The Grove at Centerton

What The Grove at Centerton does

The Grove at Centerton is a privately held hospitality venue operating as an LLC in Pittsgrove, New Jersey, founded in 2018. It runs a wedding and event venue offering over 15,000 square feet of renovated private event space across five multifunctional rooms, including the Sweet Birch Ballroom (up to 800 guests), Garden Room and Patio with a 3,000 square foot outdoor firepit lounge, Tulip Tree Dining Room (10-15 guests), Terrace, and Parvin Room. The venue serves wedding couples (including traditional, South Asian, brunch, and winter formats), corporate event planners hosting meetings, trade shows, and association dinners for 10 to 700 guests, and individuals celebrating personal milestones such as graduations, anniversaries, and birthdays. An on-site restaurant sub-brand, Ten22 Bar & Grill, operates as a neighborhood tavern serving elevated farm-to-table cuisine with a craft cocktail program, open Wednesday through Sunday for dine-in, takeout, and private dining.

The business generates revenue through three primary streams: (1) event venue rental and all-inclusive wedding packages priced on a quote-per-event basis, (2) catering services featuring locally-sourced ingredients with plated, buffet, and cocktail-hour formats, and (3) restaurant and bar F&B sales at Ten22 Tavern with publicly listed menu pricing. The go-to-market motion combines enterprise field sales for wedding and corporate bookings (handled via dedicated phone lines and email channels) with direct-to-consumer restaurant traffic and event-driven community programming such as Paint Nights, Singles Events, Wing Night, and Golfer's Specials. The venue is part of a sister-property brand family alongside The Reeds at Shelter Haven and River House at Odette's, positioning it within the regional boutique hospitality segment. The company does not use proprietary technology and operates through standard website, email, and phone-based customer engagement.

Name

The Grove at Centerton

Legal name

The Grove at Centerton, LLC

Website

https://groveatcenterton.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

The Grove at Centerton is a privately held wedding, corporate event, and celebration venue in Pittsgrove, New Jersey, offering over 15,000 sq. ft. of renovated space across five multifunctional rooms for up to 700 guests. It also operates Ten22 Bar & Grill, an on-site farm-to-table tavern serving the local community.

Ownership category

akta.pro rank

Headquarters

HQ city

Elmer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Venue Rental: Revenue from renting event spaces for weddings, corporate meetings, trade shows, graduations, birthdays, anniversaries, showers, retirements, reunions, and other celebrations. Pricing is quote-based per event with various packages and customization options.
2. Ten22 Bar & Grill Restaurant: Revenue from food and beverage sales at Ten22 Tavern, including cocktails, appetizers, flatbreads, salads, soups, sandwiches, burgers, entrees, and sides. Also includes daily specials like Wing Night, Golfer's Special, and private dining room rentals.
3. Catering Services: Catering menus featuring contemporary cuisine with locally-sourced, farm-to-table ingredients. Offers plated or buffet dinner options, passed hors d'oeuvres, cocktail hour displays, and custom wedding cakes.
4. Private Event Spaces: Five multifunctional spaces available for rental: Sweet Birch Ballroom (up to 800), Tulip Tree Dining Room (10-15 guests), Garden Room & Patio with fire pit lounge, Terrace, and Parvin Room for buffet luncheons and various event types.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Grove at Centerton is a private hospitality venue that hosts weddings, corporate events, and social celebrations across more than 15,000 square feet of indoor and outdoor event space divided into five multifunctional rooms. The property also operates Ten22 Bar & Grill, a farm-to-table restaurant, and Ten22 Tavern, both open to the public, providing on-site catering, bar service, and day-of event coordination for booked private events.

Product overview

The Grove at Centerton operates as a unified hospitality venue combining event space rental and catering services, with an on-site restaurant sub-brand. The core offering is The Grove at Centerton venue itself—a 15,000+ sq. ft. wedding and event destination featuring multiple distinct spaces (Sweet Birch Ballroom, Garden Room & Patio, Tulip Tree Dining Room, Terrace, and Parvin Room). Supporting the venue is Ten22 Bar & Grill, an on-site restaurant and tavern serving elevated barbecue and craft cocktails. The product portfolio also includes specialized wedding packages, South Asian wedding services, corporate meeting and event packages, and catering services—all utilizing the venue's spaces and farm-to-table dining approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding venue and event hosting Full-service wedding venue hosting ceremonies, receptions, and rehearsal dinners across 15,000+ square feet of multifunctional event space, including on-site catering, bar service, and day-of coordination for engaged couples and their families.
• Corporate and association event hosting Rental of the venue's five multifunctional rooms with on-site catering, bar service, and event coordination for corporate meetings, conferences, galas, and association events.
• Social and milestone event hosting Hosting of birthdays, anniversaries, bar/bat mitzvahs, showers, holiday parties, and other private social celebrations with on-site catering, bar service, and event coordination.
• Ten22 Bar & Grill restaurant Farm-to-table American restaurant open to the public, located on the venue property, offering dine-in service to local residents and visitors as well as catering for private events.
• Ten22 Tavern Casual tavern and bar concept located on the venue property, open to the public, providing a bar and lounge offering alongside the Ten22 Bar & Grill restaurant.
• On-site event catering and bar service Full-service on-site catering and bar service for weddings, corporate, and social events booked at the venue, leveraging the in-house farm-to-table culinary program and Ten22 bar concepts.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• The Reeds at Shelter HavenminorOthersSister property in Stone Harbor, New Jersey. Boutique hospitality property with 58 guestrooms and suites, five distinctive dining concepts, fitness center, and Salt Spa featuring Turkish Bath. Positions The Grove within a family of distinguished boutique hospitality experiences. No formal partnership structure indicated.
• River House at Odette'sminorOthersSister property along the banks of the Delaware River in New Hope, Pennsylvania. Features luxurious guestrooms, Piano Lounge, Odette's Steakhouse, and ROOF private rooftop experience. Positions The Grove within a family of distinguished boutique hospitality experiences. No formal partnership structure indicated.
• BeVisionary EventsminorGTM or Marketing PartnerPartnership for BeVisionary Singles Events at The Grove. Social experience bringing together singles ages 30-55 for connection and community. Event partnership to drive foot traffic and community engagement at the venue.
• Foxy Fine ArtminorGTM or Marketing PartnerPartnership for Paint Night events at Ten22 Tavern. Step-by-step painting instruction with art supplies included. Event partnership to drive community engagement and restaurant traffic.
• Cassidy CampanellaminorGTM or Marketing PartnerCertified instructor partnership for Sip & Sculpt Workout Classes at The Grove. Morning fitness events followed by dining at Ten22 Tavern. Event partnership to drive community engagement and restaurant traffic.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Brownstone: New Jersey banquet hall and catering operation with multiple event rooms and an on-site restaurant, highly comparable to The Grove's mix of ballroom events plus daily dining.
• Bonnet Island Estate: Southern New Jersey waterfront wedding and event venue with multiple ballrooms and on-site catering, mirroring The Grove's wedding-focused, single-property model in the same regional market.
• The Knowlton Hospitality Group: New Jersey event and banquet venue with on-site restaurant and catering, comparable to The Grove's combined event-and-dining operating model.
• The Ashford Estate: New Jersey庄园-style wedding and event venue with full-service catering and multiple indoor/outdoor spaces, comparable to The Grove's Garden Room and firepit lounge experience.
• The Palace at Somerset Park: Large-capacity New Jersey banquet and wedding venue with ballrooms serving hundreds of guests, directly comparable to The Grove's Sweet Birch Ballroom wedding positioning.
• Perona Farms: Long-standing New Jersey event venue and restaurant hosting weddings and corporate events, comparable to The Grove in offering a combined event space, dining, and full-service catering under one roof.
• Park Chateau Estate & Gardens: New Jersey庄园-style wedding venue offering ballrooms and full-service catering, directly comparable in capacity, ballroom-and-garden layout, and target wedding customer.
• The Mansion on Main Street: New Jersey-based banquet and wedding venue offering multiple ballrooms and full-service catering, directly comparable to The Grove in event category, geography, and target customer.

Broad incumbents

• The Reeds at Shelter Haven: Sister boutique hospitality property on the Jersey Shore with 58 guestrooms and multiple dining concepts; comparable through the same operating family and guest overlap with The Grove's wedding clientele.
• River House at Odette's: Sister boutique hospitality property along the Delaware River with guestrooms and restaurant venues; comparable through shared ownership and cross-promotion with The Grove for destination events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheGroveatCenterton

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grove at Centerton