What Hoy does

HOY is a regional daily newspaper headquartered in Badajoz, Spain, serving the Extremadura region. Operated by Corporación de Medios de Extremadura S.A. as part of the Vocento media group, HOY delivers local, national, and international news across both print and digital formats, with hyperlocal coverage extending to municipalities including Cáceres, Mérida, Plasencia, Don Benito, and Almendralejo. Its product portfolio spans a flagship news website (hoy.es), native iOS/Android mobile applications, the Oferplan discounts marketplace, a digital archive (Hemeroteca), email newsletters, podcasts, and specialized sub-brands including HOY Agro (agriculture), En Salsa (gastronomy), Hiperlocales, and HOY Solidario.

The underlying technology is a standard digital newspaper platform delivered via web and mobile apps, hosted on Vocento group infrastructure (Ppliastatic/Vocstatic CDN). Revenue is generated through three streams: recurring digital and print subscriptions managed via a secure subscriber portal, digital advertising (including display, sponsored content such as 'De Tiendas', and promotional partnerships), and marketplace commissions from the Oferplan deals platform. Content distribution includes a loyalty program (El Club HOY), corporate/institutional subscriptions, social media channels, and traditional print home delivery.

The business model is a hybrid subscription-advertising model targeting consumers and SMBs across Extremadura, with a content licensing arrangement with The Economist for international coverage and cross-promotional syndication with Vocento sister titles such as ABC. The company serves as the primary regional news authority for the Extremadura population, with a workforce of 11–50 employees and operations entirely concentrated in western Spain.

Name

Hoy

Legal name

Corporación de Medios de Extremadura S.A.

Website

https://hoy.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HOY is a regional daily newspaper headquartered in Badajoz, Spain, serving the Extremadura region with digital, print, mobile, podcast, and marketplace products. Operated under the Vocento media group, it generates revenue from subscriptions, advertising, and the Oferplan deals platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Badajoz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital and Print Subscriptions: Subscription-based revenue model with digital and print newspaper offerings. The company operates a subscriber portal with account management, newsletters, and app access.
2. Advertising: Digital advertising services across the website including display ads, sponsored content sections like 'De Tiendas', and promotional partnerships.
3. Oferplan Marketplace: Discount and offers marketplace (Oferplan) offering deals, coupons, and promotional services for local businesses and events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HOY is a regional daily newspaper serving the Extremadura region of Spain, delivering local, national, and international news across digital (website and mobile apps) and print editions. The newspaper operates subscription-based access for premium content, sells advertising on its digital platforms, and runs the Oferplan marketplace offering local deals and promotional offers to consumers in the region.

Product overview

HOY is a regional Spanish newspaper based in Extremadura operating primarily as a digital news platform with print editions. The core product is the daily newspaper covering local, national, and international news across sections including Extremadura, España, Mundo, Economía, Culturas, Sociedad, Planes, Deportes, En Salsa, and HOY Agro. The digital portfolio includes a mobile app, the Oferplan discounts platform, digital archive (Hemeroteca), email newsletters, podcasts, and a network of hyperlocal news sites for specific municipalities. Additional services include the El Club loyalty program and HOY Solidario social initiative. The company also publishes specialized supplements like XLSemanal and maintains partnerships with sister media brands under the Vocento group.

Differentiator

Problem solved

Functional benefit

Brands

• HOY Agro: Agricultural and rural affairs section of the HOY newspaper covering farming, livestock, and rural development news in Extremadura.
• En Salsa
• XLSemanal

Products and services

• HOY - Diario con noticias y última hora de Extremadura Regional daily newspaper covering local, national, and international news for the Extremadura region of Spain, with both digital and print editions. Serves general consumers across Extremadura with sections covering Extremadura, España, Mundo, Economía, Culturas, Sociedad, Planes, Deportes, En Salsa, and HOY Agro.
• HOY Mobile App Native mobile application for iOS and Android devices providing access to HOY news content, push notifications, and personalized news features for subscribers and readers on the go.
• Oferplan Discount and promotional offers marketplace featuring local deals, event tickets, restaurant vouchers, and special offers for businesses and consumers across the Extremadura region.
• Hemeroteca Digital Digital archive of past newspaper editions allowing subscribers to access historical HOY newspaper content and reference previous articles and editions.
• HOY Podcasts Audio content series including news summaries and thematic programming available for streaming, covering Extremadura news, culture, and sports topics.
• Hiperlocales News Network Network of hyperlocal news sites covering specific towns and municipalities in Extremadura including Badajoz, Cáceres, Mérida, Plasencia, Don Benito, Villanueva de la Serena, Almendralejo, Navalmoral de la Mata, Coria, and Trujillo.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• The EconomistminorOthersContent licensing partnership for international news and analysis. The Economist content appears on the HOY platform, providing international economic and geopolitical coverage for readers.
• ABC (Vocento)minorOthersCross-promotional content sharing within the Vocento group network. Shared news coverage and syndicated content across Vocento newspaper brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Voz de Galicia: Major regional daily newspaper in Galicia with a directly comparable business model: regional focus, digital plus print subscriptions, hyperlocal coverage, and diversified advertising revenue streams similar to HOY.
• Ideal: Vocento regional newspaper for Andalusia; structurally and operationally equivalent to HOY with digital subscriptions, advertising, Oferplan, and hyperlocal coverage of multiple Andalusian municipalities.
• La Verdad: Vocento regional newspaper serving Murcia and southeastern Spain; operates the same digital subscription, marketplace, and hyperlocal network model that HOY uses in Extremadura.
• Diario Vasco: Vocento sister brand serving the Basque Country with the same regional digital-plus-print subscription structure, Oferplan marketplace, and hyperlocal network infrastructure as HOY.
• El Norte de Castilla: Sister Vocento brand serving Castilla y León with a comparable digital+print subscription model, hyperlocal network, and Oferplan-style marketplace; essentially a structural and strategic clone of HOY.
• El Periódico de Extremadura: Direct regional newspaper competitor serving the same Extremadura region of Spain with overlapping editorial coverage of Badajoz, Cáceres, and surrounding municipalities under Prensa Ibérica ownership.
• Faro de Vigo: Galician regional newspaper under Vocento sibling Prensa Ibérica operating a regional subscription, advertising, and digital news model that competes for similar local readers in northwestern Spain.
• El Correo: Vocento regional newspaper serving the Basque Country with the same business model, technology stack, and product set (digital+print subscriptions, Oferplan, hyperlocal sub-sites, mobile apps).
• Diario de Navarra: Independently-owned regional daily newspaper in Navarra with a multi-platform distribution (web, mobile, print) and subscription-plus-advertising-plus-classifieds revenue mix structurally analogous to HOY.

Broad incumbents

• ABC (Vocento): Vocento's flagship national newspaper; broader incumbent within the same group operating across Spain rather than purely regionally, sharing content syndication and digital infrastructure with HOY.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hoyextremadura
• Facebookfacebook.com/hoyextremadura
• LinkedInlinkedin.com/company/cm-extremadura-publicidad-multimedia-sl
• Instagraminstagram.com/hoy_extremadura

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoy