Saigon - Hanoi Insurance

What Saigon - Hanoi Insurance does

Saigon - Hanoi Insurance (BSH), legally Tổng công ty Cổ phần Bảo hiểm Sài Gòn – Hà Nội, is a Vietnam-based non-life (property and casualty) insurance joint-stock company headquartered in Hanoi. Founded on December 10, 2008, BSH ranks as the 9th largest player in the Vietnamese P&C insurance market and operates within the DB Insurance (DBI) group, a major Korean insurance conglomerate that serves as parent and majority shareholder. The company serves both individual and business customers across Vietnam through a portfolio that spans motor vehicle (car and motorcycle), health, property, liability, technical/engineering, cargo, marine, commercial vehicle, and student insurance products, with selected coverage delivered via subsidiary Champa Insurance (Central Vietnam) and cross-border subsidiary BSH Lào (Laos).

BSH generates revenue through insurance premiums, distributed across a multi-channel architecture that includes 53 member units and over 80 sales offices, personal and organizational agents, bancassurance partnerships (notably MB Bank), direct sales for enterprise clients, an inbound hotline (1900 96 96 09), and affiliated hospital and garage networks. Its technology stack comprises the MyBSH customer-facing app for policy management and claims, a centralized inspection system for damage assessment, a next-generation call center, and the 1Office enterprise management system deployed in July 2026 as the anchor of a formal digital transformation program. The company is also pursuing digital ecosystem expansion through a partnership with VI Group and TAPTAP and an auto insurance distribution agreement with the MISA Insurance platform launched in May 2026.

Commercial relationships include OEM partnerships with VinFast, Ford Vietnam (strategic authorized-insurer partnership, November 2025), and Haval (exclusive brand partnership), alongside corporate clients such as SHS Securities (health and employee benefits since 2019), T&T Group (project and asset insurance), and An Khánh Thermal Power Plant. BSH recorded FY2025 total insurance revenue of 2,496 billion VND (113.8% of plan) and pre-tax profit of 25.1 billion VND (+128% year-over-year, 153.7% of plan), with FY2026 pre-tax profit guidance of 42.6 billion VND. In April 2026 BSH announced a strategic restructuring to reposition as a mid-tier insurer emphasizing portfolio optimization, underwriting discipline, and operational efficiency, with governance led by Chairman Kim Kang Wook and General Director Đỗ Đăng Khang.

Name

Saigon - Hanoi Insurance

Legal name

Tổng công ty Cổ phần Bảo hiểm Sài Gòn – Hà Nội

Website

https://bshc.com.vn

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saigon - Hanoi Insurance (BSH) is a Vietnamese non-life insurer offering motor, health, property, technical, cargo and marine insurance to individual and enterprise customers via 53 member units, 80+ sales offices, bancassurance, and digital platforms, operating as a member of Korea's DB Insurance group.

Ownership category

akta.pro rank

Product category

Non-Life Insurance (Property and Casualty)

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Small Business BOP (Main Street) (FSAJAFAA), Commercial Umbrella Insurance (FSAJANAB)

Keywords

• Property casualty insurance
• Motor vehicle insurance
• Health insurance coverage
• Marine cargo insurance
• Commercial insurance products

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Premium Revenue: BSH generates revenue through insurance premiums from both individual and business customers across various insurance products including motor vehicle, health, property, technical, cargo, and marine insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

BSH (Tổng công ty Cổ phần Bảo hiểm Sài Gòn – Hà Nội) sells a full portfolio of non-life insurance products to individual and business customers in Vietnam and Laos. Personal lines include car, motorcycle, health, property and liability insurance. Commercial lines include commercial vehicle, technical/engineering, cargo, marine, comprehensive student and other liability-mixed insurance. Products are priced via premiums and distributed through agents, bancassurance, digital platforms, call center, direct enterprise sales and affiliated hospital/garage networks.

Product overview

BSH (Bảo hiểm Sài Gòn – Hà Nội) is a non-life insurance company offering a comprehensive portfolio of insurance products and services. The company serves both individual customers (personal lines) and business customers (commercial lines) with vehicle insurance, health insurance, property insurance, liability insurance, technical/engineering insurance, cargo insurance, and marine insurance. The product portfolio is distributed through multiple channels including direct sales, agent networks, partner platforms (such as MISA Insurance), and digital platforms like MyBSH app.

Differentiator

Problem solved

Functional benefit

Brands

• MyBSH: Digital platform/app for customer service and policy management

Products and services

• Car Insurance (Bảo hiểm Ô tô) Vehicle insurance for individual car owners covering third-party civil liability and physical damage, including mandatory and voluntary comprehensive coverage options.
• Motorcycle Insurance (Bảo hiểm Xe máy) Motorcycle insurance for individual riders covering traffic accidents, personal injury, property damage and third-party liability.
• Health Insurance (Bảo hiểm Sức khỏe) Health insurance products covering illness, disease, maternity, accident and cancer risks for individuals and families, including elderly coverage and cashless hospital network claims.
• Property Insurance (Bảo hiểm Tài sản) Property insurance for individuals and organizations against fire, explosion, storm, flood and natural disasters.
• Liability Insurance (Bảo hiểm Trách nhiệm) Liability insurance for individuals and businesses covering legal obligations and third-party claims.
• Commercial Vehicle Insurance (Bảo hiểm Xe cơ giới) Vehicle insurance for business and commercial vehicles, including mandatory civil liability, physical damage and fleet coverage.
• Technical/Engineering Insurance (Bảo hiểm Kỹ thuật) Technical and engineering insurance protecting investors, contractors and stakeholders against physical loss or damage to construction works, machinery and equipment.
• Cargo Insurance (Bảo hiểm Hàng hóa) Cargo insurance protecting goods during domestic and international transportation against fire, natural disasters, sinking, overturning and other transport risks.
• Marine/Ship Insurance (Bảo hiểm Tàu thủy) Marine insurance protecting vessels and maritime operations against navigation risks and maritime hazards.
• Comprehensive Student Insurance (Bảo hiểm Học sinh - Sinh viên) Comprehensive student insurance covering students against accidents and health risks during academic activities, including personal accident and broader student personal insurance coverage.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered major and minor.

• Ford Vietnam (Ford Việt Nam)majorChannel Partner/ Reseller/ Distributor · 1 November 2025Strategic partnership establishing new standards for authorized vehicle insurance. BSH became the official insurance partner providing digital experience for Ford vehicle buyers.
• VI Group and TAPTAPmajorStrategic or Co-development Partner · 1 August 2025Strategic partnership to expand digital insurance ecosystem. BSH partnered with VI Group and TAPTAP to develop integrated digital insurance solutions.
• Bảo hiểm Champa (Champa Insurance)minorOthers · 24 April 2025Subsidiary company. Champa Insurance organized successful shareholders meeting 2026 and hosted industry conference on insurance and risk management for energy and mining sector.
• MB Bank (Ngân hàng MB)majorChannel Partner/ Reseller/ Distributor · 4 July 2024BSH Laos signed cooperation agreement with MB Bank for distribution of insurance products through MB Bank's branch network in Laos.
• HavalmajorChannel Partner/ Reseller/ DistributorExclusive insurance brand partnership accompanying Haval's new brand launch. BSH protects every journey with Haval.
• VinFastmajorChannel Partner/ Reseller/ DistributorInsurance partnership alongside 6 other insurance companies (PVI, Bảo Việt, BIC, VBI, PTI) to enhance after-sales service for VinFast customers.
• Hospital Network (Hệ thống bệnh viện)minorChannel Partner/ Reseller/ DistributorPartnership with leading hospitals across Vietnam to provide cashless health insurance claims and quality healthcare services for BSH customers.
• Garage Network (Hệ thống Gara)minorChannel Partner/ Reseller/ DistributorPartnership with affiliated auto repair garages across Vietnam for vehicle insurance claims and repair services.
• DB Cultural Fund Kim Jun Ki (Quỹ Văn hóa DB Kim Jun Ki)minorStrategic or Co-development PartnerScholarship program partnership. BSH co-sponsors university scholarship programs with the DB Cultural Fund, reaching students at multiple universities across Vietnam including HICT, Banking Academy, Vietnam University of Agriculture, and others.
• VECOM (Hiệp hội Thương mại Điện tử Việt Nam)minorGTM or Marketing PartnerJoint scholarship program partnership with BSH and DB Cultural Fund, supporting students at Vietnamese universities.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Samsung Fire & Marine Insurance: Samsung Fire & Marine is one of Korea's largest non-life insurers; relevant as a regional comparable for product diversification and digital claims practices that BSH could emulate under DB Insurance's ecosystem.
• Hyundai Marine & Fire Insurance: Hyundai Marine & Fire is a major Korean non-life insurer with cross-border expertise; relevant as a Korean regional peer that BSH can benchmark underwriting practices and digital transformation approaches against.

Direct peers

• VBI (Bảo hiểm VietNam - VBI): VBI is a Vietnamese P&C insurer with overlapping motor, health, property, and engineering lines. Comparable scale and product breadth as a mid-tier direct competitor.
• Bảo Minh (Bao Minh Insurance): Bảo Minh is a major mid-to-large Vietnamese non-life insurer with overlapping motor, property, marine, and commercial lines. Comparable customer segments and distribution model (agents, brokers, bancassurance).
• PVI Insurance: PVI is one of Vietnam's largest non-life insurers and a direct competitor to BSH, offering motor, property, energy, and commercial P&C products with similar bancassurance and agent distribution. Comparable in portfolio breadth and target segments.
• PTI (Posts and Telecommunications Insurance): PTI is a top-10 Vietnamese non-life insurer offering similar motor, health, and property products. Direct distribution, agency, and bancassurance channels make it a structural peer to BSH.
• BIDV Insurance (BIC): BIC is a major Vietnamese non-life insurer affiliated with BIDV bank, competing with BSH in motor, property, and commercial lines with strong bancassurance leverage similar to BSH's MB Bank partnership.

Broad incumbents

• Bảo Việt (BaoViet Holdings): Bảo Việt is Vietnam's largest and most established insurance group, offering life, non-life, and financial services. As the dominant incumbent, it competes with BSH across all P&C lines but with much greater scale, brand, and capital.
• Liberty Insurance Vietnam: Liberty Insurance is a foreign-owned P&C insurer operating in Vietnam, offering motor and commercial lines. As an international incumbent, it competes for the same commercial and higher-end personal customers as BSH.

Others

• DB Insurance (Korea): DB Insurance is BSH's Korean parent and majority shareholder, providing capital, governance, and reinsurance support. Relevant as the controlling group whose strategic decisions directly shape BSH's trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@baohiembsh8592
• Facebookfacebook.com/https.bshc.com.vn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saigon - Hanoi Insurance