mathematics curriculum covering Kindergarten through Algebra 2 with state-specific editions aligned to standards across all 50 US states and DC. The web-based platform delivers digital textbooks, interactive content, and homework, practice, and assessment resources to teachers and students via school-issued access codes. A Family Program extends Student Edition access to parents and students at home using school-issued credentials, and login is secured by Multi-Factor Authentication.
Product overview
Big Ideas Learning operates the Big Ideas Math platform, a comprehensive K-12 mathematics curriculum system. The core offering is the Big Ideas Math digital textbook platform, which provides student and teacher access to mathematics content ranging from Kindergarten through Algebra 2. The platform includes a Family Program Access feature enabling parents to access Student Editions remotely by grade level and state. Login access requires username/password credentials or access codes, with optional multi-factor authentication (MFA) for enhanced security. The platform is associated with Larson Texts, Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Big Ideas Math A web-based K-12 mathematics curriculum platform providing digital textbooks, interactive content, and student and teacher access to mathematics instruction from Kindergarten through Algebra 2, with state-specific editions for all 50 US states and DC. Sold to US K-12 schools and districts via institutional access codes provisioned by administrators, teachers, and BIL consultants.
Companies that use Big Ideas Learning
Customer profileSegments1 record
Ideal customer profiles1 record
Big Ideas Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Big Ideas Learning partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Big Ideas Learning competitors and assessment
Company assessmentDirect peers
- Carnegie Learning: Provides K–12 mathematics curricula and adaptive learning software (MATHia, Middle School Math Solutions) sold to US districts. Directly comparable as a math-specialist publisher competing for the same institutional adoption dollars.
- Curriculum Associates (i-Ready): Offers i-Ready Diagnostic and i-Ready Mathematics, a widely adopted K–8 math program sold to US districts. A direct competitor in the school-delivered math instruction and assessment market.
- Savvas Learning Company (enVision): Publishes enVision Mathematics and other K–12 instructional programs sold directly to districts. Directly competes for math adoptions against Big Ideas Math with a comparable K–12 scope.
Broad incumbents
- Houghton Mifflin Harcourt: Major K–12 publisher offering Into Math and Saxon Math alongside broader subject suites. Competes with Big Ideas Math for district-level math adoptions while bundling other subjects and services.
- McGraw Hill: Publishes Glencoe Math and Reveal Math and operates K–12 platforms serving districts nationwide. Directly competes in the school-delivered math curriculum category with substantially broader content and services.
- Pearson: Global education publisher offering enVision Mathematics and connected K–12 digital platforms. Competes head-to-head with Big Ideas Math for math adoptions while extending into ELA, science, and assessments.
- Cengage Group: Education publisher with a K–12 math portfolio including National Geographic Learning-branded curricula. Competes with Big Ideas Math in the institutional K–12 math market and has historically co-distributed Big Ideas Math products.
Emerging players
- Illustrative Mathematics: Provides standards-aligned K–12 math curriculum (IM K–5 Math, IM 6–8 Math) used by districts nationwide. Comparable as a math-specialist curriculum competing for similar district adoptions.
- DreamBox Learning: Adaptive K–8 math platform sold to schools and districts. Overlaps with Big Ideas Math in serving school-purchased math instruction, differentiated by its adaptive rather than textbook-style approach.
- Khan Academy: Free K–12 math practice and instruction platform increasingly adopted by schools and districts. Comparable as a math learning resource competing for instructional minutes, though freemium rather than subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Big Ideas Learning social profiles
Digital presenceBig Ideas Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Ideas Learning leadership team
Management profileNumber of profiles
Profiles1 record
Big Ideas Learning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Ideas Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Ideas Learning
What does Big Ideas Learning do?
Big Ideas Learning publishes and operates the Big Ideas Math platform, a research-based K-12 mathematics curriculum covering Kindergarten through Algebra 2 with state-specific editions aligned to standards across all 50 US states and DC. The web-based platform delivers digital textbooks, interactive content, and homework, practice, and assessment resources to teachers and students via school-issued access codes. A Family Program extends Student Edition access to parents and students at home using school-issued credentials, and login is secured by Multi-Factor Authentication.
Is Big Ideas Learning a public or private company?
Big Ideas Learning is a private company. It is classified as corporate owned and is currently operating.
When was Big Ideas Learning founded?
Big Ideas Learning was founded in 2008. It employs 51 to 100 people.
Where is Big Ideas Learning based?
Big Ideas Learning is headquartered in Erie, United States, in the North America region.
How does Big Ideas Learning make money?
One revenue line is on record: institutional Subscription (Access Codes).
Who are Big Ideas Learning's main competitors?
Direct peers on record are Carnegie Learning, Curriculum Associates (i-Ready) and Savvas Learning Company (enVision). Broad incumbents are Houghton Mifflin Harcourt, McGraw Hill, Pearson and Cengage Group. Emerging players are Illustrative Mathematics, DreamBox Learning and Khan Academy.
Does Big Ideas Learning have an API?
No public API is recorded for Big Ideas Learning.
What industry is Big Ideas Learning in?
Big Ideas Learning's product category is K-12 Mathematics Curriculum Software. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAJAFAG, Mathematics Instruction (School-Delivered). Its NAICS code is 611710 and its SIC code is 8200.