DIA
DIA (Diagnostic Imaging Associates) is a physician-owned radiology practice founded in 1971 in Tulsa, Oklahoma, providing 24/7 teleradiology, telemammography, and PACS/IT services through 86 subspecialty radiologists to over 200 hospitals, imaging centers, and clinics.
- Company typePrivate
- Founded1971
- HeadquartersTulsa, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What DIA does
DIA (Diagnostic Imaging Associates, Inc.) is a physician-owned radiology services practice founded in 1971 and headquartered in Tulsa, Oklahoma, providing 24/7 teleradiology and specialty radiology interpretation to hospitals, imaging centers, and clinics across the United States. The company employs 86 fellowship-trained, subspecialized radiologists organized into eight specialty areas (Women's Imaging, Neuroradiology, Pediatric Radiology, Body Imaging, Interventional/Vascular Radiology, Musculoskeletal, Cancer Imaging, and Cardiac Imaging), with a stated median afterhours turnaround of under 18 minutes and 5.4 million STAT reads performed alongside 19.7 million total reads annually.
The company's core technology stack centers on a teleradiology platform with secure VPN-based image transmission, voice recognition for rapid report turnaround, an internal PACS (Picture Archiving and Communication System) operation, and WebRIS, a HIPAA-compliant web-based Radiology Information System portal that gives customers access to images, reports, and paperwork. PACS and IT Services are offered as a managed service line, with internal specialists integrating DIA's systems with customers' existing PACS, RIS, and EMR environments; a patient-facing MyPatientFolio billing portal handles self-service payments, insurance updates, and statements.
DIA generates revenue primarily through professional fees for sub-specialized radiology interpretation (professional services model) and recurring PACS/IT managed services. Distribution is direct B2B via enterprise field sales targeting healthcare facilities, with no resellers or intermediaries. The company maintains 201 imaging locations and connectivity with over 200 hospitals, imaging centers, and clinics, anchored in Oklahoma and surrounding states with stated nationwide reach. It holds Joint Commission Accreditation (reference #544394) and operates a long-running radiology residency program that functions as a talent pipeline.
DIA firmographics
Firmographics- Name
- DIA
- Legal name
- Diagnostic Imaging Associates, Inc.
- Website
- https://diarads.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DIA (Diagnostic Imaging Associates) is a physician-owned radiology practice founded in 1971 in Tulsa, Oklahoma, providing 24/7 teleradiology, telemammography, and PACS/IT services through 86 subspecialty radiologists to over 200 hospitals, imaging centers, and clinics.
- Ownership category
- akta.pro rank
DIA industry classification
Industry- Product category
- Teleradiology Services
- NAICS
- Offices of Physicians (62111), Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Teleradiology Platforms & Reading Workflow (HLACALAK)
- akta.pro secondary industries
- Radiology Reporting, Dictation & Structured Reporting (HLACALAF), Imaging Interoperability & Standards Enablement (DICOM/HL7/FHIR/IHE) (HLACALAJ), Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI)
Keywords
Where DIA is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DIA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Professional Radiology Interpretation Services: Providing sub-specialized radiology interpretations 24/7 to hospitals, imaging centers, and clinics. Revenue generated through professional fees for imaging interpretation services across multiple modalities and specialties.
- PACS & IT Services: Picture archiving and communication system services for healthcare organizations to securely store and digitally transmit electronic images and clinically-relevant reports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Patient billing and flat fee arrangements available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
DIA product offering
Product offeringCore offering
Diagnostic Imaging Associates (DIA) provides 24/7 onsite and remote radiology interpretation services through 86 fellowship-trained, subspecialized radiologists covering eight specialty areas (Women's Imaging, Neuroradiology, Pediatric Radiology, Body Imaging, Interventional/Vascular, Musculoskeletal, Cancer, and Cardiac Imaging). Its core offerings include teleradiology, telemammography, and PACS/IT services delivered to hospitals, imaging centers, and clinics via secure VPN connections and a HIPAA-compliant web-based RIS (WebRIS). The company also operates a radiology residency program originally established in 1960 to supply the region with subspecialty radiologists.
Product overview
DIA (Diagnostic Imaging Associates) operates as a radiology services provider offering a unified portfolio of onsite and teleradiology solutions centered in Oklahoma. The core offerings include Teleradiology Services for 24/7 remote image interpretation, Telemammography Services for specialized breast imaging with same-day diagnostic results, and PACS & IT Services for picture archiving and system integration. These are supported by WebRIS as the HIPAA-compliant web-based platform for accessing images and reports, and an Online Billing Portal for patient payment management. The company has established connectivity with over 200 hospitals, imaging centers, and clinics. Specialty Imaging Services span eight subspecialties (Women's Imaging, Neuroradiology, Pediatric Radiology, Body Imaging, Interventional/Vascular Radiology, Musculoskeletal and Sports Imaging, Cancer Imaging, and Cardiac Imaging), each interpreted by fellowship-trained radiologists focused on their area of expertise. Founded in 1971, DIA provides comprehensive radiology solutions for imaging centers, clinics, and hospitals with a commitment to onsite and 24-hour teleradiology services.
Differentiator
Problem solved
Functional benefit
Products and services
- Teleradiology Services 24/7 teleradiology service providing remote radiological image interpretation by subspecialty-trained radiologists. Includes final reports, STAT reports with less than one hour turnaround, stroke coverage, and coordination with on-site technologists. Services connect with over 200 hospitals, imaging centers, and clinics across urban and rural settings.
- Telemammography Services Remote breast imaging interpretation service providing same-day diagnostic results for digital mammography (2D and 3D tomosynthesis), diagnostic mammography, breast ultrasound, breast MRI, and contrast-enhanced mammography. Fellowship-trained breast imaging specialists provide real-time consultation with technologists for hospitals and clinics that cannot staff a subspecialty radiologist.
- PACS & IT Services Picture archiving and communication system (PACS) services enabling healthcare organizations to securely store and digitally transmit electronic images and reports. Includes 24/7 internal IT and PACS specialist support, secure encrypted VPN connections, and extensive experience integrating with numerous PACS, RIS, and EMR systems.
Companies that use DIA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
DIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
DIA partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
DIA competitors and assessment
Company assessmentDirect peers
- Radiology Partners: Largest US physician-owned radiology practice with a national teleradiology platform (including vRad). Directly comparable to DIA as a multi-specialty teleradiology group serving hospitals and imaging centers, but at dramatically greater scale and PE-backed.
- RAYUS Radiology: National imaging and teleradiology operator owned by Wellspring Capital. Competes with DIA on enterprise PACS, sub-specialty reads, and 24/7 coverage for hospitals and imaging centers.
- vRad (Virtual Radiologic): Pioneer of teleradiology now part of Radiology Partners. Operates one of the largest remote reading networks with around-the-clock sub-specialty reads, directly overlapping DIA's core teleradiology offering.
- USARAD: Teleradiology provider offering sub-specialty reads and PACS integration services to hospitals and imaging centers; competes head-to-head with DIA on enterprise teleradiology contracts.
- Real Radiology: Subspecialty teleradiology group providing 24/7 reads and IT/PACS support to rural and community hospitals — directly comparable to DIA in target customer and operating model.
- Foundation Radiology Group: Teleradiology practice serving community hospitals with sub-specialty reads, PACS services, and IT support; same customer profile and product set as DIA.
- Imaging On Call: Teleradiology provider offering 24/7 final reads and IT integration to hospitals, matching DIA's combination of remote interpretation and PACS-adjacent services.
- StatRad: Teleradiology platform providing sub-specialty and STAT reads to hospitals and imaging centers; competes in the same niche with emphasis on rapid turnaround similar to DIA's <18-minute median.
Broad incumbents
- Mednax (radiology services): Large national physician-services organization with a radiology footprint including teleradiology; a broader incumbent with overlapping services but a much wider portfolio than DIA.
Emerging players
- Cleveland Clinic Imaging (and similar health-system-run radiology): Health systems increasingly run their own teleradiology and AI-augmented reads; they are both potential customers for DIA and emerging in-house competitors for overflow and sub-specialty coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DIA social profiles
Digital presenceDIA compliance and trust
Trust signalCompliance1 record
DIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DIA leadership team
Management profileNumber of profiles
Profiles6 records
DIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DIA
What does DIA do?
Diagnostic Imaging Associates (DIA) provides 24/7 onsite and remote radiology interpretation services through 86 fellowship-trained, subspecialized radiologists covering eight specialty areas (Women's Imaging, Neuroradiology, Pediatric Radiology, Body Imaging, Interventional/Vascular, Musculoskeletal, Cancer, and Cardiac Imaging). Its core offerings include teleradiology, telemammography, and PACS/IT services delivered to hospitals, imaging centers, and clinics via secure VPN connections and a HIPAA-compliant web-based RIS (WebRIS). The company also operates a radiology residency program originally established in 1960 to supply the region with subspecialty radiologists.
Is DIA a public or private company?
DIA is a private company. It is classified as management employee owned and is currently operating.
When was DIA founded?
DIA was founded in 1971. It employs 51 to 100 people.
Where is DIA based?
DIA is headquartered in Tulsa, United States, in the North America region.
How does DIA make money?
Two revenue lines are on record. Professional Radiology Interpretation Services are the primary driver. The others are PACS & IT Services.
Who are DIA's main competitors?
Direct peers on record are Radiology Partners, RAYUS Radiology, vRad (Virtual Radiologic), USARAD, Real Radiology, Foundation Radiology Group, Imaging On Call and StatRad. Mednax (radiology services) is listed as a broad incumbent. Cleveland Clinic Imaging (and similar health-system-run radiology) is listed as an emerging player.
Does DIA have an API?
No public API is recorded for DIA.
What industry is DIA in?
DIA's product category is Teleradiology Services. Its primary akta.pro industry code is HLACALAK, Teleradiology Platforms & Reading Workflow, with a secondary code of HLACALAF, Radiology Reporting, Dictation & Structured Reporting. Its NAICS code is 62111 and its SIC code is 8000.