ICONICS
ICONICS, rebranded as Mitsubishi Electric Iconics Digital Solutions in June 2025, develops the GENESIS no-code automation platform — covering SCADA, MES, energy management, and smart buildings — deployed across 100+ countries for industrial, utility, and facility operators.
- Company typePrivate
- Founded1986
- HeadquartersChavanod, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ICONICS does
ICONICS, now operating as Mitsubishi Electric Iconics Digital Solutions following its June 2025 corporate rebranding, is a global industrial automation and smart-building software vendor founded in 1986 and headquartered in Chavanod, France. The company develops the GENESIS platform — a 100% configurable, no-code/no-script automation suite encompassing SCADA/HMI, high-speed data historian (Hyper Historian, capable of logging 100,000+ tags per second), MES, energy management, fault detection and diagnostics, and intelligent building management (IBSS). Built natively on Microsoft .NET, OPC UA, BACnet, and HTML5 technologies, GENESIS supports cloud, on-premise, and hybrid deployments and is organized into three solution verticals: Smart Factory, Smart Grid, and Smart Building.
The platform is reported as deployed in over 100 countries and used by a majority of Global 500 companies, with reference customers spanning public transport (TPF), cookware manufacturing (TEFAL), district cooling (Fraîcheur de Paris), and higher education (École Normale Supérieure Paris-Saclay). ICONICS generates revenue through software licenses and annual subscriptions for GENESIS and its modules, supplemented by professional services delivered via a global network of certified system integrators. Distribution combines direct enterprise field sales with the Microsoft Gold Partner channel and, since Mitsubishi Electric's 2019 acquisition, the parent company's industrial automation distribution network. Regional offices are located in France (Chavanod), Switzerland (Chêne-Bourg), and Morocco (Mohammedia), with GENESIS Version 11 introduced in January 2025 introducing unlimited licensing across tags, calculations, and data.
ICONICS firmographics
Firmographics- Name
- ICONICS
- Legal name
- ICONICS FRANCE
- Website
- https://iconics.fr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ICONICS, rebranded as Mitsubishi Electric Iconics Digital Solutions in June 2025, develops the GENESIS no-code automation platform — covering SCADA, MES, energy management, and smart buildings — deployed across 100+ countries for industrial, utility, and facility operators.
- Ownership category
- akta.pro rank
ICONICS industry classification
Industry- Product category
- Industrial Automation Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)
Keywords
Where ICONICS is headquartered
LocationHeadquarters
- HQ city
- Chavanod
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
ICONICS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licenses and Subscriptions: ICONICS generates revenue through the sale of software licenses and annual subscriptions for its GENESIS platform and individual product modules (SCADA, MES, energy management, smart building). The company operates as a software vendor with a perpetual license model supplemented by maintenance and support subscriptions.
- Professional Services and System Integration: Revenue is also derived from system integrator services and consulting engagements, where partners and ICONICS experts deploy, configure, and commission the software platform for enterprise customers across smart factory, smart grid, and smart building applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise software licensing — no public pricing tiers disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ICONICS product offering
Product offeringCore offering
ICONICS develops and sells the GENESIS software platform for industrial automation, smart buildings, and smart grid applications. The platform provides SCADA/HMI, a high-speed data historian, MES, energy management, FDD, IBSS workplace management, and AI-driven predictive maintenance through a 100% configurable, no-code/no-script interface with native OPC UA, BACnet, Modbus, and IoT MQTT connectivity. It supports cloud, on-premise, and hybrid deployments for industrial manufacturers, building operators, and energy utilities globally.
Product overview
ICONICS, now operating as Mitsubishi Electric Iconics Digital Solutions, provides industrial automation and smart building software under the GENESIS platform umbrella. The core GENESIS platform serves as a unified software suite for SCADA, HMI, IoT, and analytics, with specialized modules including Hyper Historian (data historian), BatchWorX (batch automation), GridWorX (energy grid), CFSWorX (facility management), MES (manufacturing execution), and IBSS (intelligent building management). The portfolio is organized into three vertical solutions: Smart Factory (manufacturing automation with SCADA, predictive maintenance, and production optimization), Smart Building (intelligent building management with FDD and workplace experience), and Smart Grid (utility automation and energy management). All products support OPC, BACnet, Modbus, and cloud connectivity, with Version 11 offering unlimited licensing across tags, calculations, and data.
Differentiator
Problem solved
Functional benefit
Products and services
- GENESIS Central software platform serving as a 100% configurable suite of automation tools for SCADA, HMI, IoT, cloud, and analytics across manufacturing, energy, and building management.
- GENESIS64 64-bit HMI/SCADA platform providing high-performance visualization, real-time monitoring, HTML5 responsive design, WPF rich graphics, and animated 2D/3D visualization for enterprise deployments from hundreds to millions of tags.
- Hyper Historian High-performance industrial data historian capturing, storing, and analyzing time-series data at over 100,000 tags per second with compression, redundancy, and automated data lifecycle management.
- IBSS (Intelligent Buildings Software Stack) Integrated workplace management solution for smart buildings providing desk/room reservation, visitor management, access control, occupancy sensing, hybrid work analytics, and real-time space optimization.
- BatchWorX Batch process automation software managing complex batch manufacturing operations with recipe management, batch scheduling, genealogy tracking, and compliance with batch standards for pharmaceutical, food, and chemical industries.
- GridWorX Energy management and smart grid software for optimizing power generation, distribution, and consumption with utility monitoring, demand response, renewable integration, and grid automation.
- CFSWorX Facility management software for building operations, maintenance scheduling, and asset management integrating with building automation systems for comprehensive facility oversight.
- ICONICS Suite (SCADA) SCADA system used across automotive, energy, and manufacturing industries for critical infrastructure control, including the platform underlying GENESIS Suite components.
- MES (Manufacturing Execution System) Manufacturing Execution System module providing real-time production tracking, genealogy tracking, batch management, OEE/TRS metrics, quality control, and production scheduling for smart factory operations.
- Smart Factory Solution Suite Industry 4.0 solution suite including SCADA, IoT connectivity, cybersecurity, OPC/IT/OT integration, data historian, HTML5 visualization, intelligent HMI, alarm management, predictive maintenance, MES, OEE/TRS metrics, and energy performance optimization.
- Smart Building Solution Suite Building automation solution for intelligent building management including HVAC control, lighting, energy monitoring, space management, occupancy detection, workplace experience management, and FDD-based fault diagnostics.
- Smart Grid Solution Suite Energy grid management software for utility automation, renewable energy integration, demand response, and smart grid optimization from power generation through distribution to consumption.
Quantifiable outcome
- HVAC energy consumption reduced by up to 24% through optimized scheduling and fault detection
- +4 more outcomes
Companies that use ICONICS
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ICONICS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature9 records
ICONICS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core / flagship.
- Mitsubishi Electriccore / flagshipMitsubishi Electric fully acquired ICONICS in 2019 and rebranded the company to Mitsubishi Electric Iconics Digital Solutions in June 2025. The unified brand positions the combined entity as Mitsubishi Electric's software center of excellence, leveraging ICONICS' nearly four decades of software innovation alongside Mitsubishi Electric's century of engineering expertise to deliver solutions in industrial automation and smart buildings. ICONICS GENESIS platform remains central to the combined entity's offerings.
- Microsoftcore / flagshipICONICS is a Microsoft Gold Partner and six-time Microsoft Partner of the Year award winner. The company designs its GENESIS software platform natively on Microsoft technologies including Windows 10/11, Windows Server, .NET, Microsoft Azure, SQL Server, and SharePoint. This partnership provides deep integration with the Microsoft ecosystem and access to enterprise customers through Microsoft's global partner network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
ICONICS competitors and assessment
Company assessmentDirect peers
- Siemens: Siemens competes with ICONICS through WinCC (SCADA/HMI), SIMATIC, and MindSphere/Insights Hub for industrial automation, building technologies, and grid software. It mirrors ICONICS's vertical breadth across factory, building, and grid customers.
- AVEVA: AVEVA (including the former Wonderware HMI/SCADA and OSIsoft PI Historian) competes head-on with ICONICS GENESIS in SCADA, HMI, and industrial data historian for process and manufacturing customers, with comparable OPC, BACnet, and cloud architectures.
- Honeywell: Honeywell's Forge and Experion platforms compete with ICONICS in process SCADA, building management, and energy/grid software, particularly in oil & gas, chemicals, and large commercial buildings where both vendors anchor mission-critical operations.
- Schneider Electric: Schneider Electric's EcoStruxure platform directly overlaps with ICONICS GENESIS in SCADA/HMI, building automation, energy management, and grid software. Both target industrial operators, building owners, and utilities with a similar horizontal OT/IT/IoT value proposition.
- ABB: ABB Ability and System 800xA compete with ICONICS GENESIS in industrial process SCADA, energy management, and smart-building/grid software. ABB's process-industry depth and 800xA unified architecture is directly comparable to ICONICS's horizontal platform approach.
- Rockwell Automation: Rockwell's FactoryTalk View, FactoryTalk Historian, and Plex/MES portfolio directly rival ICONICS's SCADA, MES, and historian modules. Both target discrete and process manufacturers with integrated controller-plus-software stacks.
- GE Digital (Proficy / iFIX): GE Digital's Proficy HMI/SCADA (iFIX, CIMPLICITY) and Proficy Historian directly compete with ICONICS GENESIS and Hyper Historian in industrial manufacturing and process verticals, with similar OPC/IT/OT integration claims.
- Emerson (DeltaV / Movicon.NExT): Emerson's DeltaV distributed control and Movicon.NExT SCADA/HMI platform compete with ICONICS in process industries (chemicals, life sciences, power) and factory automation, addressing overlapping SCADA/MES/historian use cases.
Emerging players
- Inductive Automation (Ignition): Inductive Automation's Ignition SCADA platform competes with ICONICS in industrial HMI/SCADA, with a modular unlimited-licensing model. It is a relevant peer in the SCADA software-only segment, particularly in North America and mid-market manufacturing.
Broad incumbents
- Mitsubishi Electric: Mitsubishi Electric is ICONICS's parent and a broader industrial-automation incumbent (MELSEC PLCs, drives, e-Factory). It bundles controllers and edge devices with ICONICS software, so the parent's portfolio overlaps with and amplifies ICONICS's competitive set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ICONICS social profiles
Digital presenceICONICS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICONICS leadership team
Management profileNumber of profiles
Profiles1 record
ICONICS subsidiaries and ownership
Company hierarchySubsidiaries3 records
ICONICS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICONICS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICONICS
What does ICONICS do?
ICONICS develops and sells the GENESIS software platform for industrial automation, smart buildings, and smart grid applications. The platform provides SCADA/HMI, a high-speed data historian, MES, energy management, FDD, IBSS workplace management, and AI-driven predictive maintenance through a 100% configurable, no-code/no-script interface with native OPC UA, BACnet, Modbus, and IoT MQTT connectivity. It supports cloud, on-premise, and hybrid deployments for industrial manufacturers, building operators, and energy utilities globally.
Is ICONICS a public or private company?
ICONICS is a private company. It is classified as corporate owned and is currently operating.
When was ICONICS founded?
ICONICS was founded in 1986. It employs 11 to 50 people.
Where is ICONICS based?
ICONICS is headquartered in Chavanod, France, in the Europe region.
How does ICONICS make money?
Two revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are professional Services and System Integration.
Who are ICONICS's main competitors?
Direct peers on record are Siemens, AVEVA, Honeywell, Schneider Electric, ABB, Rockwell Automation, GE Digital (Proficy / iFIX) and Emerson (DeltaV / Movicon.NExT). Inductive Automation (Ignition) is listed as an emerging player. Mitsubishi Electric is listed as a broad incumbent.
Does ICONICS have an API?
No public API is recorded for ICONICS.
What industry is ICONICS in?
ICONICS's product category is Industrial Automation Software. Its primary akta.pro industry code is IMAHAHAJ, Industrial Automation Software (SCADA, HMI, MES, Historian). Its NAICS code is 513210 and its SIC code is 7372.