SICO South Pacific

What SICO South Pacific does

SICO South Pacific is a supplier of portable staging, tables, portable dance floors, and roll-away beds. They offer space-saving and mobile folding furniture. Their customers contact through email, phone, and online applications.

Name

SICO South Pacific

Legal name

SICO South Pacific Ltd.

Website

https://sicosp.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

SICO South Pacific is a manufacturer of furniture and equipment.

Ownership category

akta.pro rank

Headquarters

HQ city

Somersby

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Furniture and Equipment Sales: SICO South Pacific generates revenue through direct sales of commercial furniture and equipment including portable staging, dance floors, tables, chairs, and accessories to venues, hotels, clubs, and institutions. Products are sold with warranty programs and supported by customer service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SICO South Pacific manufactures and distributes commercial mobile folding furniture and equipment, including portable staging and risers, portable dance floors, banquet and conference tables, banquet chairs, food and beverage displays, room service equipment, and hotel roll-away beds. The company targets venues, hotels, clubs, schools, government facilities, and healthcare providers across Australia, New Zealand, and the South Pacific, delivering products directly from its NSW factory and warehouse.

Product overview

SICO South Pacific is a commercial furniture and equipment company offering a comprehensive portfolio of portable staging systems, dance floors, tables, banquet chairs, food and beverage displays, room service equipment, and roll-away beds. The product line centers on mobile folding furniture designed for venues including convention centers, hotels, clubs, schools, government facilities, and healthcare establishments. Key products include the 1800 Series and Venue Maker Pro portable staging systems, Cam-Lam and Starlight II portable dance floors, Pacer mobile folding tables, banquet chair collections (Econo, Modern, Premium series), hotel room service equipment with Sleepmaker mattresses, and Ascension wheelchair lifts. The company operates as a manufacturer and exclusive distributor for Australia and New Zealand, with regional managers servicing each state and territory across the South Pacific region.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Staging Systems Mobile folding staging and risers for convention centres, schools, clubs, and event venues, including 1800 Series, TechLite, Tri-Height, Venue Maker Pro, Variable Terrain, and BSC Lite models.
• Portable Dance Floors Premium portable dance floors including Cam-Lam and Starlight II outdoor models, designed for repeated use in clubs, hotels, and event spaces.
• Commercial Tables Mobile folding tables including Pacer tables, Banquet Folding Leg tables, Veri-Lite II lightweight tables, Folding Leg Rectangle tables, LB Folding tables, MultiApp tables, Ellip-tables, and specialty tables for banquet, meeting, and conference spaces.
• Banquet and Conference Chairs Stackable banquet and conference chairs including Econo Chair series (227-SA, Milano 201S, Ferro 206S), Modern Chair series (Genova 227A, Geneva 236A, Ferro 207A), and Premium Chair series (Ergo 4, Deco 602).
• Food and Beverage Display Solutions Catering and display equipment including Two Tier Catering Tables, Glass Top Nested Tables, Diamond Cross Frame Tables, Mobile Display Towers, and Mobile Bars for hospitality venues.
• Room Service Equipment Hotel room service products including Room Service Tables (Oval Tri-Fold and Bi-Fold models), Food Warmer Storage Trolleys, Electric Food Warmers, and Food Warmer Storage Racks.
• Roll Away Beds Hotel rollaway beds with Sleepmaker Commercial Hotelier mattresses, ergonomic design for housekeeping staff, hygienic vinyl-covered base, and optional moisture-resistant mattress covers.
• 3-in-1 ConverTable Patented multi-functional cafeteria table convertible between lunchroom table with bench seating, auditorium bench seating, social seating mode, and classroom setup with back support.
• School Tables Education furniture including BY-65 Bench Table, Graduate Table, Ellip-Table, and Combined Seat and Table Units (TC-65) for schools and universities.
• Enriched Dining Solutions Dining and commons area furniture including tables, booths, chairs, signage, and serving line accessories for schools.
• Socializer All-A-Round Table Height-adjustable cocktail/social table (74-104cm) with fold-and-roll design, customizable with logos, for pre-function and social events.
• Ascension Portable Wheelchair Lift Exclusive Australian and New Zealand distribution of Ascension portable wheelchair lifts (Protégé and Virtuoso models) for stage accessibility in schools, convention centres, and venues.

Quantifiable outcome

• Rooms can be set up 60% faster with Pacer tables compared to folding leg tables
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Venue Managers AssociationminorOthersSICO South Pacific is an affiliated member of the Venue Managers Association, supporting the venue industry through membership and association with the organization.
• EVANZminorOthersSICO South Pacific is a member of EVANZ (Entertainment Venues Association of New Zealand), supporting the entertainment venue industry in New Zealand.
• Australian Gaming Expo/AHAminorOthersSICO South Pacific is a proud supporter and affiliate member of the Australian Gaming Expo, showcasing products to the hospitality and gaming industry.
• AscensioncoreTechnology or IntegrationSICO South Pacific is the exclusive distributor for Ascension portable wheelchair lift products throughout Australia and New Zealand, providing accessibility solutions for stages and platforms.
• Sleepmaker CommercialminorStrategic or Co-development PartnerSICO Roll Away Beds feature Sleepmaker Commercial Hotelier mattresses, a partnership providing premium mattresses for hotel rollaway beds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wenger Corporation: US-based manufacturer of portable and fixed staging, risers, and acoustic equipment for schools, performing arts centres, and venues. Directly comparable in mobile staging engineering and education vertical focus.
• Staging Concepts: North American manufacturer of portable staging systems, seating risers, and event platforms. Closest direct competitor in modular staging and modular event furniture for venues and houses of worship.
• Steeldeck: UK-based portable staging and event platform supplier serving theatres, concerts, and corporate events. Comparable lightweight modular staging technology and event-rental supply chain.
• SnapLock Industries: Manufacturer of portable interlocking dance and event flooring. Directly competes in the portable dance floor category that SICO South Pacific sells under its Cam-Lam and Starlight II ranges.
• Quik Stage: US manufacturer of portable staging, risers, and choral risers for schools, churches, and event venues. Comparable product approach for institutional and event customers.

Broad incumbents

• Gerriets International: Established European theatrical equipment supplier offering staging, drapery, and acoustic solutions. Overlaps with SICO's stage drapery and accessories but spans a wider theatrical production portfolio.

Regional players

• Harry the Hirer: Long-standing Australian event equipment hire company with extensive furniture, staging, and marquee inventory. Operates in the same ANZ event and venue market with a hire-led rather than sale-led model.
• Event Hire Services Australia: Australian event furniture and equipment hire company servicing corporate events, weddings, and venues. Competes for the same institutional buyer relationships in the commercial events segment.
• Stagekings: Australia-based portable staging and event hire specialist. Competes in the same portable staging and event flooring category in the ANZ market.

Others

• Hoffmaster: US hospitality-focused supplier of table coverings, skirting, and tabletop disposables. Adjacent category through SICO's table drapery and accessories line, though not a direct competitor in staging or seating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sico-south-pacific-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SICO South Pacific