What Mint Agency does

Mint Agency is an independent creative solutions agency headquartered in Amman, Jordan, operating since at least 2003 with a team of 1-10 employees. The firm provides through-the-line creative services organized into two main categories: brand identity services (naming, brand strategy, brand messaging, and visual identity systems) and communication services (brochure and print collateral, communication design, packaging, and advertising). Each engagement is custom-made rather than templated, with creative direction explicitly strategy-based and designed to capture the brand's personality across every suitable outlet. The agency positions itself as unconventional and atypical, emphasizing creative freedom, agility of pace, and selectivity in client choice.

The agency serves a mix of enterprise and mid-market clients across the Middle East, with visible engagements spanning Jordan, Egypt, and the United Arab Emirates. Named clients include Marriott Jordan Valley Dead Sea Resort and Spa, INVESTBANK, ALDAR, NUQUL, Al Manara International Jewelry (including Chopard and GRAFF work), ZAYA, Copas Central, dishdash, and the Middle East Leadership Academy (MELA), alongside smaller boutique accounts such as Kinda Beauty Parlour, Shatana, and Voi Artist. Industries served include luxury jewelry, hospitality, real estate, financial services, F&B, manufacturing, education, interior design, beauty, and fashion/retail.

Commercially, Mint Agency operates as a traditional project-based professional services firm with bespoke, quote-based pricing and no publicly disclosed rate cards, standardized products, or recurring subscription offerings. Distribution is purely direct client engagement with no intermediaries or channel partners, and marketing presence is limited to an Instagram account and a portfolio website. There is no proprietary technology platform, no AI or machine learning capability disclosed, no institutional funding, no parent company, and no public ownership, making Mint Agency a small independent creative boutique operating entirely on creative talent and portfolio reputation rather than scale or technology.

Name

Mint Agency

Website

https://mintagency.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mint Agency is an independent creative solutions agency based in Amman, Jordan, delivering custom-made brand identity and communication services to enterprise and mid-market clients across the MENA region.

Ownership category

akta.pro rank

Product category

Advertising & Creative Design Services

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative advertising agency
• Brand identity services
• Visual identity design
• Print collateral design
• Packaging design services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Services and Advertising: Project-based professional services including brand strategy, visual identity systems, branding, positioning, communications, print collateral, packaging design, and advertising campaigns. Each engagement is custom-made to fit client needs, suggesting bespoke project-based pricing rather than standardized product offerings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Mint Agency is a creative solutions agency that provides custom-made brand identity and communication services to enterprise and mid-market clients. Its offerings span naming, brand strategy, brand messaging, visual identity systems, brochure and print collateral, communication design, packaging design, and advertising campaigns. Each project is custom-built to capture and express the client's brand personality through every available media outlet.

Product overview

Mint Agency is a creative solutions agency offering custom-made creative products and services. The agency operates through two main service categories: Brand Identity Services (naming, brand strategy, brand messaging, visual identity systems) and Communication Services (brochure and print collateral, communication design, packaging, advertising). Each project is custom made to fit and capture the brand's personality, working through-the-line to provide creative solutions across all media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Comprehensive branding engagement including naming, brand strategy, brand messaging, and visual identity systems. The agency uses a collaborative process to uncover what is unique about the client organization and transform those insights into meaningful, practical applications across all suitable media channels.
• Communication Services Through-the-line communications including brochure and print collateral design, communication design, packaging design, and advertising campaigns. Engagements transform client business strategies into emotionally resonant customer connections, executed across all media to bring dimension, vitality, and clarity to brands.
• Print & Packaging Design Design and production services for print materials and product packaging, forming part of the agency's communication services category and serving client needs for printed collateral and physical product packaging.

Named customers17 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Mother London: Independent creative agency renowned for non-formulaic, brand-led advertising and identity work. Highly comparable on positioning (independence, no fixed style, strategy-led) even though geographic markets differ.
• Serviceplan Group: Largest independent creative agency group in Europe, offering through-the-line brand and advertising services. Comparable on independence, integrated offering, and strategy-led creative philosophy.
• TBWA\RAAD: Independent-leaning MENA creative/advertising network headquartered in Dubai. Closest peer given similar full-service creative offering, through-the-line delivery model, and Middle East enterprise client base.
• Anomaly: Independently held creative agency operating across brand strategy, advertising, and identity. Comparable on business model (independent, bespoke project work) and enterprise brand focus.

Broad incumbents

• Leo Burnett MEA: Global creative network with a substantial Middle East & Africa operation. Comparable due to overlapping brand strategy, visual identity, and advertising services sold to enterprise brands across MENA.
• Memac Ogilvy (MENA): Long-established MENA advertising and brand network affiliated with Ogilvy. Comparable for integrated creative services targeting similar enterprise verticals in the same regional footprint.
• Impact BBDO: Dubai-headquartered creative agency within the BBDO/Omnicom network. Comparable for its regional full-service brand and advertising work targeting enterprise clients across the Middle East.
• FP7 McCann (MENA): One of the largest creative networks across the MENA region with offices in multiple MEA markets. Comparable because it sells integrated brand and advertising services to enterprise clients in the same geographies Mint serves.
• Wunderman Thompson MENA: Large creative and digital network with offices across the Middle East. Comparable for its full-service brand, advertising, and digital creative offering to enterprise MENA clients.

Regional players

• Elephant Cairo: Egypt-based independent creative agency serving regional brands across the Middle East. Comparable on regional footprint, boutique creative offering, and enterprise client mix in MENA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/mintagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mint Agency