InnovAsian
- Company typePrivate
- Founded1998
- HeadquartersTukwila, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
InnovAsian firmographics
Firmographics- Name
- InnovAsian
- Legal name
- InnovAsian Cuisine Enterprises, Inc.
- Website
- https://innovasiancuisine.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
InnovAsian industry classification
Industry- Product category
- Frozen Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Ethnic & International Meals (CRADADAE)
- akta.pro secondary industries
- Frozen Entrées & Complete Meals (CRADADAA), Frozen prepared meals & entrées manufacturing (AFAKAHAA), Frozen Prepared Meals Retail (CRAHAJAE)
Keywords
Where InnovAsian is headquartered
LocationHeadquarters
- HQ city
- Tukwila
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InnovAsian business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Frozen Food Product Sales: Direct-to-consumer sales of frozen Asian meals, appetizers, and side dishes through retail grocery channels. Consumers purchase products from freezer aisles in grocery stores, convenience stores, and other retail outlets.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
InnovAsian product offering
Product offeringCore offering
InnovAsian manufactures and sells branded frozen Asian food products — including multi-serve entrées, single-serve meals, appetizers, rice, sides, and Indian-inspired dishes — for at-home preparation. Products are distributed through U.S. grocery retail freezer aisles under the InnovAsian brand across seven product lines.
Product overview
InnovAsian Cuisine is a frozen Asian meals, appetizers, and side dishes provider. The company offers a diversified portfolio of frozen food products organized across seven product lines: New Items (new product introductions), Multi-Serve Entrées (16 varieties), Indian cuisine (4 varieties), Rice & Sides (9 varieties), Appetizers (6 varieties), Family Size (9 varieties), and Meals for One (4 varieties). The products are distributed through retail freezer aisles and are designed for quick preparation at home. InnovAsian Cuisine is a subsidiary of Japan-based Nichirei Foods.
Differentiator
Problem solved
Functional benefit
Products and services
- New Items Newest additions to InnovAsian's frozen Asian food product portfolio, offered to consumers through grocery freezer aisles.
- Multi-Serve Entrées Frozen Asian entrées sized for multi-person household meals, sold through grocery retail.
- Indian Frozen Indian-inspired dishes sold under the InnovAsian brand through grocery freezer aisles.
- Rice & Sides Frozen rice and side dishes designed to accompany Asian entrées, sold at retail.
- Appetizers Frozen Asian appetizers (including dumplings and related items) sold through grocery freezer aisles.
- Family Size Larger-format frozen Asian meal offerings designed for family household consumption, sold at retail.
- Meals for One Single-serve frozen Asian meals targeted at solo diners, sold through grocery freezer aisles.
Companies that use InnovAsian
Customer profileSegments2 records
Ideal customer profiles1 record
InnovAsian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InnovAsian partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
InnovAsian competitors and assessment
Company assessmentDirect peers
- P.F. Chang's Home Menu: Conagra-owned frozen Asian entrée brand sold in US grocery freezer aisles. Directly competes with InnovAsian in frozen Chinese/Asian meals and shares the same retail distribution and consumer occasion.
- Wei-Chuan USA: Long-standing US frozen Asian food brand (dumplings, buns, entrées) sold through Asian and mainstream grocery channels. Closest pure-play ethnic Asian frozen peer to InnovAsian.
- Chung's Food Products: Frozen Asian appetizers and entrées brand (egg rolls, potstickers) with overlapping product categories and similar US grocery freezer-aisle positioning as InnovAsian.
Broad incumbents
- Stouffer's: Nestlé-owned frozen entrée brand with national grocery distribution and a far larger scale than InnovAsian. Competes for the same 'quick family meal' occasion across freezer aisles.
- Lean Cuisine: Nestlé's mainstream frozen meals brand including Asian varieties. Competes for the same single-serve and portion-controlled consumer occasion as InnovAsian's 'Meals for One' line.
- Birds Eye: Conagra-owned frozen vegetables and prepared meals brand with broad US grocery presence and overlapping side-dish and family-meal occasions with InnovAsian.
- Marie Callender's: Conagra-owned frozen multi-serve entrée and dessert brand. Competes directly with InnovAsian's Family Size and Multi-Serve Entrées lines for the family-dinner occasion.
Emerging players
- Amy's Kitchen: Premium organic frozen meals brand with a growing Asian-inspired product line. Comparable as a values-positioned frozen entrant rather than direct head-to-head, but competes for health-conscious freezer-aisle shoppers.
- Saffron Road: Frozen ethnic entrée brand focused on South Asian, Middle Eastern, and Pan-Asian meals. Smaller scale than InnovAsian but overlaps directly in retail-frozen Asian cuisine.
Regional players
- Kawan Food Berhad: Malaysia-based frozen Asian food manufacturer (roti, parathas, dumplings) with growing US presence. Comparable product categories (frozen ethnic meals and accompaniments) but primarily serves markets outside the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
InnovAsian social profiles
Digital presenceInnovAsian financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnovAsian leadership team
Management profileNumber of profiles
Profiles3 records
InnovAsian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnovAsian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnovAsian
What does InnovAsian do?
InnovAsian manufactures and sells branded frozen Asian food products — including multi-serve entrées, single-serve meals, appetizers, rice, sides, and Indian-inspired dishes — for at-home preparation. Products are distributed through U.S. grocery retail freezer aisles under the InnovAsian brand across seven product lines.
Is InnovAsian a public or private company?
InnovAsian is a private company. It is classified as corporate owned and is currently operating.
When was InnovAsian founded?
InnovAsian was founded in 1998. It employs 11 to 50 people.
Where is InnovAsian based?
InnovAsian is headquartered in Tukwila, United States, in the North America region.
How does InnovAsian make money?
One revenue line is on record: frozen Food Product Sales.
Who are InnovAsian's main competitors?
Direct peers on record are P.F. Chang's Home Menu, Wei-Chuan USA and Chung's Food Products. Broad incumbents are Stouffer's, Lean Cuisine, Birds Eye and Marie Callender's. Emerging players are Amy's Kitchen and Saffron Road. Kawan Food Berhad is listed as a regional player.
Does InnovAsian have an API?
No public API is recorded for InnovAsian.
What industry is InnovAsian in?
InnovAsian's product category is Frozen Foods. Its primary akta.pro industry code is CRADADAE, Frozen Ethnic & International Meals, with a secondary code of CRADADAA, Frozen Entrées & Complete Meals. Its NAICS code is 311412 and its SIC code is 2030.