BJU Press
- Company typePrivate
- Founded1974
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
BJU Press firmographics
Firmographics- Name
- BJU Press
- Legal name
- BJU Press
- Website
- https://bjupress.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
BJU Press industry classification
Industry- Product category
- Christian Educational Publishing
- NAICS
- Educational Services (61), Educational Support Services (611710), Exam Preparation and Tutoring (611691), Elementary and Secondary Schools (61111)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Book Printing (2732)
- akta.pro primary industry
- K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)
- akta.pro secondary industries
- Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), K–12 Standardized Test Prep & Practice Materials (EDAGADAA)
Keywords
Where BJU Press is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BJU Press business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Textbook Sales: Sales of printed and digital textbooks across all core subjects for grades Pre-K through 12. Products include student editions, teacher editions, worktexts, activities, assessments, and manipulatives.
- Digital Subscriptions: Annual site licenses for Trove learning platform providing digital access to all educational resources and student interaction tools.
- Testing Services: Standardized testing services and assessment materials designed to help students grow, including paper/pencil and online testing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual textbooks and worktexts for students and teachers |
| Subscription | Annual | Trove Annual School Site License for digital platform access |
| Unit Pricing | Pay-as-you-go | Lab kits and supplementary materials |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
BJU Press product offering
Product offeringCore offering
BJU Press publishes and distributes a comprehensive Pre-K through Grade 12 Christian education curriculum, including printed textbooks, eTextbooks, digital learning platforms (Trove, Christian Classroom Online, AfterSchoolHelp), and standardized testing services. All materials integrate a biblical worldview with academic rigor and critical thinking instruction for Christian schools and homeschool families.
Product overview
BJU Press is a publisher of Christian educational materials offering a platform-plus-modules architecture. The core technology platforms include Trove (premier learning management system), AfterSchoolHelp (supplementary practice resources), Christian Classroom Online (video-based courses), and Professional Development services. These digital platforms complement a comprehensive textbook portfolio spanning Pre-K through Grade 12, including Reading, Writing & Grammar, Math, Science, Social Studies/Heritage Studies, Bible, World History, and Foreign Language (Spanish) curricula. All materials are developed from a biblical worldview with academic rigor and critical thinking focus. The company also offers Testing and Evaluation services and specialized instructional aids like Be CyberSmart! for digital citizenship.
Differentiator
Problem solved
Functional benefit
Brands
- JourneyForth: Youth literature imprint for Christian fiction and reading materials
- Trove
- AfterSchoolHelp
- Christian Classroom Online
- Teacher Tools Online
- TeacherToolsOnline
Products and services
- Trove Premier learning experience platform for teachers and students using BJU Press materials in schools, providing resource discovery, lesson plan building, assessment creation, and student interaction in an online format.
- Christian Classroom Online (CCO) Video-based courses delivered to Christian schools featuring pre-recorded lessons by experienced teachers, available through streaming video, DVD, or complete classroom options.
- AfterSchoolHelp Free online practice platform providing extra learning resources for math and English for students grades 4-12, with detailed resources for high school math and English and speed drills for elementary math students, aligned with BJU Press textbooks.
- Testing and Evaluation Standardized testing services designed to help students grow, including standardized tests and assessment solutions for Christian schools in paper/pencil and online formats.
- Professional Development Professional development resources for educators designed to equip Christian schools with educational materials that promote critical thinking from a biblical worldview, supported by academic rigor.
- BJU Press K-12 Textbook Curriculum Comprehensive Pre-K through Grade 12 textbook and worktext curriculum across all core subjects (Reading, Writing & Grammar, Math, Science, Heritage Studies/Social Studies, Bible, World History, Algebra, Spanish) written from a biblical worldview with academic rigor and critical thinking focus.
- JourneyForth Youth literature imprint for Christian fiction and reading materials, operating as a wholly-owned subsidiary brand of BJU Press.
Quantifiable outcome
- Biblical worldview shaping integrated into every lesson with Scripture as the foundational standard
- +1 more outcomes
Companies that use BJU Press
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
BJU Press technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BJU Press partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights4 records
BJU Press competitors and assessment
Company assessmentDirect peers
- Abeka: Abeka is a Pensacola-based Christian K-12 textbook and video curriculum provider serving Christian schools and homeschool families — directly competing with BJU Press across the same grade levels, subjects, and faith-based buyer segments.
- Alpha Omega Publications (AOP): Alpha Omega Publications offers Christian homeschool and Christian school curricula including print, digital, and the Monarch online platform — directly comparable to BJU Press's textbook plus Trove/CCO digital stack for the same faith-based customer base.
- Apologia Educational Ministries: Apologia publishes creation-based Christian science curricula and homeschool materials with a biblical worldview — competing most directly with BJU Press's science, worldview, and homeschool product lines.
- Memoria Press: Memoria Press is a classical Christian education publisher offering complete K-12 curriculum packages — directly comparable to BJU Press's grade-level comprehensive curriculum model for Christian schools and homeschools.
- Master Books: Master Books publishes creation-based Christian textbooks and homeschool curricula spanning elementary through high school — a direct peer in biblical worldview K-12 publishing competing for the same homeschool and Christian school buyers.
- Sonlight Curriculum: Sonlight is a literature-based Christian homeschool curriculum provider with full-grade packages — comparable to BJU Press's homeschool offering and structured, instructor-led Christian education model.
- Classical Academic Press: Classical Academic Press produces classical Christian curricula including Latin, logic, and Bible courses for Christian schools and homeschools — overlapping with BJU Press's foreign language (Spanish), Bible, and worldview subject lines.
Broad incumbents
- Houghton Mifflin Harcourt (HMH): HMH is a major K-12 publisher with comprehensive secular textbook and digital curricula across all core subjects — a broad incumbent that competes for the same school purchasing dollars when Christian schools adopt secular core materials.
- Pearson Education: Pearson is one of the largest global K-12 and higher education publishers, including print textbooks and digital learning platforms — a broad incumbent whose scale and digital capabilities set the competitive benchmark for any curriculum publisher including BJU Press.
Others
- Association of Christian Schools International (ACSI): ACSI is the leading membership and accreditation body for Christian schools in the US and globally — not a direct curriculum competitor but a critical ecosystem partner whose member schools represent a primary buyer channel for BJU Press.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BJU Press social profiles
Digital presenceBJU Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
BJU Press leadership team
Management profileNumber of profiles
BJU Press subsidiaries and ownership
Company hierarchySubsidiaries1 record
BJU Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BJU Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BJU Press
What does BJU Press do?
BJU Press publishes and distributes a comprehensive Pre-K through Grade 12 Christian education curriculum, including printed textbooks, eTextbooks, digital learning platforms (Trove, Christian Classroom Online, AfterSchoolHelp), and standardized testing services. All materials integrate a biblical worldview with academic rigor and critical thinking instruction for Christian schools and homeschool families.
Is BJU Press a public or private company?
BJU Press is a private company. It is classified as unknown and is currently operating.
When was BJU Press founded?
BJU Press was founded in 1974. It employs 101 to 250 people.
Where is BJU Press based?
BJU Press is headquartered in Greenville, United States, in the North America region.
How does BJU Press make money?
Three revenue lines are on record. Textbook Sales are the primary driver. The others are digital Subscriptions and testing Services.
Who are BJU Press's main competitors?
Direct peers on record are Abeka, Alpha Omega Publications (AOP), Apologia Educational Ministries, Memoria Press, Master Books, Sonlight Curriculum and Classical Academic Press. Broad incumbents are Houghton Mifflin Harcourt (HMH) and Pearson Education. Association of Christian Schools International (ACSI) is listed as an others.
Does BJU Press have an API?
No public API is recorded for BJU Press.
What industry is BJU Press in?
BJU Press's product category is Christian Educational Publishing. Its primary akta.pro industry code is MPAJABAA, K–12 Textbook Publishing (Core Curriculum), with a secondary code of EDAGAAAA, Core Subject Textbooks (ELA, Math, Science, Social Studies). Its NAICS code is 61 and its SIC code is 2731.