Security ProAdvisors
Security ProAdvisors is a boutique U.S. M&A advisory and brokerage firm providing sell-side representation to owners of security guard, system integration, electronic security, fire and safety, and video monitoring companies. The firm has completed 25+ transactions since 2019.
- Company typePrivate
- Founded2015
- HeadquartersBedminster, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Security ProAdvisors does
Security ProAdvisors is a boutique M&A advisory, brokerage, and consulting firm operating exclusively in the U.S. security services industry. Founded by Keith Oringer and organized as Security ProAdvisors, LLC, the firm provides sell-side representation to owners of security guard companies, system integrators, electronic security firms, fire and safety businesses, and video monitoring companies. Its offering spans business valuation, operational improvement planning, buyer identification, deal structuring, and closing coordination, delivered through a principal-led engagement model anchored by Oringer (30+ years of operating experience including senior roles at U.S. Security Associates) and Principal Marc Bognar, supported by a network of former CFOs, Controllers, and Operating Executives from the security industry.
The company does not develop or sell technology products; its "product" is advisory judgment, buyer network access, and process management. Supporting the core brokerage offering is the Security Advisor Magazine, a semi-annual thought-leadership publication that has run continuously since 2019 and serves as a top-of-funnel marketing and authority-building asset. The firm does not publish pricing, maintains a single U.S. operating base (Bedminster, NJ area code 908), and has no disclosed subsidiaries, partnerships, funding rounds, patents, or certifications.
Revenue is generated exclusively through professional services fees tied to successful transaction closings — a classic contingent-success advisory model. Since 2019 the firm has completed more than 25 sell-side transactions across small, medium, and large deal sizes. Customer acquisition is relationship-driven, relying on industry network referrals, the magazine, blog content, and speaking engagements at national security industry forums. No public revenue, headcount, or ownership disclosures are available beyond confirmation of founder-owned private status.
Security ProAdvisors firmographics
Firmographics- Name
- Security ProAdvisors
- Legal name
- Security ProAdvisors, LLC
- Website
- https://securityproadvisors.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Security ProAdvisors is a boutique U.S. M&A advisory and brokerage firm providing sell-side representation to owners of security guard, system integration, electronic security, fire and safety, and video monitoring companies. The firm has completed 25+ transactions since 2019.
- Ownership category
- akta.pro rank
Security ProAdvisors industry classification
Industry- Product category
- Security Industry M&A Advisory
- NAICS
- Security Guards and Patrol Services (561612)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Security Governance, Risk & Compliance (GRC) Advisory (BPAKADAG)
Keywords
Where Security ProAdvisors is headquartered
LocationHeadquarters
- HQ city
- Bedminster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Security ProAdvisors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- M&A Advisory Services: Sell-side brokerage and advisory fees for guiding security company owners through the sale process, including valuation, operational improvement planning, deal structuring, and representation to acquirers. Revenue earned on successful transaction completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Security ProAdvisors product offering
Product offeringCore offering
Security ProAdvisors is a boutique brokerage, advisory, and consulting firm that provides sell-side M&A services exclusively to owners of security industry businesses. The firm guides security guard, system integration, electronic security, fire and safety, and video monitoring company owners through business valuation, operational improvement planning, buyer identification, and transaction execution to maximize sale proceeds. Since 2019 the firm has completed more than 25 transactions on behalf of sellers.
Product overview
Security ProAdvisors is a boutique security industry-focused M&A brokerage and consulting firm offering a single integrated service rather than a technology product platform. Their core offering encompasses security company brokerage, advisory, and consulting services specifically for security guard companies, system integrators, and electronic security companies. They provide end-to-end support including business valuation, operational improvement planning, and professional representation to potential buyers. The company also publishes the Security Advisor Magazine as an industry thought leadership publication. The portfolio consists of the core brokerage/advisory service offering and various specialized selling services tailored to different segments (security guard, fire and safety, video monitoring companies), all unified under their extensive network of industry experts and buyer connections.
Differentiator
Problem solved
Functional benefit
Brands
- Security Advisor Magazine: An informative industry magazine published by Security ProAdvisors, featuring industry news, insights, and analysis. Published seasonally (Winter/Summer editions) from 2019 through 2026.
Products and services
- Security Company Brokerage Services M&A brokerage services for security guard companies, system integrators, and electronic security companies, helping owners maximize valuation and identify optimal merger or acquisition partners. Revenue earned on successful transaction completion.
- Advisory and Consulting Services Professional advisory and consulting services for security industry companies evaluating and executing business sales, including operational improvement planning, valuation work, and strategic guidance for owners considering M&A or growth alternatives.
- Selling Your Security Guard Company Services Dedicated sell-side brokerage services for owners of security guard companies, including valuation, operational improvement, buyer matching, and deal execution tailored to the uniformed guarding sector.
- Selling Your Fire and Safety Company Services Brokerage services for fire and safety company owners, addressing consolidation dynamics in the fire protection, sprinkler, life safety, and alarm segments and identifying strategic acquirers.
- Selling Your Video Monitoring Company Services Specialized sell-side services for owners of video monitoring, surveillance, and remote guarding companies, with emphasis on positioning technology differentiation (including AI-powered monitoring) for prospective acquirers.
Quantifiable outcome
- More than 25 successful transactions completed on behalf of sellers since 2019
Companies that use Security ProAdvisors
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Security ProAdvisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Security ProAdvisors partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights5 records
Security ProAdvisors competitors and assessment
Company assessmentDirect peers
- Capstone Partners: Middle-market M&A advisory firm with a dedicated security practice, frequently publishing industry deal data. Directly comparable as a specialist competitor pursuing sell-side mandates in the security vertical; explicitly cited in SPA's market materials.
- Transworld Business Advisors: Franchised business brokerage and M&A advisory network. Provides comparable lower-middle-market sell-side services to owners in services verticals including security.
- Sunbelt Business Advisors: Large business brokerage network with franchise offices across the U.S. handling main-street and lower-middle-market transactions. Overlaps with SPA in representing owners of security services businesses at smaller deal sizes.
- Morgan & Westfield: M&A advisory and business sales firm serving lower middle-market companies across services verticals. Comparable deal-size footprint and similar sell-side brokerage model for owner-led exits.
- Generational Group: Large lower-middle-market M&A advisory firm that frequently represents security guard and similar business services sellers. Operates in the same fee tier and target-deal range as Security ProAdvisors.
- Benchmark International: Global middle-market M&A firm with an active business services practice including security industry transactions. Competes for similar sell-side mandates at comparable transaction sizes.
- Cross Keys Capital: Lower-middle-market M&A advisory firm with active practice in business and security services. Comparable boutique positioning and similar target-deal size range.
- VR Mergers & Acquisitions: Established business brokerage/M&A franchise network handling lower-middle-market services businesses. Direct competitive set for boutique sell-side mandates in services verticals.
Broad incumbents
- Houlihan Lokey: Global investment bank with strong middle-market M&A practice including business services. Represents incumbent competition at larger deal sizes within the security services vertical.
- B. Riley Capital Services: Full-service middle-market financial advisory firm offering M&A across many industries including business and security services. Larger scale and broader footprint than SPA; competes at the upper end of SPA's deal-size range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Security ProAdvisors social profiles
Digital presenceSecurity ProAdvisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security ProAdvisors leadership team
Management profileNumber of profiles
Profiles2 records
Security ProAdvisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security ProAdvisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security ProAdvisors
What does Security ProAdvisors do?
Security ProAdvisors is a boutique brokerage, advisory, and consulting firm that provides sell-side M&A services exclusively to owners of security industry businesses. The firm guides security guard, system integration, electronic security, fire and safety, and video monitoring company owners through business valuation, operational improvement planning, buyer identification, and transaction execution to maximize sale proceeds. Since 2019 the firm has completed more than 25 transactions on behalf of sellers.
Is Security ProAdvisors a public or private company?
Security ProAdvisors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Security ProAdvisors founded?
Security ProAdvisors was founded in 2015. It employs 1 to 10 people.
Where is Security ProAdvisors based?
Security ProAdvisors is headquartered in Bedminster, United States, in the North America region.
How does Security ProAdvisors make money?
One revenue line is on record: M&A Advisory Services.
Who are Security ProAdvisors's main competitors?
Direct peers on record are Capstone Partners, Transworld Business Advisors, Sunbelt Business Advisors, Morgan & Westfield, Generational Group, Benchmark International, Cross Keys Capital and VR Mergers & Acquisitions. Broad incumbents are Houlihan Lokey and B. Riley Capital Services.
Does Security ProAdvisors have an API?
No public API is recorded for Security ProAdvisors.
What industry is Security ProAdvisors in?
Security ProAdvisors's product category is Security Industry M&A Advisory. Its primary akta.pro industry code is BPAKADAG, Security Governance, Risk & Compliance (GRC) Advisory. Its NAICS code is 561612 and its SIC code is 8700.