ICONICS

What ICONICS does

ICONICS, now operating as Mitsubishi Electric Iconics Digital Solutions following its June 2025 corporate rebranding, is a global industrial automation and smart-building software vendor founded in 1986 and headquartered in Chavanod, France. The company develops the GENESIS platform — a 100% configurable, no-code/no-script automation suite encompassing SCADA/HMI, high-speed data historian (Hyper Historian, capable of logging 100,000+ tags per second), MES, energy management, fault detection and diagnostics, and intelligent building management (IBSS). Built natively on Microsoft .NET, OPC UA, BACnet, and HTML5 technologies, GENESIS supports cloud, on-premise, and hybrid deployments and is organized into three solution verticals: Smart Factory, Smart Grid, and Smart Building.

The platform is reported as deployed in over 100 countries and used by a majority of Global 500 companies, with reference customers spanning public transport (TPF), cookware manufacturing (TEFAL), district cooling (Fraîcheur de Paris), and higher education (École Normale Supérieure Paris-Saclay). ICONICS generates revenue through software licenses and annual subscriptions for GENESIS and its modules, supplemented by professional services delivered via a global network of certified system integrators. Distribution combines direct enterprise field sales with the Microsoft Gold Partner channel and, since Mitsubishi Electric's 2019 acquisition, the parent company's industrial automation distribution network. Regional offices are located in France (Chavanod), Switzerland (Chêne-Bourg), and Morocco (Mohammedia), with GENESIS Version 11 introduced in January 2025 introducing unlimited licensing across tags, calculations, and data.

Name

ICONICS

Legal name

ICONICS FRANCE

Website

https://iconics.fr

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

ICONICS, rebranded as Mitsubishi Electric Iconics Digital Solutions in June 2025, develops the GENESIS no-code automation platform — covering SCADA, MES, energy management, and smart buildings — deployed across 100+ countries for industrial, utility, and facility operators.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Industrial automation software
• SCADA HMI platform
• Smart building software
• Smart grid management
• Data historian software

Headquarters

HQ city

Chavanod

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: ICONICS generates revenue through the sale of software licenses and annual subscriptions for its GENESIS platform and individual product modules (SCADA, MES, energy management, smart building). The company operates as a software vendor with a perpetual license model supplemented by maintenance and support subscriptions.
2. Professional Services and System Integration: Revenue is also derived from system integrator services and consulting engagements, where partners and ICONICS experts deploy, configure, and commission the software platform for enterprise customers across smart factory, smart grid, and smart building applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ICONICS develops and sells the GENESIS software platform for industrial automation, smart buildings, and smart grid applications. The platform provides SCADA/HMI, a high-speed data historian, MES, energy management, FDD, IBSS workplace management, and AI-driven predictive maintenance through a 100% configurable, no-code/no-script interface with native OPC UA, BACnet, Modbus, and IoT MQTT connectivity. It supports cloud, on-premise, and hybrid deployments for industrial manufacturers, building operators, and energy utilities globally.

Product overview

ICONICS, now operating as Mitsubishi Electric Iconics Digital Solutions, provides industrial automation and smart building software under the GENESIS platform umbrella. The core GENESIS platform serves as a unified software suite for SCADA, HMI, IoT, and analytics, with specialized modules including Hyper Historian (data historian), BatchWorX (batch automation), GridWorX (energy grid), CFSWorX (facility management), MES (manufacturing execution), and IBSS (intelligent building management). The portfolio is organized into three vertical solutions: Smart Factory (manufacturing automation with SCADA, predictive maintenance, and production optimization), Smart Building (intelligent building management with FDD and workplace experience), and Smart Grid (utility automation and energy management). All products support OPC, BACnet, Modbus, and cloud connectivity, with Version 11 offering unlimited licensing across tags, calculations, and data.

Differentiator

Problem solved

Functional benefit

Products and services

• GENESIS Central software platform serving as a 100% configurable suite of automation tools for SCADA, HMI, IoT, cloud, and analytics across manufacturing, energy, and building management.
• GENESIS64 64-bit HMI/SCADA platform providing high-performance visualization, real-time monitoring, HTML5 responsive design, WPF rich graphics, and animated 2D/3D visualization for enterprise deployments from hundreds to millions of tags.
• Hyper Historian High-performance industrial data historian capturing, storing, and analyzing time-series data at over 100,000 tags per second with compression, redundancy, and automated data lifecycle management.
• IBSS (Intelligent Buildings Software Stack) Integrated workplace management solution for smart buildings providing desk/room reservation, visitor management, access control, occupancy sensing, hybrid work analytics, and real-time space optimization.
• BatchWorX Batch process automation software managing complex batch manufacturing operations with recipe management, batch scheduling, genealogy tracking, and compliance with batch standards for pharmaceutical, food, and chemical industries.
• GridWorX Energy management and smart grid software for optimizing power generation, distribution, and consumption with utility monitoring, demand response, renewable integration, and grid automation.
• CFSWorX Facility management software for building operations, maintenance scheduling, and asset management integrating with building automation systems for comprehensive facility oversight.
• ICONICS Suite (SCADA) SCADA system used across automotive, energy, and manufacturing industries for critical infrastructure control, including the platform underlying GENESIS Suite components.
• MES (Manufacturing Execution System) Manufacturing Execution System module providing real-time production tracking, genealogy tracking, batch management, OEE/TRS metrics, quality control, and production scheduling for smart factory operations.
• Smart Factory Solution Suite Industry 4.0 solution suite including SCADA, IoT connectivity, cybersecurity, OPC/IT/OT integration, data historian, HTML5 visualization, intelligent HMI, alarm management, predictive maintenance, MES, OEE/TRS metrics, and energy performance optimization.
• Smart Building Solution Suite Building automation solution for intelligent building management including HVAC control, lighting, energy monitoring, space management, occupancy detection, workplace experience management, and FDD-based fault diagnostics.
• Smart Grid Solution Suite Energy grid management software for utility automation, renewable energy integration, demand response, and smart grid optimization from power generation through distribution to consumption.

Quantifiable outcome

• HVAC energy consumption reduced by up to 24% through optimized scheduling and fault detection
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature9 records

Partnerships

Two partnerships are on record, tiered core / flagship.

• Mitsubishi Electriccore / flagshipStrategic or Co-development Partner · 24 June 2025Mitsubishi Electric fully acquired ICONICS in 2019 and rebranded the company to Mitsubishi Electric Iconics Digital Solutions in June 2025. The unified brand positions the combined entity as Mitsubishi Electric's software center of excellence, leveraging ICONICS' nearly four decades of software innovation alongside Mitsubishi Electric's century of engineering expertise to deliver solutions in industrial automation and smart buildings. ICONICS GENESIS platform remains central to the combined entity's offerings.
• Microsoftcore / flagshipTechnology or IntegrationICONICS is a Microsoft Gold Partner and six-time Microsoft Partner of the Year award winner. The company designs its GENESIS software platform natively on Microsoft technologies including Windows 10/11, Windows Server, .NET, Microsoft Azure, SQL Server, and SharePoint. This partnership provides deep integration with the Microsoft ecosystem and access to enterprise customers through Microsoft's global partner network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Siemens: Siemens competes with ICONICS through WinCC (SCADA/HMI), SIMATIC, and MindSphere/Insights Hub for industrial automation, building technologies, and grid software. It mirrors ICONICS's vertical breadth across factory, building, and grid customers.
• AVEVA: AVEVA (including the former Wonderware HMI/SCADA and OSIsoft PI Historian) competes head-on with ICONICS GENESIS in SCADA, HMI, and industrial data historian for process and manufacturing customers, with comparable OPC, BACnet, and cloud architectures.
• Honeywell: Honeywell's Forge and Experion platforms compete with ICONICS in process SCADA, building management, and energy/grid software, particularly in oil & gas, chemicals, and large commercial buildings where both vendors anchor mission-critical operations.
• Schneider Electric: Schneider Electric's EcoStruxure platform directly overlaps with ICONICS GENESIS in SCADA/HMI, building automation, energy management, and grid software. Both target industrial operators, building owners, and utilities with a similar horizontal OT/IT/IoT value proposition.
• ABB: ABB Ability and System 800xA compete with ICONICS GENESIS in industrial process SCADA, energy management, and smart-building/grid software. ABB's process-industry depth and 800xA unified architecture is directly comparable to ICONICS's horizontal platform approach.
• Rockwell Automation: Rockwell's FactoryTalk View, FactoryTalk Historian, and Plex/MES portfolio directly rival ICONICS's SCADA, MES, and historian modules. Both target discrete and process manufacturers with integrated controller-plus-software stacks.
• GE Digital (Proficy / iFIX): GE Digital's Proficy HMI/SCADA (iFIX, CIMPLICITY) and Proficy Historian directly compete with ICONICS GENESIS and Hyper Historian in industrial manufacturing and process verticals, with similar OPC/IT/OT integration claims.
• Emerson (DeltaV / Movicon.NExT): Emerson's DeltaV distributed control and Movicon.NExT SCADA/HMI platform compete with ICONICS in process industries (chemicals, life sciences, power) and factory automation, addressing overlapping SCADA/MES/historian use cases.

Emerging players

• Inductive Automation (Ignition): Inductive Automation's Ignition SCADA platform competes with ICONICS in industrial HMI/SCADA, with a modular unlimited-licensing model. It is a relevant peer in the SCADA software-only segment, particularly in North America and mid-market manufacturing.

Broad incumbents

• Mitsubishi Electric: Mitsubishi Electric is ICONICS's parent and a broader industrial-automation incumbent (MELSEC PLCs, drives, e-Factory). It bundles controllers and edge devices with ICONICS software, so the parent's portfolio overlaps with and amplifies ICONICS's competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/iconics
• YouTubeyoutube.com/channel/UCHV_zel7X9fs8b2Q-FBmLPw
• Facebookfacebook.com/Iconics-France-378058088942056
• LinkedInlinkedin.com/company/iconics-france
• Instagraminstagram.com/iconics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICONICS