DFP Group
DFP Group is an Australian specialist recruitment agency providing temporary, permanent, volume, and graduate staffing across government, health, technology, legal, contact centre, and professional sectors via eight national offices; a Will Group subsidiary since 2022.
- Company typePrivate
- Founded1981
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DFP Group does
DFP Group (legally DFP Recruitment Services Pty Ltd) is an Australian specialist recruitment agency established in 1981 and headquartered in Melbourne. The company operates through eight offices across all major Australian capital cities plus regional centres (Adelaide, Brisbane, Canberra, Gippsland, Kalgoorlie, Melbourne, Perth, Sydney), delivering temporary, permanent, volume/bulk, and graduate recruitment alongside HR consulting, psychometric evaluations, and career transition services. Service delivery is organized around vertical sub-brands — DFP Government, Health, Technology, Legal, Contact Centre, Professional, Resources, and more recently Energy and Utilities and Financial Services — enabling domain-specialized consultant teams. The candidate-facing technology stack comprises a recruitment management platform with a candidate portal, job management system, and a Salesforce-based Community Timesheet Portal; a proprietary DFP Job Index series delivers market-research data across Contact Centre, Technology, and Public Sector segments.
The business model combines usage-based billing on temporary/contract placements (margin on hourly rates charged to clients), transaction-fee permanent placement (percentage of placed candidate salary), and project-based volume recruitment fees, supplemented by quote-based professional services for HR consulting. Go-to-market is consultative enterprise field sales supported by dedicated account managers, with a particular concentration in Federal Government (Canberra office, DVA/Open Arms account) alongside state government, local government, and private-sector professional buyers. Distribution is purely domestic via the direct office network and specialized government services desks. The Perth office holds ISO 9001:2008 accreditation, and the firm was the first labour hire agency in Australia to achieve Disability Confident Recruiter certification (2016).
DFP Recruitment became a subsidiary of Will Group (Will Asia Pacific) in 2022 following acquisition, retaining its DFP brand and specialist operating model. The company is led by CEO Kate Coath (appointed March 2022 after serving as COO). Revenue, funding, and detailed headcount are not publicly disclosed.
DFP Group firmographics
Firmographics- Name
- DFP Group
- Legal name
- DFP Recruitment Services Pty Ltd
- Website
- https://dfp.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DFP Group is an Australian specialist recruitment agency providing temporary, permanent, volume, and graduate staffing across government, health, technology, legal, contact centre, and professional sectors via eight national offices; a Will Group subsidiary since 2022.
- Ownership category
- akta.pro rank
Where DFP Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
DFP Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Temporary/Contract Staffing: Placement of contract workers with clients, earning margin on hourly rates charged to clients
- Permanent Recruitment: Fee-based placement of candidates in permanent roles, typically charged as percentage of candidate salary
- Volume/Bulk Recruitment: High-volume hiring campaigns for large-scale staffing needs
- HR Consulting Services: Psychometric evaluations, HR solutions, career transition and outplacement services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Temporary Recruitment |
| Transaction based/ take rate | Multi-year contract | Permanent Recruitment |
| Transaction based/ take rate | Multi-year contract | Volume/Bulk Recruitment |
| Other | Multi-year contract | HR Consulting Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
DFP Group product offering
Product offeringCore offering
DFP Group is a specialist Australian recruitment agency providing temporary, permanent, graduate, and volume/bulk staffing solutions to employers across federal, state and local government, healthcare, technology, legal, contact centre, professional services, and resources sectors. Its core offerings are delivered through industry-focused sub-brands (DFP Professional, DFP Government, DFP Technology, DFP Health, DFP Legal, DFP Contact Centre, DFP Resources) and complemented by HR consulting services such as psychometric evaluations, HR solutions, career transition and outplacement, and scribing solutions.
Product overview
DFP Group operates as a specialist national recruitment agency with a platform-plus-specialisations model. The core offering consists of recruitment services (temporary, permanent, and volume staffing) delivered through distinct industry-focused sub-brands: DFP Professional, DFP Government, DFP Technology, DFP Contact Centre, DFP Health, DFP Legal, and DFP Resources. Supporting the core recruitment services are consulting offerings including HR Solutions, Psychometric Evaluations, and Career Transition. Additional products include DFP Market Research providing sector-specific job index data and analytics. The company is part of Will Group and has been established since 1981.
Differentiator
Problem solved
Functional benefit
Brands
- DFP Professional: Recruitment solutions across admin, finance, sales, HR, marketing, and more for the private sector.
- DFP Contact Centre
- DFP Government
- DFP Technology
- DFP Legal
- DFP Health
- DFP Resources
Products and services
- Temporary Recruitment
Quantifiable outcome
- Consistently delivers highly suitable labour hire candidates who are clinically skilled and aligned with government client values
Companies that use DFP Group
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles3 records
DFP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DFP Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Australian Network on Disability (AND)coreDFP participates in AND's Disability Confident Recruiter (DCR) program, becoming the first labour hire agency in Australia to achieve this status in 2016. Partnership focuses on inclusive recruitment practices.
- WorkProminorWorkPro provides content for DFP's blog and forums on employee wellbeing topics. Content partnership for workplace stress management and employee wellbeing articles.
- Monash University - GLASS Research UnitminorPartnership with Gender, Leadership and Social Sustainability Research Unit (GLASS) at Monash University for gender equality forum in 2016.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
DFP Group competitors and assessment
Company assessmentDirect peers
- Talent International: Australia-headquartered IT and digital recruitment specialist, directly competing with DFP Technology for technology and project services candidates and contracts.
- Peoplebank: Specialist Australian IT recruitment firm with deep technology and project services focus; directly comparable to DFP Technology's specialisation.
- Michael Page Australia: Specialist professional recruiter focusing on permanent and contract mid-to-senior placements, directly competing with DFP Professional, Legal, and Technology sub-brands.
- Chandler Macleod: Australian recruitment firm (owned by Recruit Holdings) offering temporary, permanent and volume staffing across government, contact centre, professional services, and technology - directly overlapping with DFP's sub-brands.
- Hudson Global Resources (Australia): Specialist recruitment firm operating across professional services, technology, and government verticals in Australia; similar model to DFP's vertical-specialisation approach.
- Robert Half Australia: Global specialist in finance, accounting, technology and office support recruitment. Directly competes with DFP Professional and DFP Technology for the same candidate pool and client base.
- Hays Australia: Australian arm of global specialist recruiter Hays plc. Competes directly with DFP across professional, government, technology, and legal verticals in Australia with a similar sub-brand/specialist model.
Emerging players
- Paxus: Australian IT and engineering recruitment specialist. A focused niche competitor with significant overlap with DFP Technology, though smaller in geographic reach and headcount.
Broad incumbents
- Randstad Australia: One of the world's largest staffing firms with full Australian presence; competes with DFP across temporary and permanent placements, particularly in contact centre, government and professional services.
- Adecco Australia: Global staffing giant operating across all major Australian cities, providing temp, perm and volume recruitment with broad vertical coverage that overlaps with DFP's full range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DFP Group social profiles
Digital presenceDFP Group compliance and trust
Trust signalCompliance1 record
DFP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DFP Group leadership team
Management profileNumber of profiles
Profiles2 records
DFP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DFP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DFP Group
What does DFP Group do?
DFP Group is a specialist Australian recruitment agency providing temporary, permanent, graduate, and volume/bulk staffing solutions to employers across federal, state and local government, healthcare, technology, legal, contact centre, professional services, and resources sectors. Its core offerings are delivered through industry-focused sub-brands (DFP Professional, DFP Government, DFP Technology, DFP Health, DFP Legal, DFP Contact Centre, DFP Resources) and complemented by HR consulting services such as psychometric evaluations, HR solutions, career transition and outplacement, and scribing solutions.
Is DFP Group a public or private company?
DFP Group is a private company. It is classified as corporate owned and is currently operating.
When was DFP Group founded?
DFP Group was founded in 1981. It employs 51 to 100 people.
Where is DFP Group based?
DFP Group is headquartered in Melbourne, Australia, in the Oceania region.
How does DFP Group make money?
Four revenue lines are on record. Temporary/Contract Staffing is the primary driver. The others are permanent Recruitment, volume/Bulk Recruitment and HR Consulting Services.
Who are DFP Group's main competitors?
Direct peers on record are Talent International, Peoplebank, Michael Page Australia, Chandler Macleod, Hudson Global Resources (Australia), Robert Half Australia and Hays Australia. Paxus is listed as an emerging player. Broad incumbents are Randstad Australia and Adecco Australia.
Does DFP Group have an API?
No public API is recorded for DFP Group.