Belid
Belid is a Swedish handcrafted lighting fixture manufacturer founded in 1969, producing pendants, table lamps, floor lamps, wall, ceiling, and outdoor lighting from its Varberg factory. The company serves residential consumers via DTC e-commerce and professional/contract buyers through a dedicated B2B partner portal.
- Company typePrivate
- Founded1969
- HeadquartersSede Warburg, Israel
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Belid does
Belid is a Scandinavian lighting design and manufacturing company founded in 1969 and headquartered in Varberg, Sweden, where it operates a single integrated production facility. Its core technology is handcrafted metalworking, notably aluminium press spinning for lampshades, with in-house lacquering and final assembly. The product portfolio spans pendants, table lamps, floor lamps, wall lamps, spotlights, ceiling lamps, outdoor lighting (bollards and exterior wall fixtures), accessories, and custom lighting solutions, organised into named collections such as Primus, Belle, Buddy, Horisont, Cato, and Mist. Unit prices range from approximately €45 to €560, positioning the company in the mid-premium consumer and professional lighting segment.
The company runs a dual-channel business model. Consumer revenue comes primarily through a direct-to-consumer e-commerce storefront at belid.com, supported by an outlet section offering seasonal promotions of up to 50% off, alongside a network of authorised resellers. A second, B2B-oriented channel — branded Belid Lighting Group — operates a dedicated partner portal (shop.belidlightinggroup.com) that serves interior designers, architects, hospitality and commercial buyers with custom lighting capabilities, downloadable project assets, and digital flip-book catalogues. Demand generation is handled through Facebook, Instagram, Pinterest, LinkedIn, and an email newsletter offering a 10% subscriber discount, plus an Inspiration content hub on the website.
Belid serves two main customer segments: residential consumers seeking Scandinavian-designed lighting organised by room (Kitchen, Living Room, Bedroom, Hall), and Professional/Contract buyers requiring custom or project-grade solutions. Operating geographies explicitly include Sweden, broader Europe, and the United States. Belid is privately held with no disclosed parent, PE/VC backers, funding rounds, or management team details publicly available, and revenue figures are not disclosed.
Belid firmographics
Firmographics- Name
- Belid
- Legal name
- Belid
- Website
- https://belid.se
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Belid is a Swedish handcrafted lighting fixture manufacturer founded in 1969, producing pendants, table lamps, floor lamps, wall, ceiling, and outdoor lighting from its Varberg factory. The company serves residential consumers via DTC e-commerce and professional/contract buyers through a dedicated B2B partner portal.
- Ownership category
- akta.pro rank
Belid industry classification
Industry- Product category
- Decorative and Architectural Lighting Fixtures
- NAICS
- Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)
- akta.pro secondary industries
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC), Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG), Lighting Design Services (BPAHAKAJ)
Keywords
Where Belid is headquartered
LocationHeadquarters
- HQ city
- Sede Warburg
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Belid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Lighting Product Sales: Belid generates revenue through the sale of finished lighting products including pendants, table lamps, floor lamps, wall lamps, spotlights, outdoor lighting, ceiling lights, and accessories. Products are sold at one-time purchase prices ranging from approximately 45 EUR to 560 EUR per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price lighting products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Belid product offering
Product offeringCore offering
Belid designs and hand-manufactures Scandinavian lighting fixtures in Varberg, Sweden, producing pendants, table lamps, floor lamps, wall lamps, spotlights, ceiling lamps, outdoor lighting, and accessories using press spinning of aluminium and in-house lacquering. The company sells finished lighting products through its own e-commerce storefront, a reseller network, and a B2B Professional/Contract division with custom lighting capabilities and a dedicated partner portal for project buyers.
Product overview
Belid is a Scandinavian lighting design company offering a comprehensive portfolio of residential and professional lighting solutions manufactured in Varberg, Sweden since 1969. The product range spans multiple categories including pendants (Primus, Belle, Cooper, Belong), table lamps (Horisont, Diablo, Bird, Vali, Slender, Pensile, Buddy), floor lamps (Cato), wall lamps (Smilla, Trotsig, Colton, Taurus, Sinne, Moon), spotlights, ceiling lamps (Bullo, Slim), outdoor lighting (Mist bollards, Moon, Taurus, Sinne), and accessories. The company also provides B2B contract lighting services for commercial projects and custom lighting solutions. Belid operates an outlet section for discounted products including seasonal sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Pendants Hanging light fixtures for residential and professional interiors, including the Primus, Belle, Cooper, Belong, and Picasso collections in multiple styles, colours, and sizes; priced from approximately 190 EUR to 380 EUR per unit.
- Table Lamps Portable lighting for desks, side tables, and bedside tables, including the Horisont, Diablo, Bird, Vali, Slender, Pensile, and Buddy collections.
- Floor Lamps Standing floor lights for living rooms and professional interiors, including the Cato collection.
- Wall Lamps Wall-mounted lighting fixtures for indoor and outdoor use, including the Smilla, Trotsig, Colton, Cato, Taurus, Sinne, and Moon collections.
- Spotlights Directional lighting fixtures for accent and task lighting.
- Ceiling Lamps Ceiling-mounted lights for hallways and general room illumination, including the Bullo and Slim collections.
- Outdoor Lighting Exterior lighting including Mist bollards, Moon wall lamps, Taurus bollards, and Sinne wall lamps for gardens, façades, and carports, priced from approximately 252 EUR to 560 EUR per unit.
- Accessories Lamp accessories, shades, and replacement parts supporting the Belid product range.
- Contract Lighting Professional lighting solutions for commercial projects, hospitality venues, offices, and other business spaces, including custom capabilities and access to the Partner Portal at shop.belidlightinggroup.com; targeted at interior designers, architects, and project buyers.
- Custom Lighting Bespoke, custom-designed lighting solutions developed for specific project requirements, offered through the Professional/Contract division.
- Primus Collection Pendant collection featuring soft light diffusion through shades for a warm, comfortable atmosphere; available in several colours and sizes across Primus I, II, and IV models.
- Belle Collection Pendant lamp collection available in multiple colourways (wine red, white/black, honey yellow, reseda green), with light source included, priced at 380 EUR per pendant.
- Buddy Table Lamp Table lamp collection featuring seven refined finishes inspired by the sea, forest, and coastline around Varberg, crafted in Belid's Varberg factory using press spinning of aluminium and lacquered surfaces.
- Outlet / Summer Sale Discounted lighting products including seasonal promotions such as the Summer Sale offering up to 50% off selected favourites (e.g. Smilla, Trotsig, Vali, Cooper).
Companies that use Belid
Customer profileSegments2 records
Ideal customer profiles2 records
Belid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Belid partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Belid competitors and assessment
Company assessmentDirect peers
- Flos: Italian premium architectural and decorative lighting manufacturer with strong design DNA and a global residential/contract distribution footprint. Comparable to Belid in price positioning, design-led product portfolio, and B2B contract project involvement.
- Artemide: Italian premium lighting manufacturer with broad indoor, outdoor, and architectural lines. Comparable to Belid across residential decorative fixtures and a strong professional contract channel for commercial and hospitality projects.
- Fritz Hansen: Iconic Danish design house with lighting (e.g., Caravaggio, Kaiser) alongside furniture. Comparable to Belid in Scandinavian design authority, premium positioning, and presence in both residential and high-end commercial projects.
- Louis Poulsen: Danish premium lighting manufacturer with deep Scandinavian design heritage (PH, AJ, Panthella collections). Directly comparable to Belid as a design-led, craftsmanship-oriented lighting specialist serving both residential and architectural contract markets.
- Foscarini: Italian decorative lighting brand with strong design collaborations and a residential plus contract go-to-market. Comparable to Belid in design-led positioning, premium pricing, and overlapping product categories (pendants, table, floor lamps).
- Vibia: Spanish premium architectural lighting brand with strong emphasis on contract and specification projects. Comparable to Belid in indoor and outdoor lighting range and a focus on designer-driven product for residential and commercial interiors.
- Tom Dixon: British design-led lighting and home accessories brand with strong residential and contract presence. Comparable to Belid in decorative lighting focus, premium pricing, and a hybrid B2C/B2B commercial channel.
- Muuto: Danish Scandinavian design brand (part of MillerKnoll) offering lighting, furniture, and accessories. Comparable to Belid in Scandinavian design language, residential and contract dual segment focus, and modern craft-inspired positioning.
- Gubi: Danish design house combining classic and contemporary Scandinavian design across lighting and furniture. Comparable to Belid in heritage design codes, premium pricing, and dual residential/contract commercial project engagement.
- Menu (by Menu Space Copenhagen): Danish design brand with curated lighting and furniture collection. Comparable to Belid in Scandinavian design heritage, premium price positioning, and focus on timeless interior lighting products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Belid social profiles
Digital presenceBelid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belid leadership team
Management profileNumber of profiles
Belid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belid
What does Belid do?
Belid designs and hand-manufactures Scandinavian lighting fixtures in Varberg, Sweden, producing pendants, table lamps, floor lamps, wall lamps, spotlights, ceiling lamps, outdoor lighting, and accessories using press spinning of aluminium and in-house lacquering. The company sells finished lighting products through its own e-commerce storefront, a reseller network, and a B2B Professional/Contract division with custom lighting capabilities and a dedicated partner portal for project buyers.
Is Belid a public or private company?
Belid is a private company. It is classified as unknown and is currently operating.
When was Belid founded?
Belid was founded in 1969. It employs 101 to 250 people.
Where is Belid based?
Belid is headquartered in Sede Warburg, Israel, in the Middle East region.
How does Belid make money?
One revenue line is on record: lighting Product Sales.
Who are Belid's main competitors?
Direct peers on record are Flos, Artemide, Fritz Hansen, Louis Poulsen, Foscarini, Vibia, Tom Dixon, Muuto, Gubi and Menu (by Menu Space Copenhagen).
Does Belid have an API?
No public API is recorded for Belid.
What industry is Belid in?
Belid's product category is Decorative and Architectural Lighting Fixtures. Its primary akta.pro industry code is CRAIAHAA, Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers), with a secondary code of CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck). Its NAICS code is 335131 and its SIC code is 3640.