What Business Advisors does

Business Advisors, commercially known as Grupo Asesores en Negocios (GAN), is a Mexico City-based multidisciplinary professional services firm founded in 1997 by C.P.C. Eduardo García Hidalgo. The firm operates through nine wholly owned specialized subsidiaries covering accounting (Asesorías Especializadas en Negocios), auditing (García Hidalgo Velázquez González), human capital management (Entorno Corporativo), tax advisory (García Hidalgo Tax Advisors), non-bank financial services for SMEs (Compromiso que Suma Valor, operating as a SOFOM), administrative outsourcing (AIRIS), wealth management and multi-family office services (WISDOM Family Office), equipment leasing (Arrenda Click), and fiduciary and trust services (Muga Fiduciaria, launched 2026). GAN employs approximately 450 specialists across multiple Mexico City offices and serves a client base that includes SMEs, high-net-worth families, and enterprise clients such as IBERIA, Fogo de Chão, Ling Ling, and Notaría 122.

The firm's revenue model is fee-based professional services with quote-based pricing structured around client operational volume, required resources, and work complexity, delivered primarily through multi-year advisory contracts. Distribution is relationship-based, with a dedicated commercial team (Equipo Comercial) coordinating cross-sell across subsidiaries, supported by content marketing channels including a Spotify podcast, YouTube, newsletters, and thought leadership articles in Forbes, El Economista, and El Financiero. GAN's technology stack relies on industry-standard accounting and enterprise software (Aspel, ContpaQ, SAP) rather than proprietary platforms. The firm holds membership in the Leading Edge Alliance (LEA), one of the largest global associations of independent accounting and consulting firms, providing international resource-sharing capabilities. Revenue figures are not publicly disclosed.

Strategic significance has been demonstrated through organic expansion into adjacent service lines rather than acquisitions, with key moves including the 2012 launch of SOFOM Compromiso que Suma Valor for SME credit, the 2020 partnership integration of textile executive Abraham Cohen Mizrahi, and the 2026 launch of Muga Fiduciaria to enter the fiduciary services market. The firm has received recognition as a top-100 accounting firm by the Instituto Mexicano de Contadores Públicos and as a top-100 tax specialist firm by Defensa Fiscal. Ownership remains concentrated in the founding García Hidalgo family, with no identified external institutional capital or private equity backing.

Name

Business Advisors

Legal name

Grupo Asesores en Negocios

Website

https://asesneg.com.mx

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Business Advisors (Grupo Asesores en Negocios) is a Mexico City-based multidisciplinary professional services firm founded in 1997, offering integrated accounting, tax, audit, financial, and human capital services to Mexican SMEs and enterprises through nine specialized subsidiaries.

Ownership category

akta.pro rank

Product category

Professional Advisory Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Portfolio Management and Investment Advice (523940), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC), Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG), Organization Design & Operating Model Consulting (BPAHAGAB), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

Keywords

• Professional advisory services
• Tax and accounting services
• Audit and assurance services
• Business consulting services
• Wealth management services

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Advisory Services: Revenue generated through fee-based professional services including accounting, tax advisory, legal, financial, human capital, administrative, and fiduciary services. Pricing structured based on operational volume and complexity of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Business Advisors (also known as GAN: Grupo Asesores en Negocios) is a Mexico-based professional services firm offering an integrated ecosystem of nine service lines through specialized subsidiary brands: accounting, auditing, human capital, tax advisory, financial services (SOFOM credit/factoring/leasing), administrative outsourcing, wealth management (multi-family office), equipment leasing, and fiduciary services. The firm delivers multidisciplinary advisory services to businesses of all sizes, leveraging approximately 450 specialists across multiple offices in Mexico City.

Product overview

GAN: Grupo Asesores en Negocios is a Mexican professional services firm offering an integrated ecosystem of nine core service lines delivered through specialized subsidiary brands. The portfolio spans accounting (Asesorías Especializadas en Negocios), auditing (García Hidalgo Velázquez González), human capital (Entorno Corporativo), tax advisory (García Hidalgo Tax Advisors), financial services/factoring/credit (Compromiso que Suma Valor – SOFOM), administrative outsourcing (AIRIS), wealth management (WISDOM Family Office), equipment leasing (Arrenda Click), and fiduciary services (Muga Fiduciaria). The firm also maintains a commercial team (Equipo Comercial) and distributes industry publications and bulletins through GAN Media. Services are delivered by approximately 450 specialists across multiple locations in Mexico City.

Differentiator

Problem solved

Functional benefit

Products and services

• Servicios Contables (Asesorías Especializadas en Negocios) Comprehensive accounting services including bookkeeping, financial statement analysis, tax calculations, payroll processing, and compliance with electronic accounting requirements, delivered through Asesorías Especializadas en Negocios (AEN).
• Servicios de Auditoría (García Hidalgo Velázquez González)
• Servicios de Capital Humano (Entorno Corporativo)
• Servicios Fiscales (García Hidalgo Tax Advisors)
• Servicios Financieros (Compromiso que Suma Valor – SOFOM ENR) Financial services through a non-bank financial entity (SOFOM ENR) offering simple credit, revolving credit, factoring, and financial leasing for SME growth and capital needs, delivered through Compromiso que Suma Valor.
• AIRIS – Servicios Administrativos Business administrative outsourcing including strategic expense planning, treasury management, vendor payments, accounts payable/receivable, invoicing, and real estate administration, delivered through AIRIS Administración Empresarial.
• WISDOM Family Office – Servicios Patrimoniales Patrimonial and wealth management services including financial valuation for M&A, fiscal and legal due diligence, corporate restructuring, credit restructuring, and estate planning, delivered through WISDOM Family Office (multi-family office).
• Arrenda Click – Servicios de Arrendamiento Leasing services for vehicles, industrial machinery, and office equipment with pure and financial leasing options, delivered through Arrenda Click.
• Muga Fiduciaria – Servicios Fiduciarios Trust and fiduciary services including specialized trusts for SME lending, construction financing, alternative to traditional bonds, cash flow guarantees, and estate succession planning, delivered through Muga Fiduciaria.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading Edge Alliance (LEA)coreStrategic or Co-development PartnerOne of the largest global associations of independent accounting and consulting firms. Provides global collaboration, resource sharing, and best practices exchange, enabling members to offer enhanced services and local knowledge. Access to international markets, technical training, and business development opportunities.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• PwC Mexico: Big Four firm with audit, tax, and consulting practices in Mexico and global footprint. Directly comparable to GAN's tax (GHTX) and audit (GHVG) service lines for enterprise and mid-market clients, but operates at much larger scale and competes for the same multinational mandates GAN serves.
• KPMG Mexico: Big Four firm providing audit, tax, and advisory services in Mexico with deep enterprise penetration. Comparable on tax advisory (GHTX), audit (GHVG), and broader consulting engagements; also a former employer of GAN partners (César Aguilar Aguilar), making it a direct competitor for technical talent.
• EY Mexico (Ernst & Young): Big Four firm with full-service audit, tax, consulting, and transactions practice in Mexico. Direct competitor to GAN across accounting, audit, tax, and human capital advisory; pressures GAN's ability to win and retain large enterprise clients like IBERIA.
• Deloitte Mexico: Big Four firm in Mexico covering audit, tax, consulting, financial advisory, and risk. Competes directly with GAN's integrated advisory model and has the resources to dominate enterprise mandates GAN targets through AEN, GHVG, and GHTX.

Direct peers

• BDO Mexico: Mid-tier global accounting and advisory network with strong Mexican presence. Most direct comparable to GAN in scale, mid-market focus, and integrated accounting/tax/advisory service model targeting Mexican PYMEs and mid-cap enterprises.
• Baker Tilly Mexico: Global mid-tier accounting network with Mexican operations. Direct peer to GAN in scale, integrated service delivery, and target market of mid-market Mexican companies requiring multi-disciplinary advisory services.
• RSM Mexico: Global mid-tier audit/tax/consulting network with Mexican member firm. Closely comparable to GAN in multi-disciplinary approach, mid-market positioning, and integrated service lines for growing Mexican businesses.
• Mazars Mexico: International mid-tier accounting and advisory firm with Mexican presence. Comparable to GAN on integrated accounting, tax, audit, and advisory services for mid-cap and PYME clients in Mexico.
• Grant Thornton Mexico: Global mid-tier audit, tax, and advisory network with Mexican operations. Competes with GAN across accounting, audit, tax, and advisory for Mexican mid-market and growth-stage companies.
• HLB Mexico: Global mid-tier accounting network with Mexican member firms. Closely comparable to GAN in scale, integrated service offerings, and target segment of Mexican mid-market enterprises seeking multi-disciplinary business advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GrupoAsesoresenNegocios
• Instagraminstagram.com/grupoasesoresennegocios
• Xx.com/Gpo_AsesoresNeg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Advisors