What Amaze does

Amaze Intelligence Pty Ltd (trading as Amaze) is an Australian privately held sovereign infrastructure provider founded in 2002 and headquartered in Artarmon, NSW. The company operates a vertically integrated platform spanning Sovereign AI inference, Sovereign Cloud compute and storage, and HPC workloads, all delivered from Tier 3+ carrier-neutral data centres at Equinix (Sydney, ap-syd-2) and NEXTDC (Melbourne, ap-mel-1) on Dell hardware with NVIDIA GPUs. Core products include multimodel inferencing across 100+ frontier and open-weight models, GPU-as-a-Service with reserved capacity, GPU clusters with RDMA-class fabric for training, ISO 27001 certified virtual machines and single-tenant private cloud on OpenStack, bare metal, colocation, S3-compatible object storage, NVMe-backed block storage, and Veeam-powered disaster recovery, alongside networking services (IP transit, VPC, SD-WAN, DDoS, dark fibre, business fibre) and managed services.

The platform is differentiated primarily by Australian ownership and jurisdiction, ISO 27001 certification, no prompt caching, no training on customer data, AUD billing with no inter-region egress between Sydney and Melbourne, and explicit positioning against hyperscaler cost, FX, and CLOUD Act exposure. Revenue streams combine subscription (private cloud, VMs, reserved GPU clusters, partner/reseller) with usage-based (token-billed multimodel inference, on-demand GPU, storage) and managed services. Go-to-market is multi-motion: enterprise field sales with solution architects targeting regulated verticals (government, defence, financial services, enterprise, MSPs, software vendors, AI startups, education), an MSP partner programme with refer/resell tiers and white-label contracts, and a self-serve console with a pricing calculator. The company has no disclosed external funding and is controlled by founder and CEO Luke Iggleden.

Name

Amaze

Legal name

Amaze Intelligence Pty Ltd

Website

https://amaze.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Amaze is an Australian sovereign infrastructure provider offering AI inference (100+ models), private cloud, GPU-as-a-Service, storage, and networking from Tier 3+ data centres in Sydney and Melbourne for regulated, enterprise, MSP, and AI-startup customers.

Ownership category

akta.pro rank

Product category

Sovereign Cloud Infrastructure

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Compute Cloud & GPU-as-a-Service (HDAAAAAK)

akta.pro secondary industries

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA), AI Compute Virtualization & Scheduling (GPU virtualization, cluster schedulers) (HDAAAAAG)

Keywords

• Sovereign cloud infrastructure
• AI inferencing services
• GPU-as-a-service
• Private cloud hosting
• Data sovereignty solutions

Headquarters

HQ city

Waterloo

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Cloud Infrastructure (VMs, Bare Metal, Private Cloud): Recurring revenue from virtual machines, bare metal dedicated servers, and private cloud deployments. AUD-billed with predictable pricing. Both on-demand and reserved capacity available.
2. GPU Compute and AI Inference: Usage-based GPU compute and multimodel inferencing. Token-billed for shared inference, reserved capacity for production workloads. AUD pricing with no FX exposure.
3. Storage Services: Object and block storage services. 3-way replicated NVMe-backed block storage. S3-compatible object storage.
4. Managed Services: 24x7 Australian-staffed operations for sovereign cloud, AI and connectivity workloads. Professional services including migration assistance.
5. Partner/Reseller Revenue: Volume-tiered partner pricing for MSPs. White-label and reseller arrangements with partner margins.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amaze delivers a sovereign Australian AI, cloud and data infrastructure platform spanning multimodel AI inferencing (100+ models), GPU-as-a-Service and GPU clusters on NVIDIA silicon, an OpenStack-based private cloud (Virtual Machines, Bare Metal, Private Cloud), S3-compatible object and NVMe block storage, networking (VPC, IP Transit, SD-WAN, DDoS/Firewall, Dark Fibre) and HPC/VFX rendering. All services are hosted in ISO 27001 certified Tier 3+ Australian data centres and sold AUD-billed under Australian jurisdiction with no CLOUD Act exposure.

Product overview

Amaze is a sovereign Australian AI, Cloud and Data infrastructure company offering a comprehensive platform built entirely on Australian-controlled infrastructure. The portfolio consists of three interconnected pillars: (1) Sovereign AI - providing multimodel inferencing with 100+ models, GPU-as-a-Service, GPU Clusters, and GPU Compute on NVIDIA silicon; (2) Sovereign Cloud - encompassing Virtual Machines, Private Cloud, Bare Metal Dedicated, Colocation, and Data Storage (Object and Block); and (3) HPC - delivering VFX Rendering and tightly coupled compute clusters. Supporting services include networking (VPC, IP Transit, SD-WAN, DDoS/Firewall, Dark Fibre, Business Fibre), storage services (Object Storage, Block Storage, Disaster Recovery & Backup via Veeam), and managed support (Managed Services, Professional Services, Support). All services are hosted in Tier 3+ Australian data centres (Sydney ap-syd-2, Melbourne ap-mel-1) at Equinix and NEXTDC facilities, ISO 27001 certified, carrier-neutral, and AUD-billed.

Differentiator

Problem solved

Functional benefit

Products and services

• Sovereign AI (Multimodel Inferencing) Sovereign Australian AI inference service offering access to 100+ frontier and open-weight models (Meta Llama, Claude, GPT, Mistral, DeepSeek, Qwen, Cohere, Stability) on a single Australian endpoint, with no prompt caching and no training on customer data. Designed for Australian enterprises and regulated industries that need AI under Australian jurisdiction.
• GPU-as-a-Service On-demand and reserved sovereign Australian GPU compute on NVIDIA silicon with rapid deployment, lower cost than offshore hyperscalers, low-latency to local data, and AUD-billed pricing.
• GPU Clusters Multi-node sovereign Australian GPU clusters on NVIDIA silicon with RDMA-class fabric and NVLink bonding for AI training, fine-tuning and tightly coupled workloads. Reservations available by week, month or longer for predictable AUD pricing.
• GPU Compute On-demand sovereign Australian GPU compute service for AI training, fine-tuning and inference, delivered on NVIDIA silicon with rapid deployment, lower cost than offshore providers, low-latency to local data and AUD billing.
• AI Models Catalogue Browse and consume 100+ frontier and open-weight models hosted in Australia, including Meta Llama, Anthropic Claude, OpenAI GPT, Mistral, DeepSeek, Qwen, Cohere and Stability AI models, accessible via sovereign endpoints for inference and fine-tuning.
• Virtual Machines Sovereign Australian Virtual Machines on dedicated compute with dedicated or shared vCPU options running on Dell hardware in Sydney and Melbourne. ISO 27001 certified, AUD-billed and deployed in seconds.
• Private Cloud ISO 27001 certified dedicated single-tenant private cloud on sovereign Australian infrastructure built on the Amaze Cloud Powered by OpenStack platform. Provides 100% allocated vCPU and RAM, dedicated network slices and NVMe-backed storage in Sydney and Melbourne.
• Bare Metal Dedicated Single-tenant Dell dedicated servers with direct hardware access on sovereign Australian infrastructure, providing bare-metal performance without hypervisor overhead and AUD-billed pricing.
• Colocation Tier 3+ sovereign Australian colocation at Equinix (Sydney) and NEXTDC (Melbourne) data centres, with carrier-neutral connectivity, dual-power, redundant cooling and footprints ranging from quarter-rack to private suites.
• Object Storage Sovereign Australian S3-compatible object storage for unstructured data, AUD-billed, with no inter-region egress charges between Sydney and Melbourne.
• Block Storage Low-latency NVMe-backed block storage designed for sovereign Australian Virtual Machines and Kubernetes workloads, with 3-way replication and AUD billing.
• Disaster Recovery & Backup Veeam-powered offsite disaster recovery and immutable backup service on sovereign Australian infrastructure, with cross-region replication replicated across Australia for resilience.
• VPC (Virtual Private Cloud) Private cloud networking service on the sovereign Australian Amaze backbone, providing VPCs, subnets and peering with AUD billing.
• IP Transit Carrier-grade IP transit service on the sovereign Australian Amaze backbone, providing up to 40 Gbps per region with carrier-neutral connectivity and AUD billing.
• SD-WAN Software-defined WAN service delivered over the sovereign Australian Amaze backbone for multi-site enterprise routing with AUD billing.
• DDoS and Firewall Inline DDoS protection and managed firewall service on sovereign Australian infrastructure, providing perimeter defence with AUD billing.
• Dark Fibre Sovereign Australian dark fibre service providing dedicated single-mode fibre connectivity between metropolitan data centres with AUD billing.
• Business and Fibre Internet Business-grade sovereign Australian fibre internet service with symmetric speeds, SLA-backed performance and AUD billing.
• Managed Services 24x7 Australian-staffed operations service for sovereign cloud, AI and connectivity workloads, providing ongoing management of customer infrastructure on Amaze platforms.
• Professional Services Professional services for sovereign cloud and AI infrastructure deployment and migration, helping customers plan and execute transitions onto the Amaze platform.
• Support ISO 27001 aligned Australian technical support for the Amaze platform with Australian phone support (1300 137 136) and Australian engineers.
• HPC (High Performance Computing) High Performance Computing service for tightly coupled scientific compute workloads, VFX rendering and multi-silicon GPU/CPU clusters, with reserved capacity in Sydney and Melbourne and no offshore data path.
• VFX Rendering Sovereign Australian render farm service for studios supporting V-Ray, Arnold, Redshift, Houdini and Karma, with lower cost than offshore rendering, low-latency access to local storage, frame-perfect SLAs and no IP leakage.
• Amaze Cloud, Powered by OpenStack Migrated sovereign Australian cloud platform built on OpenStack, replacing the prior OnApp foundation with one of the few fully owned and operated production-grade OpenStack platforms in Australia, enabling faster feature delivery, more customer control and freedom from third-party development cycles.

Quantifiable outcome

• Lower cloud TCO than hyperscalers with AUD predictable billing
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NEXTDCcoreTechnology or IntegrationNEXTDC operates Amaze's Melbourne Point of Presence (PoP) at NEXTDC M1 facility. Tier 3+ data centre with carrier-neutral connectivity. Major infrastructure upgrade completed January 2025.
• EquinixcoreTechnology or IntegrationEquinix operates Amaze's Sydney data centre. Tier 3+ facility with carrier-neutral connectivity, dual-power, and redundant cooling.
• UNEOSminorStrategic or Co-development PartnerCollaboration on cloud-based block and object storage. UNEOS high-performance storage combined with Amaze cloud infrastructure.
• 5G Networks (5GN)minorStrategic or Co-development PartnerPartnership between UNEOS and 5G Networks, celebrated by Amaze. Collaboration unifies high-performance infrastructure capabilities.
• AdacaminorStrategic or Co-development PartnerAdaca's elite offshore software development combined with Amaze's sovereign infrastructure for Australian technology sector.
• NVIDIAcoreTechnology or IntegrationNVIDIA silicon powering Amaze GPU infrastructure. Single-GPU and multi-node pools. On-demand and reserved capacity available.
• VeeamcoreTechnology or IntegrationVeeam-powered cross-region replication and immutable backup on sovereign Australian infrastructure.
• DellcoreTechnology or IntegrationDell hardware for virtual machines, bare metal servers, and storage. Enterprise-grade compute infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Macquarie Cloud Services: Australian sovereign cloud and managed services provider serving government, defence and regulated enterprises. Most direct competitor on data sovereignty, IRAP-assessed hosting and Australian-jurisdiction positioning.
• OVHcloud: European-headquartered sovereign cloud provider emphasising data sovereignty, predictable pricing and integrated bare metal. Direct analogue to Amaze's sovereign positioning outside of Australia, useful as a comparable business model benchmark.

Broad incumbents

• Amazon Web Services (AWS): Global hyperscaler operating Sydney and Melbourne regions with extensive AI, GPU, sovereign and government offerings. Competes with Amaze on enterprise cloud, GPU compute, and increasingly on Australian sovereignty commitments.
• Microsoft Azure: Global hyperscaler with Azure Australia regions, sovereign government cloud, and Azure OpenAI services. Head-on competitor for regulated workloads, AI inference, and Australian enterprise cloud contracts.
• Google Cloud: Hyperscaler with Australian regions and Vertex AI model catalogue that directly overlaps Amaze's multimodel inferencing proposition. Competes on AI training and inference workloads with significant resources and global scale.

Emerging players

• CoreWeave: Specialist NVIDIA-backed GPU cloud provider offering large-scale GPU compute, clusters and AI infrastructure. Closest global comparator for Amaze's Sovereign AI/GPU-as-a-Service offering on technology and target workloads.
• Lambda Labs: GPU cloud and AI infrastructure provider offering NVIDIA GPU clusters for training and inference at competitive rates. Comparable to Amaze's GPU Compute and GPU Clusters products on pricing and capacity model.
• DigitalOcean: Cloud provider serving developers, startups and SMBs with simple, predictable cloud and GPU offerings. Comparable on predictable pricing philosophy and GPU/Droplet self-serve model.

Others

• NEXTDC: Australian Tier 3+ data centre operator hosting Amaze's Melbourne (M1) PoP. Functions as both partner and adjacent competitor through its AXON inter-connect and cloud-adjacent services.
• Equinix: Global colocation operator running Amaze's Sydney (SY2) data centre. Functions as facility partner and indirect competitor via Equinix Fabric and direct cloud-adjacent offerings for Australian enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amaze-cloud-services
• Xx.com/AmazeCloudAU

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amaze