United Fresh Produce Association

What United Fresh Produce Association does

The International Fresh Produce Association (IFPA), which operated previously as the United Fresh Produce Association, is a Washington, D.C.-based nonprofit trade association founded in 1904 that organizes participants across the fresh produce industry for industry-wide coordination and improvement. The association serves the full fresh produce value chain — including growers, packers, shippers, distributors, wholesalers, retailers, foodservice operators, and solution providers — and operates under the IFPA doing-business-as identity following a recent rebranding from the legacy United Fresh Produce Association name.

The organization functions as a member-driven trade association. Its revenue mechanics (not disclosed in source data) are consistent with the standard association model: membership dues, annual trade show and conference revenue, sponsorships, education/certification programs, and advocacy-related services. Pricing, membership tiers, event scale, and dues structure are not available in the input. There is no disclosure of a technology platform, software product, API surface, or proprietary data offering — api_exists is explicitly false in the source data — and no patents, trademarks, certifications, or formal partnerships are evidenced.

Public signal is limited to two active web properties (unitedfresh.org and freshproduce.com), the former organization status reported as 'operating,' and the cross-references between the prior United Fresh identity and the current IFPA identity. No management team, headcount, financial filings, funding rounds, M&A activity, geographic operating footprint detail, or segment-level customer information is available. Consequently, any assessment of revenue scale, growth, or strategic traction is necessarily low-confidence and based primarily on the firm's ~120-year operating history and the post-rebrand positioning toward international scope.

Name

United Fresh Produce Association

Legal name

International Fresh Produce Association

Website

https://unitedfresh.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Produce Industry Trade Association

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Fresh Produce Wholesale Distribution (CRAOAAAC), Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Fresh produce association
• Produce industry trade group
• Agricultural association membership
• Produce supply chain advocacy
• Industry events and networking

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

United Fresh Produce Association, now operating as the International Fresh Produce Association (IFPA), is a non-profit trade association that organizes members across the fresh produce industry. It serves as an industry body representing stakeholders across the produce supply chain, providing advocacy, networking, education, and industry events to its member organizations.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Western Growers Association: A U.S. trade association representing fresh produce growers and shippers, primarily in California, Arizona, and other Western states. Directly comparable as a produce-industry membership organization advocating on policy, labor, water, and regulatory issues affecting fresh produce.
• United Fresh Produce Association (legacy PMA / Produce Marketing Association): The Produce Marketing Association merged with United Fresh in 2022 to form IFPA; the legacy PMA brand and website remain closely associated. This is the closest historical peer and the organization that IFPA effectively subsumed.

Regional players

• Canadian Produce Marketing Association (CPMA): Canada's national trade association for the fresh produce industry, providing a closely analogous mandate (membership, advocacy, conventions, food safety) to IFPA but operating in the Canadian market.
• Freshfel Europe: The European fresh produce trade association representing the sector to EU institutions. Comparable in mandate and structure to IFPA, but focused on European policy, standards, and member services.
• Florida Fruit & Vegetable Association: A regional trade association representing Florida produce growers on labor, water, trade, and regulatory issues. Comparable as a produce-industry association but with a Florida-centric membership and policy focus.

Broad incumbents

• FMI – The Food Industry Association: A larger trade association serving the broader U.S. food retail and wholesale industry. Comparable as a food-industry advocacy and member-services body, but with a wider portfolio that includes grocery retailers, wholesalers, and suppliers beyond fresh produce.
• National Grocers Association: U.S. trade association for independent grocers, many of whom are key buyers of fresh produce. Adjacent rather than directly competitive, but shares the trade association model and overlapping policy interests in produce supply, food safety, and labeling.

Emerging players

• Organic Trade Association: A membership-based trade association representing the organic food and fiber industry. Overlaps with IFPA on the organic fresh produce segment and competes for member engagement within the specialty produce community.

Others

• United States Department of Agriculture (USDA): The federal government body that sets and enforces many of the regulations affecting the fresh produce industry. Not a competitor, but the primary policy counterparty that IFPA engages with on behalf of members.
• Produce Safety Alliance: A stakeholder alliance hosted at Cornell that develops training and education for produce safety under the FSMA Produce Safety Rule. Complementary rather than competitive, but operates in adjacent produce-industry education and standards space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Fresh Produce Association