What Swemed does

Swemed (legally Klinikinredning Sverige AB) is a Swedish online e-commerce retailer founded in 2017 that specializes in healthcare and medical equipment, clinic furnishings, and related supplies for professional healthcare environments. The company sells a catalog of more than 40,000 CE-marked articles across twelve product categories — including medical supplies, medical and care furniture, medical technology products, surgical instruments, clinical nutrition, dental supplies, training and rehabilitation equipment, educational products, veterinary supplies, and care aids — sourced from established EU manufacturers and curated for quality and safety compliance.

The platform is built around a direct-to-customer e-commerce model with no middlemen, serving both B2C buyers (private individuals) and B2B buyers (healthcare professionals, hospitals, clinics, care facilities, and municipalities). The company operates its own online storefront with a B2B contract customer program offering volume discounts, 48-hour express delivery, and flexible payment options including invoice, Swish, Visa, Mastercard, Google Pay, and Apple Pay. Named institutional customers include Prorenata, Unilabs, Aleris, Doktor.se, Attendo, and Kry.

Swemed is headquartered in Handen (Haninge municipality, Stockholm area), Sweden, and operates across seven European markets — Sweden (primary), Finland, Denmark, Austria, Latvia, Lithuania, and Estonia — via country-specific storefronts. The company is privately held with 1-10 employees, no external funding, no parent company, no patents, and no disclosed awards or partnerships. Revenue is not publicly disclosed.

Name

Swemed

Legal name

Klinikinredning Sverige AB

Website

https://swemed.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Swemed is a Swedish e-commerce retailer selling over 40,000 CE-marked medical equipment and clinic furnishing articles directly to healthcare professionals, care facilities, municipalities, and consumers across seven European countries.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

Keywords

• Medical equipment supply
• Clinical furniture retail
• Healthcare e-commerce
• Medical supplies distribution
• Veterinary equipment sales

Headquarters

HQ city

Österhaninge

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Revenue generated from direct sales of medical equipment, clinic furniture, healthcare supplies, and related products through the e-commerce platform. The company sells over 40,000 articles directly to healthcare professionals, care facilities, municipalities, and private individuals.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Swemed operates an online e-commerce platform that sells over 40,000 CE-marked medical and healthcare articles directly to healthcare professionals, care facilities, municipalities, and private individuals across the Nordic and Baltic countries. The offering is a multi-category portfolio spanning medical supplies, clinic furniture, medical technology products, surgical instruments, clinical nutrition, dental, training/rehabilitation, educational, veterinary, and care aid products sourced from established EU manufacturers and sold without middlemen.

Product overview

Swemed is an e-commerce platform specializing in medical equipment and clinic furnishing for professional healthcare environments. The offering is a unified multi-category portfolio of over 40,000 CE-marked medical articles, sourced from established EU manufacturers. The product line spans 12 main categories: Medical Supplies (sjukvårdsförbrukning), Medical Furniture (medicinska möbler), Medical Technology Products (medicintekniska produkter), Surgical Instruments (kirurgiska instrument), Clinical Nutrition (klinisk nutrition), Dental (tandvård), Training & Rehabilitation (träning & rehabilitering), Education Products (utbildningsprodukter), Veterinary (veterinär), Care Aids (vårdhjälpmedel), plus Household & Office and Other categories. Swemed sells directly to private individuals, companies, and municipalities with no intermediaries, offering express delivery within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Supplies (Sjukvårdsförbrukning) Healthcare consumables including medical materials, bedding, hygiene products, incontinence supplies, paper products, healthcare clothing, cleaning products, and urology equipment for healthcare facilities and individuals.
• Medical & Care Furniture (Medicinska möbler & vårdmöbler) Medical and care furniture including work chairs, treatment tables, hospital beds, carts, cabinets, waiting room furniture, and office furniture for medical environments.
• Medical Technology Products (Medicintekniska produkter) Medical equipment including emergency care, lighting, diathermy, laser, infusion stands, electrotherapy, aesthetic equipment, laboratory equipment, scales, sterilizers, and ultrasound machines.
• Surgical Instruments (Kirurgiska instrument) Surgical tools including endoscopy equipment, hooks, speculums, forceps, scissors, needle holders, scalpels, plastic surgery instruments, and other surgical supplies.
• Clinical Nutrition (Klinisk nutrition & näringstillskott) Clinical nutrition products including infant formula alternatives and nutritional drinks.
• Dental Supplies (Tandvård) Dental supplies including clinic equipment, laboratory products, orthodontics, and dental equipment.
• Training & Rehabilitation Equipment (Träning & rehabilitering) Training and rehabilitation equipment including walking aids, training equipment, exercise machines, and rehabilitation tools.
• Education Products (Utbildningsprodukter) Educational products including anatomical models, biology equipment, medical simulators, and science education materials for health science education.
• Veterinary Supplies (Veterinär) Veterinary supplies including anesthesia, monitoring, instruments, obstetrics, laboratory, X-ray, dental, and general veterinary equipment.
• Care Aids (Vårdhjälpmedel)

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Medline Industries: Medline is one of the largest privately-held medical supply manufacturers and distributors globally — comparable as a broad incumbent in wholesale medical supplies and equipment distribution.
• Mediq: Mediq is a major European distributor of medical devices, supplies, and care solutions serving hospitals and home care — comparable as a broad healthcare distribution incumbent with overlapping product categories.
• Henry Schein: Henry Schein is a global Fortune 500 distributor of medical, dental, and veterinary supplies — comparable as a broad incumbent operating in overlapping medical/dental/veterinary distribution categories.
• McKesson Medical-Surgical: McKesson Medical-Surgical is a leading U.S. distributor of medical-surgical supplies to physician offices, clinics, and healthcare facilities — comparable as a broad incumbent wholesale medical supply distributor.

Regional players

• Oriola: Oriola is a Finnish healthcare distributor and pharmacy operator serving the Nordic market — comparable as a regional healthcare supply and pharmaceutical distribution player with overlapping Nordic geography.

Direct peers

• OneMed: OneMed is a leading Nordic distributor of medical supplies, equipment, and consumables to healthcare providers — directly comparable as a regional medical supply specialist serving similar hospital, clinic, and care facility customers across the Nordics.
• PraxisDienst: PraxisDienst is a long-standing European e-commerce retailer of medical supplies, instruments, and practice equipment — directly comparable as a specialist online medical/dental supply storefront serving practitioners.
• DocCheck Shop: DocCheck Shop is a European online medical supply retailer serving healthcare professionals — directly comparable as an e-commerce-first specialist selling clinical equipment, instruments, and consumables to professional buyers.
• AddVision: AddVision is a Nordic medical equipment and supplies distributor serving hospitals and clinics across the Nordics and Baltics — comparable in geographic footprint, B2B focus, and multi-category medical supply offering.

Others

• DocMorris: DocMorris is a major European online pharmacy and health product retailer — adjacent comparable as a consumer-facing health/wellness e-commerce player operating in the same Nordic markets with overlapping healthcare retail categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/swemed-se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swemed