The Jackson Sun

What The Jackson Sun does

The Jackson Sun is a local newspaper serving Jackson, Tennessee and the broader West Tennessee region, operating as part of Gannett's USA TODAY Network. Founded in 1848, the publication delivers local news, high school and college sports, community features, opinion, real estate listings, obituaries, and statutorily required public notices. Its core products include a content website (jacksonsun.com), an eNewspaper digital replica of the print edition, native iOS and Android mobile applications, and email newsletters.

The underlying technology stack is standard for a Gannett/USA TODAY Network property: a centralized content management system, shared subscription management infrastructure, and the LocaliQ digital advertising platform. Third-party integrations include Taboola for native content recommendation and AddressUSA for real estate marketplace functionality. The publication has adopted generative AI-assisted writing tools supplied by Gannett, disclosed in published stories as supporting journalists through the editorial workflow.

The Jackson Sun generates revenue through four primary streams: advertising (display, native, sponsored content, and LocaliQ digital marketing services for local SMBs), recurring digital and print subscriptions, transaction-based revenue from classifieds, obituaries, and public notice publication, and marketplace commission-style revenue from the AddressUSA real estate partnership. Customer segments include general local readers, local SMB advertisers, regional and national brands seeking localized reach, and government and legal entities required to publish public notices.

Name

The Jackson Sun

Legal name

The Jackson Sun

Website

https://jacksonsun.com

Company type

Private

Founded year

1848

Operating status

Operating

Headcount range

51–100 employees

Short description

The Jackson Sun is a local newspaper serving Jackson, Tennessee and West Tennessee with news, sports, high school coverage, obituaries, and public notices, operating as part of Gannett's USA TODAY Network across print, web, and mobile channels.

Ownership category

akta.pro rank

Product category

Local Newspaper

NAICS

Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper
• Digital news subscription
• Local advertising sales
• Public notice publishing
• Community journalism

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Revenue: The newspaper generates advertising revenue through display ads, native advertising, sponsored content, and digital marketing solutions for local and national advertisers. The site includes advertising slots and sponsored content partnerships including real estate listings, shopping deals, and branded content.
2. Subscription Revenue: Digital and print subscriptions including eNewspaper access, premium content, and full archive access. Subscribers can access the website, mobile apps, and e-edition.
3. Classifieds and Public Notices: Revenue generated from public notices, legal advertisements, obituaries, and classified listings published on the website.
4. Real Estate Services: Partnership with AddressUSA for real estate listings, property searches, and featured property advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Jackson Sun is a local newspaper and associated digital platform that publishes daily news, sports, features, real estate listings, obituaries, and legal public notices for Jackson, Tennessee and West Tennessee. Its core product is a news website with paid subscription access, complemented by a print edition, a digital eNewspaper replica, iOS and Android mobile apps, email newsletters, classifieds and job listings, and paid public-notice and obituary publishing services. Revenue is generated through subscriptions, advertising, and fee-based notice/classified services.

Product overview

The Jackson Sun is a local newspaper website operated by Gannett, offering a unified digital platform with a core news product supplemented by modular add-on services. The primary offering is the news website delivering local/regional journalism across categories (News, Sports, High Schools, Features, Opinion, Real Estate, Obituaries, Legals). Supporting services include eNewspaper (digital print replica), Mobile Apps (iOS/Android), Newsletters (email delivery), Classifieds and Jobs Marketplace (employment listings), Real Estate Listings (powered by AddressUSA integration), Obituaries (submission and archival), Public Notices (legal publications), and USA Today Games (puzzles/entertainment). Subscription tiers unlock premium content access. The site also utilizes AI-assisted writing tools for journalists.

Differentiator

Problem solved

Functional benefit

Products and services

• The Jackson Sun News Website (jacksonsun.com) Primary digital news platform delivering local news, sports, high school coverage, features, real estate listings, obituaries, and public notices for Jackson, Tennessee and West Tennessee, available free with metered limits and via paid subscription.
• eNewspaper Digital Edition Digital replica of The Jackson Sun print newspaper accessible online, allowing subscribers to read the full daily print edition via web and mobile.
• Mobile Apps (iOS and Android) Native mobile applications for iOS and Android devices that provide news access, push notifications, and subscription management for on-the-go readers.
• Email Newsletter Subscriptions Email newsletter subscriptions delivering curated local news content, including the Obituary Daily Digest and other topic-based updates, directly to subscribers.
• Classifieds and Job Listings Classified advertising marketplace on jacksonsun.com covering general classifieds and employment/job listings for individuals and businesses in the Jackson TN area.
• Real Estate Listings Real estate search and listings section powered by AddressUSA, featuring homes for sale, featured properties, and real estate agent profiles for the Jackson TN market.
• Public Notice Publication Section dedicated to publishing legally required public notices, including court notices, government meetings, property auctions, and other legal advertisements, integrated with the Tennessee public notice database.
• Obituaries Service Paid obituary publication service with submission options for individuals and funeral directors, plus an online obituary archive accessible to readers.
• Print Newspaper Subscription Paid print edition of The Jackson Sun delivered to subscribers' homes in Jackson, Tennessee and the West Tennessee region, with combined digital access via bundled subscription tiers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gannett CompanycoreOthersParent company providing advertising technology, content syndication, USA Today Network brand, and operational infrastructure including subscription management, mobile apps, and digital publishing platform.
• LocaliQ Digital Marketing SolutionsminorGTM or Marketing PartnerDigital marketing solutions platform offered through Gannett network to help local businesses with online advertising and marketing services.
• AddressUSAminorChannel Partner/ Reseller/ DistributorReal estate listing and property search partnership providing featured properties and agent profiles on the Jackson Sun real estate section. Gannett may earn revenue for audience referrals to AddressUSA services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Tennessean: Nashville's daily newspaper also owned by Gannett and operated on identical USA Today Network infrastructure. Competes for Tennessee local advertising and applies the same subscription/ads/public-notices revenue model, making it the closest business and operational comparable in the same state.
• The Courier-Journal: Louisville, KY daily owned by Gannett covering a neighboring regional market. Same USA Today Network infrastructure, subscription/e-edition model, and public-notice advertising business; provides a useful comparable for ad yield and digital subscription benchmarks.
• The Knoxville News Sentinel: East Tennessee's Gannett-owned daily covering Knoxville with the same print, web, mobile, and eNewspaper product mix. Highly comparable in scale, content structure (high school sports emphasis), public-notice business, and parent-company alignment as The Jackson Sun.
• The Commercial Appeal: Memphis-based daily now operated within Gannett's USA Today Network. Serves a Tennessee market on the same platform/tech stack with overlapping advertiser pools (Publix, KFC-style regional brands) and the same subscription/classifieds/public-notices revenue structure as The Jackson Sun.
• The Daily News Journal: Murfreesboro, TN Gannett daily operating on identical platforms, content verticals, and revenue models. Directly comparable in market tier (mid-size Tennessee city) and audience engagement strategy including local sports and education coverage.
• The Indianapolis Star: Large Gannett regional daily operating on identical technology and revenue infrastructure, providing a benchmark for subscription scale, programmatic advertising revenue, and LocaliQ services penetration in a major adjacent market.
• The Leaf-Chronicle: Clarksville, TN daily owned by Gannett, covering a mid-sized Tennessee market on the same USA Today Network infrastructure. Closely matches The Jackson Sun in employee scale, coverage area, and product mix including public notices and high school sports.

Emerging players

• The Daily Memphian: Digital-first local news outlet in Memphis serving the adjacent West Tennessee/Mid-South market where The Jackson Sun also draws advertisers. Demonstrates the digital-only challenger model that competes for the same SMB ad budgets and subscriber dollars without print cost structure.
• Tennessee Lookout: Statewide digital nonprofit newsroom covering Tennessee politics and policy. Represents the digital-native, mission-driven model that competes for reader attention and a portion of the public-affairs advertising market that The Jackson Sun also sells against.

Broad incumbents

• USA Today: Gannett's national flagship publication that drives cross-promotion, syndicated content, and shared advertising technology for The Jackson Sun. While not a direct local competitor, USA Today sets the digital product direction and pricing structure that filters down to all USA Today Network local papers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jsunnews
• Facebookfacebook.com/JacksonSun
• LinkedInlinkedin.com/company/the-jackson-sun

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jackson Sun