HOF

What HOF does

HOF – Hospital de Olhos de Florianópolis is a privately held for-profit ophthalmology hospital group operating six physical units across the Greater Florianópolis region of Santa Catarina, Brazil, including sites in Ingleses, Centro, SC-401 Square Corporate, Campeche, and Estreito in Florianópolis and a unit in Biguaçu. The group provides comprehensive eye care services spanning general ophthalmology consultations, advanced diagnostic examinations (including VERION™ pre-operative imaging, optical biometry, retinal mapping, corneal microscopy, and ocular ultrasound), contact lens adaptation, emergency/urgent care, and a full surgical menu that covers cataract, refractive (LASIK/PRK/SMILE), glaucoma (including MIGS), vitreoretinal, intravitreal injection, ocular plastic, corneal transplant (including DMEK/DSAEK), pterygium, strabismus, and botulinum toxin procedures.

The technology backbone combines premium-tier clinical capital equipment — notably the VERION™ image-guided surgical system for cataract lens planning and the NGENUITY® 3D digital visualization platform for vitreoretinal surgery — alongside high-precision lasers (argon, diode, micropulsed, YAG) and advanced tomographers. Operationally, HOF runs two linked Brazilian legal entities (Hospital de Olhos de Florianópolis Ltda., CNPJ 02.145.908/0001-19, and HOF Centro Avançado de Oftalmologia LTDA, CNPJ 30.013.790/0001-00), is LGPD-compliant, and is governed by per-unit technical directors across each location.

Commercially, HOF operates a direct-to-consumer professional-services model serving individual patients (pediatric through elderly) in the Greater Florianópolis metropolitan area, with payment accepted through multiple health insurance plans (convênios), the Brazilian public health system (SUS), and private out-of-pocket pay. Appointment acquisition is anchored on a WhatsApp-first digital funnel plus phone, walk-in, and an active social media presence across Instagram, Facebook, LinkedIn, and YouTube. Since 2024, HOF has been a member of the Vision One national network of leading Brazilian ophthalmology hospitals, and through that ecosystem benefits from cross-hospital referral flows and a downstream optical retail partnership with Vizzi Optics.

Name

HOF

Legal name

Hospital de Olhos de Florianópolis Ltda.

Website

https://hofpolis.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

HOF – Hospital de Olhos de Florianópolis is a privately held Brazilian ophthalmology hospital group operating six units across Greater Florianópolis, providing comprehensive eye care (consultations, diagnostics, surgery, emergency) to individual patients via convênios, SUS, and private pay, and since 2024 is a member of the Vision One national network.

Ownership category

akta.pro rank

Product category

Ophthalmology Services

NAICS

General Medical and Surgical Hospitals (62211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmic Specialty Hospitals (HLAFAHAJ)

akta.pro secondary industry

Ambulatory Surgery Centers (Ophthalmic/Outpatient Eye Surgery) (HLAKAKAO)

Keywords

• Ophthalmology services
• Eye care hospital
• Cataract surgery
• Refractive surgery
• Vitreoretinal surgery

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Healthcare Services Revenue: Revenue generated from comprehensive ophthalmology services including consultations, diagnostic examinations, surgical procedures, and emergency care. Services billed through health insurance plans (convênios), SUS (public healthcare system), and direct private payments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HOF operates an ophthalmology hospital network providing comprehensive eye care across six units in Greater Florianópolis and Biguaçu, Brazil. Core services include general and specialized consultations, advanced diagnostic examinations, a full portfolio of ophthalmic surgeries (cataract, refractive, glaucoma, vitreoretinal, corneal transplant, strabismus, ocular plastic), contact lens adaptation, and 24-hour emergency eye care. Services are delivered through health insurance plans (convênios), the SUS public healthcare system, and direct private payment.

Product overview

HOF (Hospital de Olhos de Florianópolis) operates as an ophthalmologic hospital network offering comprehensive eye care services through six locations in the Greater Florianópolis region. The service portfolio spans general and specialized ophthalmology consultations, diagnostic examinations (including VERION pre-operative imaging and various diagnostic tests), contact lens adaptation services, and emergency care. Surgical offerings include cataract surgery, refractive surgery (LASIK/PRK/SMILE), glaucoma surgery, vitreoretinal surgery, botulinum toxin applications, ocular plastic surgery, cornea transplants, pterygium removal, and strabismus correction. The hospital employs advanced medical technologies including the NGENUITY 3D digital visualization system for vitreoretinal procedures and the VERION image-guided surgical system for cataract surgery planning and execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Cataract Surgery (Cirurgia de catarata) Cataract removal surgery replacing the opacified lens with an artificial intraocular lens, utilizing VERION-guided surgical system and NGENUITY 3D visualization for individual patients requiring cataract treatment.
• Refractive Surgery (Cirurgia refrativa) Refractive surgery correcting myopia, hyperopia, and astigmatism using LASIK, PRK, and SMILE laser techniques for individual patients seeking vision correction.
• Glaucoma Surgery (Cirurgia de glaucoma) Glaucoma surgery to control intraocular pressure including trabeculectomy, drainage implants, and minimally invasive glaucoma surgery (MIGS) for patients with glaucoma conditions.
• Vitreoretinal Surgery (Cirurgia de retina e vítreo) Vitreoretinal surgery including vitrectomy for retinal detachment, macular hole, diabetic retinopathy, epiretinal membrane, and vitreous hemorrhage treatment, utilizing NGENUITY 3D visualization.
• Intravitreal Injection (Injeção intravítrea) Intravitreal injection treatment for age-related macular degeneration, diabetic macular edema, retinal vein occlusions, and intraocular inflammations.
• Ocular Plastic Surgery (Plástica ocular) Ocular plastic surgery including blepharoplasty, ptosis correction, entropion/ectropion repair, and blepharochalasis treatment for individual patients.
• Botulinum Toxin Application (Toxina botulínica) Botulinum toxin application for blepharospasm, strabismus, hemifacial spasm, and cosmetic facial wrinkle reduction.
• Corneal Transplant (Transplante de córnea) Corneal transplant procedures including penetrating keratoplasty, lamellar keratoplasty, DMEK, and DSAEK techniques for patients with corneal disease.
• Pterygium Surgery (Cirurgia de pterígio) Pterygium removal surgery with auto-graft technique to minimize recurrence risk for individual patients.
• Strabismus Surgery (Cirurgia de estrabismo) Strabismus surgery to correct eye misalignment and restore binocular vision for individual patients.
• Ophthalmology Consultations (Consultas oftalmológicas) General ophthalmology consultations providing diagnosis, treatment planning, and ongoing care for various eye conditions, for pediatric, adult, and elderly patients.
• Ophthalmology Diagnostic Examinations (Exames oftalmológicos) Comprehensive diagnostic tests including VERION pre-operative imaging, optical biometry, retina mapping, corneal microscopy, gonioscopy, ocular ultrasound, visual field testing, and aberrometry.
• Contact Lens Fitting (Lentes de contato) Contact lens fitting and adaptation services, including rigid gas-permeable and soft lenses (daily, biweekly, monthly, and extended wear options), with a specialized adaptation center for personalized fitting.
• Emergency Ophthalmologic Care (Pronto atendimento) Emergency ophthalmologic care for urgent eye conditions and injuries, available to walk-in patients requiring immediate treatment.
• Laser Photocoagulation Therapy (Fotocoagulação a laser) Laser photocoagulation therapy using argon, diode, and micropulsed lasers for diabetic retinopathy, macular degeneration, retinal tears, and venous thrombosis treatment.
• YAG Laser Iridotomy (Iridotomia com YAG laser) YAG laser iridotomy procedure for angle-closure glaucoma prevention and treatment, creating a small opening in the iris to improve aqueous humor flow.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Vision OnecoreStrategic or Co-development Partner · 1 January 2024HOF joined the Vision One network in 2024, becoming part of a national platform of prominent ophthalmology hospitals. Vision One is a large national network of ophthalmology hospitals founded by renowned physicians committed to excellence and innovation in vision care. The network prioritizes quality, humanized service, and the highest medical excellence in eye health. HOF is listed on the Vision One platform along with other major eye hospitals including HOC (Mato Grosso), Oftalmos (Santa Catarina), Vilar (Piauí), CBV (Distrito Federal), CCOlhos (Espírito Santo), IOBH (Minas Gerais), HOS (Sergipe), HOSL (Pernambuco), H.Olhos (São Paulo), and Oftalmo Città (Rio de Janeiro).
• Vizzi OpticsminorChannel Partner/ Reseller/ DistributorVizzi Optics integrate the Vision One ecosystem, connecting technical guidance, brand curation, and optical solutions aligned with ophthalmological prescriptions. As part of the Vision One network that HOF belongs to, Vizzi Optics provides optical products and services that complement HOF's eye care services.
• Health Insurance Providers (Convênios)coreChannel Partner/ Reseller/ DistributorHOF accepts multiple health insurance plans (convênios), allowing insured patients to access ophthalmology services. The hospital displays multiple health insurance provider logos on its website, indicating partnerships with various insurance companies for service delivery to covered patients.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCN-zwCYt-oDvSWfA6DuX36g
• Facebookfacebook.com/HOFPOLIS
• LinkedInlinkedin.com/company/hospital-de-olhos-florian%C3%B3polis---hof
• Instagraminstagram.com/hofpolis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOF