Best Practice Media
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Best Practice Media does
Best Practice Media is a privately held, US-based digital marketing agency founded in 2015 and headquartered in Austin, Texas. The firm operates a full-service performance marketing model covering eight core channels — paid social (Meta, TikTok, LinkedIn, Pinterest, Snapchat), paid search (Google, Microsoft Bing), organic search/SEO, organic social, performance creative, digital PR, programmatic (display, video, CTV), and TikTok Shop management — delivered by a 35-person onshore US-based team. It serves 100+ active clients across six verticals: e-commerce, B2B, healthcare, law, SaaS, and CPG, with deeper specializations in regulated categories such as HIPAA-aware healthcare and bar-compliant law firm marketing.
The agency is organized around a "stewardship philosophy" in which client budgets are managed with the same care as internal capital, supported by an embedded dedicated-team model that avoids offshore handoffs and rotating account managers. Differentiation is built on margin- and unit-economics-driven campaign management rather than vanity metrics, with the firm reporting an average blended ROAS of 4.8x across paid social and search and an average client retention of approximately three years (some relationships nearing a decade). Geographic presence spans Austin, New York, Los Angeles, Nashville, and Denver, with regional executives seated in California, Colorado, and Tennessee to support local-market client acquisition.
Commercially, Best Practice Media generates revenue through managed-services retainers — typically monthly agency fees tied to scope of channels managed, ad spend volume, and client goals — with quote-based, custom engagements. The firm reports managing more than $35M in annual client ad spend and has driven disclosed client outcomes including $80M in e-commerce client revenue, $120M in B2B pipeline, and $18M in SaaS pipeline annually. In November 2024 the company executed its first known acquisition, We Wild Women, an Austin-based PR agency, extending the service portfolio into earned media and digital PR. The firm is founder-owned and operated, with no disclosed institutional funding rounds, and is led by CEO Claire Winslow Brown, Co-Owner & CRO Taylor Frame, and CFO Mike Brown.
Best Practice Media firmographics
Firmographics- Name
- Best Practice Media
- Legal name
- Best Practice Media
- Website
- https://bestpracticemedia.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Best Practice Media industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Media Buying Agencies (541830), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Media Relations & Press Office Services (MPAAADAI), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Social Media & Community Management (BPAFAAAE)
Keywords
Where Best Practice Media is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Best Practice Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Digital Marketing Agency Services: Agency fees for managing paid media, organic growth, creative, and PR across multiple channels. Fees depend on scope of channels managed, ad spend volume, and client goals. Full-service engagements cover paid social, paid search, SEO, creative, digital PR, programmatic, and TikTok Shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagements based on client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Best Practice Media product offering
Product offeringCore offering
Best Practice Media is a full-service digital marketing agency that plans, executes, and optimizes paid media, organic search, organic social, creative production, digital PR, programmatic advertising, and TikTok Shop campaigns for brand clients. A 35-person US-based onshore team delivers these services across six verticals — e-commerce, B2B, healthcare, law, SaaS, and CPG — managing $35M+ in annual client ad spend for 100+ active clients.
Product overview
Best Practice Media is a full-service digital marketing agency offering a unified platform of eight core services: Paid Social (Meta, TikTok, LinkedIn, Pinterest, Snapchat), Paid Search (Google, Bing), Organic Search/SEO, Organic Social, Creative Services (video, static, UGC, motion), Digital PR, Programmatic Advertising (display, video, CTV), and TikTok Shop Management. These services are organized around six industry verticals: E-Commerce, B2B, Healthcare, Law, SaaS, and CPG. The agency operates on a 'stewardship philosophy' treating every client's budget as their own, with all work delivered by a 35-person US-based onshore team managing over $35M in annual client ad spend across 100+ active clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Social Full-funnel paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, and Snapchat with precision targeting, continuously tested creative, and optimization built around actual profit margins. Designed for DTC, B2B, healthcare, legal, SaaS, and CPG brand clients seeking paid social management.
- Paid Search Full-funnel Google Ads and Microsoft Bing PPC management that captures demand at the moment of highest intent, structured around actual profit margins. Designed for brand clients across e-commerce, B2B, healthcare, law, and SaaS verticals.
- Organic Search (SEO) Long-term organic search visibility through technical SEO, strategic content creation, and authoritative link building that generates inbound leads compounding over time. Designed for brand clients seeking sustainable SEO and content-driven growth.
- Organic Social Organic social media management across Instagram, TikTok, LinkedIn, Facebook, and Pinterest with brand-voice-aligned content strategy and community building. Designed for brand clients seeking consistent organic presence on social platforms.
- Creative Services Performance creative production including video, static ads, UGC coordination, and motion graphics designed to stop scroll and drive measurable conversions for client campaigns. Designed for brand clients needing ongoing creative refresh cycles tied to paid media performance.
- Digital PR Earned media coverage, high-authority backlink acquisition, podcast placements, and speaking opportunities that build credibility and domain authority for client brands. Designed for B2B and e-commerce clients seeking authority-building PR outcomes.
- Programmatic Advertising Precision programmatic advertising across display, video, and connected TV with full transparency on inventory sources and brand safety controls. Designed for brand clients needing open-web reach beyond social and search channels.
- TikTok Shop Management End-to-end TikTok Shop management from product setup and affiliate creator programs to paid Shop Ads and analytics. Designed for e-commerce and DTC brands selling on TikTok Shop.
Quantifiable outcome
- 4.8x average blended ROAS across paid social and paid search
- +7 more outcomes
Companies that use Best Practice Media
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Best Practice Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Best Practice Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- We Wild WomencoreBest Practice Media acquired PR agency We Wild Women in Austin, Texas to expand service offerings and geographic reach. This acquisition integrates We Wild Women's public relations expertise into Best Practice Media's digital marketing platform, enhancing client services and expanding North American footprint.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Best Practice Media competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Best Practice Media social profiles
Digital presenceBest Practice Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Best Practice Media leadership team
Management profileNumber of profiles
Profiles3 records
Best Practice Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
Best Practice Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Best Practice Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Best Practice Media
What does Best Practice Media do?
Best Practice Media is a full-service digital marketing agency that plans, executes, and optimizes paid media, organic search, organic social, creative production, digital PR, programmatic advertising, and TikTok Shop campaigns for brand clients. A 35-person US-based onshore team delivers these services across six verticals — e-commerce, B2B, healthcare, law, SaaS, and CPG — managing $35M+ in annual client ad spend for 100+ active clients.
Is Best Practice Media a public or private company?
Best Practice Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Best Practice Media founded?
Best Practice Media was founded in 2015. It employs 11 to 50 people.
Where is Best Practice Media based?
Best Practice Media is headquartered in Austin, United States, in the North America region.
How does Best Practice Media make money?
One revenue line is on record: digital Marketing Agency Services.
Does Best Practice Media have an API?
No public API is recorded for Best Practice Media.
What industry is Best Practice Media in?
Best Practice Media's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 5418 and its SIC code is 7311.