CARVEN PARFUMS

What CARVEN PARFUMS does

CARVEN PARFUMS SAS is a privately-held French luxury fragrance house headquartered at 76/78 Avenue des Champs Élysées, Paris, founded in 1945 by couturière Marie-Louise Carven (née Carmen de Tommaso). The company designs, manufactures (in France), and sells perfumes and complementary body-care products under the Carven brand, including iconic creations such as Ma Griffe (1946) and Vétiver (1957), alongside contemporary lines (Carven C'est Paris!, Dans Ma Bulle, Carven Pour Elle) and a destination-themed Haute Parfumerie Collection. The product portfolio spans women's and men's fragrances, body lotions, shower gels, deodorants, after-shave balms, gift sets, and travel formats, with prices ranging from approximately €24 for travel sizes to €199 for the Haute Parfumerie 100ml EDPs.

The business operates an exclusively direct-to-consumer model through its Shopify-powered e-commerce storefront (carven-parfums.com), which supports French, English, and Spanish languages, EUR pricing, and shipping to eleven Western European countries with free delivery in France and select EU markets for orders over €100. Customer acquisition is driven by organic social channels (Instagram, Facebook), email/newsletter capture, and earned media leveraging the brand's couture heritage; checkout supports Shop Pay, PayPal, Apple Pay, major card networks, and Klarna BNPL. No wholesale, retail partnerships, mobile applications, or third-party marketplace presence are evidenced in the data.

Revenue is generated entirely through one-time unit purchases of fragrance and ancillary products with no subscription layer; pricing is publicly disclosed on the site. The company carries only €150,000 in share capital, reports 1-10 employees, has no disclosed parent company, institutional investors, or external funding rounds, and lists David Konckier as Directeur de la publication. The commercial strategy centers on monetizing the Carven heritage through continuous range extension (notably the 2025 Carven Pour Elle launch) while preserving artisanal French perfumery credentials via collaborations with renowned 'nez' such as Francis Kurkdjian, Patricia Choux, Émilie Coppermann, and Pierre Guéros.

Name

CARVEN PARFUMS

Legal name

CARVEN PARFUMS SAS

Website

https://carven-parfums.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

CARVEN PARFUMS is a privately-held French luxury fragrance house, founded in Paris in 1945, that designs and sells perfumes and body-care products through a direct-to-consumer Shopify e-commerce site serving Western European consumers with heritage lines and contemporary collections.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Luxury fragrance manufacturing
• Eau de parfum products
• Haute parfumerie collection
• French perfumery brand
• Perfume direct-to-consumer

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Fragrance Sales: Carven Parfums generates revenue primarily through direct sales of luxury perfumes and fragrances to consumers. The company sells Eau de Parfum, Eau de Toilette, and related body care products (shower gels, body lotions, deodorants) through its e-commerce platform. One-time purchase model with no subscription. Products are sold in various sizes (10ml, 30ml, 50ml, 100ml, 125ml) and gift sets (coffrets).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CARVEN PARFUMS manufactures and sells luxury French perfumes (Eau de Parfum, Eau de Toilette) for women and men under multiple fragrance lines including Les Classiques, Carven C'est Paris!, Dans Ma Bulle, and the Haute Parfumerie Collection. The company also offers complementary body care products (scented body lotions, shower gels, deodorants, after-shave balms), gift sets, and travel-size formats, sold directly to consumers via its e-commerce website.

Product overview

CARVEN PARFUMS is a French luxury perfume house founded by Marie-Louise Carven (née Carmen de Tommaso) in 1945. The company offers a comprehensive portfolio of women's and men's fragrances organized across multiple collections: Les Classiques (foundational women's scents including Ma Griffe, Le Parfum, L'Eau de Toilette, L'Absolu, Carven Pour Elle), Carven C'est Paris! (gender-specific EDP and EDT interpretations including La Nuit and Elixir variants), Dans Ma Bulle (feminine line with EDP, EDT, de Fleurs, and de Musc variations), and the Haute Parfumerie Collection (Paris-destinations line featuring women's fragrances like PARIS-FLORENCE, PARIS-SANTORIN, PARIS-MANILLE, and men's fragrances including PARIS-TANGER, PARIS-LA HAVANE, PARIS-ANGKOR, and PARIS-MANDALAY). For men, classic offerings include Pour Homme (EDT and EDP), L'Eau Intense, and the iconic Vétiver (created 1957). The brand also provides complementary body care products including scented body lotions, shower gels, and deodorants. All fragrances are designed by renowned perfumers and manufactured in France since 1946.

Differentiator

Problem solved

Functional benefit

Brands

• Ma Griffe: Iconic fragrance launched in 1946, featuring notes of Gardénia, Jasmin and Rose.
• Carven C'est Paris !
• Dans Ma Bulle
• Carven Collection
• Vétiver
• L'Eau Intense

Products and services

• Ma Griffe
• Carven Le Parfum

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Parfums Christian Dior: LVMH-owned French luxury fragrance house with iconic scents (J'adore, Miss Dior, Sauvage). Competes for the same luxury fragrance consumer with global distribution and significantly larger marketing budgets.
• Chanel (Parfums Chanel): French luxury house with a globally dominant fine fragrance portfolio (No. 5, Coco Mademoiselle, Chance). Competes for the same prestige French fragrance consumer with vastly larger scale and distribution.
• Hermès Beauty: French luxury maison with a curated fine fragrance line (Twilly, Terre d'Hermès) sharing the couture-house heritage DNA. Comparable Paris-based heritage positioning and luxury price tier.

Emerging players

• L'Artisan Parfumeur: French niche perfumery brand with comparable focus on distinctive fragrance compositions and storytelling. Overlaps in target consumer (fragrance enthusiasts seeking non-mainstream scents) and direct-to-consumer retail.
• Diptyque: French heritage fragrance and ambiance brand with a curated fine fragrance portfolio. Comparable Paris-based heritage positioning and DTC-led distribution with premium pricing architecture.

Direct peers

• Guerlain: Iconic French heritage luxury perfume house founded in 1828, with comparable heritage positioning, fine fragrance focus, and couture/maison heritage. Both compete in the prestige French perfume category and rely on storied legacy for premium pricing.
• Roger & Gallet: French heritage perfumery brand (founded 1862) with classic and accessible luxury positioning. Similar mid-luxury price architecture and heritage-driven brand storytelling, with a comparable mix of fine fragrance and complementary body products.
• Fragonard: French heritage perfume house founded in 1926 in Grasse. Comparable heritage-driven positioning, French manufacturing, and a portfolio spanning classic and contemporary fragrances with similar price architecture.
• Molinard: Heritage French perfumer founded in 1849 in Grasse, with a portfolio of classic and contemporary fine fragrances. Comparable heritage positioning, French manufacturing, and price points in the accessible-luxury fragrance segment.
• Annick Goutal (Goutal Paris): French niche-luxury perfume house with a similar heritage and storytelling approach. Comparable mix of classic and contemporary fine fragrances in the accessible-luxury to premium tier, with strong direct-to-consumer positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CarvenParfumsArg
• Instagraminstagram.com/carven_parfums

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARVEN PARFUMS