Momo Sports

What Momo Sports does

Momo Sports is a privately held, Quebec-based multi-brand sporting goods retailer founded in 1982 by Michel Poisson, who remains the founder and owner. The company sells apparel, footwear, and equipment for men, women, and children across a broad horizontal assortment of categories including outdoor and camping, climbing, cycling (road, mountain, electric, BMX), water sports (kayak, paddleboard, wakeboard, swimming), winter sports (alpine skiing, snowboarding, cross-country, snowshoeing), hockey, team sports, running and training, racquet sports (tennis, badminton, pickleball), and summer activities. It carries an authorized dealer portfolio of premium outdoor and athletic brands including The North Face, Arc'teryx, Salomon, Merrell, Asics, On, Mizuno, Columbia, Lowa, Rab, Thule, Under Armour, and Marin, among others.

The company operates through two physical showroom locations — the flagship in Sherbrooke (530 rue Jean-Paul Perrault) and a second store in Granby (234 rue St-Jude Nord) — plus an e-commerce storefront built on Shopify at momosports.ca, which ships across Canada. The technology stack is standard off-the-shelf commerce infrastructure with no disclosed proprietary features, integrations, or AI capabilities. Customer-facing systems include free shipping on orders over $74 CAD, a price-matching policy, a 30-day return policy, and a VIP club email newsletter offering early access to new products, promotions, and exclusive events. The company's stated value proposition centers on one-stop assortment breadth, expert in-store staff guidance, and price/value guarantees.

Momo Sports generates revenue through direct-to-consumer unit sales across its physical and digital channels, with no B2B, wholesale, or institutional customers evidenced. Customer segments span Quebec and Canadian consumers engaged in outdoor recreation, winter sports, cycling, water sports, and team athletics. The company employs 51-100 staff, is privately held with no disclosed institutional investors or parent company, and shows no documented M&A, funding, or leadership-change activity in the source data. Geographic operations are concentrated in Quebec with Canada-wide reach achieved only through the online channel.

Name

Momo Sports

Legal name

Momo Sports

Website

https://momosports.ca

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Momo Sports is a privately held Quebec-based multi-brand sporting goods retailer founded in 1982, selling apparel, footwear, and equipment for men, women, and children across outdoor, cycling, winter, water, and team sports categories via two Quebec showrooms and a Canada-wide Shopify e-commerce store.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Activewear & Sportswear (Children) (CRAAAHAJ)

Keywords

• Sporting goods retail
• Outdoor equipment
• Athletic footwear
• Sports apparel
• Recreational gear

Headquarters

HQ city

Sherbrooke

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels2 records

Marketing channels1 record

Core offering

Momo Sports is a multi-brand sporting goods retailer that sells apparel, footwear, and equipment for men, women, and children across categories such as hiking, camping, cycling, winter sports, hockey, water sports, climbing, running, racquet sports, and team sports. It operates two physical retail locations in Quebec (Sherbrooke and Granby) and a Shopify-powered e-commerce store serving Canadian customers with free shipping on orders over $74 CAD.

Product overview

Momo Sports is a multi-brand outdoor and sports retail store operating as a unified e-commerce platform with two physical store locations in Quebec, Canada (Sherbrooke and Granby). The product portfolio consists of comprehensive apparel and equipment across multiple categories including men's, women's, and children's clothing, footwear for all ages, and specialized equipment for outdoor activities such as climbing, camping, hiking, cycling, water sports, hockey, team sports, running, training, tennis and racquet sports, and winter sports. The company carries an extensive brand portfolio featuring major outdoor and athletic brands like The North Face, Arcteryx, Salomon, Merrell, Asics, On, Mizuno, and Columbia. Accessories include winter hats, gloves, sunglasses, socks, and heated products, plus base layers and outerwear for all seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Clothing Apparel including sweaters, pants, shorts, athletic wear, cycling clothing, golf clothing, swimwear, and rashguards designed for men.
• Women's Clothing Apparel including dresses, skirts, sweaters, pants, leggings, athletic wear, cycling clothing, golf clothing, swimwear, and rashguards designed for women.
• Children's Clothing Apparel including sweaters, pants, shorts, athletic wear, cycling clothing, swimwear, and rashguards designed for children.
• Footwear Shoes and boots including sandals, sports shoes, hiking shoes and boots, urban shoes, rain boots, winter boots, crampons, and slippers for men, women, and children.
• Outdoor & Camping Equipment Camping and hiking gear including tents, tables and chairs, hiking poles, backpacks and bags, hydration systems, headlamps, sleeping bags and mats, cooking equipment, food, gaiters, dog equipment, mosquito repellent, and travel accessories.
• Climbing Gear Climbing equipment including harnesses, climbing shoes, helmets, and climbing accessories.
• Cycling Equipment Bicycles including electric bikes, mountain bikes, road bikes, hybrid bikes, children's bikes, fatbikes, and BMX bikes, plus accessories, racks, and training equipment.
• Water Sports Equipment Nautical equipment including kayaks and boats, paddleboards, paddles and oars, wakeboards, water skis and tubes, life jackets, wetsuits, and swimming and snorkeling gear.
• Winter Sports Equipment Winter sports gear including alpine skiing, backcountry touring, snowboarding, cross-country skiing, snowshoeing, ice skating, sleds, and related equipment.
• Hockey Equipment Hockey gear including sticks, skates, protective equipment, clothing, and dek hockey equipment.
• Team Sports Equipment Team sports gear including lacrosse, basketball, football, and volleyball equipment.
• Running & Training Equipment Running and training gear including balls and elastic bands, jump ropes, free weights, sports bags, boxing and martial arts equipment, yoga gear, watches and electronics, nutrition and supplements.
• Racquet Sports Equipment Racquet sports gear including tennis, badminton, squash, table tennis, pickleball, and racquetball equipment.
• Summer Activity Equipment Summer activity gear including inline skates, skateboards, scooters, and travel accessories.
• Accessories Accessories including winter hats, gloves and mittens, sunglasses, socks, heated products, caps and hats, headbands and ear warmers, scarves and balaclavas, bags, and ski braces and belts.
• Base Layers & Underwear Base layers and underwear including boxers and briefs and thermal underwear for men, women, and children.
• Outerwear Outerwear including windbreakers, shells and waterproof jackets, insulated jackets and mid-season wear, winter jackets, cross-country and cycling jackets, waterproof softshell pants, cross-country pants, and snow pants.
• Brand Portfolio Multi-brand outdoor and sports brand assortment including The North Face, Arcteryx, Salomon, Merrell, Asics, On, Mizuno, Columbia, Lowa, Marin, Pelican, Rab, Thule, Under Armour, and others.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: U.S. outdoor co-op retailer (not in Canada) with premium multi-brand outdoor assortment and strong service/expert-staff positioning. Comparable business model and category mix, but operates in a different geography.
• Decathlon Canada: Global sporting goods giant (private-label-heavy, low-cost) rapidly expanding in Canada with stores in Quebec. A larger incumbent offering broader assortment at lower price points; overlaps with Momo on footwear, apparel, cycling, winter, and water sports.

Direct peers

• Sport Chek: Canada's largest sporting goods retailer (owned by Canadian Tire Corporation), operating 200+ stores nationwide plus e-commerce. Directly competes with Momo Sports on multi-brand apparel, footwear, and equipment across the same sports categories.
• La Cordée: Independent Quebec outdoor retailer (climbing, hiking, camping, ski) with multi-brand premium assortment similar to Momo Sports. A close independent specialty peer serving overlapping outdoor enthusiasts in Quebec.
• Mountain Equipment Company (MEC): Canadian outdoor co-op retailer carrying premium outdoor brands (including Arc'teryx, Salomon, The North Face) across apparel, footwear, and equipment. Most direct comparable in product mix, premium-brand strategy, and Canadian market positioning.
• Sports Experts / Intersport: Quebec-rooted sporting goods chain (now part of Intersport) with strong presence in the same province as Momo Sports. Sells comparable multi-brand apparel, footwear, and equipment across sports categories.
• Atmosphere (Canadian Tire): Sport Chek's outdoor-focused sibling banner under Canadian Tire, with a strong Quebec presence and similar multi-brand outdoor/sports assortment. Directly competes for the same outdoor and active lifestyle customer.
• Sail Outdoors: Quebec-based independent sporting goods chain with broad multi-sport assortment and several stores in the province. Operates as a direct regional competitor in the same specialty outdoor/sports retail category.
• Altitude-Sports: Montreal-based online outdoor and sports retailer carrying premium multi-brand assortment (similar brands to Momo Sports). A direct e-commerce competitor with strong Quebec customer base and similar product breadth.

Emerging players

• Backcountry: U.S.-based outdoor and action-sports e-commerce specialist carrying the same premium brands as Momo Sports. A relevant online-channel competitor, especially for cross-border Canadian shoppers, though it does not operate Canadian retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/momosports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Momo Sports