Wien Holding
Wien Holding GmbH is a municipal holding company 100% owned by the City of Vienna, managing approximately 75 subsidiaries across real estate, culture, logistics, and digital services to deliver public-sector outcomes under private-sector management principles, generating ~€793M in FY2025 revenue.
- Company typePrivate
- Founded1974
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wien Holding does
Wien Holding GmbH is a municipal holding company wholly owned by the City of Vienna, founded on 31 May 1974 as WABVG and restructured to its current form in 2002. Following the 1989 and 1993 partial privatizations that reduced the City's stake to 21%, the 2002 reorganization re-integrated subsidiaries and re-established 100% City ownership. The holding manages approximately 75 subsidiary companies across four business fields: Real Estate Management, Culture/Events/Sports, Logistics/Mobility, and Digital/International/Services. It operates as a frequently cited European model for New Public Management, combining private-sector management discipline with a public welfare mandate from its sole shareholder, the City of Vienna (currently overseen by City Councillor Barbara Novak and CEOs Oliver Stribl and Karin Ramser).
Core assets span strategic infrastructure, cultural institutions, and real estate: Hafen Wien (Austria's largest inland Danube port, ~3 million sqm, ~200 tenant companies, ~5,000 on-site employees, 4.1M tonnes throughput in 2025, +7.3% YoY), the Wiener Stadthalle event complex (six halls, up to 16,000 capacity in Halle D, ~300 events and ~1M visitors/year), the Vereinigte Bühnen Wien theater group (Raimund Theater, Ronacher, Theater an der Wien, Kammeroper — ~600,000 visitors/year), four museums (Haus der Musik, Mozarthaus Vienna, KunstHausWien/Hundertwasser, Jüdisches Museum Wien), real estate developer ARWAG, the WSE Wiener Standortentwicklung urban-development unit, Therme Wien spa (75,000 sqm), DDSG Blue Danube shipping (~400,000 passengers/year), the Twin City Liner Vienna–Bratislava high-speed catamaran (~187,000 passengers in 2025), Sport Arena Wien (Austria's first energy-neutral sports hall, opened 2025), Donauturm observation tower, Schloss Laxenburg, and the MUK music university. A 20% stake in Flughafen Wien (Best European Airport 2022) is held.
Revenue is diversified across four mechanics: one-time real estate sales and project development fees (ARWAG, STAR22, Neu Marx), transactional ticket/transport fees (Wien Ticket processed 3M+ tickets in 2025; Twin City Liner per-trip fares from €28; DDSG cruises; Wiener Stadthalle and VBW venue admissions), logistics throughput and container handling fees (Hafen Wien, WienCont at 483,000 TEU in 2025), and professional services (WH Media, UIV Urban Innovation Vienna, EU funding consulting). For the fiscal year ending 30 June 2025, consolidated revenue reached ~€793M with annual investments of ~€408M, serving ~3.5M cultural attendees annually and operating across Vienna, Austria, and the broader Central European region.
Wien Holding firmographics
Firmographics- Name
- Wien Holding
- Legal name
- Wien Holding GmbH
- Website
- https://wienholding.at
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wien Holding GmbH is a municipal holding company 100% owned by the City of Vienna, managing approximately 75 subsidiaries across real estate, culture, logistics, and digital services to deliver public-sector outcomes under private-sector management principles, generating ~€793M in FY2025 revenue.
- Ownership category
- akta.pro rank
Wien Holding industry classification
Industry- Product category
- Municipal Holding & Urban Services
- NAICS
- Offices of Other Holding Companies (551112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (7121)
- SIC
- Operators Of Nonresidential Buildings (6512), Investors, Nec (6799)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Venue Facilities, Maintenance & Capital Projects (Engineering, Renovations) (MPAGALAL), Commercial/Office Owners Association Management (BPAJAHAG), Energy, Utilities & Sustainability Management (BPABAAAF)
Keywords
Where Wien Holding is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices4 records
Markets served
Wien Holding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Immobilienmanagement: Real estate development and management including residential construction (via ARWAG), commercial properties, mixed-use developments (STAR22, Neu Marx, Wirtschaftspark Breitensee), and Therme Wien spa facility. Revenue generated from property sales, rentals, development fees, and property management services. This is the largest revenue-generating business field within the Wien Holding group.
- Kultur, Veranstaltungsmanagement und Sport: Operation of cultural venues including Wiener Stadthalle (300+ events, ~1M visitors/year), Vereinigte Bühnen Wien (Raimund Theater, Ronacher, Theater an der Wien, Kammeroper), museums (Haus der Musik, Mozarthaus Vienna, KunstHausWien, Jüdisches Museum Wien), and ticket sales via Wien Ticket (3M+ tickets/year). Revenue from ticket sales, venue rentals, programming, catering concessions, and sponsorship.
- Logistik und Mobilität: Hafen Wien port operations (largest inland port on the Danube in Austria), container terminal WienCont, Danube shipping via DDSG Blue Danube and Twin City Liner (Vienna–Bratislava fast catamaran), and stakes in Flughafen Wien. Revenue from freight handling, port services, passenger transport tickets, and logistics fees.
- Digital, International und Services: Digital services via WH Media GmbH (formerly Kabel-TV-Wien), EU funding agency, UIV Urban Innovation Vienna, Vienna Economic Development, and international offices of the City of Vienna. Revenue from media operations, consulting, and EU-funded projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Twin City Liner ticket pricing: Standard per-trip fares starting from €28 (Red Ticket), with discounted categories for seniors (60+), students, military service, apprentices, people with disabilities, and school groups. |
| Usage-based | Pay-as-you-go | Ticket pricing for VBW musical and theater productions at Raimund Theater, Ronacher, and Theater an der Wien. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Wien Holding product offering
Product offeringCore offering
Wien Holding is the municipal holding company of the City of Vienna, operating approximately 75 subsidiary companies across four business fields: (1) Real Estate Management — residential and commercial property development, urban development and the Therme Wien spa; (2) Culture, Event Management & Sports — museums, theaters, the Wiener Stadthalle event venue, river cruises, the Twin City Liner ferry, sports facilities, and ticketing via Wien Ticket; (3) Logistics & Mobility — Hafen Wien (Austria's largest public Danube port), WienCont container terminal, and a 20% stake in Flughafen Wien; (4) Digital, International & Services — media (WH Media), urban innovation (UIV), and international offices for the City of Vienna. Operations follow New Public Management principles combining commercial discipline with a public welfare mandate.
Product overview
Wien Holding is a municipal holding company owned by the City of Vienna operating approximately 75 subsidiary companies across four main business segments: (1) Culture, Event Management & Sports — operating museums (Haus der Musik, Jüdisches Museum Wien, KunstHausWien, Mozarthaus Vienna), theaters (Vereinigte Bühnen Wien with Raimund Theater, Ronacher, Theater an der Wien), venues (Wiener Stadthalle), ticket services (Wien Ticket), river cruises (DDSG Blue Danube), high-speed ferry (Twin City Liner), and sports facilities (Sport Arena Wien); (2) Real Estate Management — developing residential and commercial properties through ARWAG, WSE, WIP, and managing Therme Wien spa; (3) Logistics & Mobility — operating Hafen Wien port, Wiencont container terminal, Vienna Airport (20% stake), and regional mobility services via Central Danube; (4) Digital, International & Services — managing media operations (WH Media), innovation (UIV Urban Innovation Vienna), international offices, and infrastructure services. The portfolio also includes the Donauturm observation tower, Schloss Laxenburg historic site, and the MUK music university.
Differentiator
Problem solved
Functional benefit
Brands
- Wien Ticket: Ticketing-Unternehmen der Wien Holding, wickelt über 3 Millionen Tickets jährlich ab
- WH Media
- Viennabase
- thinkport VIENNA
Products and services
- Haus der Musik Interactive sound museum in the former Palais Erzherzog Carl in central Vienna, where visitors experience music through innovative interactive exhibits and stations. Open to the public as a tourist and educational attraction.
- Jüdisches Museum Wien Museum with two locations (Palais Eskeles and Judenplatz) presenting Jewish history, religion and culture from the Middle Ages to the present day through permanent and special exhibitions. Open to the public; awarded the Austrian Museum Quality Seal (Österreichisches Museumsgütesiegel).
- KunstHausWien The world's only museum with a permanent presentation of Friedensreich Hundertwasser's works, housed in a former Thonet furniture factory he designed himself, combining art, architecture and nature. Austria's first Green Museum, certified with the Austrian Eco-Label.
- Mozarthaus Vienna Museum at Domgasse 5, Mozart's only surviving Vienna apartment (1784–1787), presenting his life and work across three exhibition levels with multimedia presentations and concerts. Awarded the Austrian Eco-Label (Österreichisches Umweltzeichen) in January 2025.
- Vereinigte Bühnen Wien One of Europe's largest multi-genre theater operations with four historic venues (Raimund Theater, Ronacher, Theater an der Wien, Kammeroper), hosting up to 600,000 visitors annually, including 500,000 for long-run musical productions.
- Wiener Stadthalle Austria's most important event venue with six flexible halls (Halle A through F), including Halle D for up to 16,000 visitors, hosting over 300 events and approximately one million guests annually. EMAS-certified and Superbrands awarded.
- DDSG Blue Danube Danube passenger shipping company operating since 1995 with a fleet of nine ships offering sightseeing cruises, evening cruises, and themed events from Vienna to the Wachau and Budapest, serving approximately 400,000 passengers annually. Superbrands 2023 and TOURISMUSSTARS Event Location of the Year 2025.
- Twin City Liner High-speed catamaran service connecting Vienna and Bratislava in 75 minutes, with up to three daily departures and capacity for 250 passengers. Standard fare from €28 (Red Ticket); carries approximately 190,000 passengers annually (record in 2025) and 2.5M+ cumulative since 2006.
- Hafen Wien (Port of Vienna) Austria's largest public Danube port with freight ports Freudenau and Albern plus Ölhafen Lobau, spanning approximately 3 million square meters (larger than Monaco). Home to ~200 companies and ~5,000 employees, offering multimodal logistics services. Total throughput 4.1M tonnes (+7.3% YoY) in 2025.
- Wiencont Container Terminal Container terminal operations for the Port of Vienna, providing container handling and storage with record volumes of 483,000 TEU and over 2.8 million TEU storage days in 2025.
- ARWAG Holding-Aktiengesellschaft Full-service property developer offering affordable housing in Vienna, with services spanning project development, planning, construction management, property management, and facility services. ARWAG contributes ~1,500 apartments per year to Vienna's housing supply.
- Therme Wien One of Europe's most modern and largest thermal bath projects (75,000 square meters), opened in September 2010, including Therme Wien Med health center and Therme Wien Fitness. Developed jointly with VAMED and financial partners.
- WSE Wiener Standortentwicklung Central point of contact and executor of major urban development projects in Vienna, developing comprehensive concepts and ensuring sustainable implementation of large urban districts such as STAR22, Neu Marx, Wirtschaftspark Breitensee and Neu Leopoldau.
- Sport Arena Wien Austria's first energy-neutral sports hall, opened in 2025, featuring a sustainable energy concept combining photovoltaics, solar thermal and geothermal systems. Awarded klimaaktiv Gold certification (948/1000 points) and the Austrian Solar Prize 2025.
- Wien Ticket Ticketing company processing over 3 million tickets annually for nearly all events in and around Vienna, with online and box office distribution. Multiple Golden Ticket Champion and Kunden-/Branchen-Champion awards (2018–2021).
- Donauturm Observation tower and restaurant operation offering panoramic views of Vienna from its observation deck, open to the public.
- Musik und Kunst Privatuniversität der Stadt Wien (MUK) Private university for music and arts (formerly the Konservatorium der Stadt Wien), offering academic programs in music, performing arts and music education. Trains students who go on to win awards such as the Eurovision Song Contest.
- VIECON Messe Wien Austria's largest and most flexible event location for congresses, trade fairs and business events. Winner of the Best Venue Award 2025.
- WIP Wiener Infrastruktur Projekt Project management and steering for municipal infrastructure projects including schools, sports facilities and community buildings on behalf of the City of Vienna.
- Schloss Laxenburg Historic castle with a 280-hectare landscape park (18th–19th century garden art) — a popular excursion destination with approximately one million annual visitors, under monument protection since 1999. Multiple Goldener Igel awards (2018, 2020, 2021, 2022, 2026).
- WH Media Multimedia and media company (formerly Kabel-TV-Wien, founded 1975) providing media services and broadcasting. BRISE Vienna project won the Golden Administration Prize (Goldener Verwaltungspreis) in 2018.
- UIV Urban Innovation Vienna Climate and innovation agency of the City of Vienna, supporting urban future questions and helping cities develop climate-friendly and innovative solutions. Recognized as a family-friendly employer in 2025.
- WH International Services Manages the City of Vienna's international presence across ten countries through International Offices, implementing Vienna's international positioning strategy. Certified Gemeinwohlbilanziert in 2025.
- Viennabase (base — homes for students GmbH) Student housing under the Viennabase brand of base — homes for students GmbH, providing ~1,600 affordable apartments across 4 facilities in Vienna.
Quantifiable outcome
- ~793M EUR in annual revenues (as of fiscal year ending 30.06.2025)
- +6 more outcomes
Companies that use Wien Holding
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Wien Holding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wien Holding partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VAMED GruppecoreCo-development partner in Therme Wien, one of the largest thermal bath projects in Europe (75,000 sqm, opened September 2010). The project also involves Vienna Insurance Group, UniCredit Bank Austria, Erste Group Bank AG, and Raiffeisen-Holding Niederösterreich-Wien alongside VAMED.
- VerkehrsbürocoreCo-owner of DDSG Blue Danube Schifffahrt GmbH alongside Wien Holding. DDSG operates passenger shipping on the Danube from Vienna to Wachau and Budapest since 1995, serving approximately 400,000 passengers annually with a fleet of 9 ships.
- ÖBB (Austrian Federal Railways)minorCo-investor in the Hafen Wien expansion program, alongside Wien Holding and the City of Vienna, to develop one of the most modern logistics centers on the Danube.
- Wirtschaftsagentur WiencoreCity-owned economic development agency as co-investor in the STAR22 project (Waagner-Biro grounds in Vienna's 22nd district). STAR22 includes two large office complexes developed as a core urban development project.
- Bank Austria Real Invest Immobilien Management GmbHminorCo-investor in the STAR22 development project alongside Wien Holding and the Wirtschaftsagentur Wien.
- HGS Industrieanlagenerrichtungs- und Verwertungs-GmbHminorCo-investor in the STAR22 real estate development project on the former Waagner-Biro grounds.
- Wien EnergiecoreLong-standing energy partnership for PV installations across Wien Holding properties. Wien Energie installed the largest thermodynamically used PV system in Europe on Sport Arena Wien (1,134 panels, ~500,000 kWh/year), a PV system on the Ronacher theater roof (122 modules, 55 kWp), and on Hafen Freudenau and other Wien Holding facilities. Also provides district cooling to the Ronacher and operates land power systems along the Danube.
- Global Port Innovators Network (Hafen Hamburg, Hafen Valencia, Port of Halifax, Port of San Diego)minorHafen Wien's thinkport VIENNA innovation hub participates in the Global Port Innovators Network alongside Hamburg, Valencia, Halifax, and San Diego, collaborating on sustainable logistics and freight solutions for the future.
Scale indicators7 records
Recent moves10 records
Expansion highlights5 records
Wien Holding competitors and assessment
Company assessmentDirect peers
- ASM Global: Largest global operator of stadiums, arenas, and convention centers; directly comparable to Wien Holding's Wiener Stadthalle and VIECON Messe Wien venue operations, with similar business model of managing public-facing event infrastructure.
- Stage Entertainment: Europe's largest musical theater producer/operator with own venues; direct comparable to Vereinigte Bühnen Wien (VBW), operating long-run musicals such as Phantom of the Opera and Disney productions in dedicated theaters.
- Hamburger Hafen und Logistik (HHLA): Listed port and logistics operator running terminals in Hamburg, similar to Wien Holding's Hafen Wien and WienCont container businesses; comparable in handling inland/short-sea container volumes and providing freight-handling services.
- CA Immobilien Anlagen AG: Vienna-headquartered real estate developer and investor with a similar commercial/office focus, directly comparable to ARWAG and WSE Wiener Standortentwicklung for urban development projects in the Vienna market.
- Wiener Stadtwerke (incl. Wien Energie): Sister municipal holding company also wholly owned by the City of Vienna, providing utilities, public transport, and energy; comparable as a fellow municipal vehicle for delivering public services under New Public Management.
Regional players
- DEAG Deutsche Entertainment AG: German live-entertainment promoter and venue operator; comparable to Wiener Stadthalle's event-promotion side and Twin City Liner's passenger transport operations in the DACH region.
- PORR AG: Austrian construction contractor active in Viennese infrastructure projects; regional peer for the project-management/construction activities of WSE and WIP Wiener Infrastruktur Projekt subsidiaries.
Broad incumbents
- IMMOFINANZ AG: Vienna-listed commercial real estate investor/developer; broader-incumbent peer to ARWAG and WSE in Austrian/Central European urban real estate development and asset management.
- Vonovia SE: Europe's largest residential real estate company; broad-incumbent comparable to ARWAG's affordable-housing business in scale and tenant-management operations across European urban markets.
Others
- Flughafen Wien AG: Vienna Airport AG in which Wien Holding holds a 20% stake; relevant peer/related entity for airport operations, ground handling, and commercial real estate around the air-transport asset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wien Holding social profiles
Digital presenceWien Holding compliance and trust
Trust signalCompliance17 records
Wien Holding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wien Holding leadership team
Management profileNumber of profiles
Profiles13 records
Wien Holding subsidiaries and ownership
Company hierarchySubsidiaries15 records
Wien Holding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wien Holding M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wien Holding
What does Wien Holding do?
Wien Holding is the municipal holding company of the City of Vienna, operating approximately 75 subsidiary companies across four business fields: (1) Real Estate Management — residential and commercial property development, urban development and the Therme Wien spa; (2) Culture, Event Management & Sports — museums, theaters, the Wiener Stadthalle event venue, river cruises, the Twin City Liner ferry, sports facilities, and ticketing via Wien Ticket; (3) Logistics & Mobility — Hafen Wien (Austria's largest public Danube port), WienCont container terminal, and a 20% stake in Flughafen Wien; (4) Digital, International & Services — media (WH Media), urban innovation (UIV), and international offices for the City of Vienna. Operations follow New Public Management principles combining commercial discipline with a public welfare mandate.
Is Wien Holding a public or private company?
Wien Holding is a private company. It is classified as state government owned and is currently operating.
When was Wien Holding founded?
Wien Holding was founded in 1974. It employs 1 to 10 people.
Where is Wien Holding based?
Wien Holding is headquartered in Vienna, Austria, in the Europe region.
How does Wien Holding make money?
Four revenue lines are on record. Immobilienmanagement is the primary driver. The others are kultur, Veranstaltungsmanagement und Sport, logistik und Mobilität and digital, International und Services.
Who are Wien Holding's main competitors?
Direct peers on record are ASM Global, Stage Entertainment, Hamburger Hafen und Logistik (HHLA), CA Immobilien Anlagen AG and Wiener Stadtwerke (incl. Wien Energie). Regional players are DEAG Deutsche Entertainment AG and PORR AG. Broad incumbents are IMMOFINANZ AG and Vonovia SE. Flughafen Wien AG is listed as an others.
Does Wien Holding have an API?
No public API is recorded for Wien Holding.
What industry is Wien Holding in?
Wien Holding's product category is Municipal Holding & Urban Services. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 551112 and its SIC code is 6512.