Cerro Negro

What Cerro Negro does

Cerro Negro (legal name Canteras Cerro Negro S.A.) is a privately held Argentine manufacturer of ceramic and porcelain tiles, founded in 1896 and headquartered in San Isidro, Argentina, with 251–500 employees. Its product portfolio is organized around two core lines — Porcellanato (premium porcelain tiles) and Cerámicos (ceramic tiles) — and is further segmented by finish (Polished, Satin, TAAd high-adhesion for exterior use) and by design collection (Maderas, Cementos, Mármoles y Piedras, Decorados). Differentiated offerings include Nanotec, positioned as the first Argentine antiviral porcelain tile, the TAAd high-adhesion surface line for outdoor and pool applications, and the Floorio interior floor sub-brand. The company operates a small corporate and showroom footprint in Buenos Aires, sells through a domestic authorized dealer network reachable via a 'Dónde comprar' store locator, and runs a Club de Arquitectos loyalty and education program targeting architecture and design professionals. The revenue model is straightforward unit sales of physical tile products to end consumers, professional specifiers, and installers, with no public pricing or financial disclosure.

Name

Cerro Negro

Legal name

Canteras Cerro Negro S.A.

Website

https://cerronegro.com.ar

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

251–500 employees

Short description

Cerro Negro is a privately held Argentine manufacturer of ceramic and porcelain tiles, founded in 1896, serving end consumers, architects, and installers through a national dealer network, an owned Buenos Aires showroom, and a professional loyalty program.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tile Manufacturing

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industry

Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Ceramic tile manufacturing
• Porcelain tile production
• Floor and wall tiles
• Antiviral surface technology
• Construction materials

Headquarters

HQ city

San Isidro

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ceramic and Porcelain Tile Sales: Cerro Negro generates revenue through the manufacture and sale of ceramic tiles (cerámicos) and porcelain tiles (porcellanatos) across various finishes, sizes, and designs for residential and commercial applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Cerro Negro manufactures and sells ceramic and porcelain tiles (cerámicos y porcellanatos) for interior and exterior floor and wall applications across residential and commercial projects. The portfolio covers two core categories—Porcellanato (porcelain) and Cerámicos (ceramic)—across polished, satin, and high-adhesion finishes, with design collections that replicate wood, cement, marble, and stone, plus the Floorio and Duomo product lines.

Product overview

Cerro Negro is an Argentine manufacturer of ceramic and porcelain tiles (cerámicos y porcellanatos) offering two core product lines: Porcellanato (premium porcelain tiles) and Cerámicos (ceramic tiles). The product portfolio is organized by finish types and design collections including Pulidos Brillantes (polished), TAAd for exterior high-adhesion applications, Maderas (wood-look), Cementos (cement-look), Mármoles y Piedras (marble and stone-look), and Decorados (decorative). A key innovation is Nanotec, the first Argentine antiviral porcelain tile technology. Products serve both interior and exterior residential and commercial applications, with the TAAd line specifically designed for outdoor safety and the Duomo and Floorio collections representing specific product lines within the broader porcellanato range.

Differentiator

Problem solved

Functional benefit

Brands

• Floorio: A product sub-brand referenced in the website navigation and banners, associated with ceramic and porcelain tile collections.
• Nanotec
• TAAD (Tránsito Alta Adherencia)

Products and services

• Porcellanato (Porcelain Tiles) Premium porcelain tiles (porcellanatos) for interior and exterior flooring and wall applications, available in polished, satin, and high-adhesion surface variants, sold to homeowners, architects, and construction professionals in Argentina.
• Cerámicos (Ceramic Tiles) Ceramic tiles (cerámicos) for residential and commercial floor and wall applications, offering durability and ease of cleaning across various environments, distributed through Cerro Negro's dealer network and showroom.
• Floorio Floorio is a branded product line of porcelain floor tiles designed for various interior applications, marketed through the Cerro Negro website and promotional banners.
• Duomo (Duomo Gris) Duomo is a specific porcelain tile product line in gray tones within the Porcellanato range, promoted on the website as a featured product and sold through Cerro Negro's dealer and showroom channels.

Quantifiable outcome

• Products classified into three cleaning difficulty levels (Low, Medium, High) to help customers select appropriate products for their maintenance capabilities

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Florim: Large Italian ceramic and porcelain surfaces manufacturer with design-led collections for residential and commercial projects. Comparable in premium porcelain offering but global in scope.
• Roca: Global Spanish sanitaryware and ceramic surfaces group with a deep Argentine presence; competes in tile while also covering bathrooms and broader building products. Comparable in product category but operates at much larger scale and wider portfolio.
• Marazzi (Mohawk Industries): Italian-originated global ceramic tile brand owned by Mohawk Industries, serving residential and commercial flooring with broad finish and design options. Comparable in product breadth but vastly larger scale.
• Iris Ceramica: Italian ceramic and porcelain tile manufacturer with architectural/specifier focus and large format surface innovations. Comparable in design-driven porcelain for commercial and residential use.

Direct peers

• Cerámica San Lorenzo: Major Argentine ceramic and porcelain tile manufacturer with a comparable residential/commercial product portfolio and domestic dealer network in Argentina. Direct head-to-head competitor within the same end market.
• Alberdi: Long-established Argentine producer of ceramic and porcelain floor/wall tiles selling through authorized dealers across Argentina. Closely comparable in product mix, geography, and sales motion.
• Ilva: Argentine ceramic tile manufacturer with porcelain and ceramic lines for residential and commercial projects. Direct competitor sharing the same distribution and showroom-driven go-to-market model.
• Porcelanosa: Spanish premium porcelain tile and surfacing manufacturer with global distribution and a strong architectural/specifier channel. Directly comparable in porcelain product positioning and designer/specifier-led sales motion.

Regional players

• Portinari: Brazilian porcelain tile brand (part of Duratex) with strong residential and architectural focus across LATAM. Comparable in product and channel strategy but primarily serves Brazil and nearby markets rather than Argentina.
• Ceramica Santa Julia: Brazilian manufacturer of ceramic floor and wall tiles serving residential and commercial projects across LATAM. Comparable product category but concentrated in Brazil rather than Argentina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CerroNegroOficial
• Facebookfacebook.com/cerronegroarg
• LinkedInar.linkedin.com/company/canteras-cerro-negro-s-a-
• Instagraminstagram.com/cerronegroarg
• Pinterestar.pinterest.com/cerronegroarg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerro Negro