Lets Dish

What Lets Dish does

Let's Dish! is a retail meal-assembly store where customers stock up on homemade, freezer-ready meals that take the stress out of dinnertime. Choose from in-store sessions (you dish), Dish-n-Dash (we dish, you pick up) & DishDelivery (we dish & deliver).

Name

Lets Dish

Legal name

Let's Dish

Website

https://letsdish.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Provides delicious, healthy family-sized meals.

Ownership category

akta.pro rank

Product category

Ready-to-Cook Prepared Meals

NAICS

Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• Ready-to-cook meals
• Freezer meal kits
• Family meal solutions
• Pre-assembled dinners
• Convenient home cooking

Headquarters

HQ city

Eden Prairie

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ready-to-cook meal sales: Pre-assembled freezer meals sold in 3-serving ($20) and 6-serving ($36) sizes. One-time purchase model with no subscription required.
2. Gift cards: Electronic and physical gift cards sold in denominations from $20 to $1,000. Redeemable at all 5 stores and for online orders.
3. Delivery service: UPS delivery service to Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota. Orders $100-$225 incur $40 shipping fee. Maximum order value of $225 for delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Let's Dish sells pre-assembled, handcrafted ready-to-cook freezer meals made with fresh, hand-measured ingredients locally in Minnesota. The portfolio includes 37 year-round menu items plus 25+ seasonal rotations, available in 3-serving ($20) or 6-serving ($36) sizes, and most meals cook in about 30 minutes via oven, stovetop, grill, or air fryer. The company distributes through 5 Twin Cities retail stores, Shopify-powered online ordering with store pickup, UPS doorstep delivery to five Midwestern states, and 100+ Target stores.

Product overview

Lets Dish is a ready-to-cook meal company offering pre-assembled freezer meals with fresh, hand-measured ingredients. The core product consists of over 37 year-round menu items plus 25+ seasonal items that rotate throughout the year. Meals are available in 3-serving ($20) or 6-serving ($36) sizes and cook in approximately 30 minutes using oven, stovetop, grill, or air fryer. The company operates 5 retail locations in the Twin Cities (Apple Valley, Eden Prairie, Maple Grove, Prior Lake, Woodbury) and has expanded into Target stores. Additional offerings include electronic gift cards, doorstep delivery via UPS, and themed meal collections (breakfast, gluten-free, dairy-free, air-fryer-friendly, low-carb, kid-approved).

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Assembled Ready-to-Cook Meals Fully prepped freezer meals with fresh, hand-measured ingredients made by Let's Dish's own team. Available in 3-serving ($20) or 6-serving ($36) sizes, cooking in roughly 30 minutes from freezer via oven, stovetop, grill, or air fryer. Targeted at busy families and individuals seeking convenient homemade-quality dinners.
• Lets Dish Gift Cards Electronic and physical gift cards redeemable at all 5 Let's Dish retail locations and online orders. Sold in denominations ranging from $20 to $1,000, with optional personal messages via GiftNote. Designed for holiday gifting, corporate gifting, and special occasions.
• Doorstep Delivery Service UPS-shipped delivery of Let's Dish meals to Minnesota, Wisconsin, Iowa, North Dakota, and South Dakota. Orders between $100-$225 incur a $40 shipping fee, with a maximum order value of $225 per shipment. Includes option for handwritten personal messages with gift orders.
• Family Style Chicken Pot Pie Signature chicken pot pie with all-natural chicken, corn, carrots, onions, and peas in a creamy sauce topped with golden brown puff pastry. 590 calories, 21g protein per serving; cookable from frozen.
• Skillet Pot Roast Tender shredded beef with roasted potatoes, pearl onions, and baby carrots simmered in a rich sauce of red wine, tomatoes, garlic, and herbs. One-pan preparation in 25 minutes from frozen.
• Penne alla Vodka with Chicken and Sausage Penne pasta combined with tender all-natural chicken, Italian sausage, and creamy tomato vodka sauce topped with parmesan cheese. Ready in 20 minutes from stovetop.
• Bourbon Glazed Wild Rice Meatballs with Garlic Mashed Potatoes Locally made wild rice meatballs simmered in bourbon BBQ sauce, served with creamy garlic mashed potatoes. Gluten-friendly option available.
• 30-Minute (or Less!) Meal Collection Curated collection of meals that can be prepared in 30 minutes or less from frozen, including options for stovetop, oven, air fryer, and grill cooking methods.
• Breakfast & Brunch Collection Breakfast and brunch items including egg bakes, breakfast burritos, and breakfast flatbreads designed for convenient morning meals.
• Gluten-Free Meal Collection Meals prepared without gluten ingredients, clearly labeled for customers with dietary restrictions.
• Dairy-Free Meal Collection Meals prepared without dairy ingredients for customers with dairy restrictions or preferences.
• Air-Fryer-Friendly Meal Collection Meals specifically designed to be prepared in an air fryer appliance.
• Desserts Collection Dessert items including Caramel Apple Crisp, Molten Chocolate Cakes, and other sweet treats.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Finnegan'sminorStrategic or Co-development Partner · 1 March 2024Local social enterprise brewery (founded by Jacquie Berglund) whose mission turns beer profits into food for those in need. Let's Dish buys locally from Finnegan's and donates $1 per Finnegan's Irish Beef Stew purchased to support Finnegan's Community Fund.
• Summit OrthopedicscoreGTM or Marketing Partner · 1 January 2020Corporate gifting partnership where Summit Orthopedics gifts each of their employees two Let's Dish meals every year since 2020. This represents their largest corporate gifting partnership.
• TargetcoreChannel Partner/ Reseller/ DistributorMajor retail distribution partnership. Let's Dish products are now available in 100+ Target stores across Minnesota, Iowa, and Wisconsin. Nine curated meal favorites are carried in freezer aisles. Products also available via Target's online ordering for pickup and delivery.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Schwan's Company: Schwan's is a legacy direct-to-consumer frozen food company (now owned by CJ CheilJedang) that delivers frozen meals, pizzas, and specialty foods to homes nationwide. It is the closest historical analog to Let's Dish in combining regional frozen meal production with home delivery and retail distribution, with a similar multi-channel DTC model.
• Dream Dinners: Dream Dinners operates a meal-assembly and prepared meal retail franchise model across the U.S. It shares Let's Dish's origin in meal-assembly sessions and has similarly evolved into a freezer-meal retail concept, making it a direct peer in product and channel.
• Factor (formerly Factor 75): Factor is a prepared, fully-cooked frozen meal subscription service delivering chef-inspired meals directly to consumers. It competes with Let's Dish for the busy family and health-conscious customer seeking convenient frozen meals, sharing the pre-assembled frozen meal category.
• Blue Apron: Blue Apron is a U.S. meal kit and prepared meal company focused on chef-designed recipes delivered to consumers. It overlaps with Let's Dish in the meal solution category and target customer (busy families), and has expanded into prepared frozen meals similar to Let's Dish's product line.
• Sunbasket: Sunbasket offers both meal kits and prepared fresh/frozen meals with dietary-specific options (organic, paleo, keto, diabetes-friendly). It overlaps with Let's Dish in the prepared meal space and in dietary-segmentation positioning.
• Daily Harvest: Daily Harvest is a direct-to-consumer frozen food brand delivering smoothies, bowls, and prepared meals nationwide via subscription. It competes for health-conscious consumers seeking convenient frozen meal solutions and has established a strong national DTC brand.

Broad incumbents

• HelloFresh: HelloFresh is the largest global meal kit subscription company. While its core model is meal kits rather than pre-assembled frozen meals, it competes directly with Let's Dish for the 'convenient family dinner' customer segment and has far greater geographic reach and brand awareness.
• Omaha Steaks: Omaha Steaks is a long-established direct-to-consumer frozen food and gift company shipping premium meats and prepared meals nationwide. It shares Let's Dish's focus on DTC shipping, gift cards, and corporate gifting, and competes in the premium frozen meal gift segment.

Emerging players

• CookUnity: CookUnity is a chef-prepared meal subscription service delivering fresh, refrigerated ready-to-eat meals. While its meals are refrigerated rather than frozen, it competes for similar busy-professional and family customers seeking high-quality, convenient prepared dinners.
• Trifecta Nutrition: Trifecta offers organic, ready-to-eat prepared meals delivered nationwide with strong dietary-specific positioning. It overlaps with Let's Dish on the convenience-prepped-meal axis and competes for diet-conscious family customers, though at higher price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/letsdishfan
• Instagraminstagram.com/letsdishmn
• Xx.com/letsdishmn

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lets Dish